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digital experience platform Article

<a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/">Acquia</a> – the digital experience platform built with open source <a href="https://www.drupal.org/" target="_blank">Drupal</a> at its core – continues to innovate around its award-winning digital asset management (DAM) capabilities.
Yesterday, it announced new enhancements have been added to its <a href="https://www.acquia.com/products/acquia-dam">Acquia DAM</a> (formerly <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/">Widen</a>), empowering marketing and creative leaders to find and collaborate on digital assets faster.
The new capabilities – which revolve around search, sharing, and analytics – are slated to help marketing and creative teams maximize the value of their content investments across brands, regions, campaigns, and personas, even as budgets are squeezed. 
“Marketing and creative teams turn to DAM systems to rein in content chaos and gain insight into how their content performs, particularly across global brand portfolios,” said <a href="https://www.cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith/">Jennifer Griffin Smith</a>, Chief Market Officer at Acquia. “The new Acquia DAM updates empower teams to create, find, and share assets faster, giving them better control over revenue-generating digital marketing campaigns and the ability to ensure better brand consistency.” 
<h2>Giving marketers and creatives more DAM power </h2>
As Acquia outlined in its press release, marketing and creative teams are responsible for building and maintaining increasingly larger and more complex catalogs of digital assets. They need to be able to find assets quickly so they can get campaigns and products to market faster, understand which content performs best so they can use it again (or create more content like it), and drive brand consistency.
The new updates to Acquia DAM help customers rise to these challenges with:
<ul>
<li>Enhanced search experience: A redesigned search experience presents teams with more relevant results and filtering capabilities, enabling them to find the assets they need faster so they can launch campaigns and products faster. Redesigned cards on the search page display file naming conventions, making asset identification simpler and clearer.</li>
<li>More options for sharing assets: Teams can now share results for common searches to support better cross-team collaboration, so colleagues can see asset options in real time, regardless of their location. Users can copy and paste a link to search results, which includes search terms, sort, pagination, and filters applied. Also, new asset share links give the recipient the choice to pick the size and format they need.</li>
<li>Keyword and tag improvements: Teams can leverage tags for improved keyword search, making assets simpler to find. Entry of keywords now uses a familiar tag UI, with clickable tags on each asset, directing users to a search results page with all assets sharing the same tag. Admins retain editing control over these tags. This feature can help teams more efficiently manage very large collections of content assets.</li>
<li>Increased analytical insights: Acquia DAM analytics enhancements give teams faster access to asset usage and performance insights via an improved backend data pipeline. New asset insight charts provide more options to filter and group asset data. Asset insights now has API endpoints to connect with other marketing data in a data warehouse or business intelligence tool. This directly supports marketers who want to understand how content is being used and how well it’s performing so they can focus on the best-performing assets.</li>
</ul>
<h2>A modular, composable platform</h2>
Acquia DAM is available standalone or within Acquia DXP, and supports composable strategies through integrations with other Acquia and third-party marketing products. It is foundational to the industry’s only open digital experience platform, which brings together content and data to create world-class customer experiences. 
You can learn more about <a href="https://www.acquia.com/products/acquia-dam">Acquia DAM,</a> view the new <a href="https://www.acquia.com/blog/acquia-dam-search">Acquia DAM search experience</a>, and explore how customers are using Acquia DAM – including <a href="https://www.acquia.com/resources/case-studies/crayola">Crayola</a>, <a href="https://www.acquia.com/resources/case-studies/livewire">LiveWire</a>, <a href="https://www.acquia.com/resources/case-studies/novavax">Novavax</a>, and <a href="https://www.acquia.com/resources/case-studies/san-francisco-international-airport">San Francisco International Airport</a> 
<h2>About Acquia</h2>
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at <a href="https://www.acquia.com/">https://acquia.com</a>.

Acquia DAM Bolsters Search, Share, and Analytics Capabilities

cms-critic-staff

Is web design dead?
Countless articles, videos, and subreddits have pondered this question over the last few years, and for good reason. With the growth of canned templates, off-the-shelf themes, and pre-packaged options, web design can feel less… designed.
Despite this state of sameness, the web is still the central communications platform. At last check, <a href="https://www.forbes.com/advisor/business/software/website-statistics/#:~:text=There%20are%20about%201.13%20billion,are%20actively%20used%20and%20updated." target="_blank">71% of businesses</a> have a website, and there are <a href="https://www.forbes.com/advisor/business/software/website-statistics/#:~:text=There%20are%20about%201.13%20billion,are%20actively%20used%20and%20updated." target="_blank">1.13 billion sites</a> swarming the Internet. How can a brand stand out?
The answer is simple: they invest in beautiful, high-quality, custom digital experiences, the kinds that inspire visitors to engage, convert, and buy. And while a stunning UX can turn heads, the best sites put content first and utilize modern tech in profound ways.  
<a href="https://www.kentico.com/" target="_blank">Kentico</a>, a leading composable hybrid headless digital experience platform (DXP), has long been a champion of custom website design, highlighting the spirit of innovation through its exclusive “Site of Year” competition. The annual contest recognizes the most ambitious sites built with Kentico – and the 2022 winners were, in a word, breathtaking.
“The [Site of the Year] winners are clients and partners who succeed in delivering exceptional user experiences,” said <a href="https://www.linkedin.com/in/dominik-xperience-pinter/" target="_blank">Dominik Pinter</a>, Kentico CEO. “Their websites or apps show excellence in creativity, innovation, content modeling, and the use of technology. The creators of the websites are experts in innovative thinking – creative people with a strong vision.”
According to Pinter, the winners and finalists went beyond attractive content and interactive features, leveraging Kentico’s full potential to improve productivity for marketers while providing a solution to future-proof their growth.  
While 2022 is in the rearview, many of the sites produced on Kentico continue to shine. We wanted to take a fresh look at the winners, dive deep into a few standouts, and share how these projects continue to challenge the status quo.
<h2>Celebrating innovation across industries</h2>
The “Site of the Year” competition solicits entries from any global partner or customer that built a website or app using <a href="https://www.kentico.com/discover/blog/kentico-xperience-13-is-here" target="_blank">Kentico Xperience 13</a> or the new <a href="https://www.kentico.com/platforms/xperience-by-kentico" target="_blank">Xperience by Kentico</a> – and launched it in 2022.
The competition covered ten industry categories: Entertainment and Hospitality, B2B, Commerce, Consumer Goods, Education and Careers, Healthcare, Financial Services, Government and Municipal, Industrial Manufacturing, and NGO and Associations.
Submissions were evaluated by a hand-picked committee of experts, who judged each entry on a range of criteria. All winners were then entered into a Community Choice competition, which was open to public voting.
While each category showcased its top pick, Kentico also included other finalists – which, in all cases, offered exceptional experiences. You can peruse every project in more detail by downloading this <a href="https://www.kentico.com/discover/resources/soty-2022-ebook" target="_blank">dynamite ebook</a>.
It was a tough call with so many great use cases, but these three really exemplify the quality and innovation in this year’s crop.
<h2>Pro Football Hall of Fame</h2>
As the Entertainment and Hospitality Industry winner and Community Choice Award recipient, the <a href="https://www.profootballhof.com/" target="_blank">Pro Football Hall of Fame</a> scores on every play.
Like a wide receiver scrambling downfield, this website is blazing fast. The mobile experience is elegant, app-like, and features intuitive navigation. From a visual perspective, the whole experience unfolds with gorgeous, energetic photography, reflecting the dynamic history and culture of American football.
For an organization that’s been around for over 100 years, making a bold digital statement reflects modern relevance. <a href="https://www.americaneagle.com/" target="_blank">Americaneagle.com</a> – the agency behind the site – did its homework to ensure a seamless, cohesive brand experience that celebrates the past while looking ahead. 
What we really love about the Pro Football Hall of Fame site are the interactive details. Visitors can search its rich database of athletes based on a series of filters, and each player’s page features a slick design that combines career performance stats with powerful imagery.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/kentico-sites-pro-football-hof-1024x655.jpg" alt="Kentico Site of the Year 2022 example of the Pro Football Hall of Fame with both desktop and mobile views" />In addition to an online store featuring an array of merchandise, fans can score tickets to the museum experience and plan their trip to the storied venue in Canton, Ohio. These enhancements have increased online transactions and foot traffic, making it a site that blends the past and the future – and one that earns its place in the digital experience hall of fame.  
<h2>Potten &amp; Pannen</h2>
For Czech-based <a href="https://www.pottenpannen.cz/" target="_blank">Potten &amp; Pannen</a>, the ingredients for a successful digital strategy called for more than the typical accoutrements. As an importer, distributor, and retailer of kitchen equipment, it needed a website that reflected its reputation for luxury and sophistication while scaling to meet the demands of online retail.
Everything about the new Potten &amp; Pannen site exudes elegance, from the wide-format hero images to the light and airy template. The product photos are bright and beautiful, and the text and graphics bring a distinctly European sensibility to the general gestalt. Superb.
One thing that really stands out from a UX perspective is the mobile experience. Elements are well-placed within the frame and highly clickable – and the use of white space helps the overall legibility on longer-form product pages, where images and details can get lengthy. The result: a more pleasing shopping experience and more conversions at the right points.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/kentico-sites-potten-pannen-1024x655.jpg" alt="Kentico Site of the Year 2022 example of Potten and Pannen with both desktop and mobile views" />The secret ingredient for Potten &amp; Pannen is baked behind the scenes, where the Cloud adds pizzaz. The company launched four e-Commerce websites to meet growing demand, and an auto-scaling strategy allows for dynamic resource allocation during peak periods.
<a href="https://www.bluesoft.cz/en/" target="_blank">Bluesoft</a>, the Kentico partner that brought the project to life, didn’t stop with scalability. The solution also tapped the power of artificial intelligence by leveraging Kentico’s integration with <a href="https://www.recombee.com/" target="_blank">Recombee</a> – an AI-powered recommender. This allowed the brand to serve more relevant recommendations for products.
With such rich innovation from frontend to backend, Potten &amp; Pannen brought real sizzle to the commerce category – and a great menu addition to the “Site of the Year.”
<h2>Suffolk Credit Union</h2>
Rounding out our picks in the financial services category is <a href="https://www.suffolkcu.org/" target="_blank">Suffolk Credit Union</a>, built by <a href="https://www.zaginteractive.com/" target="_blank">Zag Interactive</a>. It’s hard to ignore the innate challenges that any fintech application faces around security and trust, so we were immediately drawn to the use case.
What struck us about this project was the uniquely inviting design. The thoughtful approach to journey mapping in key customer areas like auto loans and mortgages makes the experience easy to navigate while supporting users at every step.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/kentico-sites-suffolk-credit-union-1024x589.jpg" alt="Kentico Site of the Year 2022 example of Suffolk Credit Union with both desktop and mobile views" />The large, legible text and high-contrast color scheme help this site stand out, but the visual choices also reflect a commitment to accessibility. Using brand elements from the logo icon (we especially like the “hello” emblem in the footer) makes the experience more cohesive.
This site “feels” impressive on all screens, but the magic doesn’t end there. Zag also focused on delivering trusted security to support Suffolk’s online banking – one of its most vital services. Along with improved SEO and other integrations, technology helped enhance the experience.
Many financial websites rely on predictable stock images and tired templates to build their digital brand. But Suffolk has bucked the trend with an inspired design you can bank on.
<h2>Good design is never a commodity</h2>
After reviewing the 2022 “Site of the Year” winners, it’s abundantly clear that unique, high-quality web design continues to thrive. To bring custom ideas to life, web agencies and brands leverage Kentico’s complete range of DXP capabilities – from its customizable CMS to its breadth of marketing capabilities and integrations.
Boasting a network of <a href="https://www.kentico.com/partners/find-a-partner" target="_blank">1,000 digital agencies</a> globally, Kentico’s partners are a critical factor in the success of these projects. Their expertise delivers beautiful UX with secure and scalable performance while utilizing Kentico’s industry-leading features. Partners also receive technical support, training, and certifications that help ensure quality implementations.
As an annual event, we can anticipate the 2023 call for entries before the end of this year. And if the use cases are anything like 2022, we’re preparing to be blown away.

