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As fireworks pocked the night skies across the U.S. this past weekend (a celebratory signal that summer has arrived), we had a chance to reflect on a busy June. Needless to say, it was a scorcher – especially in the CMS and DXP sector. Once again, we saw platform vendors holding major events around the globe, with several piling up on one another. 
One standout we covered at the very end of May was <a href="https://www.cmscritic.com/reflections-from-sanitys-structured-content-2022-conference/">Sanity's Structured Content 2022 Conference</a>, which offered some unique perspectives on the position of content as data. The substance was unique, relatable, and truly applicable to attendees – with some terrific keynotes from the likes of Dirk Voetberg from Spotify, Kusum Kanwar from Shopify, and Carrie Hane from Sanity. We took a snapshot of the event's sessions, which were held live in San Francisco and virtually in Oslo and London. Definitely worth checking out. 
While economic uncertainty continued to obscure the horizon for enterprise software vendors, companies like Strapi bucked the trend by <a href="https://www.cmscritic.com/strapi-secures-31-million-in-series-b-funding-plans-to-enhance-open-source-headless-cms-and-deliver-cloud-platform/">securing $31 million in Series B funding</a> to enhance its headless CMS. We also tracked <a href="https://www.cmscritic.com/visual-content-management-platform-boom-acquires-visual-production-company-lemonone/">acquisition news from BOOM</a>, a visual content management platform, as it announced the purchase of LemonOne – a visual production vendor. Along with updates from <a href="https://www.cmscritic.com/craftercms-releases-version-4-0-adds-api-powered-git-capabilities-and-composable-features/">CrafterCMS</a> and <a href="https://www.cmscritic.com/proventus-as-announces-release-of-relatude-cms-and-e-commerce-version-6/">Relatude CMS</a>, it was a busy 30 days.
As always, there were a few more stories sizzling on the backburner – right next to your hot dogs and burgers. So grab an ice-cold lemonade, light up a sparkler, and keep reading...
<h2>Shopify invests in Sanity, connecting commerce with content</h2>
We've already mentioned Sanity's fantastic Structured Content 2022 event, but the news doesn't end there. In June, the content platform <a href="https://www.sanity.io/blog/shopify-invests-in-sanity-connecting-commerce-with-content" target="_blank">announced</a> a partnership with <a href="https://shopify.com" target="_blank">Shopify</a> that includes a strategic investment from the e-commerce juggernaut. Sanity is the first CMS partner to launch an app for Shopify’s headless commerce framework, <a href="https://hydrogen.shopify.dev/" target="_blank">Hydrogen</a>, and is Shopify’s only public investment in a content platform company to date. The combo will offer Shopify’s millions of merchants new capabilities to improve shopping experiences by significantly "inspiring" product and brand content. 
As noted previously, Sanity approaches content from a unique angle by treating content as data. At the same time, storytelling lies at the heart of Sanity's vision – something that permeated the themes of its Structured Content 2022 event. One of the conference keynotes featured Kusum Kanwar, Senior Product Lead at Shopify, who talked about how content makes commerce "human." Both companies share a common focus on this expanded value of content – and now, by joining forces, Shopify and Sanity aim to bring commerce and content together so merchants can tell their stories, inspire audiences, and flexibly adapt product information, brand assets, and other content faster than ever. 
Shopify’s investment codifies Sanity’s potential as a complementary resource for sellers. The <a href="https://www.sanity.io/shopify" target="_blank">Sanity Connect </a>for Shopify app was purpose-built to operate with Shopify’s headless commerce stack, which features both Hydrogen and Oxygen. Armed with these capabilities, merchants building custom storefronts on Shopify can also deploy immersive product content with rich media, embed product content on external channels, enable one-click ordering anywhere on a website, orchestrate promotions to email and social media, and much more.
 
