Articles

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

<hr /> Your <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content Management System (CMS)</a> is a core element of your online presence. However, a CMS is only one part of your digital marketing toolbox. To unlock its full potential, you need to integrate email marketing tools that help:<ul><li>Reach out to new audiences</li><li>Engage visitors and turn them into customers </li><li>Track the performance of your campaigns</li></ul> In this post, we'll highlight platforms that integrate with <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/wordpress">WordPress</a> and other CMSs.<h3 id="moosend"><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/moosend">Moosend</a></h3> <figure class="image image-style-align-center image_resized" style="width:92.15%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750083711805.png" alt="Picture" /></figure> <a target="_blank" rel="noopener noreferrer" href="https://moosend.com">Moosend</a> is an easy-to-use email marketing and marketing automation platform with a short learning curve and powerful tools. Its key features include:<ul><li>Built-in AI tools</li><li>Website tracking and segmentation</li><li>Ready-made automation flows</li></ul>Moosend integrates natively with WordPress and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/drupal">Drupal</a>, but it's also possible to integrate the email marketing platform with any headless CMS through third-party tools.The email marketing platform lets you set up automated campaigns, segment your audience, and track performance, all from an intuitive dashboard. Connect your CMS with Moosend to automatically group your audience based on their interactions with your website, share content like blog posts, product updates, and promotions, and deliver a consistent user experience across channels. Best for: Small to mid-size businesses looking for an <a target="_blank" rel="noopener noreferrer" href="https://moosend.com/blog/cheap-email-marketing/">affordable email marketing platform</a> that carries powerful features without enterprise-level complexity.<h2 id="constant-contact"><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/constant-contact">Constant Contact</a></h2> <figure class="image image-style-align-center image_resized" style="width:92.51%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750083711640.png" alt="Picture" /></figure> One of the oldest and most popular email tools in the email marketing space, <a target="_blank" rel="noopener noreferrer" href="https://constantcontact.com">Constant Contact</a> is a go-to for businesses like nonprofits and event organizers due to core features that include:<ul><li>Event registration and ticketing options</li><li>Donation tracking tools to manage your data as a non-profit</li><li>RSVP tracking</li></ul>Its drag-and-drop email builder and powerful automations make it a well-rounded choice. You can connect it to popular CMS platforms via plugins or API, making it easy to capture subscribers and launch campaigns.Best for: Organizations that need to combine email with events, surveys, and social media in one place.<h3 id="mailchimp"><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/mailchimp">Mailchimp</a></h3> <img style="width:93.9%" src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750083711715.png" alt="Picture" />  <a target="_blank" rel="noopener noreferrer" href="https://mailchimp.com/">Mailchimp</a> is a popular newsletter tool that can help you craft beautiful email campaigns, improve brand visibility, and influence your <a target="_blank" rel="noopener noreferrer" href="https://attrock.com/blog/website-traffic-case-study/">website traffic</a> with more visitors and a better CTR. Whether you're running a blog or an eCommerce brand, this platform can help you go beyond email marketing with analytics tools that track the metrics that shape your content strategy, such as:<ul><li>Open and click-through rates</li><li>Deliverability</li><li>Unsubscribes</li></ul>Most CMS platforms support Mailchimp, and the setup is quite straightforward.Best for: Businesses and marketers who want deep insights into subscriber behavior and email performance.<h3 id="brevo"><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/brevo">Brevo</a></h3> <figure class="image image-style-align-center image_resized" style="width:93.26%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750083711667.png" /></figure> <a target="_blank" rel="noopener noreferrer" href="https://brevo.com">Brevo</a> is a robust all-in-one email marketing platform that helps you engage your audiences through SMS and email marketing campaigns. Its strength lies in delivering the right message at the right time using: <ul><li>A no-code email builder</li><li>Advanced segmentation and personalization options</li><li>Dynamic content</li></ul>Brevo integrates smoothly with most CMS platforms like WordPress, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/woocommerce">WooCommerce</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/elementor">Elementor</a>, making it easy to launch targeted campaigns based on user behavior.Best for: SMBs, growth-focused businesses that need a scalable solution.<h3 id="aweber"><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/aweber">AWeber</a></h3> <img style="width:65.49%" src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750083711798.png" /> <a target="_blank" rel="noopener noreferrer" href="https://www.aweber.com/">AWeber</a> is an email marketing tool marketed towards SMBs and content creators who want a powerful platform that can scale with them. The interface is user-friendly and feature-packed, including:<ul><li>Advanced behavioral targeting</li><li>Split testing</li><li>AI-powered content creation tools</li></ul>AWeber also supports rich media, so incorporating visuals like GIFs or links and thumbnails that lead to <a target="_blank" rel="noopener noreferrer" href="https://www.veedyou.com/video-animation-cost/">animated videos</a> in your emails is seamless. AWeber integrates with various CMS platforms (WordPress, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/wix">Wix</a>, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/shopify">Shopify</a>) through pre-built connectors and plugins.Best for: Creators and entrepreneurs looking for simple yet powerful tools to engage subscribers and grow their reach.<h3 id="boost-the-effectiveness-of-your-cms">Boost the effectiveness of your CMS</h3>Your CMS is only as effective as the ecosystem around it. By integrating tools like Moosend, Constant Contact, and other email marketing platforms, you can craft beautiful emails, enhance your brand's presence, and make data-driven decisions. That way, you can optimize your email campaign strategy and boost both performance and engagement. <hr /><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/tealia">Téa Liarokapi</a> is a Senior Content Writer for Moosend and a CMS Critic contributor.  <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

The 5 best email tools to integrate with your CMS in 2025

tealia

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/tom-cranstoun">Tom Cranstoun</a>, “The AEM Guy,” is the principal consultant at Digital Domain Technologies Limited and a CMS Critic contributor. <hr /> <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager's</a> transformation from its open source foundations to today's composable enterprise platform reveals compelling insights into where digital experience platforms are heading. Having observed AEM implementations across global brands for thirteen years, including Nissan-Renault, Twitter, Ford, and Jaguar Land Rover, the platform's trajectory points toward a fundamental shift in how enterprises approach content management.  <figure class="image image-style-align-center image_resized" style="width:84.25%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750016427416.png" /></figure>Graph source: builtwith.com<h3 id="beyond-traditional-cms-thinking">Beyond Traditional CMS Thinking</h3>AEM's unique architecture – built on open-source foundations including <a target="_blank" rel="noopener noreferrer" href="https://jackrabbit.apache.org/jcr/index.html">Apache Jackrabbit</a>, <a target="_blank" rel="noopener noreferrer" href="https://felix.apache.org/documentation/index.html">Felix</a>, and <a target="_blank" rel="noopener noreferrer" href="https://sling.apache.org/">Sling</a> – has always enabled modular deployment. Today's 35,000 active implementations demonstrate this composability in practice, but Adobe's strategic direction suggests something far more transformative: an ecosystem approach that transcends traditional platform boundaries.<h3 id="the-ecosystem-revolution">The Ecosystem Revolution</h3>Adobe has introduced three innovations that signal this transformation: Franklin (Edge Delivery Services), the Universal Editor, and AEM Document Authoring. These aren't incremental CMS features – they represent a complete rethinking of content workflows.<ul><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/adobe-experience-manager-evolves-franklin-launches-next-gen-composability-feature">Franklin </a>represents perhaps the most radical departure from conventional approaches. Content creators can write in Google Docs or Microsoft Word, then publish directly to Adobe's edge network as fully rendered web pages. The entire frontend becomes open source – downloadable, modifiable, and customizable without backend dependencies. This acknowledges that content creation often happens outside traditional CMS interfaces. Quick fact: Named after <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Rosalind_Franklin">Rosalind Franklin, </a>who helped discover the helix structure of DNA, the initiative aligns with Adobe's tagline of “Creativity is in our DNA.” </li><li><a target="_blank" rel="noopener noreferrer" href="https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/implementing/developing/universal-editor/getting-started">The Universal Editor</a> takes a complementary approach, enabling in-browser editing of live websites regardless of the underlying CMS. While proprietary, it can connect to any content system with appropriate markup, creating intriguing cross-platform integration possibilities.</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.aem.live/developer/da-tutorial">AEM Document Authoring (DA)</a> bridges the gap between document-based editing simplicity and full CMS capabilities. Recent implementations demonstrate its viability – Cognizant Netcentric launched the first client website using DA for <a target="_blank" rel="noopener noreferrer" href="https://www.netcentric.biz/insights/2025/04/edge-delivery-services-aem-document-authoring">Bimota</a> motorcycle brand in just three weeks from concept to DNS switch. DA functions as "the rocket engine accelerating Edge Delivery Services," providing enterprise-grade features like versioning, localization, and workflow management while maintaining streamlined content creation.</li></ul>More significantly, Adobe positions these tools as part of a broader digital experience ecosystem rather than CMS features. The AI-powered Firefly system integrates across Photoshop, Lightroom, AEM, and Franklin through Adobe I/O – itself built on <a target="_blank" rel="noopener noreferrer" href="https://github.com/adobe-apiplatform/incubator-openwhisk">Apache OpenWhisk,</a> an open source serverless platform. Creative professionals can save directly from Photoshop into AEM, while developers compose workflows across multiple Adobe services through standardized APIs.<h3 id="industry-transformation">Industry Transformation</h3>This revolution carries profound implications beyond Adobe's product roadmap. Traditional boundaries between content management, digital asset management, and creative tools are dissolving. Organizations increasingly need flexible integration points rather than comprehensive suites.The Bimota implementation exemplifies this shift. Rather than requiring months of traditional CMS setup, the motorcycle brand achieved complete digital presence in three weeks by combining document-based content creation with enterprise-grade delivery infrastructure. This speed-to-market advantage becomes particularly valuable for brands launching new products or entering new markets.AEM's trajectory illustrates a broader industry pattern: success in enterprise software now requires balancing proprietary innovation with open standards and community contributions. Adobe maintains core differentiators while contributing to shared infrastructure that benefits the entire ecosystem.Document Authoring's positioning between simple document editing and full CMS complexity addresses a persistent industry challenge. Many organizations struggle with tools that are either too simple for enterprise needs or too complex for content teams. DA's approach – combining familiar editing interfaces with backend enterprise features – suggests a middle path that could influence how other vendors design content creation tools.<h3 id="the-path-forward">The Path Forward</h3>Enterprise content management appears headed toward greater modularity and specialization. Organizations will likely assemble solutions from best-of-breed components rather than selecting monolithic platforms. This creates opportunities for both established players like Adobe and emerging specialists focusing on specific workflow elements.Adobe's investment in open-source infrastructure suggests the company understands this dynamic. By providing solid foundational technologies while competing on higher-level integration and user experience, Adobe positions itself as an ecosystem orchestrator rather than a platform vendor.The Universal Editor's cross-platform capabilities hint at even more interesting possibilities. If content editing becomes platform-agnostic, the competitive landscape shifts from CMS features toward content workflow optimization and delivery performance.Looking ahead, successful digital experience platforms will likely share certain characteristics: API-first architecture, headless capabilities, strong integration ecosystems, and the flexibility to work alongside rather than replace existing tools. AEM's journey provides a template for this transformation.<h3 id="why-it-matters">Why it Matters</h3>The future belongs not to platforms that try to do everything, but to those that do specific things exceptionally well while enabling seamless integration with complementary tools. Adobe's current direction – rearchitecting while maintaining operational continuity – suggests they understand this principle and are building accordingly.The shift from monolithic platforms to composable ecosystems represents more than a technical evolution; it's a fundamental reimagining of how enterprises create, manage, and deliver digital experiences. Adobe Experience Manager's transformation offers a glimpse into this future, where success comes from orchestrating ecosystems rather than controlling platforms. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-adobe?-talk-to-an-expert.">Looking for guidance on Adobe? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