Kentico ‘Site of the Year’ Competition Proves Custom Web Design is Alive – and Thriving

<a href="https://www.acquia.com/">Acquia's</a> putting the pedal to the metal in the headless race. 
Recently, the digital experience platform provider released an open source headless starter kit within the company’s <a href="https://www.acquia.com/platform/content-management-systems">content management system, Acquia CMS</a>. The kit expands existing Acquia CMS offerings, which empower organizations to accelerate the building of traditional Drupal-based applications.
Dubbed the "Acquia CMS Headless Starter Kit," the new solution gives developers a powerful set of tools to speed time to market, reduce operational costs, and gain flexibility in launching new digital initiatives quickly. Acquia introduced the new kit to developers at its customer and partner event, <a href="https://www.acquia.com/engage">Acquia Engage</a>.
<h2>Building on the growth of headless and hybrid Drupal apps</h2>
According to the company's press release, Acquia has many customers who have already built <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a> and hybrid Drupal applications to create innovative digital experiences. Headless and hybrid architecture makes it possible for organizations to deliver content to more than just a traditional web browser. With a headless CMS architecture, organizations can deliver content to digital signage, wearable devices, chatbots, mobile applications, kiosks, and more.
The Acquia CMS Headless Starter Kit gives organizations the tools they need to build a modern headless or hybrid application up to 50% faster, with Drupal as the backend that powers one or more frontends. Existing Drupal users can also leverage the Headless Starter Kit to extend their existing Drupal application. 
“Managing content across current and emerging channels and devices is a major challenge for many organizations,” said Dries Buytaert, creator of Drupal and co-founder and CTO of Acquia. “As an accelerator for developing hybrid and headless applications, the Acquia CMS Headless Starter Kit offers out-of-the-box optimizations to reduce time to market with new and innovative digital experiences. This flexibility makes it possible for developers to use the components of Acquia CMS and Drupal that they need most—with the ultimate goal of getting the right content to the right user in the right channel at the right time.”
A headless approach works well for organizations that want to provide content through multiple API endpoints and modern JavaScript frontends. Others may prefer a hybrid approach, which provides similar API access for developers while empowering business users with low-code and no-code tools for application building. Acquia CMS provides the best of both worlds, giving organizations the freedom to choose the right path for their needs.
<h2>Leveraging Next.js to power frontend experiences</h2>
As headless strategies power more of the <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">JAMstack</a>, companies are turning to static site generators to deliver faster websites that are decoupled from a traditional CMS. To complement the Acquia CMS Headless Starter Kit, Acquia has also released a <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Next.js</a> Starter Kit to help accelerate the build of frontend applications that display content created in the headless CMS. This combo gives organizations the ability to support both the front and backend of their digital content experiences. 
"Headless and hybrid CMSes give organizations the freedom to use the newest frontend technology, while retaining their investment in their legacy systems and content backend,” said Marci Maddox, Research Vice President, Digital Experience Strategies, IDC. “This could be particularly attractive for commerce users, such as retailers, CPG companies, and others where brand managers require full control over the content that appears across multiple sites, or want the flexibility to change things such as site navigation or product categorization over time. The Acquia CMS headless starter kit can help organizations experience the benefits of a headless CMS; bringing together developers and content creators in a modern environment."
<h2>Key features of the Acquia CMS Headless Starter Kit</h2>
Here are a few of the noteworthy features in the Acquia CMS Headless Starter Kit:
<ul>
<li>Specialized Headless Developer Role: Frontend developers have a dedicated role inside the CMS for accessing API docs and managing access for frontend applications connecting to the CMS.</li>
<li>Marketer-friendly Content Preview: Users can preview content through their Next.js application from inside the CMS.</li>
<li>Omni-channel Made Easy: Connect content to multiple frontends that communicate across multiple channels.</li>
<li>Robust API Dashboard: A dedicated dashboard for frontend developers to manage all headless integration aspects with the CMS.</li>
<li>Flexible Headless and Hybrid UI Modes: Users can operate in a pure headless mode or in hybrid mode where Drupal is still used to render a frontend.</li>
<li>Simplified Data Modeling: Revamped admin navigation brings all the data modeling controls under a single menu that makes sense in a purely headless CMS.</li>
</ul>
The open source Acquia CMS Headless Starter Kit is freely available for download. To learn more about Acquia CMS, visit <a href="https://www.acquia.com/products/drupal-cloud/acquia-cms">https://www.acquia.com/products/drupal-cloud/acquia-cms</a>.
<h2>About Acquia</h2>
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. Learn more at <a href="https://www.acquia.com/">https://acquia.com</a>.