<img src="https://cmscritic.com/ms-content/uploads/2022/07/dotcms-image.jpg" alt="Image of dotCMS logo over a screen shot of the CMS user interface" />
<h2>dotCMS unveils major updates to its content authoring experience</h2>
<a href="https://www.dotcms.com/" target="_blank">dotCMS</a>, a leading hybrid-headless content management system, has <a href="https://www.dotcms.com/company/news/dotcms-unveils-major-updates-to-the-content-authoring-experience" target="_blank">announced</a> the latest edition of its platform. The new update includes a drag-and-drop content palette and story-like block editor, along with other enhancements to the overall content authoring experience. These product enhancements come on the heels of what dotCMS calls its "best year yet" in 2021, with that momentum driving a positive outlook for 2022.
In an effort to remain nimble around digital transformation, enterprise organizations are embracing <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/" target="_blank">MACH architecture and composability</a>. While microservices-based headless architecture brings many benefits and allows developers a great deal of freedom, brands cannot ignore the needs of their content authors – who are often forgotten in the shift to headless. 
The new dotCMS drag-and-drop content palette makes page building easier and improves the flow of content editing. In addition, the <a href="https://www.dotcms.com/docs/latest/changelogs" target="_blank">latest LTS version of dotCMS (22.03)</a> features a JSON-Based Content Store and improved content search results. 
<h2>Acquia Partners with Workato to power enterprise connectivity to Acquia CDP</h2>
<a href="https://www.acquia.com/" target="_blank">Acquia</a>, a leading digital experience platform, announced a partnership with integration and workflow automation platform <a href="https://www.workato.com/" target="_blank">Workato</a> to power enterprise connectivity to the <a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform" target="_blank">Acquia Customer Data Platform (CDP)</a>. Organizations can integrate Acquia CDP with hundreds of external cloud services via secure, enterprise-grade APIs through out-of-the-box connectors.
With Workato-powered integrations like this (and others), marketers can achieve a faster path to connectivity with the services they already use. As a part of the <a href="https://www.acquia.com/products/marketing-cloud" target="_blank">Acquia Marketing Cloud</a> platform, Acquia CDP enables marketers to aggregate and activate data from technologies of their choice into a unified, 360-degree customer profile. From there, marketers can use Acquia CDP to orchestrate personalized, AI-powered campaigns across the entire omnichannel customer journey.
 
<img src="https://cmscritic.com/ms-content/uploads/2022/07/wpe-img-chianti-1024x512-v01.png" alt="Image of WP Engine plugins from Delicious Brains" />
<h2>WP Engine acquires popular Delicious Brains WordPress plugins, including developer favorite Advanced Custom Fields</h2>
<a href="https://wpengine.com/" target="_blank">WP Engine</a>, a leading <a href="https://wordpress.org/" target="_blank">WordPress</a> digital experience platform for websites and apps, <a href="https://wpengine.com/blog/wp-engine-acquires-delicious-brains-plugins-including-advanced-custom-fields/" target="_blank">announced</a> it will acquire five of the most popular developer-centric tools for WordPress from <a href="https://deliciousbrains.com/" target="_blank">Delicious Brains</a> – strengthening the company’s offerings for both traditional and headless managed WordPress. 
The plugins have a total installed base of approximately 4 million users and are widely adopted by WP Engine’s customers. The acquired software includes <a href="https://deliciousbrains.com/wp-migrate-db-pro/" target="_blank">WP Migrate</a>, <a href="https://deliciousbrains.com/wp-offload-media/" target="_blank">WP Offload Media</a>, <a href="https://deliciousbrains.com/wp-offload-ses/" target="_blank">WP Offload SES</a>, <a href="https://wordpress.org/plugins/better-search-replace/" target="_blank">Better Search Replace</a>, and a preferred developer go-to called <a href="https://www.advancedcustomfields.com/" target="_blank">Advanced Custom Fields</a> (ACF).
The acquisition of these widely-used WordPress plugins will expand WP Engine’s portfolio of market-leading developer tools, including WP Engine’s <a href="https://localwp.com/" target="_blank">Local</a>, the #1 Local WordPress development tool; <a href="https://wpengine.com/genesis/" target="_blank">Genesis</a>, the #1 WordPress theme framework; and <a href="https://wordpress.org/plugins/atlas-content-modeler/" target="_blank">Atlas Content Modeler</a>, which simplifies the development process of creating content models for headless WordPress sites.

CMS Monthly Recap: Shopify Invests in Sanity, dotCMS Updates Content Authoring Experience, WP Engine Acquires Plugins, and More

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Monthly Recap with fireworks in background

