Articles

CMS Article

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Welcome to the ‘Collaborative CMS’: Directus Breaks the Bottlenecks with its Native MCP

matt-garrepy

JoyConf Stories: Netlify’s Matt Biilmann on the Power of the Storyblok Partnership

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal">Amit Aggarwal </a>is the founder and principal consultant at <a target="_blank" rel="noopener noreferrer" href="https://accessibilitypartners.ca/">Accessibility Partners Canada,</a> and a CMS Critic contributor. <hr /> In today’s digital world, accessibility isn't just a legal requirement – it’s a vital part of creating an inclusive online experience. Selecting the right content management system that aligns with the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/TR/WCAG21/">Web Content Accessibility Guidelines (WCAG)</a> is a key step toward achieving this goal. A well-chosen CMS makes accessibility an integrated feature rather than something added later.However, choosing the best CMS can be a complex process, especially when balancing functionality, design flexibility, and compliance. That’s why many organizations work with experienced<a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-consultant/"> web accessibility consultants</a> to ensure their CMS selection supports accessibility from the start, saving time and resources while making their website inclusive for all users.In this guide, we’ll explore the key factors to consider when selecting a WCAG-compliant CMS so you can confidently choose the best system for your website.<h3 id="understanding-wcag-compliance">Understanding WCAG Compliance</h3>WCAG compliance refers to following a set of guidelines developed by the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/">World Wide Web Consortium (W3C).</a> These guidelines outline best practices for creating web content that is accessible to people with disabilities, including those with vision, hearing, cognitive, and mobility impairments.The WCAG standards are organized around four key principles (sometimes referred to as <a target="_blank" rel="noopener noreferrer" href="https://accessibility.umich.edu/basics/concepts-principles/pour">POUR</a>), and your choice of CMS can play a critical role in meeting these principles effectively:<ul><li>Perceivable: Information and user interface components must be presented intelligibly.</li><li>Operable: User interface components and navigation must be accessible by all users.</li><li>Understandable: Information and operation of the user interface must be clear and concise.</li><li>Robust: Content must be robust enough to be interpreted reliably by various user agents, including assistive technologies.</li></ul><h3 id="key-factors-to-consider-when-choosing-a-wcag-compliant-cms">Key Factors to Consider When Choosing a WCAG-Compliant CMS</h3> 1. Built-In Accessibility FeaturesA WCAG-compliant CMS should come with built-in accessibility features, reducing the burden of manual adjustments. These features often include (but are not limited to):<ul><li>Semantic HTML structure</li><li>ARIA landmarks</li><li>Keyboard navigability</li><li>Screen reader compatibility</li><li>Accessible forms and multimedia</li><li>Color contrast options</li></ul>Check to ensure whether the CMS actively supports WCAG standards and whether its core architecture is designed with accessibility in mind. Some platforms offer integrations with accessibility tools that address some of these requirements, but it's important to understand the interoperability of these products when delivering a compliant solution.  2. Customizability Without Breaking ComplianceA CMS should allow customization without breaking accessibility standards. While templates and plugins can enhance functionality, they can also introduce accessibility barriers if not built correctly. Choose a system that enables developers to integrate accessibility features directly into custom designs and templates without significant rework. 3. Accessibility Auditing and ToolsSome CMS platforms offer built-in <a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-testing-services/">accessibility testing</a> and auditing tools. These tools allow developers and content managers to assess whether their content meets WCAG guidelines before publishing. Having such tools within the CMS can save time and ensure ongoing compliance. 4. Responsive Design CapabilitiesWCAG compliance also requires responsive design to accommodate various devices and screen sizes. Ensure your CMS supports responsive design principles and allows for adaptive adjustments without compromising accessibility. 5. Ongoing Accessibility SupportWeb accessibility is not a one-time task—it’s an ongoing commitment. Choose a CMS vendor that offers continuous updates and accessibility support. Accessibility standards evolve, and your CMS should adapt accordingly.<h3 id="tips-to-ensure-wcag-compliance-after-choosing-a-cms">Tips to Ensure WCAG Compliance After Choosing a CMS</h3>Selecting the right CMS is just the first step. Implementing and maintaining accessibility is a continuous process. Here’s a simple roadmap:<ul><li>Work with experts: Collaborate with web accessibility consultants with a proven track record to audit your current site and guide your CMS selection.</li><li>Choose accessibility-ready themes and templates: If you're working with a theme, make sure that it already meets WCAG standards and test it thoroughly to validate.</li><li>Train your content creators: Ensure your team understands accessibility best practices for creating inclusive content. Provide them with access to ongoing learning resources.</li><li>Test regularly: Use automated accessibility tools and manual testing to ensure ongoing compliance.</li><li>Stay up to date: WCAG standards evolve; your CMS and processes should adapt accordingly.</li></ul><h3 id="benefits-of-a-wcag-compliant-cms">Benefits of a WCAG-Compliant CMS</h3>Choosing the right CMS and maintaining accessibility offers significant benefits:<ul><li>Legal compliance: Avoid lawsuits and penalties related to accessibility laws.</li><li>Wider audience reach: Make your website usable for all visitors, including those with disabilities.</li><li>Improved SEO: Accessibility features often enhance search engine optimization.</li><li>Better user experience: Accessibility improvements benefit all users, not just those with disabilities.</li></ul><h3 id="final-thoughts">Final Thoughts</h3>Picking a WCAG-compliant CMS is a strategic investment in accessibility, user experience, and legal compliance. By focusing on features such as built-in accessibility tools, responsive design capabilities, and ongoing support, businesses can create inclusive digital environments that serve everyone.Early collaboration with web accessibility consultants can guide the CMS selection process and ensure that accessibility is embedded from the ground up. This not only benefits users with disabilities but also improves the overall quality and reach of your website. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