Acquia DXP Releases Open Source Headless CMS Accelerator

The "October Surprise" is a mantra that's usually reserved for American politics and baseball. But as <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.optimizely.com%2F&amp;esheet=52803934&amp;newsitemid=20220805005464&amp;lan=en-US&amp;anchor=Optimizely&amp;index=1&amp;md5=784a397f009218960542f4a438e88ca7" target="_blank">Optimizely's</a> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.optimizely.com%2Fopticon&amp;esheet=52803934&amp;newsitemid=20220805005464&amp;lan=en-US&amp;anchor=Opticon+2022&amp;index=2&amp;md5=d31b19e7d025b660a5defea28a05b5e6" target="_blank">Opticon 2022</a> wraps in San Diego this week, there might be an exception for digital experience conferences – particularly from a company that's focused on winning the DXP pennant. 
Held from October 3-5, Opticon was born from the exponential growth of digital transformation over the last few years, a period when companies like <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/">Episerver and Optimizely combined</a> their technologies to offer a more complete vision for shaping the future of digital experiences. The event showcased how customers and partners are continuously optimizing these experiences across all channels to drive customer intimacy and realize business growth.
Throughout the event, attendees learned about innovative tools and real-world strategies for reducing customer churn while making more informed, data-driven decisions to meet their goals. The conference offered 45 breakout sessions and 20 short theater sessions that featured speakers from across technology, media, business, and brands – including marketing leaders from Venmo, Zoom, and others. 
Optimizely also provided a series of certification trainings for attendees, designed to help improve skills around the company's full stack of digital marketing and experimentation capabilities. This also included an exam for its <a href="https://www.optimizely.com/products/content/" target="_blank">Content Cloud</a> certification. 
<h2>Optimizing solutions for digital leaders, marketers, and developers</h2>
The stakes have never been higher when it comes to competing for customer attention. Businesses need sound strategies to navigate evolving market complexities, advance their digital journeys, and elevate future-forward solutions to inspire teams and supercharge growth – resulting in strong, lasting customer relationships. 
Opticon 2022 was designed to meet these goals and challenges head-on by arming digital leaders, marketers, and developers with powerful experimentation and frictionless creativity to drive better brand experiences and accelerate revenue growth.
"To be competitive today, marketers need to do more than 'business as usual.' In a rapidly changing world, complexity is the enemy of digital marketing and great digital experiences," said <a href="https://www.linkedin.com/in/aatzberger/" target="_blank">Alex Atzberger</a>, CEO at Optimizely. "To meet your customers every day and adapt, you need data and knowledge about your audience, what resonates with them, when they want to engage, and how they want to be marketed to. Great digital experiences, backed by experimentation and data-driven insights, is what enables continuous possibilities and leads to long-term growth. At Opticon 2022, we're excited to bring leading innovators, marketers and entrepreneurs to the stage to showcase how applying a scientific method allows you to stay ahead of the curve, amidst an ever-evolving state of customer expectations."
<h2>A towering keynote from Magic Johnson </h2>
While the "October Surprise" may be the domain of baseball, it was basketball that scored the real inspiration at Opticon. As billed in promotions for the event, attendees were treated to a dynamic keynote from Earvin "Magic" Johnson, formerly of the Los Angeles Lakers. Often regarded as the greatest point guard of all time, Johnson shared his experiences on what it takes to succeed in a digital-first, customer-centric business landscape. 
As an NBA legend and advocate for Black entrepreneurship, Johnson explored how his lifelong commitment to dreaming big has pushed his off-court endeavors to new heights — and how leaders in digital, marketing, and growth can meet this pivotal moment with similar courage to unlock boundless innovation.
<h2>Taking Opticon on tour to London and Stockholm</h2>
While the San Diego flagship event has ended, global fans of Optimizely will have an opportunity to experience the conference at Opticon London on November 4 and <a href="https://www.optimizely.com/insights/opticon-stockholm" target="_blank">Opticon Stockholm</a> on November 8. According to the company's website, attendees will learn not only how to "ride the wave" of growth and evolution in the industry, but how to create truly exceptional, differentiated, and optimized experiences for customers.
You can visit either of the conference websites to register and learn more about the session line-up, certification programs, and general agenda. 
<h2>About Optimizely</h2>
Optimizely is a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely's 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

Optimizely Brings Real Magic to Opticon 2022 in San Diego, Kicks Off Tour in London and Stockholm

Image of Optimizely CEO Alex Atzberger with Earvin "Magic" Johnson at Opticon 2022

These days, if you're not beating the DXP drum of "composable" and "scalable," you might seem out of step with the direction of the market. That's been a challenge for traditionally monolithic platforms that have invested in a vision of completeness for enterprise customers, but still want to be perceived as flexible amidst a growing stack of services. 
In an effort to MACHify (more on that in a minute), <a href="https://www.sitecore.com/" target="_blank">Sitecore</a> is evolving its own monolithic legacy position by adapting its fully-integrated platform of solutions. At last week's <a href="https://symposium.sitecore.com/en/world-tour/London" target="_blank">Sitecore Symposium World Tour</a> in London, the company outlined a composable product portfolio, showcasing customers delivering digital experiences at scale with its own composable offerings. 
<h2>Driving DXP growth through strategic acquisitions</h2>
In case you missed the barrage of stories we covered, Sitecore has been making headlines since announcing its <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/" target="_blank">$1.2 billion capital investment</a> last year – which, at the time, was unprecedented in the industry. 
As part of its growth plan, the company went on an acquisition spree. In just one year, it purchased four technologies that addressed key gaps in its DXP strategy: <a href="https://www.cmscritic.com/sitecore-acquires-ai-powered-search-platform-reflektion/" target="_blank">Reflektion</a>, an AI-powered digital search solution; <a href="https://www.cmscritic.com/sitecore-acquires-moosend-adds-ai-powered-email-marketing-automation/" target="_blank">Moosend</a>, an e-mail marketing automation, and campaign management platform; <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/" target="_blank">Boxever</a>, a SaaS-based Customer Data Platform (CDP); and <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/" target="_blank">Four51</a>, a digital commerce platform for e-Commerce B2B marketplace solutions. 
According to the company, these platforms are now fully integrated into Sitecore, achieving a significant milestone in delivering a complete, SaaS-based DXP.
<h2>MACH vs. monolith... or can we all just get along?</h2>
We've talked a lot about <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">MACH</a>-based composable architectures and how they're being adopted at a wild pace, particularly as brands look to scale faster and faster. Following the seismic shift in digital transformation following the Covid-19 pandemic, many CMS and DXP companies doubled down on a composable market posture – and Sitecore was among the enterprise crop that announced its intentions to invest in a more composable DXP position.
Sitecore's product updates have been fundamental to expanding its advanced, SaaS-enabled capabilities, which do align with several principles of MACH architectures (which stands for Microservices, API-first, Cloud-native SaaS, and Headless). Sitecore says that its suite of capabilities will enable brands to provide real-time, personalized digital experiences across every touchpoint, from content to commerce – powered by the cloud. 
One of the key challenges for vendors in the MACH space is the ability to prove their "MACH centricity" under the tenants established by the <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">MACH Alliance</a>. The industry organization has become a bellwether for all things MACH and established strict requirements for members that reinforce the underlying fundamentals of the movement – all in an effort to help companies invest in the most composable solutions on the market.  For platforms like Sitecore, this has become an opportunity to tout the benefits of its broader market offerings while future-proofing products like <a href="https://www.sitecore.com/blog/headless/what-is-mach-architecture" target="_blank">Sitecore OrderCloud as "MACH Certified."</a> 
"For brands to truly meet the moment, it has never been more crucial than it is now to adopt technology that offers choice, flexibility, and speed," said Dave O'Flanagan, Chief Product Officer at Sitecore. "Sitecore is committed to delivering a composable DXP that meets the continuously changing needs of brands – unifying content, experience, and commerce, enabling them to offer exceptional customer experiences while continuing to innovate for whatever demands are around the corner. Ambitious brands have outgrown the one-size-fits-all vendors, and they will not settle for piecemeal point solutions – they need a stack of best-in-class features that work in harmony together – and this is what Sitecore delivers."
Here are more details on the updates to Sitecore's product offerings, which all build on innovation via their acquisitions:
<h2>Sitecore OrderCloud</h2>
<a href="https://ordercloud.io/" target="_blank">Sitecore OrderCloud</a> is an API-first, headless cloud platform for B2B, B2C, and B2X. This capability comes from the Four51 acquisition, which originally designed the platform. The new updates expand OrderCloud's marketplace support capabilities with the release of new order routing flexibility, supplier empowerment, and pricing flexibility. And as mentioned, OrderCloud is powered by a MACH architecture, giving it greater flexibility within the Sitecore stack.  
In addition, OrderCloud released a new Inventory Records feature to provide management flexibility that enables manufacturers, distributors, and retailers with seamless operational and commerce capabilities.
"With Sitecore OrderCloud, we are excited about the possibilities of connecting our customers with products they need and want to play sports and have fun," said Jason McConnell, Director of Product at NBC Sports Next. "We picked Sitecore OrderCloud because we're impressed with its composable developer-first functionality, which should give us all the flexibility needed to seamlessly weave commerce into our existing technology platforms." 
<h3>Sitecore Send</h3>
<a href="https://www.sitecore.com/products/send" target="_blank">Sitecore Send</a> is an e-mail marketing automation tool that evolved from the Moosend acquisition. Sitecore's updates include six additional languages: Spanish, French, German, Greek, Japanese, and Portuguese. Sitecore also announced a new pricing plan with a 30-day free trial for the full range of Send's enterprise-level features.
<h3>Sitecore Discover</h3>
<a href="https://www.sitecore.com/products/discover" target="_blank">Sitecore Discover</a> is an AI-powered product search and merchandising solution that came with the acquisition of Reflektion. It helps understand and predict an individual shopper's purchase intent based on patterns, context, and needs – all of which help convert browsers into buyers.
The updates provide Sitecore Discover's Commerce Engagement Console (CEC) with a revamped appearance library and editor, providing a better user experience and more control over merchandising. It also improves its widgets with type filters and rule exports, adding more convenience for users.
<h3>Sitecore Personalize</h3>
<a href="https://www.sitecore.com/products/sitecore-personalize" target="_blank">Sitecore Personalize</a> is an AI-driven, cloud-native solution for delivering tailored experiences to every customer. The product stems from the acquisition of Boxever, a SaaS-based Customer Data Platform (CDP) that provides decisioning and experimentation capabilities.
As part of the update package, Sitecore Personalize has completed its integration with Sitecore Experience Manager, offering channel diagnostic testing and real-time personalization that complements Sitecore's market-leading CMS – and is all delivered in the cloud.
<h3>Expanded integrations for Salesforce and more</h3>
Sitecore also published several new connectors on its Sitecore Marketplace for several product integrations, including Salesforce Marketing Cloud, Responsys, and Klaviyo. The company also added new AI-powered product discovery capabilities to support a broad range of commerce-related use cases, including intelligent search, product listing pages, and product recommendations.
<h2>Ramping up the competition</h2>
Sitecore has been a consistent Leader on <a href="https://www.gartner.com/en/webinars/4005210/the-gartner-magic-quadrant-for-digital-experience-platforms" target="_blank">Gartner's Magic Quadrant for Digital Experience Platforms</a>. However, in the most recent 2022 assessment, the platform has fallen slightly behind its chief competitors, Acquia and Optimizely, while Adobe continues to maintain its dominance.  
<img style="max-width:800px" src="https://cmscritic.com/ms-content/uploads/2022/03/gartner-dxp-mq-2022-graphic.webp" alt="Gartner Magic Quadrant for DXPs graphic 2022" />
According to Gartner, the <a href="https://www.gartner.com/smarterwithgartner/gartner-keynote-the-future-of-business-is-composable" target="_blank">future of business is composable</a>, and Sitecore's journey towards composability and the cloud illustrates its commitment to the market. The analyst firm noted that Sitecore's efforts to convert its core applications into SaaS – and acquiring SaaS vendors with complementary capabilities in AI, CDP, and search, among others – is a strength. 
While the company may have slipped against its competitors, it certainly appears ready to do battle in the Composable Revolution. 
<h2>About Sitecore</h2>
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Announces Updates to Product Suite, Enhances Composable Features and Innovation from Acquisitions

