Katie Austin
Katie Austin is a strategic content lead and developer advocate at Progress, where she serves as Strategic Awareness and Advocacy Lead for Sitefinity. With a background in audience analytics, media strategy, and digital publishing, she helps organizations navigate the evolving intersection of content, technology, digital experience, and customer engagement. At Progress, Katie shapes global awareness efforts for Sitefinity, leads customer advisory board programming, and drives executive messaging around topics like composable architecture, AI-enhanced marketing, and personalization at scale. Prior to Progress, she held audience-focused roles at The Sun and Storyful in London, where she specialized in real-time analytics and editorial performance strategy. Now based in Ireland, Katie continues to contribute to campaigns, events, and industry conversations on reclaiming creative control in an increasingly automated and content-saturated world.
Articles by Katie
Articles by Katie
Progress Sitefinity
Progress Sitefinity is a composable DXP designed for enterprise teams that demand speed and control. Its hybrid architecture supports headless delivery via ASP.NET Core and Next.js, with REST and GraphQL APIs for flexibility. Developers benefit from integrated UI tools, custom content modules, and managed CI/CD with autoscaling in Sitefinity Cloud. Marketers enjoy an intuitive CMS, built-in personalization, segmentation, A/B testing, and a native CDP. Generative AI accelerates content creation, while multilingual and multichannel publishing scales global campaigns. Sitefinity’s AI Assistant, powered by a secure multi-tenant RAG architecture, delivers context-aware self-service. Security features like SSO, MFA, audit trails, and custom workflows are built-in. With 1,000+ prebuilt connectors and open APIs, Sitefinity integrates into complex Martech and CRM ecosystems—empowering teams to modernize digital experiences without sacrificing flexibility or compliance.
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