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First Look: Cloudinary’s New AI Vision Brings Brand-Safe Gen AI Capabilities to its DAM

matt-garrepy

<hr /> Seems like we’ve been talking a lot about DAMs these days. Why? Because there’s so much DAM stuff to deal with.It’s true. Many large enterprises have thousands – even millions – of digital assets spread across a myriad of systems and databases. At the same time, marketing teams are under increasing pressure to work faster while maintaining control and governance.Over the last two years, <a target="_blank" href="https://cmscritic.com/what-is-a-digital-asset-management-dam-system">digital asset management systems</a> have been stepping up to meet this challenge, enhancing their product capabilities with an abundance of AI capabilities. This evolution in functionality, driven largely by AI, is impacting productivity for teams and driving greater value for brands. In that same stretch, I've seen numerous demos from pure-play DAM platforms and DXPs with dedicated DAM features, many of which were on display at <a target="_blank" href="https://www.henrystewartconferences.com/events/dam-new-york-2024">DAM New York 2024</a> just a few weeks ago. While there are many horizontal plays within the DAM market landscape, there are certainly niche products that understand the unique needs and challenges of the markets they serve, providing a more immersive UX that’s discretely geared toward those requirements. These tend to be pure-play solutions with a penchant for integration. Such is the case with <a target="_blank" href="https://cmscritic.com/products/cloudinary">Cloudinary</a>, an image and video platform that enables some of the world’s most engaging brands to deliver transformative visual experiences at an enterprise scale. With more than two million users and 10,000 customers (including Adidas, Etsy, Fiverr, Rivian, and more), Cloudinary helps organizations manage huge asset volumes, improve collaboration, save thousands of hours on repetitive tasks, and increase conversions.During DAM New York, Cloudinary announced some new and interesting capabilities to <a target="_blank" href="https://cloudinary.com/blog/the-intelligent-dam">Cloudinary Assets</a>, the company’s intelligent, API-first digital asset management platform. These innovative features are designed to streamline every stage of the asset lifecycle, including customizable creative review and approval workflows, portals for controlling asset sharing, and intuitive AI solutions that automate manual tasks. If you're not familiar with Assets, here's a quick video overview: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=iM3UmmT_oB0"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/iM3UmmT_oB0" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> As an ecosystem, Cloudinary Assets complements the company's other nifty resources. This includes a programmable media feature for automating video and image lifecycles and a <a target="_blank" href="https://cloudinary.com/video_api">robust video API</a> that allows developers to programmatically access and manipulate video content on the web with uploading, storage, encoding, and delivery optimizations.Cloudinary has long embraced the promise of composable architectures, which has guided its innovation path and strategy (more on that in a minute). As such, its new features are purpose-built to deliver greater flexibility for customers within their martech stacks – one of the many reasons why it was recently named a <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flp.cloudinary.com%2Farp.lp.idc_marketscape.html%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire%23form_section&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=Leader+in+the+IDC+MarketScape%3A+Worldwide+Intelligent+Digital+Asset+Management&amp;index=3&amp;md5=843ea3470f82578e4adb9f69ff135925">Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management</a>“Today’s visual economy demands that brands harness the full power of their images and videos to engage and connect with consumers, and these modern experiences require a modern DAM,” said <a target="_blank" href="https://www.linkedin.com/in/robert-daynes-1456173a/">Rob Daynes</a>, Managing Director of Digital Asset Management at Cloudinary. “When powerful martech tools work together in harmony, the professionals that rely on them can too. This raises the bar for the kinds of experiences they can build to truly distinguish themselves in their market.”Will these new features pay off for Cloudinary customers? According to the company, they will – big time. They project that a brand's launch cycles could accelerate profoundly, dropping from weeks or days to minutes. Asset costs could be reduced by up to 60%. And here's the clincher: users could save up to 75% of their time toiling in asset management, driving a significant ROI through enhanced productivity. These are some sweet value props. Can Assets deliver the goods?I'm sure Cloudinary would say (resoundingly): “You bet your assets.” But let’s dig in a little deeper. <h3 id="an-api-first-dam-for-composable-architectures">An API-first DAM for composable architectures</h3>Recently, Cloudinary commissioned an <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fproducts%2Fdigital_asset_management%2Fsurvey%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=independent+DAM+survey&amp;index=11&amp;md5=0092398e234b7db65818807e845a90ae">independent DAM survey</a>, revealing that 86% of respondents consider a highly integratable DAM to be extremely or very important. That makes sense based on all the dynamics I’ve already outlined.