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Ah, the bliss of early autumn. Can you feel it in the air?
As September ends and nature's majestic foliage blooms across the Northern hemisphere, our editorial staff is catching its collective breath. It's been a summer like no other, with a pandemic still stoking uncertainty in most parts of the world. But one thing is still certain: digital transformation is exploding – and shows no signs of slowing down. 
In the CMS and DXP territories, we've been following the continuous saga of consolidation and the rabid race to expand features. This month alone, we saw <a href="https://www.cmscritic.com/adobe-acquires-video-collaboration-platform-frame-io/" target="_blank">Adobe acquire Frame.io</a>, <a href="https://www.cmscritic.com/sitecore-acquires-ai-powered-search-platform-reflektion/" target="_blank">Sitecore purchase Reflektion</a>, <a href="https://www.cmscritic.com/duda-snaps-up-snipcart-to-boost-e-commerce-capabilities-qa-with-ceo-itai-sadan/" target="_blank">Duda snap up Snipcart</a>, and <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/" target="_blank">Acquia buy Widen</a>. The game is getting tight at the enterprise level, and we'll be monitoring activity across our sector as we approach the end of the year. 
In the meantime, here are some other snippets we've been following in September. 
 
<h2>Cloudways releases Top 9 WordPress page builders based on performance</h2>
<img style="max-width:750px" src="https://cmscritic.com/ms-content/uploads/2021/09/best-wordpress-page-builders-banner.jpg" alt="Best WordPress Page Builders Banner" />
<a href="https://www.cloudways.com/en/" target="_blank">Cloudways</a>, the managed cloud hosting platform, has selected the top 9 WordPress page builders based on active installations and positive user reviews. The company vetted each entry through a rigorous testing and review process, giving us their top choices based on a variety of criteria. 
So what is a WordPress page builder, anyway? Quite simply, it's a plugin that replaces the classic WordPress editor with a third-party UI. In most cases, this interface lets you drag and drop elements like buttons, social icons, galleries, and images onto a template. There's no code or complexity involved, and almost any user can be successful without a steep learning curve. 
That said, most drag-and-drop builders do bring a modicum of frustration and compromises to the experience (translation: you don't always get exactly what you want). There's often more complexity than you bargain for, and page builders do lock users into their own unique, non-standardized code - so you're stuck with it. They also have a tendency to <a href="https://pagely.com/blog/wordpress-page-builders/" target="_blank">slow down a website</a> with added bloat.
Then why use page builders? Well, in the early days of the web, deep development expertise was needed to build almost any kind of website. Although WordPress was initially designed to give people the ability to publish websites without creating and coding from scratch, the leading open source content management system has become more and more complex over the years – evolving into a platform that is vastly different from its origins. 
Today, it's getting easier to design and develop websites thanks to the evolution of more reliable website builders, and that's why Cloudways has invested in their assessment. And without further ado, here are their top 9 picks:
<ol>
<li><a href="https://www.brizy.io/" target="_blank">Brizy</a></li>
<li><a href="https://www.wpbeaverbuilder.com/" target="_blank">Beaver Builder</a></li>
<li><a href="https://www.cmscritic.com/10-best-plugins-for-elementor-page-builder/" target="_blank">Elementor</a></li>
<li><a href="https://www.seedprod.com/" target="_blank">SeedProd</a></li>
<li><a href="https://wordpress.org/plugins/wp-pagebuilder/" target="_blank">WP Page Builder</a></li>
<li><a href="https://siteorigin.com/" target="_blank">SiteOrigin</a></li>
<li><a href="https://oxygenbuilder.com/" target="_blank">Oxygen</a></li>
<li><a href="https://zionbuilder.io/" target="_blank">Zion</a></li>
<li><a href="https://www.boldgrid.com/" target="_blank">BoldGrid</a></li>
</ol>
The Cloudways page builder review is jampacked with information, including which speed testing tools they used, the number of active installations and star ratings of each page builder, and their performance analysis results according to GTmetrix, PageSpeed Insight Performance Analysis, Pingdom Performance Analysis, and K6.io Performance Analysis. Click here to <a href="https://www.cloudways.com/blog/wordpress-page-builders" target="_blank">read the review</a> and dig into the details. 
<h2>UserWay and Duda partner to make professional websites more accessible</h2>
<img style="max-width:800px" src="https://cmscritic.com/ms-content/uploads/2021/09/usw_duda-60460a9263e4c180db740dd2b08cfba0.jpg" alt="UserWay and Duda logos" />
<a href="https://www.cmscritic.com/duda-snaps-up-snipcart-to-boost-e-commerce-capabilities-qa-with-ceo-itai-sadan/" target="_blank">Duda</a>, the professional website builder, announced the addition of <a href="https://userway.org/" target="_blank">UserWay's</a> AI-powered accessibility widget to their Duda App Store. 