How to Pick a WCAG-Compliant Content Management System for Your Website

amit-aggarwal

Your Next CMS Decision Could Make or Break Your AI Strategy

katie-austin

Joy to the Content World: Storyblok Brings AI Innovation and Human Connection to JoyConf 2025

<hr /> AI has already changed the way you work. You plan with it, write with it, maybe even build prototypes with it. Everything feels faster now, except your CMS.Somehow, the very system designed to keep digital experiences moving still takes hours, sometimes days, to bring ideas to life. Delays caused by complex workflows, overlapping handoffs, and unclear ownership continue to slow teams down.That’s the irony of the AI era. Companies pour resources into “AI-powered” tools, yet most don’t see the promised outcomes. AI has transformed how we generate content, but not yet how we deliver it. And nowhere is that gap more visible than in content management.AI in CMS should come with governance and outcomes, and that’s the vision behind <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Velocity</a>, Hygraph’s approach to bringing real, sustainable speed to content operations.<figure class="image image-style-align-center"><a href="https://hygraph.com/velocity-at-scale?utm_source=cmscritic&amp;utm_medium=blog&amp;utm_campaign=velocity&amp;utm_content=blog" target="_blank" rel="noopener noreferrer"><img src="https://cmscritic.com/ms-content/uploads/2025/10/velocity-at-scale-promo.png" /></a></figure><h3 id="the-hype-that-got-us-here">The hype that got us here</h3>AI may feel like a sudden revolution, but it’s been a long time in the making. Years of progress in data, computing, and accessibility have brought it to everyone’s fingertips.When Google introduced the transformer architecture in 2017, it changed the way machines understood language and relationships, paving the way for models like GPT. Massive open datasets, from Wikipedia to GitHub, gave those models real-world fluency. Cloud platforms and GPUs made training them feasible for more teams. Then, public APIs removed the final barrier, letting anyone integrate intelligence into their products.Once generative tools like ChatGPT and Copilot arrived, AI became part of everyday work. It started helping with content creation, design, code generation, and analytics. Headless CMSs became the proving ground for practical AI. With APIs at their core and content flowing through every channel, they sit at the perfect intersection of data, design, and delivery, exactly where AI can create real impact.<h3 id="the-promise-vs.-reality">The promise vs. reality</h3>AI promised to reinvent content management around three pillars: time to market, intelligence, and personalization.In theory, it sounded perfect. Teams could ideate, generate, and publish faster than ever. Content would be smarter, more adaptive, and more relevant. But in practice, most organizations haven’t reached that point. Around 71% still say they lack the structure and best practices needed to get tangible results from AI.The problem is coordination. AI accelerates creation, but it doesn’t automatically fix how teams collaborate, approve, and launch. In most organizations, content and development still run on separate timelines and tools, which means every update turns into a negotiation instead of a workflow. Without a system that manages all that complexity, the benefits stall.<figure class="image image-style-align-center image_resized" style="width:85.54%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761149163545.png" /></figure>Source: Hygraph Virtual Keynote. <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to see the full demo</a>.<h3 id="what-makes-an-ai-powered-cms-work">What makes an AI-powered CMS work</h3>AI can write, tag, translate, and analyze at impressive speed. But speed alone isn’t the metric that matters. <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/ai-content-management">A modern CMS needs to make that speed reliable</a>.That means <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/ai-content-governance">putting governance first</a>: defining who can use AI, what it can change, and how every action is reviewed. It means designing collaboration so editors and developers work in parallel, not in sequence. And also focusing on outcomes instead of features: how much friction was removed, how quickly a campaign went live, and how clearly results can be measured.Hygraph’s CPTO, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/mariolenz/">Dr. Mario Lenz, </a>describes the gap:“Without governance, AI stays a demo. With it, it becomes a business accelerator.”A truly AI-powered CMS functions like an operating system for business velocity. Every part of the content lifecycle: modeling, creation, collaboration, and delivery, runs faster because it’s connected, governed, and measured.<figure class="image image-style-align-center image_resized" style="width:85.78%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761149163447.png" /></figure>Source: Hygraph Virtual Keynote. <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to see the full demo</a>.<h3 id="building-velocity-that-lasts">Building velocity that lasts</h3>A recent Forrester study found that faster time to market has overtaken customer acquisition as the top driver of CMS investment. Speed now is strategy.But velocity isn’t about automation for its own sake. It’s about giving teams the freedom to move faster without losing control. When design, development, and editorial teams can move together, ideas reach the market while they still matter.AI is already helping that happen. You can see it in <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/why-visual-builders-dont-fit-the-ai-era">the rise of prompt-based design</a>, where intent replaces manual configuration, and in structured content that adapts instantly across channels. These shifts are reducing complexity and closing the gap between creativity and delivery.This is the foundation Hygraph is built on. The platform brings developer flexibility and editorial autonomy together so both sides can move at full speed. Developers work with GraphQL, schema as code, and open APIs. Editors work with AI Assist, Variants, and Visual Preview—tools that make publishing faster and safer. Every AI action follows permissions, approvals, and version control, ensuring that speed never comes at the expense of governance.That balance between creativity and control is what makes velocity sustainable. It’s how organizations move from experimenting with AI to actually scaling with it. <figure class="media"><div data-oembed-url="https://youtube.com/watch?v=NHuUSei5O0k&amp;feature=youtu.be"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/NHuUSei5O0k" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="see-velocity-in-action:-hygraph’s-virtual-keynote-on-october-29">See velocity in action: Hygraph’s virtual keynote on October 29</h3>Hygraph’s upcoming virtual keynote explores this next stage of AI and velocity, where you’ll see, during a live demo, how a multi-brand retailer builds and launches experiences in real time, guided by AI.The session brings together our leadership team to share the vision behind it, followed by a panel with Vertu Motors, Ancestry, and partners from Intelliact and Datrycs on scaling velocity across enterprises.<a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to watch the keynote</a> and explore how the next generation of CMS turns AI speed into real business momentum. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

