Liferay, Inc., the enterprise software vendor, has announced the arrival of the Liferay Digital Experience Platform (DXP).
This new platform has been designed by Liferay to help companies create and manage experiences that support the end-to-end customer relationship.
This includes giving organizations a full view of their digital customers, and also to manage consistent, personalized customer experiences across; websites, mobile sites, social channels and in-store touch-points.
Ambitious businesses of today understand that marketing has indeed evolved.
Customers now demand an optimized experience from start to finish, and Liferay is attempting to help brands facilitate that with this release.
Edwin Chung, Liferay's VP of Product Management, discusses this further:
“Businesses today are moving beyond a narrow focus on marketing to look at the whole experience of their customers.
Liferay DXP helps companies present the right personalized experience for the moment: frustrated customers need help, not targeted offers, while a great service experience is an opportunity to upsell.
By deeply integrating with the systems that support business units and processes, companies can act on customer sentiment and history to give customers the right resource or offer when they’re ready for it.”
With Liferay DXP, sales, marketing, support and service teams can truly work together for the good of customer experiences.
Liferay's new platform assembles a comprehensive view of the customer from separate systems, uses that insight to improve customer interactions, and integrates those interactions to the company’s operations.
Liferay DXP also enables partners and employees to interact with customers to influence sentiment and support the relationship.
Here's how it all works:
Additionally, Liferay's approach to their Digital Experience Platform, is three-fold:
For more information about the Liferay Digital Experience Platform, check out their website.
And as always, you can explore more via the Liferay Hub on our CMs Directory.