Founded in 1999, Clickability is a leading software-as-a-service (SaaS) WCM that helps enterprises efficiently manage content globally for all web, mobile, and social initiatives.
The patent in question is for a feature set within Clickability’s website personalization and targeting solution, Website Marketing Acceleration (WMA). The feature allows marketers to configure and test web visitor segmentation and profiling rules, and then apply these rules in a test setting using pre-built target personas.
In other words – together with the broader features of WMA – the feature helps marketers to target the right content to the right person at the right time.
Here's an overview of what enhancements this new patented feature brings to WMA:
Regarding the news, Noah Logan, General Manager of Clickability, made these comments:
“Seventy percent of the B2B buyer’s journey is complete before even engaging with a vendor, and 87% of B2B buyers say that content has an impact on vendor selection.
There’s no doubt that for B2B marketers, the most critical investment they’ll make is in providing an engaging, effective digital content experience. Leveraging Clickability’s powerful, flexible content management platform, our WMA solution provides marketers with the easiest, most effective way to target their website content and provide truly personalized experiences.
As a result, they can accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.”
To find out more about Clickability, check out their official website.