With a name like Storyblok, we expect a good story.
That's exactly what we received yesterday when the headless CMS player announced the launch of its new Technology Ecosystem – a curated collection of MACH-ready technology solutions that can be integrated together with Storyblok as the central content hub.
According to Alin Tanase, Technology Partner Manager at Storyblok, having a dedicated Technology Ecosystem was the "missing piece of the puzzle" in the company's growing partnership program. Building it from the ground up and relying on agency experience helped Storyblok see the gap and identify the potential.
The Storyblok Technology Ecosystem provides a ready-made set of integrations for e-commerce, localization, deployment and hosting, personalization, marketing, analytics, and more – allowing businesses to build successful digital experiences across channels with best-of-breed, composable technology.
Launched in 2015, Storyblok has embraced the principles of MACH (Microservices, API-first, Cloud, and Headless) from day one. Having joined the MACH Alliance last November, Storyblok believes the future belongs to marketplaces that are built with MACH in mind – and its new ecosystem reflects a continued commitment to the tenants of building scalable MACH architectures.
The new Technology Ecosystem provides integrations for some of the biggest names in e-commerce, including BigCommerce, Netlify, Cloudinary, commercetools, Spryker, Shopify, Lokalise, VueStorefront, Ninetailed, Algolia, Instant Commerce, Centra, SCAYLE, and Vercel. The library features add-ons and plug-ins to Storyblok's API-driven CMS to extend its functionality, increase its value, and deliver a best-of-breed, future-proof platform designed to fit any need.
"We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings," said Barry D'Arcy, VP of Partners at Storyblok. "Partnering with other best-in-class solutions allows us to co-innovate and deliver better digital outcomes."
We had the chance to connect with D'Arcy last year, and he shared some of his views on the CMS market and the value of being headless.
According to analyst firm Forrester, the future of digital experiences lies in ecosystems. They recommend picking an ecosystem rather than just a single vendor, as innovation through such communities will help organizations gain speed, agility, and resilience.
Storyblok seems to be squarely focused on this vision. While the company provides a vendor-specific headless CMS platform, the development of a corresponding technology ecosystem will help expand the value of its technology across a composable channel of options – enabling users to build in multiple directions without the persistent challenge of monolithic vendor lock-in.
Jamstack will play a crucial role in the new technology ecosystem, which is evidenced by comments from Netlify – a key partner in this new initiative. "Jamstack is an approach to build for the web that has generated a large global community and movement over the past six years," said Sarfaraz Rydhan, Senior Director of Business Development at Netlify. "Netlify is focused on bringing the modern web community together and enabling the benefits of Jamstack with our platform alongside partners and customers. We are delighted to be part of Storyblok's Technology Ecosystem to help empower our customers to build better digital experiences with the Jamstack."
Storyblok is also offering integrations with infrastructure players like Cloudinary to power the management of digital video and media assets. "Cloudinary firmly believes in establishing relationships with other software companies that share our belief in headless, API-first software and composable technology," said Gary Ballabio, VP of Technology Partnerships at Cloudinary. "Which is why we're so excited to be a part of the Storyblok Technology Ecosystem."
You can visit the Technology Ecosystem page to learn more and see the full list of partners.
Storyblok is an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Pizza Hut, and Marc O'Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.