“Highly integratable” is a kind of synonym for composable, which is indeed reflected in Cloudinary’s grounding API-first posture. This architectural approach has long been the company’s guiding light, and is codified by its early membership in the <a target="_blank" href="https://cmscritic.com/new-logo-new-leaders-mach-alliance-announces-key-appointments-and-brand-refresh">MACH Alliance</a>. The platform offers a robust ecosystem of more than 300 partners, integrations, and plug-ins with many of the marketing ecosystem’s most popular tools.Cloudinary sees its DAM as a “single source of truth” for all visual assets, consolidating the often disparate visual asset technologies managed across teams in one highly connected and intelligent platform. With its rich focus on the image and video asset category, its composable capabilities give it an edge when fitting into a diverse martech stack with distributed data.<h3 id="powerful-and-practical-ai-capabilities">Powerful and practical AI capabilities</h3>There are several places where AI is augmenting Cloudinary’s DAM features to improve efficiency while delivering greater control and confidence for marketing teams. First, Cloudinary’s embedded AI automates the creative review and approval workflows by enabling auto-tagging and visual search for simpler asset classification and discovery. Its AI-powered content moderation and credentialing – with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fblog%2Fc2pa-standard-implementation%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=C2PA+compliance&amp;index=10&amp;md5=1895ae4da0c24b994d0060e4969a27a1">C2PA compliance</a> – helps ensure brand compliance and customer confidence in every asset, even as library volumes increase and <a target="_blank" href="https://cloudinary.com/documentation/user_generated_content">user-generated content</a> (UGC) and AI content proliferate.Its DAM also has a deep bench of practical AI capabilities that accelerate time to market for visual storytellers. These include automating manual tasks at scale, such as cropping, resizing, and delivering assets in the ideal file format and quality.With Cloudinary’s cutting-edge generative AI capabilities – available within its visual workspace, Studio – any DAM user can create unlimited on-brand customizations of a single asset or collection of assets for any use case. Accurate previews eliminate publishing risk and ensure that assets transformed by generative AI automation (such as background removal and fill, object removal and replacement, product recoloring, or image quality enhancement) will look flawless once delivered to the consumer.<h3 id="what-are-the-new-features-in-assets?">What are the new features in Assets?</h3>Here’s a quick rundown, starting with robust <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/moderate-review">creative review and approval</a> capabilities. Marketing teams will benefit from a more centralized and collaborative workflow automation solution, allowing them to customize and match their own review and approval processes for images, videos, PDFs, and other content and file types – and even include both internal and external stakeholders. It also sports enterprise-grade security and auditing, so brands in highly regulated industries can maintain strict governance.  <figure class="image image-style-align-center image_resized" style="width:65.02%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/cloudinary-metadata-screenshot.png" alt="" /></figure>Managing metadata and adding AI-generated captioning are powerful tools in Cloudinary Assets Content moderation is critical for marketing teams, particularly as assets grow exponentially. As such, Cloudinary has juiced its platform with <a target="_blank" href="https://cloudinary.com/solutions/user-generated-content">AI-powered moderation tools</a>, helping brands meet compliance by automating things like credentialing and compliance checks. Teams can also maintain higher standards while coping with the challenging realities of UGC and other assets entering the ecosystem.Powered by Cloudinary’s proprietary MediaFlows solution, the enhanced <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/asset-workflow-templates">asset workflow automation</a> is a no-code solution that sets up actions when uploading assets – or times actions to occur by specific criteria such as expiration date, changes to metadata, and other details. Asset workflow automation can also be customized with more complex workflows and integrations by upgrading to the full suite of MediaFlows capabilities.  <img style="width:46.3%" src="https://cmscritic.com/ms-content/uploads/2024/11/cloudinary-asset-worfklow-screen.png" alt="" />Asset workflow automation offers granular control of specific asset actions and details On the frontend, there’s also something called <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/portals">Cloudinary Portals</a>, which makes it easy to securely curate and share assets with everyone on your team or specified stakeholders. Portals enables business users to create fully branded digital experiences across media sharing, brand guideline portals, press portals, partner and sales enablement centers, and more.On the video side, there are some cool GenAI video editing features. These advancements are intended to support the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fsolutions%2Fvideo%2Fsurvey%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=80%25+of+brands+that+plan+to+expand+their+use+of+video&amp;index=12&amp;md5=098c47b4c8e32efbf3635f928c3fdd05">80% of brands planning to expand their use of video</a>. This includes incredibly handy tools for generating smart previews, transcriptions, captioning, and auto-translations – so brands can reach everyone on any device with more accessible experiences. Cloudinary also supports multiple video file formats, including