Building an eCommerce Business with LightCMS

So far during this featured week, I’ve looked at the core features of LightCMS, as well as its aim to help web design agencies through its Developer Program.

However, on top of being able to produce professional websites and blogs for small and medium-sized businesses, LightCMS can also be used as an eCommerce platform.

LightCMS is not a platform that is known for its eCommerce capabilities, and although it’s true that many website builders merely patch on such features in order to masquerade as powerful products, I think LightCMS holds its own when it comes to selling.

Let’s take a closer look at how it does that.

The Elements of eCommerce

LightCMS’ functionality is found mainly in its elements, which can be dragged and dropped anywhere on any page. Such elements include; forms, blogs, images, galleries, and of course, store products.

For example, with LightCMS, you can use the product element to add products directly to a page, bypassing the traditional back-end processes that other eCommerce platforms require.

As far as design goes, each LightCMS template boasts its own store style which kicks in once product elements are added. These pre-set styles can also be customized to an extent.

And of course, users who are comfortable with code can delve right in and revamp the style completely, just as they can with any LightCMS template.

Just Enough Complexity

Unlike simple page and website building, eCommerce solutions require some level of complexity in order to be worthwhile products.

Thankfully, LightCMS follows up on its user-friendly page building with more detailed eCommerce options.

Such options include product tags, variants, multiple images, currency settings, and so forth.

Furthermore, merchants can choose between selling physical goods and digital goods like downloadable audio and video files.

Customers can purchase digital and physical goods through a polished shopping cart and checkout experience, where both Stripe and PayPal.

Digital goods are delivered to customers automatically, while fulfillment of physical goods is made easy by our backend eCommerce tools.

More power is given to store owners through LightCMS’ back end. Orders are tracked, customers and their profiles are stored, and store statistics are tallied up. All automatically, too.

So, LightCMS blends together the user-friendliness of its drag-and-drop element system, with more detailed eCommerce options that can be used to build and then grow an online store. Not too shabby.

Our LightCMS featured week is set to continue over the next few days, so be sure to stick around.

Also, be sure to check out LightCMS via our CMS Directory.