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<hr /> If there’s a bright spot in content operations, it’s speed. And with the latest version of <a target="_blank" href="https://cmscritic.com/products/brightspot">Brightspot’s</a> content management platform, the company is promising some serious acceleration for users. Announced last week, Brightspot's new CMS update includes expansive tech stack integrations and new AI features that aim to speed up creation time by prioritizing content workflows. According to Brightspot, this is its most innovative launch to date, transforming the way organizations can create content – and, perhaps more importantly, how content creation impacts organizations. The new version circumvents the daily grind of achieving quality and efficiency, replacing ineffective processes with intuitive workflows, integrated tech stacks, and at-the-ready information to empower faster creation. The result: less friction and a more natural workflow.<h3 id="complete-control-to-create-content-experiences">Complete control to create content experiences</h3>Brightspot’s <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> is designed to serve the needs of both non-technical users and developers alike, enabling individuals and teams to create and scale digital experiences with minimal effort. Its modular content system and comprehensive authoring tools allow for more seamless workflows – and the ability to create and publish content in minutes.While many content management systems still rely on extensive development, Brightspot is bucking the trend, offering complete control to create content experiences and easing the burden of organizing, managing, and supporting specific workflow needs.With its expanding suite of capabilities, the platform is able to help users boost the quality of their content while reducing the time it takes to make it. “Our customers today face demand for high-quality content, but production timelines simply haven't kept pace. That's why we've taken our content management platform through a significant evolution,” said <a target="_blank" href="https://www.linkedin.com/in/raleighmcclayton/">Raleigh McClayton</a>, CEO of Brightspot. “These latest innovations empower teams with intuitive features and accelerate their ability to produce exceptional content, giving valuable time back to companies.”A big part of that evolution is Brightspot’s AI-powered creation and insights, which are enriching productivity gains. Additionally, the platform boasts integrations with over 7,000 of the most common business applications, improving the extensibility, efficiency, and efficacy of content teams.“The next version enables even more Enterprise-grade flexibility, customizability, security, compatibility and performance – now with AI enhancements that drive greater efficiency,” McClayton explained. “It's a game-changer in enhancing both efficiency and value, allowing our customers to stay ahead in a rapidly evolving market."<h3 id="enhancing-ai-capabilities-and-breaking-down-tech-silos">Enhancing AI capabilities and breaking down tech silos</h3>There are a few “bright spots” in the new version that promise to accelerate productivity and deliver greater value for Brightspot’s customers.The first is smarter, faster, and safer content creation with AI. Brightspot’s artificial intelligence features mitigate challenges with search and tedious content generation with greater automation, allowing customers to quickly and safely create content with advanced governance tools and customizable permissions. Content-level AI tracking and analytics help reinforce the control aspect of utilizing AI features. Brightspot also supports the creation of custom AI solutions, allowing developers to extend the platform’s AI capabilities based on their specific needs.Brightspot has also made strides in breaking down silos between teams and tech. From automatic task creation in Asana to ticket generation in Jira, whenever an action is triggered in the CMS, Brightspot provides connected workflows across the most widely used business apps to create an orchestrated mechanism – and get work done. This applies to both technical and non-technical users, allowing them to increase compatibility across their respective tech stacks.A big part of the productivity promise is the continued reinforcement of an intuitive work environment. Brightspot has endeavored to build and account for every type of user, designing its solutions with simplicity at the core. The platform features an easy-to-navigate interface that simplifies the process of creating and executing workflows, and a clear emphasis on accessibility for non-technical users to manage and automate tasks.Brightspot’s flexible framework is all about extensibility. That means users can build bespoke functions that have no dependency on a customer's development or coding capabilities. A great example is how users can integrate AI or connect their tech stacks in unique ways that reflect their organizational processes, allowing them to achieve productivity across functions.<a target="_blank" href="https://cmscritic.com/products/brightspot">Click here</a> to learn more about Brightspot. <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Brightspot Shines with New Version of CMS, Doubling Productivity with Expanded Integrations and AI Features 