short-form, long-form, e-commerce, information and how-to, and other applications. <h3 id="why-it-matters">Why it matters</h3>“DAM done differently.” That’s how Cloudinary visualizes its platform promise. It’s catchy, and it certainly reflects the company's culture of innovation.AI is the name of the game when it comes to the DAM roadmap and horizon. As the competitive field continues to expand, pure-play providers, DXPs, and PaaS solutions will continue to leverage high-utility AI features to provide differentiated value to customers. Most of that value will be derived from enhancements in speed, productivity, and governance. But platforms like Cloudinary might have an advantage relative to their decade-long focus on digital imagery and video, and its persistent posture of composability. Being API-first is a key determiner for buyers and evaluators looking for MACH-centric solutions that fit the bill within composable stacks, and Cloudinary has long been a champion of composability.Still, the DAM market is getting thicker. <a target="_blank" href="https://cmscritic.com/slam-dam-dunk-canto-acquires-image-relay-plans-to-align-dam-and-pim-features">With Canto’s acquisition of Image Relay</a>, there’s a motion towards consolidating power at the pure-play enterprise level. Meanwhile, DXPs and Content Marketing Platforms (CMPs) like <a target="_blank" href="https://cmscritic.com/products/acquia">Acquia</a> continue to roll out more high-utility AI-driven features like native video editing – making it less cumbersome for brands to simply add and access these features. Downstream, PaaS players like <a target="_blank" href="https://cmscritic.com/products/directus">Directus</a> are offering built-in choice with their own integrated DAM, just as other legacy CMS platforms continue to improve their own capabilities. The good news: demand is growing, and innovation will pay off for marketing teams and brands.If you’re evaluating platforms, consider your goals relative to composability. Cloudinary's API-first posture puts them squarely in that league, but they're also enhancing the key features that really add up in a good DAM: asset lifecycle management, customizable workflows, roles-based permissions, and of course, AI and machine learning capabilities. In terms of trust, it's hard to find a more best-of-breed, pure-play DAM provider than Cloudinary. They clearly understand the value of image and video assets at the enterprise level, and they're striving to lead the way with emerging technologies in the DAM field. Bottom line: It’s a safe bet for covering your assets.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-cloudinary?--talk-to-us.-">Looking for guidance on Cloudinary?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

Cloudinary Assets Brings New AI-Powered Features to its API-First ‘Intelligent DAM’ 

While COVID-19 continues to impact markets globally, the CMS world has been on a binge of buying, partnering, and releasing new features.
In case you’ve been distracted over the last few weeks by a chaotic news cycle and a U.S. presidential election, here’s a quick recap of what’s been happening in the content management and digital experience world.
<h3>Hyland Completes Acquisition of Alfresco</h3>
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Recently, <a href="https://www.hyland.com/">Hyland</a> the enterprise content management (ECM) provider <a href="/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">announced</a> that it had signed a definitive agreement to acquire <a href="https://www.alfresco.com/">Alfresco Software</a> – an open-source content services platform.
Last week, Hyland <a href="https://news.hyland.com/hyland-completes-acquisition-of-alfresco/">completed</a> the transaction, bringing the entire Alfresco business, including all technology and products, under the Hyland umbrella.
“At Hyland, the Alfresco platform will continue to grow and to serve customers’ evolving business needs,” said Bill Priemer, Hyland’s President and Chief Executive Office. “Alfresco customers can confidently continue to use and expand their Alfresco solutions, whether deployed on-premises or in the cloud.”
Future Alfresco versions will enable customers to seamlessly leverage other areas of the Hyland portfolio. These include the Hyland Experience Platform (HxP) — the recently launched, next-generation, cloud-based platform — and newly developed HxP components, such as <a href="https://www.hyland.com/en/platform/product-suite/HxC">Hyland Experience Capture</a>.
<h3>Episerver Completes Acquisition of Optimizely</h3>
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In a big move to evolve their personalization strategy, <a href="https://www.episerver.com/">Episerver</a>, the customer-centric digital experience platform, recently <a href="/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">announced</a> its plans to buy <a href="https://www.optimizely.com/">Optimizely</a> – a leading A/B and multivariate testing platform. A few weeks ago, Episerver <a href="https://www.episerver.com/company/press-room/episerver-completes-acquisition-of-optimizely">completed</a> the acquisition.
“With its acquisition of Optimizely, as with its acquisitions of Idio and Insite in 2019, Episerver substantially increases the value proposition that the company offers to enterprise brands,” said Jacob Groshek, research manager, Digital Experience Management, at IDC. “The Optimizely acquisition adds AI-based experimentation and optimization to the Episerver portfolio. The purchase of Optimizely not only augments Episerver's capacity to automatically deliver personalized content as a central component of users' digital experiences, it also adds another layer of behavioral intelligence for organizations.”
