Progress, the company which recently acquired Telerik, has moved to unite two of its products.
The aim is to enable marketing teams to orchestrate a guided customer journey across devices and digital channels.
Key benefits of this unification include:
In addition, today marks the general availability of Telerik Sitefinity Digital Experience Cloud (DEC), with features including:
Progress' Senior Vice President of Application Platforms, Svetozar Georgiev, made these comments:
“To be successful, marketers have to understand the complete customer journey, yet with customer data spread among multiple channels, enterprise marketing leaders struggle to attain visibility into customer journeys that would help predict and guide to future marketing and sales strategies.
Without visibility, they cannot shift directions quickly to keep up with demand. Telerik Sitefinity DEC, in conjunction with Telerik Sitefinity CMS, enables marketers to turn on a dime, map and react to the customer journey effectively and, ultimately, provide evidence of the direct relationship between marketing investments and results.”
To find out more about this product unification, check out the Sitefinity website.