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Nowadays, adding a shoppable storefront of plugins and third-party integrations might not seem novel for an enterprise CMS or DXP. But <a href="https://www.contentstack.com/" target="_blank" rel="noopener">Contentstack</a> is upping the ante by embracing a more composable posture in its new Contentstack Marketplace, which just launched yesterday.
According to the company's press release, Contentstack Marketplace will feature a hub for partners and customers to contribute to its community while providing an array of apps, extensions, and Starters – including one-click integrations for AI-powered search from <a href="https://www.algolia.com/" target="_blank" rel="noopener">Algolia</a>, e-commerce solutions from <a href="https://www.bigcommerce.com/" target="_blank" rel="noopener">BigCommerce</a>, and media delivery from <a href="https://cloudinary.com/" target="_blank" rel="noopener">Cloudinary. </a>
With its Contentstack Marketplace, the company envisions an ecosystem where customers can adopt new functionality as their needs evolve, with lower investment and reduced risk.
<h2>Embracing MACH and the composable revolution</h2>
At the core of Contentstack's new Marketplace is the company's focus on composability. The headless CMS provider says that digital experience architectures require composable principles and a <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH</a> (Microservices, API-first, Cloud-native, Headless) technology approach. In their press release, the company says organizations that successfully transformed their digital technology and practices are leapfrogging the competition with outstanding digital-first customer experiences. 
Contentstack also says that the move from a single-vendor platform model to a best-of-breed, composable stack requires "connective tissue" between the various products. The key in these distributed models is to enable connectivity, ensure interoperability, and harmonize customer support across the vendor ecosystem. To address these challenges, the Contentstack Marketplace will feature a multi-vendor support program called <a href="https://www.contentstack.com/company/press/contentstack-expands-customer-support-launch-industry-first-cross-vendor-service-commitment-program/?utm_medium=press-link&amp;utm_source=prnewswire.com&amp;utm_campaign=marketplace-press-release" target="_blank" rel="noopener">Care Without Compromise</a> that helps reinforce these advantages across a composable digital experience stack.
"The monolith has shattered. The creation of this co-innovation platform facilitates the interoperability of composable digital experience stacks with Contentstack's award-winning CMS at the core," said Nishant Patel, chief technology officer for Contentstack. "Our Marketplace allows customers and partners to easily set up connectivity between adjacent technologies and share extensions and solutions across the Contentstack community; something that legacy will never allow them to do."
As a founding member of the <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH Alliance</a>, Contentstack's Marketplace strategy appears perfectly aligned with the goals of the organization. Over the last 18 months, the MACH alliance has made a significant imprint on the CMS, DXP, and digital experience industries by trumpeting the values of composable architectures and elevating the conversation around the tenants of MACH. With over 40 members in its ranks, the MACH Alliance continues to grow its influence by adding pure-play composable vendors and market enablers that support the mission of the composable community. 
<h2>Powering a true no-code marketplace experience</h2>
Along with the monolith, Contentstack is attempting to shatter the typical CMS and DXP marketplace model by equipping users with one-click capabilities that accelerate and streamline the integration experience. 
While the concept of a "marketplace" suggests off-the-shelf simplicity, it is often an illusion. In most cases, marketplaces are just repos for code and installation guidelines that still necessitate intensive integration support from an in-house IT team. Along with the additional cost and time to implement new features, many of these integrations place the burden of security on the customer – not the platform. 
According to Contentstack, its new Marketplace will provide integrations and extensions that are pre-built and follow a no-code installation process. Additionally, developers can use Contentstack's newly released design framework Venus and its library of prefab components to quickly and easily build solutions in the native Contentstack user experience. This allows customers to accelerate their integration from weeks to days – or even minutes. 
Contentstack Marketplace and its ecosystem of apps are available to all Contentstack customers at no additional cost, enabling enterprise developers and business teams to build and deploy content across multiple channels and touchpoints in their consumer journeys. With a focus on accelerating "idea-to-life," Contentstack's built-in collaboration tools also aim to help businesses keep content and customer experiences fresh. 
<h2>About Contentstack</h2>
Contentstack – the pioneering Agile Content Management System (CMS) – empowers marketers and developers to collaborate around content like never before. Together, they can orchestrate superior customer journeys and deliver dynamic digital experiences across channels, audiences, brands, and regions. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, Sephora, and Shell trust Contentstack to power their most critical content experiences. Famous for its Care Without Compromise™, Contentstack has the industry's highest customer satisfaction. As a founder of the MACH Alliance, Contentstack advocates for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless.