What's ahead for Adobe Experience Manager? An ecosystem revolution. Here's why

tom-cranstoun

<hr /> Hey, it’s Friday, folks! Queue the confetti!!!If you don’t already have a skip in your step, I highly recommend adding some music to your current situation. And if you happen to stumble upon a terrestrial ‘80s rock station or Spotify playlist, maybe you’ll <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Working_for_the_Weekend">get lucky and score some Loverboy.</a>As those Canadian crooners have maintained for almost a quarter of a century, everybody’s working for the weekend…Of course, “working stiff” anthems aside, Murphy’s Law is also a song on repeat, particularly in the digital world. We’ve all heard the macabre pipe organ play when a “503: Service Unavailable” message appears on screen where a website homepage should.Why on Friday? And why does stuff invariably hit the fan at 4 PM, just as Happy Hour starts calling your name?That’s the central premise of a fictional yet highly relatable blog series from <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty,</a> CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/agility">Agility CMS.</a> It’s called “The Incremental Approach,” and across four snappy installments, it weaves a sordid tale of haywire and hope – and how a leaked press release turned a Friday afternoon into a ring of fire (hats off to the OG loverboy, Johnny Cash).I won’t give too much away, but this engaging series reminded me of the many lessons we learn along the way, and how there’s no replacement for real-world experience. For those of us responsible for the uptime of high-availability website workloads, “game day” testing our infrastructure for unexpected traffic spikes, outages, and other scenarios is essential. But there are always things we can’t see or prepare for – even with the best runbooks and failovers in place. For those situations, we need human assets. Seasoned leadership. Teams that are ready to think on their feet and bring unconventional ideas to the table.As Loverboy might say, the trusted people who have a piece of your heart. If your Friday is dragging, inject it with a little fun! This story has everything you want: drama, intrigue, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js.</a> All the trappings of a world gone mad, and how a headless CMS – and its intrepid team – saves the day.Tapping his signature humor, Joel traverses his own playlist of hits, from how a CDN can turn a sad song into a happy one, how running code at the edge can rock the room, and how incremental steps can rewrite the lyrics and take a whole new tune to the top of the charts. You can read the series here:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-1">Agility CMS: “The Incremental Approach” – Part 1 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-2">Agility CMS: “The Incremental Approach” – Part 2 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-3">Agility CMS: “The Incremental Approach” – Part 3 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-4">Agility CMS: “The Incremental Approach” – Part 4</a></li></ul> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility-cms?-talk-to-an-expert.">Looking for guidance on Agility CMS? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Hey Loverboy, Don’t be Heartbroken: Agility Offers Levity and Lessons in ‘The Incremental Approach’ 

matt-garrepy

<hr /> It's been an active year for DAMs, particularly as AI capabilities juice the value and performance of both pure-play and DXP platform offerings. As brands look for new ways to enhance and streamline their digital assets across global teams, having a reliable and scalable DAM has become an essential part of the enterprise stack.We've tracked multiple announcements (and even an acquisition or two) in the recent past. Most have focused on addressing key gaps in delivering a complete vision for a modern digital asset management platform.That was clearly the goal for <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/mediavalet">MediaValet</a>, which just announced its acquisition of <a target="_blank" rel="noopener noreferrer" href="http://www.gotbeam.com/">Beam</a>. Beam, which describes itself as the “heartbeat of your brand,” is a SaaS platform that enables brands to accurately and effectively represent themselves anywhere and everywhere they appear. Under the hood, Beam's unique Brand Center and Experience Portal capabilities provide a suite of enablement solutions designed to help organizations optimize their brand management and curate content experiences.This acquisition extends the functionality of MediaValet’s AI-powered <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-digital-asset-management-dam-system">digital asset management platform</a> with Beam’s brand governance and enablement capabilities. The offering aims to help marketing organizations achieve brand consistency at scale by empowering and educating every team to deliver on-brand content across every channel through engaging, interactive experiences.<h3 id="building-the-best-dam-with-a-focus-on-brand-and-portals">Building the best DAM with a focus on brand and portals</h3>Modern DAMs have a lot of responsibility in the stack, helping to manage the content chaos that many large enterprises are wrestling with. This requires best-of-breed features like search, asset proofing, and multi-media capabilities like video management.  But DAMs need work beyond organizational facets, giving creative teams more freedom and productivity while providing broad distribution capabilities that connect content to critical stakeholders, audiences, channels, and pipelines. Additionally, successful DAMs are concerned with delivering brand governance, enablement, and education – areas where marketing teams face significant challenges. To meet this need, MediaValet and Beam are providing a pathway to scaling brand consistency and control.One of the key distribution elements of DAM is portals: webpages tied to DAM content for rapid and broad sharing with key stakeholders. Portals accelerate idea-sharing and storytelling, and help securely build brand consistency – and Beam's Experience Portals make this feature even more streamlined for enterprise content teams.“With Beam’s Brand Centers and Experience Portals, we are taking this Portal capability to new heights – unmatched in the DAM and Brand industries,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/rob-chase-b0845645/">Rob Chase</a>, President and CEO of MediaValet. “The combination creates a best-in-class solution for our clients to unlock the power of their content at scale, and to build engaging and experiential Brand Centers. Once integrated, it will also enable us to deliver Experience Portals for a multitude of use cases such as sales enablement portals, partner portals, and events management, with high brand fidelity and interactive experiences.”Beam was acquired from <a target="_blank" rel="noopener noreferrer" href="https://www.monigle.com/">Monigle</a>, a U.S.-based brand consultancy with offices in New York and Denver. Monigle originally built the solution to help secure brand assets for their own customers, and ended up creating a curated, interactive, and engaging platform for brand enablement.“The Beam platform and their team’s expert brand-building knowledge is a formidable combination that is proven to deliver high-fidelity Brand Centers that are truly interactive, engaging, and experiential – the result of which is a platform that brings brands to life and helps clients to win in their markets,” Chase said. "That is why they are trusted by powerful brands like WTW and others. In addition, like us, they are known for their best-in-class support, aligning with a key pillar of our culture.”<h3 id="why-it-matters">Why it matters</h3>MediaValet continues to execute its mission to empower creatives and democratize content. Now, with the addition of Beam's Brand Centers and Experience Portals, it has expanded its core DAM capabilities to provide a more integrated and expansive solution – one that elevates brand enablement and governance. While many pure-play solutions exist on the market, MediaValet has acquired a strong position as a top content management solution in the G2 review-driven ecosystem, validated by global enterprise customers like SONOS and Experian. The company also has its fingers on the industry pulse, authoring and publishing a research index on DAM industry trends that <a target="_blank" rel="noopener noreferrer" href="https://www.mediavalet.com/resources/dam-trends-report">you can read here. </a>From an AI perspective, DAMs are running hot and heavy – and MediaValet is definitely in the game. The platform's automation offers precision tagging of content with relevant keywords, as well as color recognition, smart image search, and even facial recognition. MediaValet also offers an open API for building custom solutions and a library of pre-built integrations with platforms like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentful">Contentful</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/salesforce">Salesforce</a>. If you're evaluating pure-play DAMs for your stack, this is definitely worth exploring.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-mediavalet?-talk-to-an-expert.">Looking for guidance on MediaValet? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