paris-tuzun

Talk about welcome news.
Earlier in December, <a href="https://www.optimizely.com/" target="_blank">Optimizely</a> – a leading digital experience platform (DXP) – announced a definitive agreement to purchase <a href="https://welcomesoftware.com/" target="_blank">Welcome</a>, a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform.
Yes, that's a lot of three-lettered acronyms for one sentence...
While the DXP juggernaut is no stranger to acquisitions (they were, in fact, <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/">purchased by Episerver in 2020</a> but rebranded under the Optimizely name), this one provides a glimpse of the company's ambition to win the minds and hearts of internal marketers.
According to Welcome's press release, the combination will empower marketing teams at brands across the globe to drive real business value through better customer experiences.
“We believe a world-class customer experience starts with an outstanding marketer experience,” said Alex Atzberger, CEO of Optimizely. “By combining Welcome’s campaign planning, content production, and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business.”
As the deal is set to close before the New Year, it's clear that Optimizely is making a 2022 resolution to focus more on the discrete needs of marketers, who are chiefly responsible for driving customer experience. With the rise of digital tools and hybrid work environments, marketers are becoming the "engines" of business growth by shaping consumer engagement. At the same time, they are being forced to adapt and respond to a fluid digital landscape, where a fragmented stack is arresting their ability to deliver personalized, relevant content and experiences at scale.
Bottom line: Optimizely aims to improve the marketer experience by adding Welcome's CMP, MRM, and DAM capabilities to their expanding ecosystem.
<h2>Combining marketing, content management, digital commerce, and personalization</h2>
As a four-time <a href="https://www.businesswire.com/news/home/20210325005585/en/Welcome-a-NewsCred-Brand-Named-a-Leader-Now-4-Years-Running-in-the-2021-Gartner-Magic-Quadrant-for-Content-Marketing-Platforms" target="_blank">Leader on the Gartner Magic Quadrant</a>, Welcome has carved a strong niche in the small but growing cadre of Content Marketing Platforms (CMP).
As Gartner noted in their most recent report, "Welcome’s vision as a marketing orchestration software, combining the capabilities of a CMP, MWM, DAM, offers promise." This positioning certainly made the platform a more attractive target for Optimizely.
<img src="https://cmscritic.com/ms-content/uploads/2021/12/gartner_mq_cmp-971x1024.png" alt="Gartner Magic Quadrant, 2021 for CMP" />
By combining Welcome's capabilities with Optimizely's suite of content management and digital commerce solutions, marketers will now have enhanced tools for a wide range of applications – all in a unified platform. This includes the "Holy Grail" of experimentation, personalization, and recommendations that have often remained elusive for marketing professionals and teams.
Under the Optimizely banner, marketers will be able to leverage Welcome's features on an evolutionary scale, allowing them to accelerate the end-to-end marketing lifecycle from concept to execution. This will allow users and teams to plan, create, and collaborate on campaigns and publish across multiple channels to reach the right audiences. They will also have unprecedented control and transparency to manage content delivery without relying on the support of IT or development.
The combined set of capabilities should be a force multiplier for Optimizely, enabling marketers to grow revenue by scaling best-in-class data-driven tools such as A/B testing and content recommendations, augmented by Welcome's content marketing processes. Marketers will also be able to easily share results across their organization, providing greater insight into the impact of their marketing investment.
“We could not be more excited to be joining the Optimizely family,” said Shafqat Islam, CEO and co-founder of Welcome. “We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.”
<h2>A string of strategic acquisitions</h2>
As the DXP category becomes more crowded, enterprise vendors are clawing their way to the top of the mountain. In Gartner's <a href="https://www.gartner.com/en/documents/3995917/magic-quadrant-for-digital-experience-platforms" target="_blank">2021 Magic Quadrant for Digital Experience Platforms</a>, Optimizely found itself chasing the heels of both <a href="https://www.cmscritic.com/acquia-upgrades-open-dxp-capabilities-to-expand-composable-enterprise-features/">Acquia</a> and <a href="https://www.cmscritic.com/adobe-acquires-video-collaboration-platform-frame-io/">Adobe</a> in pursuit of the crown.
To enhance their DXP completeness of vision and gain competitive ground, all three platforms have been scooping up strategic technologies – including Optimizely's 2021 <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/">purchase of Zauis</a>, a leading customer data platform (CDP).
Adding this all-important data layer gave Optimizely a needed edge, but the purchase of Welcome is key. Not only does it signal a renewed focus on the role of the marketer, but it repositions the power of the platform on the marketer's experience. Providing an integrated, end-to-end lifecycle solution for managing content, assets, and resources – and amplifying it with the commerce and optimization features of a proven DXP – could be a real gamechanger for Optimizely. We'll be watching as the next steps unfold.
<h2>About Optimizely</h2>
Optimizely is a leading digital experience platform (DXP), equipping teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.
<h2>About Welcome</h2>
Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most successful brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance. Welcome unleashes the potential of marketing.