Following the close, Episerver now serves approximately 9,000 customers and more than 900 partners globally in segments including retail, manufacturing &amp; distribution, financial services, insurance, healthcare, media, and technology, among others.
As part of Episerver, the Optimizely progressive delivery and experimentation platform will continue to support customers as a standalone solution, but will also be available as part of Episerver’s offerings immediately.
<h3>Acquia Announces Major Updates to Open Digital Experience Platform (DXP)</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/drupal_9_dxp_0-1.jpg" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/drupal_9_dxp_0-1.jpg 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/drupal_9_dxp_0-1.jpg 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/drupal_9_dxp_0-1.jpg 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/drupal_9_dxp_0-1.jpg 1920w" /></figure>
After <a href="/acquia-launches-new-open-digital-experience-platform/">launching</a> its new Acquia Open Digital Experience Platform (DXP) this July, <a href="https://www.acquia.com/">Acquia</a> has accelerated their innovation by leaps and bounds. In fact, they recently <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-major-updates-open-digital-experience-platform">announced</a> major upgrades to their Drupal Cloud and Marketing Cloud.
So, what are these major upgrades? For starters, on the Drupal Cloud side, they <a href="https://www.acquia.com/drupal9">transitioned from Drupal 7 to Drupal 9</a>. For developers, these enhancements focus on decreasing the time to build, design, and run sites and applications.
Following the successful launch of Drupal 9 in June, the new <a href="https://www.acquia.com/drupal9/accelerate-your-migration">Acquia Migration Accelerator</a> tool significantly reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations.
Once organizations are migrated, the new <a href="https://www.acquia.com/products/drupal-cloud/cloud-ide">Acquia Cloud IDE</a> makes it faster than ever to build Drupal sites and applications, with one-click access to a cloud-hosted development and testing environment. Acquia Cloud IDE integrates with existing Acquia command line and automated build tools for Drupal, making it faster and easier for developers to build and test their code – even in remote or hybrid work setups.
On the Marketing Cloud side, the major updates include new real-time 360-degree profiles, identity resolution, and unified segment capabilities within the Acquia Customer Data Platform (CDP). These capabilities aggregate data from various sources, eliminate redundancy, and unify data into a single source of the truth for real-time customer segmentation.
Finally, Acquia also added a COVID-19 dashboard that helps marketers understand their customers’ shifts from offline to online channels, as well as changes in channel preferences throughout the pandemic. The dashboard also helps marketers identify changes in product preferences, as well as opportunities for growth in their marketing campaigns.
<h3>Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding</h3>
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<a href="https://fabric.inc/">Fabric</a>, a headless commerce platform, launched its cloud-native experience and commerce product suite and <a href="https://resources.fabric.inc/blog/seed">announced</a> $9.5 million in seed funding led by Redpoint Ventures with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon and Staples, has joined the company as CEO.
Brands struggle to compete with Amazon’s continued market dominance in the e-commerce and digital retail space. While big retailers can afford to invest heavily in their own proprietary systems, widening their advantage in data, speed, pricing and convenience, many D2C and B2B brands are challenged by the cost and complexity of modernizing their outdated commerce platforms. COVID-19 has further raised the stakes: during the pandemic, e-commerce sales have grown as much as 55% year-over-year.
“Unlike Amazon, which wins on selection, price and availability, emerging and growing D2C and B2B companies need to win on brand and experience,” said Faisal Masud, CEO at Fabric.
Fabric’s headless commerce platform enables marketers and merchants to deliver world-class commerce experiences without the engineering burden. Its modular API-first platform enables brands to utilize tools that address their specific needs, rather than re-platforming. Fabric gives brands sophisticated capabilities with its Experience Platform Manager (XPM), Product Information Manager (PIM), pricing and offers and Order Management (OMS).
The Fabric platform offers a suite of commerce APIs that allow brands to orchestrate their offerings across all channels, enabling them to support the entire lifecycle of each customer. In addition, Fabric runs on a completely serverless infrastructure to effectively scale during high-traffic retail peaks.
<h3>Cloudinary and Contentful Partner to Help Brands Create “Visual-First” Experiences More Efficiently</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/apps-cloudinary-dialog.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/apps-cloudinary-dialog.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/apps-cloudinary-dialog.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/apps-cloudinary-dialog.png 1340w" /></figure>
<a href="https://cloudinary.com/">Cloudinary</a>, the media experience platform, announced a partnership with <a href="https://www.contentful.com/">Contentful</a>, a headless content management system (CMS). The new partnership offers Contentful users seamless access to Cloudinary’s award-winning media experience solutions, including its headless digital asset management (DAM) within Contentful’s CMS – allowing Contentful users to more easily upload, optimize and deliver engaging visual-first experiences at scale.