MediaValet Acquires Beam, Aims to Evolve DAM with Brand Enablement and Governance

cms-critic-staff

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/eric-feige">Eric Feige</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/dan-drapeau"> </a>is Managing Director, Strategy at <a target="_blank" rel="noopener noreferrer" href="https://www.vshift.com/">VShift</a> and a CMS Critic contributor. <hr /> Digital transformations are about business reinvention. Success requires aligned leadership, cultural adaptation, implementable strategy, and constant evolution. Disconnect between functional leaders (e.g., CFOs, CIOs, and CMOs) and their consultants, systems integrators, and agencies is a key reason why digital transformations fail.Often, we find that organizations are unable to quickly launch new sites or digital products required for growth and prioritized as urgent by leadership. Their content supply chain is bottlenecked and incapable of supporting personalized content experiences. And their customer data is just not usable despite years of marketing technology investment. If only there were a magic cure that could turn back time and ensure that strategies are implementable, digital technologies flexible, and campaigns effective – and able to drive growth at scale.Strategies created by management consultants with little to no digital program implementation experience yield “pie in the sky” roadmaps. Digital ecosystems implemented by global systems integrators and shaped by outdated IT principles deliver monolithic technologies that make business stakeholders dependent on vendor-certified consultants. Go-to-market (GTM) campaigns deployed by marketing specialists can only be launched by using non-enterprise MarTech (aka “shadow tech”) that circumvents blockers. Many organizations struggling to execute are increasingly self-aware that misalignment and lack of integration between strategy, technology, and marketing have left them with what developers call “a ball of mud” – a mess of an operating model that is hard to understand, difficult to maintain or evolve, and resistant to change.Can AI magically address organizational and third-party consultant dysfunction? Could a team of skilled AI agents, instead of humans, possess enough depth of specialized knowledge to seamlessly develop implementable strategies, flexible digital platforms, and winning GTM campaigns? No. AI will not be a magic cure – particularly if it is divorced from people, culture, and processes. That said, AI-enabled and integrated strategy, technology, and marketing will deliver business reinvention outcomes and will help course-correct transformations that have gone awry. <h3 id="ai-enabled-organizations-will-lead-the-way">AI-enabled organizations will lead the way</h3>According to IDC, <a target="_blank" rel="noopener noreferrer" href="https://my.idc.com/getdoc.jsp/?containerId=prUS52305724">$3.9 trillion will be spent</a> on digital transformation by 2027. Now is an opportune time to utilize AI – along with the right team of associates and consultants – to AI-enable and align key aspects of digital strategy, technology, and marketing so these four key issues are addressed:<ol><li>Lack of leadership support </li><li>Ineffective cross-functional governance</li><li>Stakeholders not being “on the same page”</li><li>Expanding the scope broadly rather than narrowing the focus</li></ol>Instead of executing a traditional management consultant strategy, AI-enabled organizations can shorten expensive multi-month strategy projects into mere days by systematically conducting competitive analysis, by ingesting stakeholder feedback and other relevant input into large language models, and by leveraging synthetic users for CX research and solution validation. Furthermore, AI tooling can render transformation roadmaps along with solution models to help stakeholders and cross-functional governance team members develop a common, aligned vision.<h3 id="the-benefits-of-a-composable-ai-approach">The benefits of a composable AI approach</h3>Rather than putting all your IT investments in a single vendor's digital technology, AI tools can help compose and intelligently assemble diverse digital experience modules. This way, the aligned vision can be progressively launched into production, with the more important aspects of the roadmap taking priority. Modularity and componentization are key in this new world of AI-supported development and integration. GTM leaders can more easily and flexibly trial-run digital technology using AI while platforms are not yet in production – a clever way of eliminating “shadow” systems.Lastly, by using AI to match customer profiles and critical needs, creative team members can more quickly fill the content supply chain with relevant copy/messages, images, videos, and tools to increase open rates, click-throughs, time-on-page engagement, and ultimately campaign conversion. AI can bridge the divide between strategy, technology, and growth, which are currently major impediments to successful digital transformation. By integrating AI enablement into these domains, sustained business reinvention is made possible while rewarding functional leadership for collaboration and for driving innovation and reinvention forward. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Aligning and Integrating Strategy, Technology, and Market Growth with AI

eric-feige

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/jurgita-lap">Jurgita Lapienytė</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/dan-drapeau"> </a>is Editor-in-Chief at <a target="_blank" rel="noopener noreferrer" href="https://cybernews.com/">Cybernews</a> and a CMS Critic contributor. <hr /> Imagine that you’re out shopping for a new jacket, blissfully unaware that somewhere, in the digital shadows, your personal details are being shuffled like cards in a high-stakes game you never agreed to play. That’s the reality for The North Face customers after a <a target="_blank" rel="noopener noreferrer" href="https://cybernews.com/news/north-face-cyberattack-compromised-customer-accounts-vf-corp/">“small-scale” credential stuffing attack</a> – though, let’s be honest, there’s nothing small about having your name, birthday, and address stolen.<h3 id="credential-stuffing:-the-lazy-hacker’s-jackpot">Credential Stuffing: The Lazy Hacker’s Jackpot</h3>Credential stuffing is the digital equivalent of trying every key on a ring until one fits. Hackers scoop up usernames and passwords leaked from previous breaches, then let automated bots loose on other websites, hoping you’ve reused your old faithful password yet again. Spoiler: <a target="_blank" rel="noopener noreferrer" href="https://cybernews.com/security/password-leak-study-unveils-2025-trends-reused-and-lazy/#:~:text=The%20Cybernews%20research%20team%20conducted,the%202025%20password%20creation%20trends.&amp;text=%E2%80%9CWe're%20facing%20a%20widespread,highly%20vulnerable%20to%20dictionary%20attacks.">Most people do</a>. It’s like giving every houseguest you’ve ever had a copy of your key and never changing the locks.Why does this keep happening? Because password reuse is the internet’s dirty little secret. We all know we shouldn’t, but convenience wins. The North Face’s attackers didn’t need to break down the door – they just waltzed in, armed with credentials bought in bulk from the dark web’s version of a discount warehouse.<h3 id="what-was-stolen-–-and-why-it’s-important">What Was Stolen – and Why It’s Important</h3>No, your credit card wasn’t filched this time. But don’t breathe easy just yet. Names, addresses, phone numbers, birthdays – these are the building blocks for identity theft and phishing scams that can cost you far more than a new parka. Cybercriminals love this data because it’s the clay they mold into convincing cons.<h3 id="how-to-break-the-cycle">How to Break the Cycle</h3>Here’s what CMS and DXP vendors can do to help brands secure the end user experience: <ul><li>Enable <a target="_blank" rel="noopener noreferrer" href="https://support.microsoft.com/en-us/topic/what-is-multifactor-authentication-e5e39437-121c-be60-d123-eda06bddf661">Multi-Factor Authentication (MFA)</a> by default, especially for risky logins and sensitive actions.</li><li>Use AI-powered bot detection and rate limiting to block automated credential stuffing attempts.</li><li>Integrate <a target="_blank" rel="noopener noreferrer" href="https://support.google.com/a/answer/1217728">CAPTCHA</a> challenges smartly to stop bots without frustrating real users.</li><li>Adopt secure, decoupled architectures and protect APIs with strong authentication protocols.</li><li>Check passwords against breach databases and enforce strong, unique password policies.</li><li>Monitor login patterns in real-time to spot and respond to suspicious activity quickly.</li><li>Provide built-in user education on security best practices and phishing awareness.</li><li>Keep platforms updated automatically with the latest security patches and protections.</li><li>Leverage cloud-native, vendor-managed security to reduce risks and maintenance burdens.</li></ul><h3 id="last-take">Last Take</h3>The North Face did the right thing by alerting customers, even if the law didn’t twist their arm. But let’s not kid ourselves: until unique passwords and two-factor authentication are as routine as zipping your coat before a snowstorm, credential stuffing attacks will keep finding their mark. Don’t be the low-hanging fruit. In the wilds of the internet, survival favors the cautious. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

