If you are overwhelmed by Google Analytics or just looking for an alternative that offers heatmaps and shows you how people actually use your website, then you should consider taking a look at Lucky Orange.
It's an exceptional analytics platform that offers not just your typical users stats but something more. You can actually play back each individual session to see what and how a user surfed your site. Sound too good to be true? Must be expensive right? It's not. Not only do you get unlimited session recordings but you get a huge host of features for as little as $10 / month. That's a pretty amazing investment if you ask me.
To see how the live session recording works, check out this video:
Not only does Lucky Orange offer session playback (something that really is incredibly useful as a marketer) but it also offers user heatmaps and a ton of other features such as:
Real Time Analytics
Live Chat Software
Visitor Recordings & Live Sessions
Live Visitor Map
Pretty amazing sounding isn't it? The software really is a marketers dream and the price point is well within any budget which makes it even more tempting. The best part is you can get a free trial to play around with the system before making any firm committments one way or the other.