Optimizely's Acquisition of Welcome Signals Expanded Focus on Marketers

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It's clear that Lars Petersen likes acceleration.
That's apropos when it comes to delivering digital experiences, which his company <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3376641-1&amp;h=3792000851&amp;u=https%3A%2F%2Funiform.dev%2F&amp;a=Uniform" target="_blank">Uniform</a> is focused on doing.
Now, it seems his quest for speed has accelerated the track to funding as well.
In just 15 months, Uniform – a new breed of <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank">headless</a> composable digital experience platform – announced that it has <a href="https://www.prnewswire.com/news-releases/uniform-raises-28m-in-series-a-funding-round-led-by-insight-partners-301435875.html" target="_blank">raised a $28 million Series A investment</a> round led by New York-based global private equity and venture capital firm <a href="https://www.insightpartners.com/" target="_blank">Insight Partners</a>.
An impressive feat for a relatively nascent player in the DXP stack and a testament to the growing demand for <a href="https://craftersoftware.com/blog/2021/07/what-is-a-composable-dxp" target="_blank">composable digital experience</a> solutions.
"Every organization needs compelling digital experiences," says Petersen, who serves as CEO at Uniform, and has a deep heritage in the CMS space from nearly a decade at <a href="https://www.cmscritic.com/products/sitecore/" target="_blank">Sitecore</a>. "Most enterprises invest in multiple headless technologies, and they struggle to free content and data from legacy content management and commerce systems."
According to Uniform, the company will use the investment to further accelerate the growth of its global team, deepen relationships with ecosystem technology vendors, expand support for digital agencies delivering DXP solutions, and increase capabilities of its core platform to continue optimizing digital experience production from ideation to end-user experience delivery.
<h2>Driving headless commerce with unprecedented speed</h2>
Since its launch, Uniform says it has built a new "backbone" for managing the production of digital experiences throughout the entire digital delivery lifecycle. The company's vendor-agnostic, composable DXP complements existing headless CMS and <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a> technologies – adding orchestration, no-code tools, built-in personalization, and other features that allow marketers and merchandisers to build unique, omnichannel digital experiences that blend content from multiple legacy and headless sources.
"We are excited at the new wave of technologies that power multi-cloud infrastructures," says Petersen. "Uniform has unique expertise in digital experience and edge computing and provides a distinct advantage for companies to better manage apps, sites, omnichannel experiences and launch modern digital commerce in a fraction of the time it takes with a legacy solution."
And when it comes to speed, Uniform's high-performance edge-side personalization delivers the fastest possible experiences to visitors – with 50ms time to first byte for personalized content and green <a href="https://developers.google.com/web/tools/lighthouse" target="_blank">Google Lighthouse</a> scores for search engine optimization. This has become a critical benchmark for websites and applications as users continue to demand faster load times.
"New technologies and devices are pushing the boundaries of the digital experience market, and Uniform is the first greenfield composable DXP that will combine the power of the technology to meet and exceed the very high customer expectations of digital experiences" said Teddie Wardi, Managing Director at Insight Partners. "Insight is thrilled to partner with Uniform and its impressive founding team as the company builds the first headless composable digital experience platform built without an anchor application." Teddie Wardi will join the Uniform board.
<h2>MACH principles usher in a new era of composable DXPs</h2>
According to Uniform, the company's platform is being used to power innovative digital experiences for global enterprises who are seeking faster time to market through composable, headless architectures.
At the same time, many brands and organizations are looking to retain their previous investments in legacy suites. This includes best-of-breed headless digital experience tools such as CMS, commerce, front-end, marketing cloud, and CDN. By unlocking the value in these investments, businesses can rapidly scale to meet growing demand – and avoid some of the toils of replatforming everything.
Guiding the shift to composable is the rise of the <a href="https://machalliance.org/" target="_blank">MACH principles</a>: platforms that embrace Microservices, APIs, Cloud-Native SaaS and Headless capabilities (the "MACH" acronym). With Uniform, organizations can optimize the entire digital delivery workflow, allowing architects to choose best-of-breed MACH tools to deliver the right value at the right time. Developers can also build frontends using their preferred libraries and frameworks, while marketers can regain control over creating, launching, and iterating digital experiences.
"Meeting the increased digital demand from our customers, we needed to build a modern, composable approach to B2C commerce that allows us to choose best-of-breed tools for each step of digital delivery," said Tomas Krag, Hilding Anders Global CTO. "Only Uniform provided the orchestration to turn a collection of headless technologies into a composable digital experience platform. With [Uniform], our developers can choose the right tools for the job, and marketing can now focus on delivering the best personalized digital experiences to delight our customers."
<h2>About Uniform</h2>
Uniform is the world's first composable DXP, built for today's performance and scalability demands. A frictionless, pre-integrated composable digital experience platform gives companies the choice to continuously adopt traditional and headless best-of-breed technologies without ever replatforming, allowing businesses to deliver omnichannel orchestration with built-in high-performance testing and personalization – regardless of how their tech stacks evolve over time. Several top brands use Uniform to power their digital experiences, including Cirque du Soleil, Life Extension, Sunweb and Trimble. Visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3376641-1&amp;h=192194015&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3344227-1%26h%3D2537620590%26u%3Dhttps%253A%252F%252Funiform.dev%252F%26a%3Duniform.dev&amp;a=uniform.dev" target="_blank">uniform.dev</a> for more.

Uniform Raises $28M in Series A Funding Round for Composable DXP

Image of Uniform logo against a dark blue background with cube graphics.

Another week, another unicorn makes its way across the windswept landscape of CMS...
OK, enough melodrama. The dust has been settling for a few days since <a href="http://www.contentful.com/" target="_blank">Contentful's</a> $175 million Series F funding round, and it's time for a little reflection. No question: this is a big deal for the Berlin-based headless CMS platform, which is now sporting a valuation of around $3 billion. 
As they say in the pizza industry, that's a lotta dough.
Clearly, <a href="https://www.tigerglobal.com/">Tiger Global</a> – who led the round – sees a lot of promise in Contentful's strategic "recipe" for growth (with perhaps the promise of a public offering on the map one day?) <a href="https://www.linkedin.com/company/tidemarkcap/" target="_blank">Tidemark</a> and <a href="https://www.linkedin.com/company/base10-partners/" target="_blank">Base10 Partners</a> also joined Contentful's robust investment ticket, which is over twice their previous <a href="https://techcrunch.com/2020/06/17/contentful-raises-80m-series-e-round-for-its-headless-cms/">Series E round of $80 million</a>.
It goes without saying that we've seen a lot of investment activity in the CMS category over the last year. But it's the headless variety that seems to be building more traction in recent months as brands and organizations expand their content channels beyond the website layer. In early June, <a href="https://www.contentstack.com/">Contentstack</a> – another headless provider – announced a <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">$57.5 million Series B</a> infusion.
Again, a lotta dough. And a big opportunity for these growth-stage challengers in the CMS and DXP markets.
So what does this all mean for the future of CMS?
In a word: transformation.
<h2>Building on a Headless Legacy</h2>
There's no question that Contentful had a banner 2020; Tiger wouldn't have invested at a 9-figure level without some confidence around performance. But more importantly, investors bank on the vision – something that Contentful is already laying out for the market. They no longer view themselves simply as a "headless CMS" for creating omnichannel experiences, but as a content platform that thinks beyond the limitations of networks and bandwidth.
Sure, this is still grounded in the world of APIs, where apps "talk" to one another and integrate around key capabilities. As digital experiences have evolved to include a wider range of endpoints (think IoT devices, voice assistants, and more), the landscape has become more complex and disjointed.
This is where Contentful is focusing its transformation. They want to simplify the complexity and harmonize organizations by helping them deliver their digital content faster – and personalize it for the right target at the right moment.
As the name implies, Contentful’s focus has always been on content. And while building apps has often been the domain of developers, Contentful has made its product much more approachable for marketers and content strategists. As the role of the "builder" expands, their tools are becoming even more accessible to a wider range of users within an organization, from sales to customer support. This is yet another way that Contentful is transforming its value and charting a new course for CMS.
<h2>Funding the Future of Digital Experiences</h2>
According to Steve Sloan, Contentful's CEO, the latest round of financing will enable the company to accelerate its investment in both its team and technology, helping to support its growing ecosystem of customers and partners. Contentful is already trusted by over 30% of the Fortune 500, with leading brands such as Shopify, Staples, Atlassian, Electronic Arts, Chanel, Roche, and Vodafone relying on the platform to deliver content experiences.
Along with increased market penetration and a growing customer base, Contentful has gained ground with analysts – a critical indicator for success, particularly with enterprise software. Most recently, the company earned the highest score possible in the <a href="https://www.cmscritic.com/contentful-responds-to-market-shift-with-new-partner-program/" target="_blank">partner ecosystem criterion</a> (along with five other criteria) in the <a href="https://www.contentful.com/resources/forrester-wave-agile-cms-2021-report/" target="_blank">Forrester Wave™ Report for Agile Content Management Systems (CMSes)</a>. 
As companies re-platform to modern software stacks, they are turning to agencies and system integrators such as Accenture, Publicis Sapient, Huge, Valtech, and others to define a new generation of digital experiences. Contentful is doubling down on relationships with these leading authorities and has now built a channel ecosystem with over 300 partners. This strategy is yet another signal of their overall market maturity – and the potential to scale globally. 
<h2>What's next for Contentful – and CMS?</h2>
It's nearly impossible to read the tea leaves these days.
When Covid-19 first emerged, every economic indicator called for a long winter. But the increased demand for technology in a remote and contactless world created unprecedented opportunities across the digital industry.
<a href="https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/how%20six%20companies%20are%20using%20technology%20and%20data%20to%20transform%20themselves/the-next-normal-the-recovery-will-be-digital.pdf">According to McKinsey</a>, more than half (58%) of all global customer interactions are happening in a digital environment. Brands that intend to survive and thrive need to be able to not only deliver engaging content – but do it quickly and at scale.
While the pandemic appeared to be dissipating just two months ago, the more <a href="https://www.webmd.com/lung/news/20210726/breakthrough-cases-rising-with-delta-heres-what-that-means">recent rise of the Covid Delta variant and breakthrough cases</a> has again changed the calculus. The prolonged crisis also means the demand for digital content, from streaming services to eCommerce, will continue to grow.
Contentful's focus on both the mid-market and enterprise gives it a lot of room for growth in multiple directions. As companies continue to digitally transform and adapt to a new world, Contentful is well-positioned for whatever comes next - particularly as the role of the "builder" becomes more expansive within organizations.
At the same time, there are many headless CMS platforms entering the market – particularly around the flourishing <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">JAMstack</a> – which is creating both competition and confusion. Additionally, many traditional CMS and DXP platforms have adopted an API strategy, creating greater commoditization and putting pressure on price. And of course, one of the most persistent challenges facing all headless CMS platforms is what <a href="https://preston.so/writing/digital-experience-orchestration-and-the-problem-of-headless-cms-preview/">Preston So</a> has written about extensively: the inability to preview content.
But Contentful might be breaking away from these limitations. By broadening their view and thinking beyond the confines of the "headless" moniker, Contentful is doing precisely what leaders do by transforming the narrative. They're laying out a vision – and if they can muster $175 million to invest in that vision, they might just deserve that unicorn status.
"We are living in a digital-first era where content makes digital experiences come alive," said Sloan.
Let's see what they can bring to life with a whole lotta dough.