When Passwords Become Skeleton Keys: The North Face Breach and the Perils of Credential Stuffing

jurgita-lap

<hr /> If you’re as old as I am, you might remember that the biggest hit on <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Use_Your_Illusion_I">Guns N’ Roses’ Use Your Illusion</a> was the iconic rock ballad, “November Rain.” It was cold. It was sweet. And that Slash solo? Fire. It was the soundtrack of 1991.What you might not recall (or choose to forget) was that the same album offered a cover of the McCartney/Wings ode to James Bond, <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Live_and_Let_Die_(song)#Guns_N'_Roses_version">Live and Let Die.</a> It turned out to be a sleeper hit, ranking near the top of a double album that went platinum seven times. I bring this up because, sometimes, there’s no logic to predicting human behavior. It’s an illusion. You can try to explain why a cover of a weird post-Beatles tune – soaked with an appropriate layer of pre-Grunge acid – appealed to the kids of my generation. But it ended up being one of the most popular songs on an album that sold 39 million copies. <a target="_blank" rel="noopener noreferrer" href="https://www.apple.com/">Apple</a> also knows a lot about music. And phones. And movies. Heck, they seem to have all media caught in their intrepid net of tech domination. Case in point: At their annual <a target="_blank" rel="noopener noreferrer" href="https://developer.apple.com/wwdc25/">Worldwide Developers Conference (WWDC)</a> – which kicked off today and runs through June 13th – they introduced some stunning enhancements across nearly every one of their products.I watched most of the opening, and I could spend a lot of time conveying how breathtaking the new Vision Pro UI is, how it brings flat 2D images to life with dramatic depth. I could wax philosophically about the emergence of spatial content, and how Apple is altering the fabric of reality with drag-to-life capabilities for retail products (try adding a couch to your living room from a web page and seeing it appear IRL).Instead, I’m going to zero in on everyone’s favorite subject: AI. Because there’s not enough fatigue around a subject that everyone wants to bank their future roadmaps on. If I sound cynical, it’s because I’m subjected to a lot of demos in our CMS and DXP corner of the software world, and I’m always trying to splice the hype from the hope. So here's the deal: Coinciding with WWDC, <a target="_blank" rel="noopener noreferrer" href="https://machinelearning.apple.com/research/illusion-of-thinking">Apple just released some new research</a> that casts doubt on advanced AI models. The study sharply reveals a truth that many have already suggested: AI isn’t that smart, and it’s a long way from pulling any sentient, Skynet-level shenanigans.Good news? Maybe for those who were concerned about its propensity to go all self-aware Terminator on us. But for hype machines promoting AI’s grand promise of higher-order thinking and logic, this might sour the apples, so to speak. The research paper, <a target="_blank" rel="noopener noreferrer" href="https://machinelearning.apple.com/research/illusion-of-thinking">The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models via the Lens of Problem Complexity</a>, is a comparative study of <a target="_blank" rel="noopener noreferrer" href="https://medium.com/@fahey_james/large-reasoning-models-lrms-an-overview-19837b72540f">Large Reasoning Models (LRMs).</a> It validates that they show promise on a variety of reasoning benchmarks, and there's clear evidence of that. But when the rubber meets the road, their limitations are, as Apple surmises, “insufficiently understood.”Said another way: Not good. In the open salvo of the research, the authors explain how they have systematically investigated the gaps that exist around mathematical and coding constraints, which impact the accuracy of a model’s output as the challenges become more difficult. Through some extensive experimentation, they arrived at a core problem:LRMs face a complete accuracy collapse beyond certain complexities. Wow. And a deeper dive into the paper's content – a 30-page railgun of diagrams comparing failure tracks along a horizon of problem complexity – fires a cannon of chaos, illuminating just how real these limitations might be.<h3 id="bad-apples">Bad Apples</h3>BTW, that’s actually a song title on Use Your Illusion I. So, what’s all the fuss about this research? Well, if you believe the doomsayers, it describes a “total collapse” scenario, suggesting that leading frontier LRMs from <a target="_blank" rel="noopener noreferrer" href="https://openai.com/">OpenAI</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/">Anthropic</a>, and DeepSeek (there's a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/trust-and-verify-when-internet-drama-meets-ai-reality">great article on that one here</a>) fall apart when trying to solve really complex problems – and they don’t yield any remarkable benefits over LLMs that operate downstream.This scenario is based on the paper’s conclusion that these models aren’t, in fact, able to “think” or reason for themselves. They’re simply mimicking whatever they’ve been trained on. When given new and highly complex problems, even the most advanced LRMs perform less reliably than the standard LLMs on basic tasks. This is a “big pause” moment given the untamed investment in LRMs, which claim superior logic and reasoning for solving mathematical proofs, making decisions, and processing diverse data types with multi-modal capabilities. We’ve known about their heftier computational requirements – more tokens, slower response times – but those limitations were poopooed in light of their potential to handle higher-order problems.  To conduct its tests, Apple employed a series of “puzzles” that allowed for greater control over the granularity of complexity dimensions (they also designed them to minimize contamination that’s common in other relative benchmarks). It then compared reasoning-level responses from LRMs (such as o3-mini, DeepSeek-R1, Claude-3.7-Sonnet-Thinking) against a non-reasoning LLM. The paper provides more specifics, but what they discovered is that frontier LRMs experience a “complete accuracy collapse,” which results in a kind of logic bedlam. As observed, there were surprising limitations in the LRMs’ ability to perform exact computations, including a failure to benefit from explicit algorithms and their inconsistent reasoning across the different puzzle types.There’s a weird phenomenon at play here. Given the increased complexity of the puzzles, the models should have engaged in more detailed chain of thought computations, thus consuming more resources. But instead, they consumed less, effectively giving up. Throwing in the towel, so to speak.Not knowing the “why” in this case is particularly harrowing. As Apple states in the paper, they believe the lack of systematic analyses investigating these questions is due to “limitations in current evaluation paradigms.” In other words, we don’t even know how to test for the problem. And that’s a problem.<h3 id="knockin’-on-heaven’s-door?">Knockin’ on Heaven’s Door?</h3>This all might seem a little morose, but no one’s saying the future of AI is DOA. Well, not me, anyway. Still, the plague of inaccuracies has been scaling as of late, and Apple has been at the center of it. In January, shortly after launching its shiny new <a target="_blank" rel="noopener noreferrer" href="https://www.apple.com/apple-intelligence/?cid=wwa-us-kwgo-features-AIBrand-AppleIntellligence--AppleIntelligence-Brand-AppleIntelligence-apple%20intelligence&amp;aosid=p240&amp;ken_pid=go~cmp-21372186377~adg-168674639212~ad-757331429164_kwd-833708590225~dev-c~ext-~prd-~mca-~nt-search&amp;token=f8ed3188-10e0-4de1-9527-7c1db3c81d53">Apple Intelligence</a> feature on late-model iPhones, the company temporarily pulled the feature after the technology <a target="_blank" rel="noopener noreferrer" href="https://www.cnn.com/2024/12/19/media/apple-intelligence-news-bbc-headline/index.html">produced fake and misleading</a> summaries of news headlines that appeared almost identical to regular push notifications. The reversal was jarring, given the heavy holiday marketing they had done to promote their new AI capabilities. But this isn’t just an Apple problem. AI hallucinations are as prevalent as ever. A <a target="_blank" rel="noopener noreferrer" href="https://www.arxiv.org/abs/2407.17468">July 2024</a> study from Cornell, the University of Washington, and the University of Waterloo revealed that top AI models still can’t be fully trusted, given their propensity for making stuff up.No doubt, the timing of this research release was carefully orchestrated. With so many new product upgrades and announcements – and a gnarly video of <a target="_blank" rel="noopener noreferrer" href="https://www.apple.com/leadership/craig-federighi/">Craig Federighi</a>, Apple’s SVP of Software Engineering, circling the roof of the Cupertino saucer in a Formula 1 racer – there was ample cover. This was comms strategy at its finest, stimulating just the right amount of public discourse.There are, of course, those who might suggest Apple’s delayed arrival in the “Big AI Game” might be a key motivator. While Apple has forged a reputation for innovation, they have also been known to lag on trends like TV, autonomous vehicles, and other initiatives that fizzled. Given every player’s struggles with AI accuracy, a vilification of LRMs might provide cannon fodder to blow up the competitive matrix in an already tight race.So was it an illusion? Was this the LRM hype machine in overdrive, with Slash shredding outside the chapel on a dusty plain? I think we can safely say that some of it was. And herein lies the problem: With AI, we’re moving to product so quickly, we don’t always have the answers. We’re often not even asking the right questions. This research might be the best example of that.For the CMS and DXP industries, Apple is blazing some interesting trails with its portal to spatial content. There's a lot to unpack regarding the storage and structure of that content and expressing it in three dimensions, and that's exciting stuff that companies like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/first-look-cloudinarys-new-ai-vision-brings-brand-safe-gen-ai-capabilities-to-its-dam">Cloudinary</a> are already preparing for. At the same time, this AI research is offering us a moment of clarity that can't be overstated. As I said earlier this year in my <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/in-a-fast-and-furious-tech-world-cms-kickoff-25-was-a-love-letter-to-slow-down">CMS Kickoff 25 wrap,</a> we need to slow down and be more thoughtful in this race to harness AI. The risks and consequences are simply too great, and the accuracy of content is in the crosshairs. Maybe we can use the illusion as a signal – and find better pathways to test, analyze, and validate what we’re building.Slowing down is hard advice to follow, especially in this hyperactive digital marketplace. But it might be the best prescription for writing the next hit. That – and making sure Slash gets his solo.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Lose Your Illusion: Apple Sings a Sad Ballad About the Limitations of Reasoning Models