AI Made Everything Faster. It’s Time Your CMS Caught Up

cms-critic-staff

<hr /> When I spoke to <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/filipbech/">Filip Bech-Larsen</a> before Umbraco’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">2025 Codegarden event,</a> he was ecstatic about a lot of things. And rightly so. The open source content management system – which has long been dubbed<a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/about-us/values/why-the-friendly-cms/"> "The Friendly CMS”</a> – was on a roll. Along with a years-long stretch of remarkable growth and an expanding ecosystem of offerings, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/umbraco">Umbraco</a> was plotting an ambitious course in the evolving landscape of AI.Of course, as an open source vendor in a landscape of proprietary solutions, Filip reminded me why Umbraco’s approach to AI was markedly different from other commercial solutions.  “Our strategy is a little bit different to most of our competitors, and it basically comes down to Umbraco being a platform that you build on top of, instead of being the tool that does everything for you,” he explained. “Like the Lego bricks metaphor, we give you the base plate, and all the blocks, and then you build whatever you want on top of that. And since we're open source, we can't really take a commercial dependency and just integrate directly with ChatGPT because that's not how open source licensing works. So we have a few different tracks around this.”And the primary vehicle for accessing these tracks is the <a target="_blank" rel="noopener noreferrer" href="https://marketplace.umbraco.com/">Umbraco Marketplace,</a> which features a wide range of artificial intelligence plugins, from translators to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/tinymce-brings-advanced-ai-to-cms-text-editing-interview-with-fredrik-danielsson-elise-bentley">TinyMCE’s</a> premium package that includes a super handy accessibility checker. He went deeper into the details, which you can <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">read about here.</a> Along with these advancements, Filip also shared the first glimpse of <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/blog/unveiling-umbraco-mcp-server/">Umbraco’s new MCP server,</a> crystallizing the company’s bold steps into the realm of agentic AI. In fact, since Codegarden, MCP has exploded in adoption, with <a target="_blank" rel="noopener noreferrer" href="https://modelcontextprotocol.io/docs/getting-started/intro">thousands of options</a> now available across a multitude of servers. Now, with MCP reaching a fever pitch and becoming a central part of the agentic horizon, Umbraco is doing what it has done over the past twenty years: looking to its open source community. There have already been sparks of AI innovation from across Umbraco’s 250,000 contributors and its international network of digital agency partners. Now, the company’s core team has brought dedicated talent to its inner circle to accelerate the MCP frontier. Effective today, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/phil-whittaker-82481716/">Phil Whittaker</a> has been appointed Senior Software Engineer at Umbraco, where he will be focused on the continued development of its MCP server and the maturing of its overall AI strategy.  <figure class="image image-style-align-center image_resized" style="width:77.21%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1760413085606.png" alt="" /></figure>Phil Whittaker. Source: LinkedIn With over 25 years of experience, Phil brings a deep resume to the role, having held positions as a software developer, digital agency founder, CTO, and lead engineer. He’s also worked extensively with Umbraco, <a target="_blank" rel="noopener noreferrer" href="https://ucommerce.net/">uCommerce</a>, and other platforms to build complex, highly integrated websites and digital experiences. Phil is also a prominent fixture within Umbraco’s open source software ecosystem, sharing his knowledge with fellow developers and organizing Umbraco user meetups. His commitment to the community has earned him an <a target="_blank" rel="noopener noreferrer" href="https://community.umbraco.com/mvp-program/current-mvps/">Umbraco MVP</a> five times. “Being part of the Umbraco open-source community over the past fourteen years has made a huge difference to me professionally and personally,” he said. “I’m delighted to join a team of people whose work I have admired for many years.”