What Contentful's $175M Investment Round Means for the Future of CMS

Yup. July officially marked the "dog days of summer" in the Northern Hemisphere. While many of us were melting under the malaise of record-breaking heat, the news has yet to cool off.
Seemingly, neither does <a href="https://www.theguardian.com/us-news/2021/aug/02/no-ones-invincible-fresh-mask-mandates-and-rising-delta-cases-hit-california">Covid-19 and its latest wave of hyper-contagious Delta variant</a>. The entire month was mired by headlines about hotspots and breakthrough cases that are once again challenging our world. Delta is the new version that no one wanted an upgrade to, and we're hoping for better days ahead.
But what does a prolonged Covid pandemic mean for the content and digital experience sector?
As more businesses mull the option of <a href="https://www.vox.com/recode/22583285/companies-remote-work-home-office-tsedal-neeley-harvard">never returning to a physical office</a> – and consumers keep buying their drones and toilet paper online – it's clear that digital experience technologies, from CMS to DXP to eCommerce, will continue to drive transformation across the economy.
This was evidenced by <a href="https://techcrunch.com/2021/07/28/contenful-raises-175m-from/">Contentful's announcement last week</a> that it had raised $175 million in a round led by Tiger Global – valuing the company at $3 billion. After posting a banner 2020, the headless CMS player has a mighty wind in its sails with the confidence of a major investment firm. With 600 employees and room to grown, this news also led the Berlin-based firm to <a href="https://www.denverpost.com/2021/08/03/contentful-takes-three-floors-molson-coors-former-headquarters/">secure three floors of a Denver high rise</a>, formerly occupied by Molson Coors.
If that makes you want to crack open a digital brew, you're not alone. So cheers - and enjoy the rest of our round-up.
 
<h2>Contentsquare Accelerates Machine and Deep Learning Capabilities with Acquisition of AI company Upstride</h2>
<h2><img style="max-width:768px" src="https://cmscritic.com/ms-content/uploads/2021/07/contentsquare-upstride.png" /></h2>
It's hip to be square. And with this kind of investment capital, you can take almost anything in stride.
That must have been the sentiment at <a href="https://contentsquare.com/" target="_blank">Contentsquare</a>, a digital experience analytics platform, as they announced the acquisition of <a href="https://ww2.upstride.io/" target="_blank">Upstride</a> – a Paris-based deep-tech company. Upstride's engineers will join Contentsquare's data science and Clickhouse development team in their Paris product hub to accelerate the company's ambitious AI innovation roadmap. 
As far as we know, their offices are not located in the Eiffel Tower. Or are they...
The news isn't that surprising considering that in May, Contentsquare raised <a href="https://contentsquare.com/blog/contentsquare-500m-series-e-investment/" target="_blank">$500M in Series E funding – placing them at a $2.8B valuation</a>. At this time, Contentsquare revealed its plans to further invest in AI and accelerate innovation both organically and through acquisitions. 
"AI will fundamentally reshape our digital journeys towards better and more personalized experiences," said Gary Roth, Co-Founder, and CEO of Upstride. "With trillions of user interactions analyzed daily, Contentsquare is ideally placed to lead this transformation and become one of the world's top tech companies. We are very excited about joining such an amazing company and leveraging AI to its fullest potential!" 
As Contentsquare continues to transform the way teams use behavioral data to elevate the digital experience and transform their business, the company has also been investing in digital trust – and recently cemented its leadership on digital privacy with the launch of a cookieless version of its solution.
<h2>Salesforce Completes Acquisition of Slack</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/salesforce-slack.png" />
Unicorns unite! After one of the most anticipated and gut-wrenching battles in recent M&amp;A history, Salesforce just <a href="https://www.salesforce.com/news/press-releases/2021/07/21/salesforce-slack-deal-close/" target="_blank">announced</a> that it has completed its acquisition of Slack. 
So... what happens when the world's biggest CRM and most used business messaging platform join forces? You show everyone how to navigate a pandemic. 
With the persistence of Covid languishing over the economy, businesses are still adapting to an unpredictable "normal" and continuing to rely on digital technologies to maintain continuity and drive revenue. While much has changed in the latest Delta wave, what hasn't is the need to connect people across systems, apps, and devices – from sales to collaboration. 
This acquisition crystallizes that connection and paves the wave to a more meaningful and integrated future for Salesforce. 
"We've learned over the past year that the workplace isn't snapping back to the way it was," said Bret Taylor, President and Chief Operating Officer of Salesforce. "Together, Slack and Salesforce Customer 360 will give every company in the world a single source of truth for their business and a single platform for connecting employees, customers, and partners with each other and the apps they use every day."
With the acquisition, Slack will be integrated into every Salesforce Cloud. Together with Salesforce Customer 360, Slack will provide a single source of truth for businesses – and a single platform for connecting employees, customers, and partners in one ecosystem. 
<h2>Optimizely Named a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs)</h2>
<img style="max-width:715px" src="https://cmscritic.com/ms-content/uploads/2021/07/optimizely-logo.png" />
In the DXP Game of Thrones, Optimizely <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-digital-experience-platforms-by-independent-research-firm/" target="_blank">announced</a> its crown as a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021. 
While no dragons were involved (at least to our knowledge), Optimizely – <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/" target="_blank">formerly Episerver</a> – has had a series of industry-conquering <a href="https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/episerver" target="_blank">acquisitions</a> in its rise to DXP domination. Their latest snack: Zaius, a Customer Data Platform (CDP) with key AI and ML capabilities and a decent industry footprint. Like other leading enterprise DXPs, Optimizely saw this acquisition as a necessity for addressing its critical data gap and improving its competitive posture. 
In its vendor profile, the Forrester report noted that "Optimizely has a highly acquisitive strategy as it grows beyond its content roots as Episerver. Compared with other vendors we evaluated, Optimizely shows strength in testing and optimization, digital commerce, and platform operations. It also has strength in campaign management, customer journey management, and platform certifications." 
All solid points in Optimizely's favor as the competition at the top gets heavier. 
You might recall that Optimizely was also recognized as a Leader for the second consecutive year in the <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/" target="_blank">Gartner 2021 Magic Quadrant for Digital Experience Platforms</a>, trailing right behind Adobe and <a href="https://www.acquia.com/" target="_blank">Acquia</a>. But the Forrester report reorients the players on the chessboard, with Optimizely trailing just behind Adobe but outperforming the likes of Acquia, Sitecore, and Bloomreach.
Optimizely's platform received the highest possible scores in experience management and delivery, vision, delivery model, supporting services, and average deal size criteria. According to the Forrester report, "Reference customers told us that they like Optimizely's flexibility in their licensing model when expanding the set of sites… one reference said, 'Optimizely was very simple to get up and running — more so than other DXPs I've implemented.'"
Not a bad place to be as the race heats up.
<h2>WordPress Releases "Tatum" 5.8 </h2>
<img style="max-width:632px" src="https://cmscritic.com/ms-content/uploads/2021/07/5x8-album-1.jpg" />
There's a moment in "Kind of Blue" where Mile Davis and John Coltrane start merging into one being, completing each other's scales and echoing one another's brassy calls. Like anything in jazz, it's the improvisation – and the unexpected composition – that makes your toes tap. 
And like jazz, the latest version of WordPress attempts to bring a little more poetic soul to its code. Whether it hits the right notes is entirely up to users now.
Speaking of... WordPress <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">released its new 5.8</a> record last week. They're calling it "Tatum" in honor of Art Tatum, the prolific jazz pianist. It's now available for download or update in your WordPress dashboard. 
Last month, we talked about WordPress 5.8's Beta and the features that it was expected to deliver, such as more powerful blocks, enhanced editing capabilities, and other <a href="https://make.wordpress.org/updates/2021/01/21/big-picture-goals-2021/" target="_blank">big picture goals</a> like <a href="https://www.cmscritic.com/updates-on-wordcamp-2021-wordpress-5-8-beta-details-and-gutenberg-enhancements/" target="_blank">Full Site Editing</a>. Here are just a few of the highlights:
Manage Widgets with Blocks: The power of blocks has come to both the Block Widgets Editor and the Customizer. Now you can add blocks both in widget areas across your site and with live preview through the Customizer.
Display Posts with New Blocks and Patterns: The Query Loop Block makes it possible to display posts based on specified parameters, like a PHP loop without the code. Easily display posts from a specific category to do things like creating a portfolio or a page full of your favorite recipes.
List View: As blocks increase, patterns emerge, and content creation gets easier. As a result, new solutions are needed to make complex content easy to navigate. List View is the best way to jump between layers of content and nested blocks. Since the List View gives you an overview of all the blocks in your content, you can now navigate quickly to the precise block you need.
Edit Templates Around Posts: You can also use the familiar block editor to edit templates that hold your content. Simply activate a block theme or a theme that has opted in for this feature. Switch from editing your posts to editing your pages and back again, all while using a familiar block editor.
Global Styles and Global Settings APIs: Control the editor settings, available customization tools, and style blocks using a theme.json file in the active theme. This configuration file enables or disables features and sets default styles for both a website and blocks. 
You can see the complete list of new features and updates <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">here</a>. 
<h2>Agility CMS Announces GraphQL Support</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/agility-cms-graph-q.jpg" />
Agility CMS, an API-first headless CMS, has <a href="https://agilitycms.com/resources/posts/agility-cms-graphql" target="_blank">announced</a> the general availability of its GraphQL API, which provides users with a GraphQL Playground Interface – where they can query content from their Agility CMS Instance using a GraphQL schema based on defined content models.
"GraphQL powers modern e-commerce and digital transformation," said Jon Voigt, CEO at Agility CMS. "With this launch of GraphQL support, Agility CMS can help enterprises to build superior digital solutions with ease." 
Developed by Facebook, GraphQL has been the query language of choice for many CMSs, especially headless CMSs. GraphQL is designed to make APIs flexible, fast, precise, and developer-friendly, and it's rapidly becoming the standard for API-based data access.