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/dan-drapeau">Dan Drapeau </a>is Managing Director at <a target="_blank" rel="noopener noreferrer" href="https://dxpcatalyst.com/">DXP Catalyst Consulting</a> and a CMS Critic contributor. <hr /> Search is changing. Instead of typing keywords and clicking through ranked pages, users increasingly expect fast, relevant answers, often delivered through conversational tools like <a target="_blank" rel="noopener noreferrer" href="https://chatgpt.com/">ChatGPT</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.perplexity.ai/">Perplexity</a>, or intelligent site search. They’re landing on your website “from the side,” bypassing the homepage, and expecting to ask questions in natural language and get immediate responses.This shift, accelerated by the rise of <a target="_blank" rel="noopener noreferrer" href="https://blog.google/products/search/generative-ai-search/">Search Generative Experience (SGE)</a> and the emergence of <a target="_blank" rel="noopener noreferrer" href="https://searchengineland.com/what-is-generative-engine-optimization-geo-444418">Generative Engine Optimization (GEO),</a> is reshaping how digital platforms are selected and structured. Traditional SEO practices are no longer sufficient. Content must now be discoverable by both search engines and generative AI systems.To keep pace, organizations are reevaluating their digital architecture. Some are adopting full-featured Digital Experience Platforms (DXPs), while others are building their own solution ecosystems using best-of-breed tools like CMS, enterprise search, analytics, and more. Regardless of the approach, the same principles apply: content must be structured for reuse, delivered intelligently across channels, and trackable at every touchpoint.Here are three key areas I focus on when helping organizations evaluate the readiness of their digital experience ecosystem, which is what a modern DXP truly represents, in the era of conversational search.<h3 id="1.--structured-content-and-findability-by-design">1.  Structured Content and Findability by Design</h3>At the heart of any DXP or composable solution is the content layer, powered by a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS).</a> It governs how content is created, structured, and published. To support SGE and GEO, this layer must do more than manage pages. It needs to produce structured, reusable content that systems can understand and deliver in context.Generative AI tools require predictable, well-modeled inputs. Content trapped in PDFs, inconsistent formats, or unstructured blobs is unlikely to be surfaced accurately. Structured content models, semantic tagging, and field-level metadata are essential for discoverability.When evaluating a DXP or CMS, look for:<ul><li>API-accessible metadata and structured content elements</li><li>Support for semantic models and content relationships</li><li>Schema markup applied consistently across content types</li><li>Editorial workflows for FAQs, summaries, or step-by-step formats</li><li>Extensibility for AI use cases like conversational grounding or previews</li></ul>Findability starts with how content is modeled. If it cannot be accessed or interpreted by AI, it will be excluded from conversational experiences.<h3 id="2.--search-integration-that-supports-conversational-interfaces">2.  Search Integration That Supports Conversational Interfaces</h3>Conversational search is not limited to <a target="_blank" rel="noopener noreferrer" href="https://aws.amazon.com/what-is/chatbot/">chatbots.</a> It can be delivered through a standard search bar, as long as the system can interpret natural language, understand context, and return more tailored responses. The interface may look familiar, but the experience is far more dynamic.Delivering on that promise requires search capabilities that extend beyond CMS indexing. Your architecture should support:<ul><li>API-based indexing of structured content and product data</li><li>Multi-source search across support content, blogs, product catalogs (if applicable), and more</li><li>Fine-tuned ranking, filtering, and fallback logic</li><li>Compatibility with conversational UX, such as voice or natural language input</li></ul>Some DXPs are starting to offer search integrations with conversational overlays or even <a target="_blank" rel="noopener noreferrer" href="https://aws.amazon.com/what-is/retrieval-augmented-generation/">RAG (retrieval-augmented generation)</a> frameworks. Even if you’re not enabling full conversational search today, the technical foundation should be ready.<h3 id="3.--governance-and-observability">3.  Governance and Observability</h3>As generative interfaces become the first point of interaction for many users, governance and observability are no longer optional. Teams must control what is published, how it is indexed, and how it performs in real-world usage.Your CMS or DXP should provide access controls, publishing workflows, preview tools, and the ability to manage visibility through scoped indexing, robots.txt, or noindex tags. While you cannot always prevent AI from referencing public content, you can influence how and where it appears.Beyond control, your team needs visibility. Modern platforms should offer analytics that go beyond traffic and conversions to include:<ul><li>User search queries and failed results</li><li>AI interpretation of structured content</li><li>Behavioral patterns that reveal content gaps</li><li>Metadata performance insights and tuning opportunities</li></ul>These feedback loops help you identify what users are looking for, where they are not finding it, and how to improve content delivery. Observability is critical for adapting to shifting search behavior.<h3 id="what-to-do-next">What to Do Next</h3>You do not need to solve for every edge case today. But as SGE and conversational interfaces gain traction, platform evaluations must evolve.Use this checklist to guide your next discussion:<ul><li>Is your content layer structured to support AI-ready delivery?</li><li>Can your systems surface and connect that content across search, personalization, and chat interfaces?</li><li>Do you have insight into how users are interacting with content, including intent signals and discovery gaps?</li></ul>Search is no longer just a feature. It is becoming the interface between your users and your brand. Whether you are investing in a traditional DXP or building a best-of-breed composable stack, choose an architecture that is structured, discoverable, and observable – one that supports GEO from day one. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

