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CoreMedia Launches New Web Content Management Solution for Media and Entertainment

mike-johnston Profile

CoreMedia, a leading Web Content Management (WCM) company, today announced the availability of a new solution tailored for the media and entertainment industry. The CoreMedia Solution for Media and Entertainment provides a comprehensive WCM solution for broadcasters, publishers and media portal providers to create and deliver highly optimized and contextual experiences for their online audiences.

As the demand for anywhere, anytime access to content intensifies, media and entertainment companies are forced to constantly innovate and build their revenues through monetizing a demanding online audience – while at the same time reducing costs and consolidating their operational activities. With the CoreMedia Solution for Media and Entertainment, companies can immediately enhance productivity and audience engagement while positioning themselves to uncover new revenue opportunities. The solution combines CoreMedia’s best-of-breed, on-premise WCM platform with new capabilities and applications designed specifically to meet the needs of media and entertainment companies. Companies can also opt for cloud-based SaaS media and entertainment applications from CoreMedia partners Internet Broadcasting and T-Systems Multimedia Solutions that leverage CoreMedia’s CMS.

CoreMedia Solution for Media and Entertainment Capabilities and Benefits:

  • Deliver highly relevant online experiences – Contextualization allows content publishers to gain an understanding of the audience they want to reach, and deliver the right content to them in real-time, from articles to advertising to social engagement.
  • Extend the life of content – Enables media companies to easily syndicate and repurpose content across multiple platforms and devices, substantially increasing value and visibility of content.
  • Centralize content creation and management – CoreMedia’s solution allows companies to publish content to multiple Web properties from a single, centrally managed content hub and editorial infrastructure – a huge benefit for those managing multiple brands and local presences.
  • Get to market quickly – The quick-start capabilities of the Website Blueprint empowers media and entertainment companies to quickly publish new Web properties, helping them to control implementation costs, ensure constant innovation and be responsive to new audiences.
  • Create a consistent experience across all channels – Audiences today are engaging daily with brands across multiple channels, using an assortment of tablets, laptop browsers and smartphones. CoreMedia’s solution enables companies to easily create and manage content from a central location and then optimize its delivery to each channel or device.
  • Create a community – CoreMedia empowers companies to create a social environment with their Web properties and leverage the benefits of this interaction with their audience.

CoreMedia Solution for Media and Entertainment Components:

The CoreMedia Website Blueprint is a rapid website development “best practices” framework that provides pre-configured tools, templates and advanced features for out-of-the-box deployment. Created specifically for media companies, the CoreMedia Website Blueprint builds upon the best non-proprietary features from successful projects on high performance customer websites and leverages the following product components:

  • CoreMedia CMS platform – CoreMedia’s enterprise-grade WCM platform that enables companies to create a more relevant, engaging and “contextual” online experience by delivering the right content, in real time, to the right audience touchpoint, including websites, mobile devices, tablets and TV sets.
  • Adaptive Personalization Module – Allows media companies to create personalized Web experiences on any platform or device based on behavioral, situational, historical and social audience data.
  • Adaptive Device Delivery Module – Created in partnership with Sevenval, a leader in mobile and multi-channel Web technology, the module automatically optimizes and delivers contextualized content, images and videos to over 18,000 clients.
  • Social Media Integration –CoreMedia’s social software enables companies to facilitate the discussion around their content and engage with their audience on a highly interactive level using one of the most scalable social software capabilities on the market.

Partner Solution Components:

  • Internet Broadcasting (IB) provides a Cloud-based SaaS publishing solution – with CoreMedia CMS as the platform – together with original syndicated content, digital agency and ad trafficking services. IB’s SaaS publishing platform has been specifically designed to serve the next-generation online publishing needs of media customers to easily unify, extend and package their content to drive revenue-producing engagement with audiences. IB’s clients include some of the largest media publishers in the world including Hearst Television and Post-Newsweek Stations.
  • T-Systems affiliate T-Systems Multimedia Solutions develops Internet-based solutions for large corporations and mid-sized companies. The company's approximately 1,000 employees serve customers from all industries by translating Web innovations into services for the digital business and social ecosystem. These include solutions for e-commerce, intranet and Internet portals as well as Web IT management. For the ninth year in a row, the company took the top spot in the Internet Agency Ranking 2011.

“Context-aware computing enables companies to target and deliver relevant content to their target audiences more effectively and therefore build loyalty. For media and entertainment companies in particular, incorporating this capability into their online strategy is a business decision they cannot afford to pass up,” said Mick MacComascaigh, Research VP, Gartner, Inc. “Whether it’s on the tablet, smartphone or browser, the new reality for the industry today is that the right content must be delivered to the right audience at the right time or profit margins will suffer.”

Availability:

The CoreMedia Solution for Media and Entertainment is available now for purchase from CoreMedia.