A nearly ubiquitous fixture on websites, Userway's cloud-based widget provides accessibility solutions without refactoring your website's existing code – helping to ensure a comprehensive legal and regulatory compliance framework covering ADA, Section 508, WCAG 2.1 AA, and much more.
There are currently <a href="https://www.who.int/en/news-room/fact-sheets/detail/disability-and-health" target="_blank">one billion people</a> living with disabilities worldwide, and over the last decade, digital accessibility has become one of <a href="https://www.cmscritic.com/why-your-website-has-to-be-just-as-ada-compliant-as-your-office-building/" target="_blank">the most important and talked-about issues</a> in the web and digital industries. UserWay is helping to address that with a simple, elegant solution that makes accessibility more attainable. For Duda, adding the UserWay feature helps provide their customers with more assurance that their digital experiences are more accessible. 
"We are constantly looking for ways to better serve our customers," said Itai Sadan, Duda's founder and CEO. "Adding UserWay's accessibility technology to our platform allows web professionals the freedom to design their websites without having to worry about the effects their choices have on accessibility. Some web professionals fear that being accessible will be limiting, but UserWay's solutions change that. We're proud that sites created on our platform will now be more accessible for those with disabilities."
Duda customers will be able to quickly strengthen the accessibility of their websites by quickly and easily installing UserWay's Accessibility Widget – which works perfectly out-of-the-box on any website built with Duda. This includes both purchased and premade templates as well as hand-crafted templates and designs.
You can learn more about it on Duda's website at <a href="https://www.duda.co/signup" target="_blank">https://www.duda.co</a>
<h2>Hyland launches OnBase in AWS Marketplace</h2>
<img style="max-width:720px" src="https://cmscritic.com/ms-content/uploads/2021/09/e0030_thumb_big_media.png" alt="Hyland OnBase" />
<a href="http://www.hyland.com/" target="_blank">Hyland</a>, a leading enterprise content management (ECM) and process management provider, is now offering their <a href="https://aws.amazon.com/marketplace/pp/prodview-pt2svfcpfgiga?sr=0-1&amp;ref_=beagle&amp;applicationId=AWSMPContessa" target="_blank">OnBase platform in the AWS Marketplace</a>, supporting the evolving needs of organizations to better manage digital information from anywhere and support their shifting work environments.
Hyland is best known for its <a href="https://www.onbase.com/en" target="_blank">Onbase</a> and <a href="https://www.hyland.com/en/perceptive" target="_blank">Perceptive</a> content management products, which securely centralize enterprise content and deliver relevant information to users across a wide variety of industries – including healthcare, finance, insurance, higher education, and manufacturing. Hyland commands the second-place position in the Leader Quadrant of <a href="https://www.hyland.com/en/explore/gartner-magic-quadrant-for-content-services-platforms" target="_blank">Gartner's 2020 Magic Quadrant for Content Services Platforms</a> and has been <a href="https://www.hyland.com/en/learn/it-programs/forrester-wave-content-services-Q2-2021" target="_blank">named a content platform leader</a> in the Forrester Wave Report for Content Platforms, Q2 2021.
Designed to efficiently manage content, processes, and cases, OnBase connects and centralizes business-critical content in one secure location. As more organizations choose cloud technology to run their operations, Hyland's cloud-first vision and development methodology set the foundation to support evolving business practices – delivering relevant information when and where users need it to increase productivity, improve customer experience, and reduce risk across the enterprise. 
The addition of OnBase in AWS Marketplace with further Hyland's cloud-first vision – providing organizations across the globe with the business dexterity they need, leveraging content management, business process management, and intelligent automation solutions with the scalability, reliability, and security of Amazon Web Services (AWS).
"Our <a href="https://www.hyland.com/en/company/partner-program/strategic-alliance-partners/aws" target="_blank">work with AWS</a> has never been stronger, and we're proud to leverage its infrastructure to power OnBase in the Hyland Cloud," said Ed McQuiston, EVP and Chief Commercial Officer at Hyland. "With joint customer success stories spanning the healthcare, government, insurance, and financial services industries, Hyland and AWS are better together, providing leading cloud-based content services solutions to help organizations thrive in the next normal."
Hyland had been on a buying spree in the past few years, acquiring both <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/" target="_blank">Alfresco</a>, an open-source content services platform, and <a href="https://www.cmscritic.com/hyland-enters-agreement-to-acquire-nuxeo/" target="_blank">Nuxeo</a>, a content services and digital asset management (DAM) platform.
<h2>WordPress Gutenberg 11.5 achieves a full site editing milestone</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/09/headings-framecap-2048x1152-1.jpg" alt="WordPress Headings framecap" />
Did Gutenberg ever take a break from his printing press? Not likely. Once books could be printed at scale, the demand was never-ending. 