3 Things to Look for in a DXP as Conversational Search Changes the Game

dan-drapeau

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<hr /> For WordPress, it’s been a long and brutal winter. I don’t need to regurgitate why. You’re probably aware of the feud. If not, you can <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/wp-engine-wins-an-injunction-against-automattic-is-the-wordpress-scorched-earth-campaign-over">read my overview</a> of the Automattic/WP Engine drama or <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/can-we-heal-the-open-sores-in-open-source-for-wordpress-karim-marucchi-has-a-prescription">listen to my recent podcast</a> with <a target="_blank" rel="noopener noreferrer" href="https://marucchi.com/">Karim Marucchi</a> of <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/crowdfavorite/">Crowd Favorite. </a>There are chills a-plenty.The core of this battle has been a persistent lack of control and transparency. With Matt Mullenweg’s hand on the kill switch, WordPress users around the globe have been deeply concerned about the stability of their sites and apps, with many now questioning the democratized promise of this open source project. As Karim noted in our recent chat, securing the software supply chain is absolutely crucial to ensuring the future of WordPress, which powers 43% of all sites on the Internet. In his own words, it’s simply too big to fail, and the market has been yearning for answers. Like all things in tech, change is the constant variable. And there’s been a powerful will in the WordPress community to solve this problem for everyone, from the enterprise down to the mom-and-pop business on Main Street.Today, we might be on the precipice of a solution. Announced this evening during a surprise on-stage appearance at <a target="_blank" rel="noopener noreferrer" href="https://altctrl.org/">Alt Ctrl Org</a> in Basel, the new <a target="_blank" rel="noopener noreferrer" href="https://marucchi.com/introducing-the-fair-package-manager-for-wordpress/">FAIR Package Manager</a> was released to the public, which is now available at <a target="_blank" rel="noopener noreferrer" href="https://fair.pm">https://fair.pm</a>The project – reflecting months of diligent work by roughly 200 people across a blend of participating organizations – will provide a sustainable and transparent path for a secure supply chain for WordPress, including its plugins, themes, and update infrastructure. Along with the package comes a transparent governance model to help ensure a trusted distribution network, which will answer some of the biggest challenges in the current environment.I caught up with Karim and <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jdevalk/">Joost de Valk</a>, the luminary behind the ubiquitous <a target="_blank" rel="noopener noreferrer" href="https://yoast.com/">Yoast SEO plugin</a> and an advisor to many companies in the WordPress community, to discuss the news. The two have long been partners in helping to shape and guide the open source ecosystem, and have actively pursued solutions to the current conundrum. <h3 id="to-be-fair,-what-is-fair?">To be fair, what is FAIR?</h3>At a high level, FAIR is not just a software project – it’s a structural intervention, representing a new way to build open source software that prioritizes the community, respects governance, and aligns with current legislation and long-standing stakeholder needs.On a granular level, FAIR eliminates reliance on any single source for core updates, plugins, themes, and translations, thus enabling federation across the ecosystem from trusted sources. It marshals a fragmented topology by assembling plugins from any source – not just a centralized one – while creating a firm foundation for modern security practices.FAIR also elevates security at the supply chain level, providing improved cryptographic measures and enhanced browser compatibility checking. <figure class="image image-style-align-center image_resized" style="width:79.59%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1749242930911.png" /></figure>Announcement of the FAIR Package Manager at Alt Ctrl Org in Basel. The announcement was made at an apropos moment during the adjacent <a target="_blank" rel="noopener noreferrer" href="https://europe.wordcamp.org/2025/">WordCamp EU event.</a> Representatives from the various groups involved in this project took the stage to splash the news, which is likely to make waves over the coming days and weeks. Attendees at Alt Ctrl Org have been invited to download, participate, and join in the movement as it looks to establish a directed fund at the <a target="_blank" rel="noopener noreferrer" href="https://www.linuxfoundation.org/">Linux Foundation</a> for supporting this project. Karim has been actively engaging with WordPress business owners in an effort to garner support. Over the last few months, he’s noted overwhelming interest from people who have heard the idea of what “could” be, well before the tangible project was released.“Wouldn’t it be nice if it did happen?” he mused, reinforcing the desire of people to sign up and support such an initiative if it materialized. “That's the beauty of these communities, right? If there's a real will of the people to want to make change, it happens.”<h3 id="solving-a-political-problem-with-code">Solving a political problem with code</h3>The palpable fear of an uncertain future has motivated this desire for change. That includes not only the businesses, but the builders and contributors working across the community and within the ranks of Automattic. As Joost noted, people have been scared about the future, treading water while the recent battle has waged. This solution is a sort of digital life ring, and it’s been fully tested and ready to deploy. He shared a bit about how it delivers without disrupting the existing systems.“From an architectural perspective, what’s cool about it is that we're solving a political problem with code,” he said. “It's a plugin, so it doesn't change WordPress itself. WordPress remains WordPress. We add a plugin on top of it, and we replace where it calls ‘home.’”Joost went on to explain how this approach is also solving for compliance challenges, enabling users to manage requests outside of WordPress.org to meet some of the challenges posed by the EU’s forthcoming <a target="_blank" rel="noopener noreferrer" href="https://www.european-cyber-resilience-act.com/">Cyber Resilience Act</a> and mounting <a target="_blank" rel="noopener noreferrer" href="https://gdpr-info.eu/issues/">GDPR issues.</a> <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“from-an-architectural-perspective,-what’s-cool-about-it-is-that-we're-solving-a-political-problem-with-code.-it's-a-plugin,-so-it-doesn't-change-wordpress-itself.-wordpress-remains-wordpress.-we-add-a-plugin-on-top-of-it,-and-we-replace-where-it-calls-‘home.’”">“From an architectural perspective, what’s cool about it is that we're solving a political problem with code. It's a plugin, so it doesn't change WordPress itself. WordPress remains WordPress. We add a plugin on top of it, and we replace where it calls ‘home.’”</h4> Joost de Valk <hr /> “There are a lot of these fixes that could have just happened in WordPress core that we're applying to WordPress through our plugin,” he continued. “So we're augmenting WordPress, we're improving it without changing WordPress itself.”That should provide comfort to enterprises that have been seeking terra firma around larger governance and regulatory challenges at a global level. I asked Joost about the institutional guardrails. This solution is the result of people and organizations within the community versus larger entities. That brings up foundational and even philosophical questions about the project's extensibility and support, and whether we’re trading one source of consolidated control for another.“This is exactly why we're working with the Linux Foundation,” he said emphatically. “Because we didn't want to reinvent that wheel. That wheel has already been invented a couple of times over, and the Linux Foundation has been doing it well for a couple of decades. This is not Joost and Karim doing something – this is the community doing something together with us. We’re the first two spokespeople, but there are loads more. And it's not about any single person or any single company being in control of what we're doing.”Karim built on this, explaining how the Linux Foundation has done an exceptional job of creating a governance model by separating the funding from the technical decisions – and that has worked exceedingly well for many of their projects. This alignment has reinforced FAIR's solvency and ignited interest from the Linux Foundation to support it (you can <a target="_blank" rel="noopener noreferrer" href="https://www.linuxfoundation.org/press/linux-foundation-announces-the-fair-package-manager-project-for-open-source-content-management-system-stability">read their press release</a> about the announcement here).“Even the Linux Foundation was surprised at the personal activism of the WordPress community,” Karim said. “The amount of code that's been written in the last three months wouldn't have been written in any other open source community without funding, right? WordPress is unique in that way, so they worked with us, and we've made a couple of adjustments to their model to recognize the fact that we need to balance the needs of large distribution companies with the community needs, and really try to balance that – which has been amazing.”<h3 id="the-times-they-are-a-changin’">The times they are a-changin’</h3>As Joost relayed to me, this is a “tipping point” moment – not just for WordPress but for the market and industry at large. Open source and the desire for democratization are colliding with some of the institutional trends of the last two decades, and as those monoliths are being challenged, there’s rising optimism around what it can mean for users. “There are just so many reasons why this is a good moment,” he said. “I think in many ways, we've seen ‘SaaSification’ of a lot of stuff over the last decade. And funny enough, I'm European. We're getting back from that because everybody wants to host their stuff themselves again. We want to actually own this ourselves. And I think that WordPress is, of course, in the perfect position to serve those people and actually comply with all the laws that we have in Europe.”There’s also the reality that pricing will rapidly become a key factor in the marketplace. Tools like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/shopify">Shopify</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/wix">Wix</a>, which are funded and expected to deliver growth, will likely raise their fees. So many businesses are dependent on their all-in-one infrastructures, and in commerce, the margins are getting thinner. As Joost suggests, open source might become a game changer once again as enterprises and small businesses look for ways to reclaim those revenues. <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“the-thing-i'm-mostly-excited-about-is,-if-this-project-is-successful,-it-will-create-for-the-first-time-ever-in-the-history-of-the-internet,-a-content-management-system-that-is-not-reliant-on-any-one-commercial-company.”">“The thing I'm mostly excited about is, if this project is successful, it will create for the first time ever in the history of the internet, a content management system that is not reliant on any one commercial company.”</h4> Karim Marucchi <hr /> “It seems cheaper now, but they're going to raise their prices,” he said. “They are going to do that because they're all PE funded, and they all need to make money, and they need to make more money than they did last year, every year, right? And I think that combination is actually a good market for WordPress in many ways, and for every open source systems.”Karim also shared his enthusiasm for what’s ahead.“The thing I'm mostly excited about is, if this project is successful, it will create for the first time ever in the history of the internet, a content management system that is not reliant on any one commercial company,” he said, glowingly. “We will have a piece of software that is completely distributed and not reliant on any one entity. That is huge. I don't know how an AEM or a Sitecore, on-prem or in the cloud, is going to compete with a CMS that is that nimble, that configurable and composable, that you can actually say it's not open to the whims of any one company.”Without question, this is a big moment for both of these industry leaders – and the community they represent. Will the project be as successful as their ambitions? Only time will tell. We can anticipate a lot of traction as of right now, and like all software, bugs will likely emerge. But this could be the first major step in securing the software supply chain for WordPress and providing the necessary governance to make it sustainable. And maybe – just maybe – finding some peace and prosperity.   <hr /><h4 style="text-align:center" id="looking-for-guidance-on-wordpress?-talk-to-an-expert.">Looking for guidance on WordPress? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

All’s FAIR in Love and War: New FAIR Package Manager Aims to Bring Peace to the WordPress Ecosystem