“Phil Whittaker is a major contributor within our open-source community and is at the very heart of Umbraco MCP Server development,” said Filip Bech-Larsen. “We’re excited to be able to work alongside him at Umbraco HQ to support organizations as they learn how to harness the power of agentic AI, while retaining full control and transparency over its operation.”<h3 id="focused-on-mcp">Focused on MCP</h3>A quick reminder if you’re new to MCP: <a target="_blank" rel="noopener noreferrer" href="https://modelcontextprotocol.io/docs/getting-started/intro">Model Context Protocol</a> is an open standard that enables large language models to connect and communicate with external tools, data sources, and other services. Think of it as a USB-C port for AI, providing a vehicle for LLMs to access and share information. This, in turn, enables the development of rich AI agents that can be enlisted to perform complex, real-world actions – and that runs the gamut from ecommerce transactions to wildly imaginative tasks.Despite all the fervor, the phenomenon of MCP is still pretty fresh. In fact, the standard was <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/news/model-context-protocol">launched by Anthropic</a> in November of 2024 and made available as an open source framework. But it caught on quickly, and by spring of this year, the buzz around agentic commerce was palpable – and MCP was seen as a gateway for expanding the agent-to-agent vision.As Phil explained, he was already developing AI apps and harnessing AI for content generation and coding before ChatGPT was launched. This gave him more of a solid foundation as MCP came on the scene. “I started experimenting with Model Context Protocol at the start of this year and was hugely impressed by its potential when combined with a CMS,” he said. “This led me to the development of an MCP Server for Umbraco. It’s incredibly powerful, while providing strong control. We’ve built the right tool in the right way at exactly the right time. As a developer, you don’t come across anything this momentous more than once or twice in your career.”In September, Phil wrote about the beta release of the <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/blog/announcing-the-beta-release-of-the-developer-mcp-server-for-umbraco-cms/">Developer MCP Server for Umbraco CMS,</a> which provides a pathway to AI-powered content management capabilities directly in the Umbraco CMS workflow. This was a milestone moment in the continued development of Umbraco’s MCP strategy, signaling his future role in shaping the continued trajectory. <h3 id="why-it-matters">Why it matters</h3>MCP is a clear game-changer as we move full throttle into the era of agentic AI. For CMS and DXP vendors, having an MCP server has become a strategic imperative, and Umbraco is taking a sage course by elevating an experienced AI pioneer from its own community to shape the next steps of its MCP evolution.Umbraco continues to enjoy a unique position within the CMS category as the most widely-used open source content management system built on .NET. The platform is trusted by well-established global enterprises like Rubbermaid, but is also a go-to for public sector organizations – reflecting its secure, scalable, and future-proof posture. Umbraco’s commitment to accessibility and sustainability is also a testament to its culture, and further reinforces the loyalty of its highly-engaged community of users and developers – clearly one of its strongest attributes. It has also made some smart moves with the rollout of its <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/">Umbraco Cloud</a> strategy, which features enterprise-grade scalability and regional hosting. While Umbraco is cementing its position as a CMS with MCP capabilities, it’s important to understand your own agentic goals as you evaluate solutions. What I like about the elevation of Phil to the UmbracoHQ team is his proven track record of documenting the value of these tools through a legacy of proven Umbraco experience – and that should translate into greater confidence. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Umbraco Accelerates AI Transformation by Appointing Senior Software Engineer to Focus on MCP