 The same holds true for the folks at WordPress – who seem to never pause on their updates and improvements the <a href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/" target="_blank">Gutenberg editor</a>. Just two weeks after releasing 11.4, <a href="https://make.wordpress.org/core/2021/09/17/whats-new-in-gutenberg-11-5-16-september/" target="_blank">11.5</a> hit the streets with a host of new features. Busy bees to be sure.
Here are a few noteworthy additions:
<ul>
<li><a href="https://github.com/WordPress/gutenberg/pull/33991" target="_blank">Block Gap support</a> now provides opt-in to control for users to choose the distance between items within a block. This feature has also been added to the <a href="https://github.com/WordPress/gutenberg/pull/34456" target="_blank">Columns</a>, <a href="https://github.com/WordPress/gutenberg/pull/34570" target="_blank">Title</a>, and <a href="https://github.com/WordPress/gutenberg/pull/32367" target="_blank">Navigation</a> blocks.</li>
<li>Following the <a href="https://github.com/WordPress/gutenberg/pull/33359" target="_blank">introduction of Flex Layout</a> in <a href="https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/" target="_blank">11.2.0</a>, now Flex Layouts are supported within the <a href="https://github.com/WordPress/gutenberg/pull/34493" target="_blank">Social Links</a> and <a href="https://github.com/WordPress/gutenberg/pull/34535" target="_blank">Group</a> blocks. </li>
<li>The Social Links block now has a "Flex" justification option for automatic best-fit. </li>
<li>There's a <a href="https://github.com/WordPress/gutenberg/pull/34535" target="_blank">new variation of the Group block</a> that allows for Flex Layout. You can try it by choosing "Row" from the block inserter.</li>
<li>The Heading Levels menu has been redesigned to a vertical orientation, making it easier to visualize the hierarchy.</li>
<li>There's also a new setting to <a href="https://github.com/WordPress/gutenberg/pull/33656" target="_blank">customize the Next and Previous Page indicators</a> in the Query Pagination block, allowing the addition of an arrow or a chevron to your designs.</li>
</ul>
To see the full list of updates and fixes, check out the <a href="https://make.wordpress.org/core/2021/09/17/whats-new-in-gutenberg-11-5-16-september/" target="_blank">WordPress 11.5 release notes</a>.
<h2>Canva Raises $200 million at $40 Billion valuation, fueled by the global demand for visual communication</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/09/canva_cofounders_ltr_cliff_obrecht_melanie_perkins_cameron_adams-scaled.jpg" alt="Canva cofounders" />
<a href="https://www.cmscritic.com/canva-button-gives-cms-users-integrated-graphic-design-tools-for-visual-content/" target="_blank">Canva</a>, the graphic design and collaboration platform, is now officially a "unicorn" valued at $40 billion. This comes after the company raised another $200 million in funding led by the investment management firm <a href="https://www.axios.com/canva-200-million-billion-valuation-t-rowe-price-8ace330a-2b17-403f-9d9f-97efdc223885.html" target="_blank">T.Rowe Price</a>.
Melanie Perkins, the CEO and the co-founder of Canva, launched the first version of the platform in 2013 to make graphic design accessible to everyone. The Canva platform can be used for many things, from designing resumes to creating a wide array of marketing materials including social media images, logos, posters, business cards, presentations, cards, reports, reports, infographics, and more. 
With 60 million monthly active users across 190 countries, there are now 7 billion total designs created on Canva at a rate of more than 120 designs every second. Canva also boasts over 500,000 paying teams on their platform, with their latest release catering to large teams and enterprises across the globe.
The latest funding round will be used to expand Canva's team of more than 2,000 employees, which the company expects to double in the year ahead.

CMS Monthly Recap: Canva Raises $200 million at $40 Billion Valuation, Hyland Launches OnBase in AWS Marketplace, and More

paris-tuzun

CMS Monthly Recap text lockup with image of autumn trees and foliage

In the ever-expanding realm of CMS and DXP platforms, the category of “website builder” has long been an enigma. It’s not uncommon to have our readers ask us: how do I actually "create" a website using this tool?
And that’s the rub: content management systems have traditionally been designed to "manage content," while DXPs have evolved the stack by expanding the layers of data and optimization. But building an actual website? That’s another story. Or stories, to be more accurate.
Let’s provide a quick backdrop: with traditional CMS platforms, creating a website has often been a labor of technical love. In most cases, it requires the implementation of responsive HTML templates into a system by a trained developer or system integrator. While this model has given designers and coders greater control over the experience layer – and enabled content creators to preview rendered pages – it also comes with a much steeper learning curve and cost.