If you just heard a loud noise echo across the digital marketplace, it might have been a sonic boom. But don't let your ears fool your eyes: this was a visual explosion, and it has us intrigued.
A few days ago, Milan-based start-up <a href="https://boom.co/" target="_blank">BOOM</a> acquired Berlin-based visual production start-up <a href="https://www.lemonone.com/" target="_blank">LemonOne</a> for an undisclosed sum. Now, that might not ordinarily catch your eye (or your ear), but what got our attention was the growth of a relatively new sub-category: visual asset management (VAM).
Not to be confused with the abundant plethora of TLAs (three-lettered acronyms), VAMs are evolving the <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/">digital asset management (DAM)</a> charter by focusing more deliberately on the role of imagery within an ecosystem. Along with housing files like photography, VAMs go further by offering tools that enhance the management of creative files, brand elements, video components, and more. 
VAMs seem to have a number of different applications, but there's a <a href="https://www.linkedin.com/pulse/visual-asset-management-what-why-you-need-kevin-bouffard-c-e-t-/" target="_blank">great overview</a> by Kevin Bouffard of 3SixtyEdge about a use case for construction. In it, a VAM provides a more immersive experience for integrating different image assets into a 360-degree tour of a building or property. Very cool stuff. 
As you might guess, VAMs are a perfect content management repository for agencies and marketing departments that are developing integrated visual solutions. As such, BOOM's acquisition of LemonOne further expands its content capacity to help creative teams build visual campaigns, organize imagery, collaborate on ideas, and publish visual content anywhere online.
<h2>BOOM makes waves by managing the full visual lifecycle</h2>
Founded by <a href="https://www.linkedin.com/in/jacopobenedettiai/" target="_blank">Jacopo Benedetti</a>, <a href="https://www.linkedin.com/in/federicomattiadolci/" target="_blank">Federico Mattia Dolci</a>, and <a href="https://www.linkedin.com/in/giacomo-grattirola-1b8a58100/" target="_blank">Giacomo Grattirola</a>, BOOM has specialized in visual asset management. The company has raised over $18M in seed, Series A, and Venture funding in the last three years and has grown rapidly since its launch in 2018 – now serving clients in over 80 countries.
The acquisition of LemonOne strengthens BOOM’s presence in Europe, accelerating the delivery of its mission to create a scalable environment that empowers digital companies to effectively manage their full visual content lifecycle – from initial production to final distribution – from anywhere in the world in line with e-commerce growth and increased demand for visual content.
<img src="https://cmscritic.com/ms-content/uploads/2022/06/boom-workspace-screen.png" alt="Boom Workspace Screen" />BOOM Workspace Screen
“This is a major leap forward in BOOM’s strategy to serve the whole of Europe and beyond through our ground-breaking digital platform," said Federico Mattia Dolci, CEO of BOOM. "We have been growing our team across Europe and the Americas, and we are now delighted to join forces with the team from LemonOne. They bring fresh energy, passion as well as a wealth of vertical expertise. We look forward to doing great things together!”
<h2>Squeezing the juice from LemonOne</h2>
Founded in 2017, <a href="https://www.lemonone.com/" target="_blank">LemonOne</a> has grown to serve online marketplaces, real estate agencies, and food delivery companies with on-demand, tailor-made visual content for their digital presence.
LemonOne’s clients will join BOOM’s network of customers – which includes major names such as Dolce &amp; Gabbana and Houzz – on the BOOM Worksite, a centralized platform that enables digital enterprises to organize, share, and collaborate on visual assets with internal and third parties.
LemonOne’s team will join BOOM’s workforce to boost service capacity for its growing customer base and enable the company to focus on its technology and product arms as it develops its new SaaS platform, Worksite. Meanwhile, LemonOne’s photographers will join BOOM’s community of visual content creators, enabling BOOM to serve a broader range of customers across mainland Europe.
“BOOM is breaking the ground to develop a revolutionary category leader in the space of visual asset management while LemonOne built a European market leader for digital photo production," said Maximilian Schwahn, Co-Founder at LemonOne. "By joining forces and being able to offer every company a one-stop-shop solution for booking, collaborating, and publishing visuals, we are able to reach our founding vision even faster. Therefore, we are super happy to partner up with BOOM and benefit from each other’s strength to make 1+1=3 for all our customers as well as our community.”
If you’re interested in checking out BOOM, you can <a href="https://boom.co/get-started/" target="_blank">get a free demo here</a>.
<h2>About Boom</h2>
<a href="https://boom.co/" target="_blank">BOOM</a> is a Saas company that powers smart solutions for visual asset collaboration, management, and production. Through a centralized end-to-end platform, BOOM allows creative and marketing companies to create, organize, collaborate on, and publish content anywhere online, making their workflow fast and frictionless from start to finish. BOOM’s client portfolio includes international players such as D&amp;G, Deliveroo, Glovo, and Westwing, all of whom have enjoyed BOOM’s visual production resources as well as the platform’s service as a single source of truth for all their visual assets.
<h2>About LemonOne</h2>
Lemon One provides businesses such as major online marketplaces, real estate agencies, and food delivery companies with on-demand photos within hours through algorithms that match them with a broad network of photographers. With Lemon One, businesses get tailor-made, high-quality visual content for their online presence, without extra effort.

Visual Content Management Platform BOOM Acquires Visual Production Company LemonOne

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CMS Monthly Recap: Shopify Invests in Sanity, dotCMS Updates Content Authoring Experience, WP Engine Acquires Plugins, and More

Visual Content Management Platform BOOM Acquires Visual Production Company LemonOne