Shopify - The global commerce platform

Build your business with Shopify to sell online, offline, and everywhere in between.

The global commerce platform

#ffffff

The Zero-Cost Content Paradox

dsfaltudo

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/gillian-mays">Gillian Mays</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is a Content Creator at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/storyblok">Storyblok</a> and a CMS Critic contributor. <hr /> Some things never change. The sky is blue, people crave connection, and content is an essential part of any modern business strategy. But other things aren’t so static. Customer expectations, technological tools, and the way essential content is managed have evolved dramatically over the past few years. The content game is about to change forever. And there’s only one skill that will matter if you want to win: adaptability.Let’s take a look at what adaptability means for modern brands and how you can leverage it for a future-proof content strategy.P.S. This article is a sneak preview of our newest whitepaper. <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/lp/composable-enterprise?utm_source=cmscritic&amp;utm_medium=sponsor&amp;utm_campaign=MKT_GEN_AWA_701W600001qBJFPIA4&amp;utm_term=cmscritic">Download “The Engine of Enterprise: How Headless CMS Fuels Composable Joy” for free today</a> to get the full story.<h3 id="welcome-to-the-future.-the-only-constant-is-change">Welcome to the future. The only constant is change</h3>Modern demands haven’t just shifted. They’ve evolved at a dizzying pace: today’s users expect the latest and greatest digital experiences, and they demand it as soon as they realize it’s possible. Your content needs to be ultra personalized, lightning fast, and consistent across channels – and it needs to deliver all of that better than your competitors.But it’s not just your users who are changing the game. With AI chatbots taking the world by storm, the ability to stay visible in the era of <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/mp/generative-engine-optimization-explained">Generative Engine Optimization (GEO)</a> is quickly becoming a sink-or-swim matter. It’s a brave new world, one full to the brim with possibility and opportunity. But the harsh truth is it’s also a highly competitive one.And legacy CMSs are out of their league.In a world where tech and user demands can change on a dime, meeting them with the shortest time-to-market possible is the difference between being an industry leader and fading into obscurity.  Legacy CMSs were not made for speed or flexibility. Try to force it, and you end up with roadblock after roadblock:<ul><li>Integrating new technology is nearly impossible, crippling any attempt at innovation with messy workarounds and a half-functional result</li><li>Monolithic architecture forces the same stale, single-channel content strategy as everyone else</li><li>The infrastructure lacks flexible APIs, adequate content structuring, or scaling potential – all death knells for getting discovered by AI.</li></ul>In other words, they’re incapable of adapting. In a world where everything about your content strategy can change in the blink of an eye, being adaptable is your only hope to survive. And that will require a complete shift in how you manage and distribute content.<h3 id="composability-and-headless:-a-new-era-of-content">Composability and headless: A new era of content</h3>With adaptability as the gold standard, the next era of enterprise CMS will be defined by flexibility, modularity, and speed. Your brand’s success will depend on being prepared to constantly reshape how you engage with customers on a global scale. But don’t worry – you don’t have to do it alone. With the combined power of composable infrastructure and a headless CMS, you can break down the old boundaries and deliver cutting-edge digital experiences faster than ever before.  <h4 id="the-composable-advantage">The composable advantage</h4>Composability is an agile, future-forward strategy for assembling a tech stack. Instead of an all-in-one system found in legacy CMSs, it relies on a flexible ecosystem where each part of the tech stack is a modular component.Translation: Composability offers full technical freedom.Because they’re independent components, you can add or remove them at will and without fear of disrupting any other elements. Whenever newer tech or programs come out, integrating is as easy as connecting via API.And if you’re looking to scale? Composability has the competitive edge there, too. The modularity means you can scale with precision, expanding your operations without overhauling the entire system or overpaying for parts that are fine as-is. That adaptability means you’re ready for whatever comes next, including the rise of generative AI search. Because you can integrate modular tools to support aspects like localization, metadata, and structured content, you can keep up with the ever-evolving algorithms for consistently visible content.  <h4 id="where-headless-comes-in">Where headless comes in</h4>Composability primes your tech stack for adaptability. Getting the best use out of it will require another step: <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/">a headless CMS.</a> Much like how composability supports full technical freedom, a headless CMS supports full content freedom. That’s because headless CMSs operate completely differently from their legacy counterparts. Legacy CMSs are one single monolith, bundling the backend (where you create content) with the front (where it’s displayed). You’re usually stuck with that one channel of publication and whatever prebuilt capabilities the provider includes – no customization, at least not without a lot of very difficult and risky tech adjustments. But with a headless CMS, your frontend and backend are completely separated. Because your content is stored separately and sent out via APIs, you can connect to any channel. Websites, apps, smartwatches, digital displays – if it can connect via API, you can push content to it with a headless CMS. And yes, that includes technology that doesn’t even exist yet. Those APIs also mean that your choice of tech is completely up to you. Skip programs you don’t need, integrate new ones you do, and do it all without interrupting the rest of the tech stack or your content presentation. And no matter how technology or user demands evolve, you’ll never have to upgrade your entire system. Just swap outdated programs for ones that give your enterprise the competitive edge and keep going. <h3 id="the-final-verdict:-composability-or-bust">The final verdict: composability or bust</h3>A composable, headless approach is the last word in sustained content adaptability. It’s a rare silver bullet in a hyper-competitive world. No matter how big your content library is, how ambitious your growth plans are, or whatever tech curveball comes next, this approach ensures your enterprise is always ready to execute any strategy at your disposal. As the old saying goes, “You can’t control the wind. But you can adjust your sails.” For enterprises hoping to survive the future of content, failing to embrace composable will be like seafaring with a torn canvas: when you can’t capture the momentum of each shift in the breeze, those who can will be waiting for you at the finish line. Want to read more about the power of composable and headless for enterprises? <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/lp/composable-enterprise?utm_source=cmscritic&amp;utm_medium=sponsor&amp;utm_campaign=MKT_GEN_AWA_701W600001qBJFPIA4&amp;utm_term=cmscritic">Download the full guide for free today!</a> <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a>

The Future of Enterprise CMS Is Here – And Only The Adaptable Will Survive

gillian-mays

Fight the Cognitive Overload: Brightspot Lights the Way to Productivity with its Evolutionary CMS Release

Agentic CMS: Why Kontent.ai’s Vision for the Future of Content Management is Inspiring 