The rise of headless CMS has also changed the calculus. In this new omnichannel world, websites have become another endpoint in the experience landscape. This has shifted the thinking for marketers as they embrace new ways of distributing content and engaging with audiences via <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank" rel="noopener">JAMstack</a> libraries, custom apps, and other form factors.
Still, for many SMBs, a website is the center of their digital strategy. And with more demand at a do-it-yourself level, website building platforms have grown in popularity, giving way to more effective low-code/no-code tools with a myriad of drag-and-drop features. This includes purpose-built platforms like <a href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/" target="_blank" rel="noopener">Squarespace</a> but has now grown to include hosting ecosystems like <a href="https://www.godaddy.com/websites/website-builder" target="_blank" rel="noopener">GoDaddy</a> and marketing automation services like <a href="https://mailchimp.com/features/website-builder/" target="_blank" rel="noopener">MailChimp</a>.
But if you’re a designer or an agency that’s focused on delivering a high-caliber customer experience – particularly in the bursting e-commerce sector – many do-it-yourself builder tools conjure a single word: compromise.
That’s where <a href="https://www.duda.co/" target="_blank" rel="noopener">Duda</a> has been expanding their niche as a best-of-breed professional web building platform. Their unique solution continues to gain ground with digital agencies and SaaS companies as the demand for digital commerce solutions grows exponentially.
Recently, the company announced that it has acquired <a href="https://snipcart.com/" target="_blank" rel="noopener">Snipcart</a>, an e-commerce solution that lets businesses add a shopping cart to any website. The acquisition news comes hot on the heels of a successful round of $50M in Series D Funding, bringing Duda’s total funding to $100M thus far.
<h2>What is Duda? </h2>
Let's start with the basics: Duda is a platform that allows designers and agencies to rapidly create websites at scale with tools that automate the entire site-building process.
One of Duda’s key attributes is that it enables web professionals to achieve pixel-perfect designs without touching code. This has long been a challenge for nearly every website builder, but Duda seems to have to married simplicity with flexibility – allowing designers granular control to customize around their unique brand requirements. This reduces the headaches that many open source platforms like <a href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/" target="_blank" rel="noopener">WordPress</a> or enterprise CMSes create for web designers that want to focus on the experience and not the code.
Duda also provides a robust set of pre-built themes and templates that are free of charge, as well as a drag-and-drop builder that accelerates the design process. They also feature a library of widgets, as well as a nifty <a href="https://www.duda.co/developers/widget-builder?_ga=2.61014890.730348107.1631540715-a422507c-3bf0-4b7b-ad7f-09f0a73ade15" target="_blank" rel="noopener">widget builder</a> for coding your own functionality.
Duda claims to outperform other industry-leading tools by ensuring every site built on its platform ranks high on critical SEO factors. They also suggest that their platform can reduce the average website build time by 50% to 75% – which can be a huge advantage to businesses that need to pivot quickly.
<h2>Leveraging Snipcart’s e-Commerce capabilities for digital transformation</h2>
It’s impossible to ignore the<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever" target="_blank" rel="noopener"> impact of the Covid-19 pandemic</a> on consumer habits. As people turned to digital and contactless solutions over the last 18 months, e-commerce has exploded – and the market is <a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="noopener">forecast</a> to grow by 50% to an estimated $6.3 trillion by 2024.
According to Duda, the company has already seen a whopping 265% year-over-year increase in e-commerce sites built on its platform. This was the impetus for the Snipcart acquisition, which will enable the company to further accelerate its growth by providing customers with a flexible e-commerce solution that can make any data or inventory they have shoppable.
Snipcart’s dynamic team of experienced developers, marketers, and managers has built a state-of-the-art e-commerce platform used by thousands of customers worldwide. Their focus on flexibility and modern e-commerce store design is very much aligned with Duda’s product vision of providing its customers with beautiful and modular e-commerce solutions.
<h2>Q&amp;A with Itai Sadan, Duda CEO and Co-Founder</h2>
CMS Critic had a chance to connect with Duda’s CEO and co-founder, <a href="https://www.linkedin.com/in/itaisadan/" target="_blank" rel="noopener">Itai Sadan</a>. We discussed the Snipcart acquisition, how e-Commerce is changing the landscape, and what Duda is planning next.
<hr />
CMS Critic (CC): It’s clear that digital agencies are a key focus for Duda. What other partner channels or vertical industries are emerging as opportunities? Is the enterprise becoming more of a target?
Itai Sadan (IS): Aside from digital agencies that have always been our focus, Duda has also been focused in the last two years on vertical SaaS platforms. These are typically SaaS solutions that serve a very specific industry (e.g. healthcare, professional services, real-estate) and want to expand into offering websites to their customers.
Duda has a very unique offering for this category as our website builder can be seamlessly embedded into their platform allowing them to automatically generate websites with their customers’ pre-populated data, giving their customers an amazing head start on their site builds and ensuring data is always in sync.
