The concept of a "composable enterprise" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the open API.
Add a global pandemic, and the hyper-accelerated pace of transformation resulted in more systems "talking" to each other – and integration driving innovation.
In the simplest terms, composable enterprises are building digital solutions that leverage the API economy. This means businesses are assembling their offerings together in a highly modular way – breaking down components into smaller microservices or packaged business capabilities (PBCs).
I know, I know... more acronyms. But this is a good one because PCBs are becoming a bigger deal. According to Gartner, they encapsulate the concept of composable commerce and how fixed applications are becoming a thing of the past.
And that leads us to the latest news from Acquia, a leading Drupal-based digital experience platform. They just announced major updates to their Acquia Open Digital Experience Platform (DXP), which is powered by their Drupal Cloud and Marketing Cloud ecosystems. By embracing a new set of component features, Acquia is advancing the composable enterprise by enabling marketers, developers, and IT operators to assemble and deploy digital experiences for every point along the customer journey.
As part of an ambitious growth plan, Acquia is hanging its DXP hat on a bifurcated strategy with their Drupal Cloud and Marketing Cloud. While the former focuses on building and enhancing digital experiences, the latter provides a sandbox for personalizing and orchestrating campaigns and assets with cross-channel capabilities.
In an age of composable enterprises, this approach is allowing businesses to focus resources while connecting data. Acquia's new version features enhancements to both of their cloud layers – each with its own composable attributes.
Acquia also announced a new China managed services offering with in-region security and support as part of their update package.
Acquia's improvements to Drupal Cloud are focused on helping companies build and scale their experiences in a number of key areas. This includes enhancements to the HR and employee experience, container-based hosting, advanced search functionality, and developer support.
"With the accelerated demand for digital experiences, businesses need to continue to scale at greater capacities and speeds," said, Kevin Cochrane, Senior Vice President of Product Marketing at Acquia. "They need to be confident that their digital infrastructure and teams are able to perform without fail no matter when or where they're needed."
The updates to Drupal Cloud include:
Enhancements to Acquia's Marketing Cloud will provide a simpler, more intuitive way for marketers to understand their business. New features are designed to help users build personalized experiences for customers and scale both operational efficiencies and smarter workflows across their organizations.
The new Unified User Interface (UI) for Acquia Marketing Cloud makes it easier to leverage the combined capabilities of Acquia Customer Data Platform (CDP), Acquia Personalization, Acquia Campaign Studio, and Acquia Campaign Factory. The main navigation provides a single view over all Marketing Cloud solutions, supporting a streamlined workflow across teams and regions. This will allow marketers to elevate their control and visibility – and run more effective, data-driven campaigns.
Some of the other updates to Marketing Cloud include:
Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, Acquia uses adaptive intelligence to produce better business outcomes for CX leaders.