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Critic: John West

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John West

John is the Principal Solution Architect at Conscia, a digital experience orchestration (DXO) platform. Over the course of his career, he has coached agencies and customers, helping them improve success metrics for digital progression and experience management initiatives. Prior to his role at Conscia, John consulted with both SIs and headless CMS vendors like Konabos and Contentstack. For over a decade, he also served as Chief Technology Officer and Chief Architect at Sitecore, one of the world's leading digital experience platforms (DXP).

Articles by John

Articles by John

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Conscia

Conscia is a Digital Experience Orchestration (DXO) platform that helps unify content and data from siloed sources without lifting and shifting from the system of record with. Conscia's Digital Experience Graph has the ability to unify, validate, enrich, and distribute data via APIs to all downstream channels. Whether you need to unlock data from single-vendor suites like Adobe or connect via APIs to cloud-native, headless solutions like Contentful and Shopify, Conscia offers a unique platform that helps you succeed in this hybrid landscape. The Unified Content API orchestrates real-time experiences while the Experience Graph solves the problem of data unification, centralization, and enrichment.

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