CC: What do Duda’s ideal SaaS customers look like? What in particular attracts them to Duda?
IS: Duda’s typical SaaS customer is a back-office platform that SMBs use to manage their business. Many times it could be a CRM, ERP, or a marketing platform for a certain industry vertical.
The moment these SaaS platforms want to help their customers acquire more clients, they need to provide some form of web presence to capture leads. Often these SaaS platforms have widgets that live on a website – such as a bookings engine or a form. Through integration with Duda they can have these widgets pre-installed on the websites, providing their customers with a hassle-free experience.
The great thing about Duda is that it is simple enough to be used by a business person via our simple drag and drop interface, and it is also a very powerful tool for developers who can make use of our API and add CSS, HTML, and JavaScript to our sites.
Our customers also know that Duda has their back in terms of ensuring our websites are highly converting and have great SEO. Duda handles all of the ongoing Google Core Web Vitals, AMP, and PageSpeed optimizations so that their clients will have a revenue-generating website that will perform well.
Lastly, I think what our partners really like is that Duda makes it very clear that we’re not in competition with them. Our go-to-market is always through channels; we are completely white-label and will never reach out directly to their customers. There is a certain trust and confidence that comes with that where these SaaS platforms know that they are our customers and we are 100% dedicated to seeing them succeed. Our Support and Account Management teams have received <a href="https://blog.duda.co/duda-honored-as-gold-stevie-winner-in-the-15th-annual-stevie-awards-for-sales-customer-service" target="_blank" rel="noopener">multiple awards</a> and have been heralded as one of the key reasons customers choose us.
CC: There’s no question that eCommerce is exploding, particularly with the pandemic driving more digital adoption and transformation. What has been the most important feature or capability in Duda’s current e-commerce toolbox that has given it an edge? 
IS: One of Duda’s current e-commerce solution strengths is that users can set up their store once to easily sync and sell across their website, social media (Instagram, Facebook) and  marketplaces (eBay, Amazon).
The existing e-commerce solution has a strong and loyal following, used by many of Duda’s customers to add website buying experiences and will stay in place for customers that prefer to keep using it. In addition, Duda will continue to support it and expand on its capabilities.”
CC: How quickly will Snipcart’s capabilities be woven into Duda’s offerings? 
IS: The Snipcart and Duda team are deeply focused on the integration. We believe the first phase of the integration will be released in early 2022. Initially, it will be offered to customers building new e-commerce sites.
CC: Compliance and governance are becoming pinnacle concerns for digital businesses – particularly those transacting with e-commerce. How is Duda approaching issues like data privacy, ransomware, etc.?
IS: As a SaaS provider with hundreds of thousands of customers and users from around the world, Duda cares deeply about the privacy and security of the data owned by its customers and users, and takes it very seriously. Regarding privacy - Duda has appointed a Data Protection Officer (DPO) and developed and maintains a set of internal policies, guidelines, and procedures to make sure personal data is being stored and processed in accordance with data privacy laws such as GDPR and CCPA.
We also have an Information Security Program which was developed by the Head of Cybersecurity security at Duda. The program aims to manage and reduce the risks to Duda’s data assets via an interactive process of business assessment, asset mapping, identification of vulnerabilities, potential threats, and the implantation of mitigating measures (i.e controls).
The controls we implement include information security awareness, developing required policies and processes, and the usage of technical measures. In an external audit that was handled in May 2021, we received very high scores both in Information Security and Business Continuity. Duda believes that Information Security is a fundamental requirement for business growth, and makes significant investments to improve the overall security posture each year.
Ransomware has become quite a popular threat recently, this is only one of the cyber threats Duda is dealing with on a daily basis. We use a large set of security controls to mitigate such risks, which include but are not limited to, security awareness among employees, email filtering and protection, identity management and access control, network segmentation, WAF and Firewalls, backups, as well as many others.”
CC: Some competitive platforms in your space are offering native app builders or API integrations to expand their omnichannel capabilities. How is Duda positioning against these offerings – and what’s on the horizon that we can share with our readers?
IS: We don’t have any plans to develop a native app offering. We think that most SMBs will do well with a website as the main way consumers are finding them is through a Google search or social media platforms that drive visitors to a website. We think the barrier to get an app installed is prohibitive for most SMBs and they will not see the ROI of building an app (for more detail see my <a href="https://blog.duda.co/how-the-web-was-won-apps-websites-the-birth-of-pwas" target="_blank" rel="noopener">blog post</a> about this topic).