<hr /> “If content is king, context is queen.”That’s what <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, had to say about her company’s latest innovation, speaking to the “royal” relationship between content and data – and how their DXP is poised to help brands adapt to customers in real-time to every interaction and across every channel.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> has been steadily building this evolutionary vision of an “adaptive DXP,” laying the groundwork from the moment <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">it purchased Lytics</a> – a customer data platform – last January. After breaking that news, I later visited Sampat at Contentstack’s HQ in Austin during a <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts</a> meeting, where she rolled out more of the red carpet surrounding her data ambitions. At the time, I had no idea just how fast she would move to “adapt” Lytics. “The future of digital is here,” she said, “which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data.”Indeed, the future is here. And for brands to compete, they need more context than ever. That’s where today’s announcement at <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon 25</a> (the company’s fourth annual customer shindig) comes in. Contentstack just revealed that it has natively added real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE</a> – its fully integrated adaptive digital experience platform.According to Contentstack, this is an industry-first game-changer at the CMS level. Armed with these features – where content and data are seamlessly combined – brands can deliver one-to-one personalized experiences across every channel.Making the announcement at ContentCon will no doubt help to fortify visibility and reinforce the relevance. Featuring speakers from a number of Contentstack’s marquee customers – including Crocs, Mattel, PetMeds, and Volvo – will help bring greater stickiness to the message as they trumpet their success leveraging the platform’s capabilities. To further elevate the message of performance, attendees will be treated to a closing keynote by two-time FIFA Women's World Cup champion and Olympic Gold Medalist <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Brandi_Chastain">Brandi Chastain</a>, co-founder of Bay Football Club.This is sure to score points as partners, agencies, and practitioners leave with practical wisdom – as well as a deeper sense of Contentstack’s roadmap for adaptive digital experiences. <h3 id="a-speedy-expansion-to-the-‘queendom’">A speedy expansion to the ‘queendom’</h3>I recently <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">wrote about Contentstack EDGE</a>, the brand envelope for its adaptive DXP. This new platform identity came just five months after its acquisition of Lytics, which demonstrates the speed and efficacy of Contentstack’s team in the pursuit of value from its CDP purchase.We’ve seen other vendors ride hype around M&amp;A, only to have a slow integration and consolidation period that can last years. Worse, the results are sometimes spotty, resulting in a cumbersome UX that misses the mark. This is fast by every modern measure, and the motivation was clear.It’s still early days for these new capabilities, but Contentstack has always doubled down on the user experience, making its native <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">products like Launch</a> incredibly easy to use. Speed is absolutely critial, but so too is the delivery of an experience that meets – or at best, exceeds – customer expectations. <h3 id="“the-royal-treatment”-of-ai-powered-personalization">“The royal treatment” of AI-powered personalization</h3>AI is the name of the game, and Contentstack has been at the innovation edge since 2023, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">when I first demoed</a> its early GenAI capabilities. They were certainly novel at the time, and they were one of the first platforms to focus on more concrete, high-utility applications at the workflow level – where automation was solving real problems. Personalization has arguably come a long way. It’s not the elusive “Holy Grail” it once was. But according to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">Conor Egan,</a> Contentstack’s SVP of Product, there are still barriers to realizing its potential. “Personalization is a priority, but brands struggle to deliver,” he said. “The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible.”Last year, Contentstack released a new personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. It was a foundation step that unleashed the benefits of AI while simplifying key aspects of the experience. But to deliver true hyper-personalization at scale, both content and real-time data were essential to the recipe. Now, Contentstack is fulfilling the last mile of its personalization vision, providing a blazing-fast integration that addresses long-standing personalization challenges with a practical solution. And by unifying content, data, and journey orchestration into a single, combined platform, brands can power true personalization at scale – all with clarity and confidence.“We’re not just committed to our vision of the future,” Egan said. “We’re offering customers the tools that make personalization possible today.”<h3 id="‘knighting’-its-adaptive-dxp-with-key-features">‘Knighting’ its adaptive DXP with key features</h3>The announcement provides some details about the feature additions to Contentstack EDGE at a granular level, further defining the company’s vision as an adaptive digital experience platform.First, the integration of Audience Insights will enable users to understand what content is driving engagement and delivering on business goals. The added context can help marketers support targeted campaigns and ground their personalization efforts in data-driven insights. Along with visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Worth noting: This feature is available at no additional cost to Contentstack customers today.Then, there’s Real-Time Data Activation, which aims to deliver personalized experiences instantly via seamless access to over 200 data connectors. There’s also native integration with existing data warehouses, activated in real time as customers interact – a key benefit that has emerged as brands tap data from a variety of siloed sources.Finally, with Flows, it’s all about scaling the promise of omnichannel personalization. Users can design and automate what Contentstack calls “adaptive customer journeys,” which can guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. <h3 id="is-this-a-new-reign-for-adaptive-dxps?">Is this a new reign for adaptive DXPs?</h3>For a space that’s often more buzzword than breakthrough, Contentstack is walking the walk with a rarefied air. This launch doesn’t just expand their platform – it helps reshape what’s possible for brands that are still struggling with the paralysis of personalization.Marketers are hungry for the context that Contentstack is promising. The speed at which they’ve delivered these new insights and journey orchestration capabilities is impressive, but UX is key – and we’ll have to see how organizations embrace the feature set. One big benefit here is Contentstack’s focus on customer intimacy and fueling its product enhancements around a solid feedback loop.Atop everything is the crowning position of adaptive digital experiences. While there’s a clear marketing angle, we’re all being forced to adapt to new realities in the race to digital dominance – and Contentstack is building a platform solution around the challenges and opportunities. You can come up with a fancy new name. But you have to make it mean something. And that’s precisely what they’re doing. Contentstack’s ascension to a DXP throne has been hard-fought, but its strategy seems to be paying off. As noted by several key analyst reports, the company’s composable roadmap and the acquisition of a data layer have catapulted it into new quadrants of consideration. This should assist in the battle against industry stalwarts and the general barrier to greater awareness.I still think one of Contentstack’s greatest assets is its culture. Over the years, I’ve spoken to CEO Neha Sampat about the company’s growth ambitions, but it’s always peppered with stories about people – and how Contentstack is doubling down on expanding through diversity and other human-focused initiatives.Case in point: The company has been recognized for its unmatched customer care and tradition of giving back globally through its Contentstack Cares program, including its support of Pledge 1% and “Girls Who Code.”It might be one of the shiniest gems in its crown – and another reason to watch this company as it continues to expand. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Context Is Queen: Contentstack Crowns its Adaptive DXP with Native Real-Time Audience Insights

Can we heal the ‘open sores’ in open source? For WordPress, Karim Marucchi has a prescription