Contentstack Launches New Marketplace to Accelerate Composable Digital Experience Innovation

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If there's one company that's cornered the market on intuitive names, it's <a href="https://gathercontent.com/" target="_blank" rel="noopener">GatherContent</a>. 
As their moniker suggests, they are a platform that brings together, well... content. But along this journey, they're also connecting the people, processes, and technologies that make "<a href="https://review.content-science.com/what-is-content-operations/" target="_blank" rel="noopener">Content Operations</a>" a real phenomenon. 
And let's face it: with so much content distributed across an expanding array of sources and endpoints, their role as the "gatherer" has never been more apropos. 
Now, GatherContent is making it easier for customers to streamline their martech stack experience. The company just announced a new set of integrations with <a href="https://www.cmscritic.com/gatsby-unveils-v3-0-cloud-hosting-and-more-at-gatsbyconf-2021/" target="_blank" rel="noopener">Gatsby</a> and <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank" rel="noopener">Netlify</a>, and deepened their existing integrations with <a href="https://www.adobe.io/apis/experiencecloud/aem.html" target="_blank" rel="noopener">Adobe Experience Manager (AEM)</a>, <a href="https://www.drupal.org/" target="_blank" rel="noopener">Drupal</a>, <a href="https://www.cmscritic.com/cms-monthly-recap-salesforce-completes-acquisition-of-slack-contentsquare-accelerates-ml-capabilities-and-more/" target="_blank" rel="noopener">Slack</a>, <a href="https://vercel.com/" target="_blank" rel="noopener">Vercel</a>, and <a href="https://zapier.com/" target="_blank" rel="noopener">Zapier</a>.
Currently, GatherContent allows customers to seamlessly integrate their product with their own technology stack through these <a href="https://gathercontent.com/integrations" target="_blank" rel="noopener noreferrer">integrations</a>, as well as APIs and headless capabilities. This gives users a great deal of flexibility when it comes to multi-channel publishing and connecting GatherContent to production and project management workflows.
According to Gartner’s <a href="https://www.gartner.com/en/documents/3992875" target="_blank" rel="noopener noreferrer">2020 Marketing Technology Survey</a>, marketers only use 58% of their martech stack’s full breadth of capabilities because they have trouble with cross-functional collaboration compounded by a “sprawling array” of platform solutions. This is all validated by the eponymous <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/" target="_blank" rel="noopener">Brinker Diagram</a>, which illustrates the flood of technologies available to marketers – including CMS. 
“GatherContent is the glue that connects these other platforms together,” said Angus Edwardson, Co-Founder and VP of Product of GatherContent. “Our goal is to allow GatherContent to easily slide into existing marketing workflows with as few barriers as possible.”
In addition to their new and enhanced integrations, GatherContent has expanded its API – including JavaScript helper libraries that use the popular <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank" rel="noopener">JAMstack</a> as a backbone. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing martech stack that includes CMS, CRM, SEO tools, and more. 
“Marketing technology stacks are getting more cluttered," said Edwardson. "But when connected together in a way that makes sense, the result is better content, produced faster and with reduced risk.” 
<h2>About GatherContent</h2>
GatherContent is a Content Operations platform that brings together people, process, and technology. GatherContent has helped thousands of businesses save time and money, improve content quality, and reduce regulatory risk. The platform replaces the broken status quo of docs, spreadsheets, shared drives, and emails. These tools weren’t designed to manage high volume content production and workflow when many stakeholders are involved. Recognized as a Content Distribution Leader, Creation High Performer in G2’s Summer 2021 report, GatherContent is free to try, quick to set up, and very easy to use. Learn more at <a href="https://gathercontent.com/" target="_blank" rel="noopener noreferrer">https://gathercontent.com/</a>.

GatherContent Adds New Integrations to Help Streamline Martech Stacks

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Brightspot Shines with New Version of CMS, Doubling Productivity with Expanded Integrations and AI Features

Contentstack Launches New Marketplace to Accelerate Composable Digital Experience Innovation

GatherContent Adds New Integrations to Help Streamline Martech Stacks