[On the horizon] we are investing in other areas that can help agencies. First, we always invest in our core platform. Web design is constantly evolving and we want to make sure our website builder always stays at the forefront of technology. We recently released <a href="https://flex.duda.co/" target="_blank" rel="noopener">DudaFlex</a>, a way to build pixel-perfect sites in a very flexible way without needing to code. We are releasing a new membership feature that is in high demand and coming out in Q4 with a client billing solution that would allow agencies to seamlessly invoice and collect payments from their clients.
<h2>What’s next for Duda and Snipcart</h2>
Duda and Snipcart have already started working on their integration, which, as noted, is expected to be released in early 2022.
Along with Snipcart, Duda will continue to offer its existing e-commerce solution, which has a strong and loyal following amongst current users. They plan to support and expand these existing capabilities as well.
Duda also plans to invest heavily in growing the Snipcart team and adding more features to the core Snipcart platform. Additionally, Snipcart will continue to offer its product independently to customers, allowing Duda to grow their investment on multiple fronts.

Duda Snaps Up Snipcart to Boost e-Commerce Capabilities: Q&A with CEO Itai Sadan

cms-critic-staff

Duda and Snipcart logos with image of CEO Isai Sadan

Design agencies are in high demand, as just about everyone needs to maximize their digital footprints these days. But not everyone possesses the technical skills or composition know-how to create a visually stunning, intuitive, and search-visible site. This is where agencies come into play.
Fortunately for agencies and their clients, there are several web design platforms that make the task straightforward, efficient, and even (gasp) a good time.
The right site builder must also give agencies the flexibility to build and scale over time as well. So that limits the playing field.
WordPress is often the first tool that comes to mind. However, this platform can be unnecessarily complex, buggy and expensive. 
What most agencies need is a feature-rich, easy-to-use, powerful yet intuitive platform to work with. Choose one with too few features, and you’ll soon hit growth limitations; too many, and you’ll get dragged down by undue chaos and confusion. So let’s stick to the middle of the road.
To help you separate wheat from chaff, we are going to analyze three of today’s best website creation platforms. Hopefully, this will help you identify the one best suited for your growing agency’s needs.
<h2>Duda</h2>
Like many site creation suites, <a href="https://www.duda.co/">Duda</a> is a platform for creating fully optimized multi-screen websites. <a href="/duda-website-builder">Duda</a> is well-suited for small and medium-sized businesses, as this is their primary audience.
<a href="/duda-website-builder">Duda</a> offers a myriad of beautifully-designed templates, a drag-and-drop interface, eCommerce options, and a plethora of elements for design agencies to work with for budding brands. And using Duda helps streamline site development. As the site puts it, “digital publishers on Duda average more than a 50% drop in website build times.”
This is a bold claim for agencies looking to optimize production and site turnaround times. And Duda has a lot to offer in this realm.
<iframe src="https://player.vimeo.com/video/286281912?dnt=1&amp;app_id=122963" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Firstly, Duda’s white label options enable agencies to create a fully immersive, customized experience that screams of professionalism. This includes compelling options for custom login screens, custom color and logo implementation features, and other branding options. Duda also offers user migration and “content injection” options to help migrate existing sites over to its platform. It also features one-of-a-kind templates that can be automatically pre-populated with clients’ business information.
On the communications front, Duda’s white label features provide automatic email generation components that present clients with site stats, analytics, and onboarding instructions for their accounts. Additionally, the content collection form makes it easy to send clients data sheets that include instructions on how they can send exactly what is required to build a stunning website.
What helps makes Duda a premier option for agencies is its rich team collaboration and client management options. Through this builder, users can generate unique dashboards for clients, enabling varying roles and permission levels based on their technical prowess; this includes potential access to publishing and editing permissions, eCommerce enablement, developer access, and more.
<a name="_GoBack"></a> What is particularly outstanding is that Duda supplies agencies with a custom widget builder. This enables brands to not only integrate third-party services, but to build unique, native widgets for clients. This feature can help agencies provide massive customization value to client builds.
And of course, Duda has developer capabilities for HTML/CSS/JavaScript integration, automatic SSL certification (for white label dashboards), and gives a remarkable amount freedom of freedom for SEO optimization.
<h2>Squarespace</h2>
<a href="https://www.squarespace.com/">Squarespace</a> is one of the more popular website builders on the market today, and with good reason.
Like Duda, Squarespace features stunning, mobile-responsive templates that are eye-catching and polished. 
This platform gives users various styling options to help customize websites and give them a more branded look. Like the previous platform, Squarespace enables users to tailor their site’s appearance without having to dive into coding languages; this greatly simplifies the processes for designers. Though, if a client requires it, coding can be applied for a more customized destination.
When compared to Duda, however, Squarespace is less intuitive; this can slow things down and cause frustration. 