"In today's visual economy, fast and flawless rich media experiences are no longer a nice to have, they are critical components to any company’s success,” said Scott Doughman, vice president of Business Development at Cloudinary. “Equally critical is the ability to deliver the right, high-performant content as efficiently as possible to eliminate the challenges that often keep experiences from reaching their true engagement potential. The Contentful-Cloudinary integration eliminates these challenges and we’re pleased to be bringing our media management expertise to the Contentful ecosystem."
With the API-first approach of Cloudinary and Contentful, you can now build a seamlessly-integrated, future-proof stack with your preferred development frameworks and platforms.
<h3>Microsoft Announces Clarity, a Free Visitor Behavior Analytics Platform</h3>
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The elder statesman of the digital realm, <a href="https://www.microsoft.com/en-us/">Microsoft</a> continues to shock and awe the experience and development fiefdoms with bold moves – including their acquisitions of both <a href="https://www.linkedin.com/feed/">LinkedIn</a> and <a href="https://github.com/">GitHub</a>.
Now, Microsoft has announced a resource that will have an impact on digital experience in the usability, governance, and analytics categories. With <a href="https://clarity.microsoft.com/">Microsoft Clarity</a>, website and content owners will now have access to a GDPR compliant, free-to-use analytics tool to help improve their website experiences by better understanding their visitors' behaviors.
Microsoft Clarity has three main features: heatmaps, session playbacks, and an insights dashboard. Because of their unique delivery, Clarity’s tools won’t negatively impact a website's latency, and can handle variable traffic without incurring additional costs.
Clarity’s heatmaps come in two forms: clickmaps and scrollmaps. The combination will allow users to qualify behavior and trends, and make it easy to provide data-driven justifications for design decisions. The session playbacks allow site managers to record page visits and track where visitors clicked and scrolled, and the insights dashboard provides an overall understanding of the traffic to your site.
<h3>Contentsquare Acquires Dareboost And Launches Find &amp; Fix Product to Solve Revenue-Killing Errors</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/contentsquare-dareboost.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/contentsquare-dareboost.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/contentsquare-dareboost.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/contentsquare-dareboost.png 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/contentsquare-dareboost.png 1755w" /></figure>
<a href="https://contentsquare.com/">Contentsquare</a>, the Digital Experience Analytics (DXP Analytics) company, <a href="https://contentsquare.com/blog/contentsquare-acquires-dareboost-and-launches-find-fix-product-to-solve-revenue-killing-errors/">announced</a> its acquisition of <a href="https://www.dareboost.com/en">Dareboost</a>, an online tool to test, analyze and monitor websites. Dareboost has been a Find &amp; Fix product for Contentsquare. The integration breaks silos between marketing and IT teams, as well as the rest of a business.
The core capabilities of the new Contentsquare Find &amp; Fix product include web performance monitoring and scoring, error reporting and impact quantification, advanced retroactive search, advanced APM integrations, and comparison and benchmarking capabilities.
<h3>Mediafly Acquires Presentify to Transform Marketing and Sales Content</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sap_mediafly_cloud_diagram.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/SAP_Mediafly_Cloud_Diagram.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/SAP_Mediafly_Cloud_Diagram.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/SAP_Mediafly_Cloud_Diagram.png 1280w" /></figure>
<a href="https://www.mediafly.com/">Mediafly</a> – a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences – <a href="https://www.mediafly.com/mediafly-acquires-presentify/">announced</a> its acquisition of <a href="https://www.presentify.co.uk/">Presentify</a>, a global visual communication solution.
By adding Presentify’s capabilities, Mediafly users can now build “selling stories” using sophisticated visual communication capabilities all through the Mediafly app – which natively supports the most advanced content formats, animations and modularized assets for elevated sales storytelling.
“More companies are recognizing the need for digital sales transformation, and the importance of using a modern sales enablement platform. But all too often they don’t want to take their antiquated, boring sales content and put it into a sophisticated sales app for fear of garbage in, garbage out,” said Carson Conant, CEO and founder of Mediafly. “With Presentify, Mediafly now tears down the barrier of entry for these companies, allowing them to quickly refresh their sales stories with interactive, animated content — and learn the ‘Presentification’ techniques to create and maintain sales collateral that is a league above their competition.”
And that’s a wrap. Stay tuned for another installment next month.

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CMS Monthly Recap: Acquia Gets Feature Boosts, Cloudinary and Contentful Partner, Big Acquisition Updates and More