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jina-zohori/">Jina Zohori</a> is a customer fanatic. OK, maybe customer-centric is more corporately apropos. But given her passion and gusto, fanatic feels a little more on target. It reflects her enthusiasm for championing success at a human level – and bringing <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/agility">Agility CMS's</a> powerful yet simple solutions to content creators and developers.She also sees this rabid customer commitment as a holistic calling, one that marshals an entire organization's collective efforts.“Being customer-centric isn't just marketing's job, or sales’ job, or customer success,” she said during our chat at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">“The Composable Conference”</a> a few weeks ago. “It's an engineering job. It's everybody's job. Technology is for everybody. And that experience, driven through our technology, doesn't have to stop at our customers.”That attitude is one of the many reasons why Jina is a rockstar leader – and exactly what Agility needs to navigate the dense and fiercely competitive jungles of the headless CMS landscape. As president, she combines her tech savviness and business acumen to drive strategy and meet the needs of her users, especially those in the deep trenches of digital experience and content creation.When I met with Jina at the recent <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-composable-conference-2025-takes-shape-as-mach-alliance-announces-speakers-and-new-events">MACH Alliance conference in Chicago,</a> I was eager to talk to a headless CMS that was a member of the open, best-of-breed cabal. This year’s conference modified the formula a bit, and I wanted some perspective on what’s changed through the CMS lens – and how the Alliance is continuing to support the goals of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management systems. </a>This is a key question, especially as the market wrestles with questions about the ROI of composable strategies. As stories of failures and <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/feed/update/urn:li:activity:7310313384015511552/">contradictory posts by VTEX</a> color the decision-making, customers are looking to their trusted SIs and vendors to help them navigate the complexities.As a 22-year veteran of the space, Agility is taking it all in stride. A big part of their success? You guessed it: customer centricity. And as Jina explained, that’s manifested through Agility’s focus on meaningful outcomes.“Our bread and butter isn’t just our content management system as a platform,” she said, “but the experience you gain through that as an editor, as a developer, and of course as an end user consuming that content on the front end.”<h3 id="the-evolution-to-headless-cms">The evolution to headless CMS</h3>While we didn’t go deep into the archives, Agility’s heritage is arguably one of its key advantages. With more than two decades under their belt, they’ve seen market opportunity and turmoil – and continued to persevere. Over the years, the Canadian-born and bred platform has earned a stellar reputation, powering large-scale enterprise brands like Cineplex, Scotiabank, and Mitsubishi Electric with its headless CMS. Like many of its legacy peers, life began as a solution to a common agency problem.“When we were building sites for our customers, we realized, 'Hey, it'd be really great if we had a CMS for this,'" Jina said. "Not only would we be able to have everything housed in one really nice package, but it would give the customer more autonomy, so they're not reliant as much on the developers, which would be us at that point.”As a consultancy, building websites opened more doors for implementing their homegrown CMS. As the footprint expanded, the mission shifted from easing the burden for their internal developers and giving more ownership and domain to their customers.The pivot to a headless CMS architecture came later, as CEO and co-founder <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jonvoigt/">Jon Voigt</a> and CTO <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty</a> saw the advantages of decoupling to provide even greater control and autonomy for developers. According to Jina, this journey began before the headless “Gold Rush.”“Prior to ‘headless’ being coined as a term, we were already looking at how we become more cloud-native, API driven, and decoupled,” she said.It wasn't quite SaaS at that time, but as Jina explained, Agility was aiming for greater flexibility and optionality, so the front end – whatever it might be, whatever channel the presentation layer should be – provided greater freedom and control.“It allows users to just be able to do more.” And the rest, as they say, is history. From an architectural perspective, Agility’s scalable and flexible posture makes it a seamless solution for composable stacks. I’ve spent a lot of time in the Agility UX, and it reflects thoughtful and persistent innovation. The company makes a conscious effort to engage customers around product betas to help perfect their tooling, which has resulted in its <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/web-studio">rock-solid Web Studio</a> and other features that put the headless CMS over the top. <h3 id="the-road-to-mach">The road to MACH</h3>Agility has been a member of the MACH Alliance since mid-2023. Since then, the Alliance has ballooned to well over 100 member technologies, many of which have aligned to deliver a myriad of composable solutions. As Jina described, the MACH ecosystem of partners – and the resulting collaboration – has really made an impact for Agility.“What MACH does for us is it gives us that sense of community,” she said. “Not just headless in the CMS space, but all these other vendors that come together and provide a full composable solution. Which, again, gives more autonomy to our customers to be able to easily plug and play with different technologies to fit their stack and their needs to better service their customers.”<h3 id="mapping-the-future-with-ai">Mapping the future with AI</h3>AI was on everyone’s mind at “The Composable Conference,” from agentic AI to agentic commerce and beyond. Like all of its other endeavors, Agility has been careful and intentional around its AI roadmap, blocking and tackling around the hype and engaging with customers around their practical and “blue sky” wish lists.Being at the conference helped crystallize things for Jina – and reinforce Agility’s approach.“Obviously, AI is a big part of what our future roadmap looks like,” Jina said. “But being really strategic and listening to these kinds of stories helps refine that for us. So there's an idea of what you think your customers would want, and you're like, okay, I'm gonna give them AI. But really, how is it impacting their day-to-day experience in our platform to do more with less?”As Jina explained, Agility’s AI play is focused beyond the low-hanging fruit, focusing on tangible ways to make their product experience easier, smoother, and more enjoyable to use.“You're on the platform for eight hours a day sometimes,” she reminded me. To that end, usability is key, and AI should help simplify everything from block editors to manipulating pages and templates. “We're really focused on that day-to-day usage and how we enhance and make that better for our users.”<h3 id="takeaways-from-“the-composable-conference”">Takeaways from “The Composable Conference”</h3><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">As I've written about previously,</a> this year’s MACH Alliance confab provided different tracks for attendees, designed for the early “MACH Curious” to “Active” and “Pro” practitioners. Obviously, Agility falls into the latter, and I wanted Jina’s perspective on what stood out.“I've been hearing some of the stories from potential customers, and a lot of the MACH Alliance members are telling us about their pain in the beginning of moving towards a composable stack,” she said. I heard this from attendees as well. She noted that some of this angst might have come from the lackluster promise of easy-to-use software combined with a gap in proper training – or even the introduction of “green” staff with limited experience.One of the big changes Jina zeroed in on was the shift in narrative surrounding use cases. Based on her observation, last year’s content focused more on vendors and how their composable tech stacks were central to solving problems. This year, brands took center stage, and customer experience was the focal catalyst for composable transformation. Interestingly, Jina gained a lot of perspective on this from attending the “MACH Curious” sessions.“I wanted to [know] what triggers people to want to move to a composable solution,” she said. “If they're solving these problems with their monolithic solution, and it’s doing the thing it's supposed to do – the website's up, it's running, it's great, it's converting – what's triggering you to think about what else you can do to make things easier?”Smart. And as Jina noted, uncovering the factors requires a deeper dive with the people working on the product and the solution, and the brands in attendance were openly sharing their lessons on a multitude of dimensions. She found this to be incredibly refreshing.“I love that we're [putting] customers first,” she said exuberantly. “It's not all about how I use these really great brands to build out my tech stack, and now we're making X/Y dollars. A lot of the presentations actually had some of the metrics completely wiped out. Because it wasn't about that – it was about the customer experience.”An “agile” conclusion if there ever was one. Here’s six minutes with Jina:  <figure class="media"><div data-oembed-url="https://youtu.be/dIXrxCrTBho"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/dIXrxCrTBho" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility-cms?-talk-to-an-expert.">Looking for guidance on Agility CMS? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

MACHtales: Voices from “The Composable Conference” with Jina Zohori of Agility CMS

<hr /> CFOs are having an evolutionary moment, particularly in the realm of digital transformation. I’ve been tracking this shift for quite some time, talking to leaders on both the vendor and customer side, and it's clear that the role is expanding beyond financial functions to encompass deeper data analysis, risk management, and broader company strategy. This change has been driven by a myriad of factors, including increased global risk, economic volatility, and a surge in new technologies like AI. But there’s also been a precipitous expansion on the composable side of the DX ledger, where CFOs are increasingly tasked with being more informed about the tech composition of modern stacks to help support better decisions.That brings us to some key news about <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> – which is, by all measures, on a roll. After the company’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">sage acquisition of Lytics</a> in January, the composable DXP found itself in the Leaders sphere of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/gettin-hygge-with-ai-and-more-a-few-cozy-takeaways-from-the-forrester-cms-wave-2025">2025 Forrester Wave for Content Management Systems</a>, validating its strategic roadmap. Now, in a move that signals more than just another executive appointment, Contentstack has hired <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/josetteleslie/">Josette Leslie</a> as its new Chief Financial Officer. And if we're reading the tea leaves, this calculated maneuver suggests the company might be gearing up for some bigger market moves.“Josette brings a rare combination of deep industry understanding, operational insight for fast-growing SaaS companies like Contentstack, and a values-driven leadership style that aligns with our culture,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Founder and CEO of Contentstack. “Her proven track record of delivering results with strategic vision, strong leadership, and a positive culture will be invaluable as we continue to grow Contentstack and drive the market forward.”Leslie replaces <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dovermyer/">David Overmyer</a>, who was part of Contentstack’s original leadership team. During his tenure, he was instrumental in helping to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">raise $169 million</a> and scale to an industry powerhouse. Overmyer is retiring from his executive role and will continue to serve on Contentstack’s Board of Directors.<h3 id="evolving-beyond-the-balance-sheet">Evolving beyond the balance sheet</h3>As I said, today’s CFO is as much a strategic growth architect as a financial steward. To that end, Leslie’s appointment is a bold, throat-clearing moment that suggests Contentstack is not only doubling down on its ambitions but rewriting the CFO’s role in a modern digital enterprise.Leslie brings a serious pedigree to the table. With more than 25 years of experience – including high-impact roles at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a>, <a target="_blank" rel="noopener noreferrer" href="https://us.etrade.com/home">E*TRADE</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.instinet.com/">Instinet</a> – she’s no stranger to guiding companies through hyper-growth, IPOs, and operational scale. At Squarespace, she helped shepherd the company through its 2021 IPO, proving she can navigate the complex terrain of fast-scaling SaaS platforms with poise and precision.Her new post at Contentstack comes at a pivotal moment. The company is riding a wave of momentum after acquiring Lytics, which added a critical real-time customer data component to its DXP composition. Add in Contentstack’s recognition as a Visionary in the <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/documents/6101227">2025 Gartner Magic Quadrant for DXPs</a> – and its #19 spot on <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/lists/americas-best-startup-employers/">Forbes’ 2025 List of America’s Best Startup Employers</a> – and you get a sense that the company is running on rocket fuel. Leslie is building her vision on a solid foundation. In her experience, she’s seen firsthand how financial and operational excellence can accelerate innovation and unlock value. “What ultimately drew me to Contentstack was the caliber of the team and its mission to modernize digital experiences,” she said.<h3 id="why-it-matters">Why it matters</h3>Contentstack's CEO Neha Sampat has praised Leslie’s knowledge, insight, and values-driven leadership style – and rightly so. Given her previous successes in acquisitions, change management, and business revitalization, she brings an unmatched acumen and a tight integration of finance, operations, and go-to-market execution to the table.Let’s not forget that Contentstack is a composable platform, built on modularity and scale. In this space, the role of the CFO is uniquely positioned to bridge the gap between financial performance and platform agility. Leslie’s arrival could signal a more aggressive approach to expansion, M&amp;A, and infrastructure investment, especially as the industry accelerates toward real-time personalization and AI-powered experiences.There's also the new vision that Contentstack has been piloting around “adaptive digital experiences,” which is crystallized by its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE offering</a>. This new breed of adaptive DXP combines intelligent content and real-time, first-party customer data, courtesy of the new Lytics CDP acquisition. Leslie's tech prowess could be a key activator for propelling EDGE to the forefront. The platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making could be the new model for marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI. Hence, it's likely a central initiative for the leadership team. With <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon</a> just around the corner, the timing is clearly intentional as Contentstack builds hype and energy around its announcements. The annual conference will no doubt set the stage for what’s next in the convergence of content, data, and personalization at scale. One thing’s certain: With Josette Leslie at the financial helm, Contentstack isn’t just building a future-proof platform. They’re financing the future of digital experiences. And given her wealth of wisdom, she has a clear view of the chessboard – and where to move the pieces. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentstack taps a powerhouse CFO to fuel its next wave of growth. Here’s why it matters

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