<img src="https://cmscritic.com/ms-content/uploads/2021/07/squarespace_zlovtc.png" />
Squarespace is lacking in scalability, and SEO is minimal too. Furthermore, integration features for Google Analytics and Search Console, Facebook retargeting, and other necessary marketing elements are hidden within the platform’s Advanced Settings and need to be added using the Code Injector tool. This isn’t exactly client or novice coder-friendly, but at least these features do exist.
When a brand expands their offerings, clients are likely to request the implementation a variety of third-party apps or extensions to enhance functionality. This is where the platform falls epically short of the mark as new features must be rolled out by Squarespace.
Another drawback for Squarespace is its responsiveness. While the site claims to tout fully responsive designs, the site’s contents can often shift when viewed on mobile devices. This means that users are likely to not have complete control over their sites’ appearance, which can certainly be problematic for agencies, as clients demand certain levels of uniformity and professionalism.
But Squarespace has a solid audience for many legitimate reasons. Functional, beautiful sites can be built in a small fraction of time, and updates, articles, images, videos and blogs are a synch to create and publish. 
The tool makes integration with other platforms like MailChimp, Gmail, Facebook, and oodles more marketing and social interfaces a snap – they know how to play well with others. It’s a very, very good option if ease and speed are your agency’s priorities.
<h2>Wix</h2>
<a href="https://www.wix.com/">Wix</a> is another popular option, but it has its own set of pros and cons too.
This platform boasts over 500 templates done by professional designers, making custom designs a breeze. These come pre-populated with content, meaning that designers merely need to replace the existing assets with their own materials. 
The platform’s drag-and-drop builder makes site assembly a snap. Wix also features a new AI-based system that will automatically create the first draft of a site for its users. 
<img src="https://cmscritic.com/ms-content/uploads/2023/08/wix-1024x610.png" />
On the downside, Wix makes switching site designs a significant effort. If you opt for another design later down the road, you will need to re-insert your content all over again. It’s essential to feel certain about a template before diving in. This can be quite problematic for agencies seeking to optimize their efficiency as clients may want to apply a different template later in the process, ultimately creating a massive slow-down in production.
This also doesn’t lend to simplicity when a brand scales and needs to re-format a customer’s offerings. 
Wix is also not all that SEO friendly. This is the single most prevalent issue brought up by Wix users; there are many observations that SEO is not a strong suit, so it requires you have your own SEO expertise to ensure you are not forgotten by Google’s algorithms. Again, this can create significant problems for less technically-inclined clients. 
If you have your own SEO expertise, however, Wix can be a stellar option for newly-minted businesses and those who need a stunning site with intuitive versatility. 
The Verdict
You know what your agency really needs to get a sophisticated and impressive site up and running. Narrow your focus to these three excellent offerings and find the one that fulfills most of your business’s needs. 
Choose the one that will enable your company to turn professional websites around the fastest, and that will allow you to scale with minimal issues.

How to Choose the Best Website Building Platform for Your Agency

mike-johnston

<a href="https://www.duda.co/">Duda</a> is a comprehensive digital platform for agencies that promises to do more than just help them build professional-looking websites.
Unlike blogging platforms, content management systems, and other cloud-based site builders, <a href="/duda-website-builder">Duda</a> focuses on technology that encompasses brand-building, client management, and team collaboration for businesses and digital agencies.
To help determine if the platform is right for you, here’s a closer look at some of the key features of <a href="/duda-website-builder">Duda</a>:
<h2>1. Custom Branding for Back-End Tools</h2>
When building a website for your client, Duda can help you incorporate custom branding elements to your back end’s admin interface.
Doing so is also essential if you want to package and resell the Duda platform as your own system. It can also help foster brand loyalty — assuming that you provide clients with a satisfactory user experience.
In some cases, white labeling gives web design agencies the option to insert visual elements that assist inexperienced users through notes and contact details.
Some of the elements you can modify include the logo, text colors, buttons, and background images.
You can also use HTML and CSS for more advanced customizations.
To access Duda’s custom branding features, simply navigate to the “White Label” tab and select “Custom Branding.”
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-2_jytxmx.png" alt="duda review - 2" />
Here, you can use the visual editor to customize different areas of the website builder’s interface, such as the login screen, main dashboard, and website preview.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-3_ibznue.png" alt="duda review - 3" />
<h2>2. Client Communications</h2>
As a website design agency, it’s your duty to educate and inform clients with regards to project benchmarks and division of labor. If it’s your goal to enable clients to manage their own website once it launches, Duda’s powerful collaboration, communication and role governance tools can make it happen.
You can start by configuring the default sender and signature for client emails in the “Communications” section under the “White Label” tab.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-4_sjcaj5.png" alt="duda review - 4" />
Take note that these settings apply to the “welcome” email that informs clients that their site is up and running. This email also prompts them that the website is now ready for their content submissions.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-5_dby6ki.png" alt="duda review - 5" />
In addition to the welcome email, you can also schedule a “Statistics Digest” that automatically sends performance reports to clients. You can also <a href="https://www.duda.co/developers/rest-api/pull-analytics">manually pull site statistics</a> with the Duda API found using the link: https://api.duda.co/api/analytics/site/(site_name). 