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/nishant-patel">Nishant Patel</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is the co-founder and CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> and a CMS Critic contributor. <hr /> When the internet first went mainstream, it was innovative just to have a website. Later, it was a blog. Then a mobile version. Each step felt like a leap forward in how brands showed up online.But we’ve entered a different era. With the rise of AI, simply “having a presence” doesn’t stand out to customers anymore. What does stand out is how adaptive that presence can be.By emphasizing personalization, <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/case-study/land-olakes-boosts-conversion-rate-by-38-with-lytics-cdp-personalization?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Land O’Lakes</a>’ animal nutrition brand Purina increased conversions to an average of 30% and improved its ability to keep visitors on the website for longer. That’s the power of experiences designed for individuals, not audiences.So what does the future look like? Two words: context management.<h3 id="content-vs.-context-management">Content vs. Context Management</h3>For years, brands doubled down on producing and managing content. But with the technology available and the siloed way data was collected, they were mostly guessing what a segment of people wanted. A brand can crank out endless content, but if that content isn’t in response to an individual’s real-time signals, what good will it do?Content management won’t cut it today. Context management is the only strategy that will reach and move audiences to action. (This, coming from someone who created the first <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/report/complete-headless-cms-guide?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">headless CMS</a>.)Unlike content management, context management seeks to piece together the full story of the problem or desire that the customer wants to solve, based on signals they send. For example, a Gen Z customer might see a product they like on social media. From there, they might quickly search that product—via a search engine or LLM—and land on your website. Imagine they click “shop” and see the exact product they’ve been searching for in front of them, without any deep dives. That’s a brand experience just for that individual, adapted instantly after a quick scan of their browser history. In the <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/announcements/welcome-to-the-context-economy?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Context Economy</a>, the value of a brand no longer comes from the volume of content published, but from how intelligently a brand’s experience adapts to the customer’s signals. Is your digital experience technology equipped to handle it?<h3 id="where-context-meets-agentic-ai">Where Context Meets Agentic AI</h3>Brands have been moving towards context management for a long time. According to the <a target="_blank" rel="noopener noreferrer" href="https://content.martechday.com/state-of-martech-2025.pdf">2025 State of Martech report</a>, the center of the Martech stack has shifted over the last two years to data warehouses and customer data platforms. I like that because you can’t be smart without data. But I also think it's a curious choice, because data can never act alone. Brands need to pair data systems with a CMS to turn data into insights, activate those insights, and connect with customers. What happens if you supercharge that with automation and agentic AI? Here’s what a true <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/ai/agentic-ai-101-whats-an-ai-agent-and-when-should-they-be-used?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmswire&amp;utm_content=nishant-contentcon?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">agentic AI</a> ecosystem might function like:A flash sale is about to go live. Instead of scrambling across teams—marketing, legal, supply chain, development, brand—AI agents handle the campaigns.One agent writes the copy. Another ensures it’s on-brand. An anti-hoax agent flags suspicious assets, while a supply chain agent checks inventory. Once the plan is greenlit by humans, a promotion agent takes over to launch the campaign, update the homepage, and email the right audience. As performance data rolls in, yet another agent optimizes the campaign in real time, ensuring it reaches the right people in the right moments.Again, keep in mind this shouldn’t be a one-size-fits-all experience. Individual A receives one version, while Individual B receives a completely different version, based on the context they provide. Both move the customer to form a deeper connection with the brand in different ways.This is not a distant future. Contentstack enables that reality today.<h3 id="embrace-agentic-with-contentstack’s-agent-os">Embrace Agentic with Contentstack’s Agent OS</h3><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/academy/content/adaptive-personalization-with-agent-os">Contentstack’s Agent OS</a> is a breakthrough in agentic AI that allows AI and automation to operate with full brand and customer context to drive one-to-one interactions. Agents tap into a brand’s content, voice, audience insights, and existing Contentstack tools to handle predictable tasks and enforce on-brand outputs where it matters. Automations remove the need to switch between tools, set up manual workflows, and configure repetitive, low-value AI prompts.This is context management: combining data, content, and brand intelligence in real time to enable customer-driven experiences at scale.<h3 id="how-to-get-your-context-in-order">How to Get Your Context in Order</h3>So how do you prepare for an agentic future, today? <ol><li>Know your customer. Make sure customer data is being captured with the right systems, and that you’re pulling in real-time signals you can actually act on. That might require getting marketing and IT together in one room until that’s figured out. Even better, use data systems already <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platforms/real-time-cdp?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">embedded in your CMS</a>, so you don’t have to configure complicated integrations and fixes to connect data and content.  </li><li>Know your brand. This isn't just about logos and tone and voice. Understand how your brand is most relevant to your customer and adds value to their life. Do they want to be educated? Entertained? Make sure you’re fulfilling that need.  </li><li>Commit to the moment. Once you understand the intersection between customer and brand, use AI and LLMs to <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/tech-talk/how-ai-powered-personalization-enhances-customer-experience?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">personalize content</a> for customers in the right channel, at the right time.</li></ol>The “one-size-fits-all” web has been dying for a long time. Now, with modern digital experience platforms like <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platform?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Contentstack Edge</a> that combine content, data, and agentic AI in real-time, there’s a better customer experience waiting. We can finally move on to the era of context management.

The Death of the One-Size-Fits-All Web

nishant-patel

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

Explore a wide range of informative articles on CMS, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry

News

The global commerce platform

Spot what confuses your users with Hotjar & AI