CMS Monthly Recap: Salesforce Completes Acquisition of Slack, Contentsquare Accelerates ML Capabilities, and More

CMS Critic Monthly Recap image with piano background

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The last year has seen a number of jaw-dropping moves by CMS and DXP vendors, from strategic acquisitions to major expansions. Yesterday, <a href="https://www.sitecore.com/">Sitecore</a> elevated the noise to a whole new level with the largest martech investment deal ever.
The digital experience platform provider <a href="https://www.sitecore.com/company/news-events/press-releases/2021/01/sitecore-embarks-on-1_2b-investment-plan-to-accelerate-growth">announced</a> that it received backing on $1.2 billion in capital investment – just five months after <a href="https://www.cmscritic.com/sitecore-names-steve-tzikakis-as-chief-executive-officer/">Steve Tzikakis</a> took the reins as CEO.
While the announcement was relatively soft on specifics, Sitecore did say that the investment would be focused on accelerating product innovation, doubling their go-to-market presence, expanding their team, growing their global footprint, and launching a brand campaign.
One thing we do know is that Sitecore appears to be well-positioned for growth, achieving record revenues over the last three quarters. Much of this can be attributed to accelerated demand for digital transformation due to the pandemic. According to <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever">McKinsey</a>, the industry jumped years ahead in consumer and business adoption of digital in just a matter of weeks. This has created numerous opportunities in the eCommerce, web, mobile, and digital experience categories.
“An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, Sitecore's CEO. “As companies and consumers search for more seamless ways to communicate, coordinate, and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”
There's no question that Covid-19 forced businesses to shift their focus to digital. Sitecore has already been very agile in responding to these unprecedented market shifts, investing heavily in the transformation of their products and services. Less than 6 months ago, Sitecore pushed a <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">major release to its flagship products</a> – Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10 – with the main goal of bringing marketing and IT teams together and allowing them to work more efficiently.
“Global Markets today are undergoing monumental shifts, and the need for digital experiences that fabricate and define Human Connections are becoming more important,” <a href="https://www.linkedin.com/posts/tzikakis_today-is-a-very-special-day-on-my-journey-activity-6706590350095523840-ndmi">said</a> Tzikakis, when he joined Sitecore. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer-centric DNA.”
With Tzikakis at the helm, Sitecore has focused its strategy on expanding global reach and elevating brand awareness. This $1.2 billion investment is a testament to their growing momentum, as well as their confidence around market demand for their products and services. With increasing competition up and down the stack, this news is a clear signal that we can expect more innovation from the DXP leader in the months and years to come.
<h3>About Sitecore</h3>
Sitecore delivers a digital experience platform (DXP) that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Announces $1.2B Investment to Accelerate Growth

In another dramatic shift to the content management and digital experience landscape, Episerver <a href="https://www.episerver.com/company/press-room/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform">has announced</a> its plans to buy Optimizely. 
Episerver, the customer-centric digital experience platform, is recognized as a leader in the <a href="https://www.episerver.com/reports/gartner-magic-quadrant-for-digital-experience-platforms">Gartner Magic Quadrant for Digital Experience Platforms</a>. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping up its competition with enterprise DXP players like <a href="https://www.adobe.com/marketing/experience-manager.html">Adobe</a>, <a href="/acquia-launches-new-open-digital-experience-platform/">Acquia</a> and <a href="/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">Sitecore</a>.
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/gartner-magic-quadrant.png" alt="Gartner Magic Quadrant for Digital Experience Platforms" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/09/gartner-magic-quadrant.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/09/gartner-magic-quadrant.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/09/gartner-magic-quadrant.png 1432w" /><figcaption><a href="https://www.episerver.com/reports/gartner-magic-quadrant-for-digital-experience-platforms">Gartner Magic Quadrant for Digital Experience Platforms</a></figcaption></figure>
In today’s data-driven market, experimentation has become essential. Today's brands need to adapt to consumer changes faster than ever and create more personalized experiences based on data. By combining Episerver’s content and commerce capabilities with Optimizely’s experimentation and optimization, marketers will now be able to build custom digital experiences that get smarter over time and drive more purchases and conversions. 
<h3>Better control of layouts, logic and more</h3>
Together, Episerver and Optimizely will enable organizations to run better experiments across both frontend layouts and backend logic with easy-to-use, tailored recommendations. According to Episerver, the combined power will give organizations the ability to optimize the entire experience across multiple touchpoints while increasing revenue, improving productivity, and realizing cost savings. 
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/layouts-and-logic.png" alt="Layouts and Logic" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/09/layouts-and-logic.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/09/layouts-and-logic.png 785w" /><figcaption>Layouts and Logic</figcaption></figure>

<h3>Improved Outcomes</h3>
A/B testing has long been an established practice for marketers, helping teams to develop more unique, highly targeted digital experiences for each customer – while scaling to thousands. These "experiments" can help drive transformation, enhance customer engagement and improve brand differentiation.
Embracing a culture of experimentation is driving improved outcomes for many brands, particularly those leveraging the enhanced capabilities of a digital experience platform. Leading platforms like Adobe and Sitecore have integrated deep personalization and analytics into their offerings, and testing has become a key pillar of the experience optimization stack. 
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/outsized-results.png" alt="Measure the outcomes of every action" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/09/outsized-results.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/09/outsized-results.png 785w" /><figcaption>Measure the outcomes of every action</figcaption></figure>
That said, companies are no longer limiting their experiments to A/B testing, and instead are expanding their efforts (A/B, C/D and so on) across all aspects of the digital experience. Episerver's move to incorporate Optimizely into their platform demonstrates a growing demand for more insight around consumer data, as well as greater speed and control over adapting the digital experience. 
<h2>Optimizely: A Proven Platform</h2>
Optimizely is a leader in experimentation and progressive delivery. Founded in 2009, it became synonymous with A/B testing, subsequently building a broader suite of testing tools for marketers. Its proven platform has run over 2 million experiments across the user journey to optimize the customer experience for some of the world’s most prominent brands like Peloton, Nike and Uber.
The union of Episerver and Optimizely will combine an advanced set of customer-centric digital experience capabilities with more freedom to experiment, enabling digital teams to replace guesswork with evidence-based outcomes.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/dLMqzpXcZNNUoM1_OxXHAQW1ztCKyaZL4aVhaJAVs1_UVxT0KktqrmanWkG0uW0SU0QF346MtL2UJUhVp2dv5XCrDERdCgK9E-lUEC6ns7owJUTODlJOOsATD1DccyehEvOnINOn" /></figure>
<h3>About Optimizely</h3>
<a href="https://www.optimizely.com/">Optimizely</a>'s leading platform offers a complete set of digital experience optimization technologies – including AI-powered personalization and experimentation – which encompasses A/B testing, multivariate testing, and server-side testing. Optimizely enables brands to deliver more relevant experiences driven by data, including Gap, StubHub, IBM, The Wall Street Journal, and many more. To learn more, visit optimizely.com.
<h3>About Episerver</h3>
<a href="https://www.episerver.com/">Episerver</a> empowers businesses to scale through the most customer-centric approach to digital experiences. Its Customer-Centric Digital Experience Platform™ features best-in-class content management and robust commerce, both backed by AI-powered data and personalization solutions. The platform has consistently earned industry, analyst, and media recognition for its vision, capabilities, and customer commitment. Episerver’s 900+ partners and 825+ employees in offices around the globe are proud to help more than 8,000 brands enrich their customer lifetime value, increase revenue, and grow their brands.