<h2><a name="_8mnxv3qo3vob"></a> 3. Smart Asset Collection</h2>
Appropriating existing assets from clients can be a tedious task. But with Duda, the process can be expedited with a “Content Collection Form,” which makes it effortless for clients to submit images, files, and important business details.
To view the link to your form, launch the Duda Site Editor, select “Content” from the left menu, and then click “Collect from client.”
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-6_pebdjz.png" alt="duda review - 6" />
You can then preview your Content Collection Form by copying the URL and pasting it into your browser.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-7_r5bg5a.png" alt="duda review - 7" />
If, however, you’re trying to import assets from another website, you can use the “Import Content” to automatically scrape them into your database. All you need to do is enter the website or Facebook page URL and click “Import.”
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-8_lltdzr.png" alt="duda review - 8" />
With these asset collection features, you can significantly reduce the build time of websites, allowing you to take on more work, grow your business, and maximize your revenue.
<h2>4. Website Admin Roles and Permissions</h2>
When it comes to account permissions for clients and team members, Duda lets you manage both in one place.
It may seem like they’re two different sections, but the “Team Permissions” and “Client Management” tabs will direct you to the “Users &amp; Permissions” page. Here, you can view specific access privileges granted to all user groups.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-9_vtvnat.png" alt="duda review - 9" />
Some of the permissions include creating pages, publishing blog posts, managing other team members, editing the website’s HTML/CSS, and purchasing images. If you want to create a new user group with a unique set of permissions, click “Add Custom Group” and then select all the access privileges you want to apply.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-10_aouwj8.png" alt="duda review - 10" />
<h2>5. Resell Your Branded Duda Portal</h2>
For web design agencies, Duda is more than capable to help you build a resellable website platform.
Using white label customization, permissions management, and the Duda API, you can empower other customers to use Duda’s features with the experience you’ve tailored for them.
The traditional approach is via a DIY onboarding flow. This requires your Duda API key, password, and workable knowledge with REST API.
For the first two requirements, you can obtain them by going to the “White Label” tab and clicking “API Access.” You then have to issue a request to obtain access to the Duda API, which is normally processed within 72 hours.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/duda-review-11_yjsqqq.png" alt="duda review - 11" />
<h2>6. Integrated Widget Builder</h2>
To help clients and team members build faster through your Duda portal, you can take advantage of the powerful Widget Builder to design custom interactive experiences for site users. You can build a FAQ accordion, interactive calendars, a sidebar Facebook Messenger integration, and more.
The Duda widget builder offers a drag-and-drop interface that can help you manage your widget codes as well as directly modify the output and input elements.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-12_okxs0r.png" alt="duda review - 12" />
Of course, experience with JavaScript, CSS, and some HTML is important if you want custom widgets to run properly and safely in the Duda platform.
But because all widgets are built within Duda, you know that they won’t break your site or cause any conflicts with each other, like plugins and apps are known to do on other platforms. And once you’ve got a set of widgets that you like for one client, it’s easy to duplicate and customize them for subsequent projects.
You can refer to <a href="https://www.duda.co/developers/widget-builder/getting-started">this documentation</a> for more information on how to start with the Duda Widget Builder.
<h2>7. Modular Site “Sections”</h2>
Finally, Duda provides modular content sections that serve as the building blocks of your website.
These dynamic sections can be added anywhere on your website and can contain anything from testimonials, text blocks, logos, and various other content types that make sense for the current page.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-12_okxs0r.png" alt="duda review -13" />
Duda also allows you to easily create new sections using the page builder, which lets you mix together elements like text, images, columns, and more.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-14_z938t7.png" alt="duda review - 14" />
You can also compile a “Team Sections” library, where you can assign them to various team members, be it a designer or widget developer. These sections can then be easily added to different web pages, allowing you to save a great deal of time with new builds.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/duda-review-15_yswqez.png" alt="duda review - 15" />
Lastly, sections can be duplicated if you need to tailor multiple versions for different website projects. You don’t have to start over from scratch if you want variations with the same template.
<h2>Verdict</h2>
Overall, Duda proves to be a platform that’s worth any web design agency’s time and money.
Not only is it jam-packed with tools that agencies can use to skyrocket their growth, but it even has branding and automation features to it that other platforms do not have.
The best part is, Duda comes with a free trial version that you can use to get a first-hand look at all the features outlined above. It may not be for everyone, but since anyone can take it out for a spin at zero cost, it’s definitely a platform worth looking into.

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