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Critic: Bastian Sirvend

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Bastian Sirvend

Bastian Sirvend is a longtime CMS and Digital Experience Platform (DXP) expert who has been helping organizations navigate the space since 2001. Known for his direct, no-nonsense approach, he focuses less on industry hype and more on identifying the systems that genuinely fit a company’s needs. He is the founder of SUTSCHE, a vendor-neutral consulting firm dedicated to DXP selection and strategy. SUTSCHE operates without partner contracts, implementation services, or hidden commissions – offering independent assessments designed to ensure not just the right technology decision, but the long-term success of the entire project. Expanding beyond consulting, Sirvend also launched enhancely.ai to address a critical gap in web content: broken or missing structured data. The platform automatically generates schema markup, enabling AI tools like ChatGPT and Perplexity to better understand website content – without requiring manual rewrites. Additionally, through Agenturradar, he provides a curated directory of more than 750 digital agencies across the DACH region, helping organizations find the right partners in an increasingly complex ecosystem. Sirvend is also an active voice in the industry, regularly speaking at events such as CMS Summit and the Boye Aarhus Conference, as well as at universities and chambers of commerce. His focus spans CMS, DXP, and the evolving role of AI in content, but his core philosophy remains consistent: successful digital projects require clarity, fit, and execution. No hype. No sales pitch. Just honest guidance.

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Articles by Bastian

Articles by Bastian

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enhancely.ai

enhancely.ai addresses a critical gap in web content: broken or missing structured data. The platform automatically generates schema markup, enabling AI tools like ChatGPT and Perplexity to better understand website content – without requiring manual rewrites. Rich Snippets. AI citations. More organic traffic. enhancely.ai generates, validates, and heals the Schema.org JSON-LD markup that unlocks all three for every page on your site, without touching your content. Every piece of JSON-LD markup passes through a 3-layer curation pipeline — validity, factuality, compliance — before it touches your site. No manual input. No broken snippets slipping through.

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