Episerver To Acquire Optimizely, Adding Experimentation And Optimization To DXP

In a year that’s already seen major shifts in strategy from enterprise software vendors, Sitecore is shaking things up with the appointment of <a href="https://www.sitecore.com/company/news-events/press-releases/2020/09/sitecore-names-steve-tzikakis-as-chief-executive-officer">Steve Tzikakis as its new CEO</a>. 
Effective immediately, Tzikakis will take the reins from Mark Frost, who over the last three years successfully led Sitecore through a radical transformation of its business, transitioning to a multi-product company with managed cloud and SaaS offerings. Frost worked closely with the Sitecore Board of Directors during the past several months on the transition plan and will remain on in an advisory role. 
Tzikakis is an experienced digital transformation technology leader with a strong track record for translating vision and strategy into world-class, go-to-market execution – and the ability to bring together teams and ecosystems to drive rapid growth. A 13-year veteran of SAP, Tzikakis spent the last five years as President of SAP’s South Europe, Middle East, and Africa region, spanning more than 43,000 customers, 19,000 partners, 4,700 employees, and 85 nationalities. While in this role, Tzikakis doubled business in the region. 
This announcement follows a <a href="/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">major release to Sitecore’s flagship products</a>, Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10, as well as the launch of <a href="https://www.sitecore.com/company/news-events/press-releases/2020/07/sitecore-leverages-ai-for-smarter-management-of-images-and-video">Sitecore Content Hub 3.4</a> – which offers enhanced Digital Asset Management (DAM) and smarter orchestration of images and video.
“Global Markets today are undergoing monumental shifts, and the need for digital experiences that fabricate and define Human Connections are becoming more important,” <a href="https://www.linkedin.com/posts/tzikakis_today-is-a-very-special-day-on-my-journey-activity-6706590350095523840-ndmi">said</a> Tzikakis. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer-centric DNA.”
Given Tzikakis’ background and experience, it’s clear that Sitecore is shifting its focus to global reach and brand awareness. This may be due in no small part to rising opportunities within digital transformation. The market’s reaction to COVID-19 has resulted in significant turmoil and budget slashing, but areas like eCommerce have been bright spots as businesses adapt to new B2B and consumer behaviors. With a new product model and the introduction of managed cloud and SaaS, the company seems poised for growth.
<h3>About Sitecore</h3>
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Names Steve Tzikakis as Chief Executive Officer

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2020 has been both a challenging and active period for content management platform providers. Despite battling the persistent headwinds of COVID-19 and the looming specter of economic uncertainty, it’s clear that businesses are embracing digital transformation at all levels of the market – and shifting resources from physical to virtual.
This has been a transformational period for some vendors, particularly those focused on digital experience (DX). In fact, <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening">a recent study by McKinsey</a> suggests that we’ve just experienced 10 years of eCommerce growth in the last 3 months.
As the study suggests, that pain you feel in your neck might just be digital whiplash.
Market challenges aside, this has clearly been a dynamic news cycle for the CMS industry. Soon after Acquia <a href="/acquia-launches-new-open-digital-experience-platform/">released its new Open Digital Experience Platform</a> with the vision of bringing marketers and developers closer than ever, Sitecore announced a major release to its flagship products: Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10.
What’s more, both releases follow the recent launch of <a href="https://www.sitecore.com/company/news-events/press-releases/2020/07/sitecore-leverages-ai-for-smarter-management-of-images-and-video">Sitecore Content Hub 3.4</a>, which offers enhanced Digital Asset Management (DAM) and smarter orchestration of images and video.
Based on these releases, it seems like the pandemic hasn’t slowed down the rise of digital experience. On the contrary, with DX becoming the lifeblood of many organizations, companies are working harder and faster than ever to provide the best customer experiences online. Sitecore’s latest updates reflect this goal, bringing marketing and IT teams together and allowing them to work more efficiently.
<h3>What you can expect from Sitecore’s new releases</h3>
As a legacy leader in the CMS space, Sitecore commands a strong footprint in the enterprise market. This is both an advantage and disadvantage, as their monolithic ecosystem has been challenged over the past few years by mid-level market solutions with smaller pricetags. As digital and content professionals demand greater freedom and control over their martech stack, they have embraced API-driven and <a href="/contentstack-introducing-headless-cms/">headless platforms like Contentstack</a> to shape experiences across a broadening landscape of endpoints and devices.
What’s evident is that Sitecore is responding to their market shifts, investing heavily in the transformation of their products and services to meet a changing world – one where flexibility is essential. At the enterprise level, there continues to be demand for well-architected, highly integrated solutions that provide the trusted scalability for distributing content across a multitude of channels, and making the “Holy Grail” of personalization less of a myth to marketers.
If you’re not familiar, Sitecore is composed of four integrated products: Sitecore Experience Platform, Sitecore Experience Commerce, Sitecore Experience Manager, and Sitecore Content Hub. When combined, they form Sitecore Experience Cloud: the end-to-end content, commerce, and personalization platform.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/5T7qzvHbEcE7rzExxw3BkwoQQBUel03jMcvE_mKuofsJTpiINkmy4uQLWIsh6u7sBE7QYlujU4stKWnS2v0jT1QeNN7SyMsNRgPrsJ1Vbh3YafLk4T3VDP1BLANbQkWvOQ0HdiTRT2tfsyyQwg" /></figure>
If you’re interested in diving deeper into each of Sitecore’s products, <a href="https://www.sitecore.com/products">click here</a> for more details.
<h3>Sitecore Experience Platform (XP) 10</h3>
The new Sitecore XP 10 comes with updates such as enhanced analytics reporting, ASP.NET Core headless development, and Sitecore Containers – which provide greater efficiencies across teams. Now, IT and marketing can accelerate customer success by aligning workflows and timelines, evolving customer experiences quickly, and deploying data-informed updates or new experience elements faster than ever.
Sitecore XP 10 features new innovations around usability and performance. The updated editing environment offers an intuitive, easy-to-use interface, and provides real-time insights for multisite and multilingual experiences as content is created and published – giving marketers the knowledge they need to drive improved conversions.
In addition, Sitecore XP 10 includes enhanced reporting that enables marketers to make informed decisions with more granular visibility, specifically with how personalization is driving performance. It also includes improvements to out-of-the-box forms and enhancements to email and marketing automation.
With full container support, XP 10 eliminates that problem with smooth deployment flows between environments through consistency, isolation, and reproducibility.
XP 10 also makes collecting, analyzing, and acting on enhanced customer data faster for marketers, providing even deeper insights for audience segmentation to strengthen personalization capabilities across channels and grow customer loyalty.
Other XP 10 updates include:
<ul>
<li>Enhanced data capabilities coupled with the ability to extend targeting with auto-personalization.</li>
<li>Horizon editing interface, providing in-context insights across multilingual and multisite experiences.</li>
<li>Updated connector functionality for sending current visitor Experience Database® (xDB) information to Salesforce Marketing Cloud in real-time, enhancing Salesforce marketing automation.</li>
</ul>
<h3>Sitecore Experience Commerce (XC) 10</h3>
The new Sitecore XC 10 release truly reflects the market shift towards eCommerce. It provides more tools to drive higher average order value and revenue with dynamic product bundling and new promotion capabilities.
For example, using the new product bundling capability, brands can sell related and complementary products and services together at one price, driving higher order value and selling more products and services.
Sitecore has also been doubling down on their container infrastructure for deploying their solutions. To accelerate time-to-value and increase agility, Sitecore XC 10 includes broad support for <a href="https://www.docker.com/">Docker</a> and <a href="https://kubernetes.io/">Kubernetes</a>, making the deployment process more lightweight and faster than ever. Containers are generally complex, particularly Kubernetes, and require an advanced level of expertise to manage successfully.
<h3>Sitecore Content Hub</h3>
Formerly Stylelabs – which was acquired by Sitecore in 2018 – the new Sitecore Content Hub provides a 360º view of your content landscape, helping you manage every dimension of your marketing content through a single, integrated solution.
More than a DAM, Content Hub provides a broad array of features. Along with housing all of your digital assets, media, and content elements, Content Hub allows users to “feed” their Sitecore personalization with AI/ML content tagging and Image Similarity. The entire system is designed to integrate with Sitecore CMS and Experience Commerce, so you can seamlessly organize your assets and plan around content production and operations – and power your campaigns for the right channels, regions, and audiences.
The other cool aspect of Content Hub is its marketing resource management, allowing teams to sync more effectively and collaborate across workflows. Content Hub also features product content management, so you can control versions of catalogs and eCommerce items and more personalized web-to-print capabilities.
If you’d like to try out Sitecore, you can request a demo <a href="https://www.sitecore.com/request-a-demo">here</a>.
<h3>About Sitecore</h3>
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Updates Experience Platform and Experience Commerce, Releases New Sitecore Content Hub

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