‘Big data’ is certainly the buzzword of the moment, but it's also one bandwagon that big brands actually should be jumping on.
Most larger business already have bucket loads of data floating around in their systems. but all of this information is useless without the means to analyze it. Enterprise analytics platforms allow enterprises to gather and analyze this data so that informed and effective business decisions can be made.
This is why finding the right analytics tool is essential in order to gain an insight into the business as a whole, and not just on a departmental level.
You can check out my 8 Awesome Alternatives to Google Analytics over here, but when it comes to larger enterprises – the requirements can be little more extensive than these platforms allow.
If you’re involved with a larger enterprise, you may need an analytics tool that’s more system driven and intricate. There are a few of these analytics tools out there that vary in terms of value/efficiency, so I’ve sourced the best of the bunch. In this post, you’ll find 6 reliable enterprise analytics systems that definitely hit the mark.
Moz combines an easy to understand analytics platform with great data mining capabilities and research tools. So, whatever data you’re looking for – you won’t need to be an expert to find it. This platform allows users to track inbound marketing metrics, creates reports, and provides recommendations based on the findings.
One particularly useful tool is the Fresh Web Explorer, which allows you to track and analyze the latest online mentions and links to your business name/brand.
The Moz Pro Academy also offers short video lessons for anyone who needs a helping hand, making it a great choice for business owners who need to hit the ground running.
Find out more about Moz Pro here.
ComScore has become an industry standard for measuring digital movements and behaviors. Its analytics product – Digital Analytix Enterprise – combines audience demographics with data analysis, to drive growth and reduce costs for enterprises.
This analysis tool isn’t as user friendly as some of its competitors, but that won’t be an issue for seasoned marketers. Digital Analytix Enterprise also has a number of flexible features, including the advanced reporting tool – which allows users to choose from various methods of sharing key data and information within their organizations.
Find out more about ComScore here.
Crazy Egg is a powerful analytics tool for measuring user behavior and engagement. With the heatmap and scrollmap, you can see exactly where your customers are clicking, what they’re clicking most, how many pages they scroll through – and where they stop scrolling. Crazy Egg will also tell you where those customers came from in the first place. On their website, they call it an ‘x-ray’ system – and it is. Plus, I’ll bet it’s cheaper than hiring a PI.
Crazy Egg can be set up in just a few minutes and it’s really easy to navigate once you get started.
Find out more about Crazy Egg here.
IBM Enterprise Marketing Management is a highly developed tool that’s perfect for larger businesses and it has seen rapid growth as part of the company’s overall service offerings.
IBM’s analytics service aims to improve business efficiency, accuracy, and forecasting and it provides a range of features that will appeal to all enterprises – such as business intelligence, predictive analysis and enterprise performance management.
Find out more about IBM Enterprise Marketing Management here.
Oracle offers a range of business analytics services, including the popular Enterprise Performance Management tool. This product offers excellent data sourcing and visual analytics tools, alongside its planning and forecasting capabilities. Oracle EPM aims to assist businesses to improve performance, and better understand and utilize pertinent information.
With the extensive range of services available to enterprises, Oracle is pretty intricate, so it will suit businesses who are ready to take the time to assess which options are best for their business, and also allow for sufficient training and implementation.
Find out more about Oracle here.
SAS has been a key player in the business analytics field for a number of years now. With its analytics tool, Enterprise Miner, businesses can quickly develop models to streamline the data mining process.
The SAS Rapid Predictive Modeler empowers users with limited statistical skills, by allowing them to generate their own models, and the easy to use GUI guides them through the data mining workflow tasks.
Find out more about Enterprise Miner here.
Piwik offers a premium service to fulfil the needs of Enterprise users. Piwik Enterprise can be tweaked to suit your business needs, and it offers features such as a self hosted platform, advanced server-side set-up, user support, and assistance with technical development.
Piwik will also monitor your account 24 hours a day to ensure that any issues are instantly detected and fixed.
Find out more about Piwik Enterprise here.
Adobe Analytics offer a range of options which can provide real-time analytics and detailed segmentation across multiple channels of your business.
With Adobe Analytics Complete, you’ll gain a complete understanding of your business by utilizing features such as cross-channel analytics, a 360 customer analysis, and predictive marketing.
Find out more about Adobe Analytics here.
Woopra Enterprise Edition is a customer focused analytics platform that helps businesses to better understand customer behaviour by delivering a comprehensive profile for each user. It creates these profiles by integrating information from sources such as your company's web, mobile, email automation, and CRM.
Woopra then provides key insights into individual customer behaviours and tracks users in real-time – allowing for real-time actions to be taken.
Find out more about Woopra here.
Choosing the right analytics platform for your enterprise is no easy task, but hopefully this list has given you a few solid options to consider.
Each of the analytics tools I’ve listed has been designed to make big data analysis accessible for the average user – so you don’t need to be a stats whiz to utilize them to their full potential. And, as you’ve probably noted – most of these platforms offer very similar features.
Ultimately, you should opt for the analytics platform that best caters for your own specific business needs, so it’s important think about your budget, the scale of your business, and your key requirements over the next year.
If you’re already using one of these platforms, or have a suggestion of your own to add to the mix, we would love to hear more in the comments section below.