Tom Cranstoun
Tom is a seasoned digital leader, consultant, and AI authority. For the last 25 years, he has been the principal at Digital Domain Technologies, where he focused on Adobe Experience Manager (AEM). He is renowned for steering some of the most significant digital transformations in the tech world. Tom's recent work has focused on the Machine Experience (MX). He is the acclaimed author of "MX: The Handbook," a comprehensive guide for designing the web for AI agents and humans. He is also the founder of "The Gathering," an organization that focuses on developing open standards for Machine Experience. As one of the foremost authorities on the topic, he is affectionately known as "The MX Guy." Tom has made his mark spearheading AEM strategies at EE – the UK's telecom giant – and at Twitter, where he showcased his versatility and high demand in tech circles. He was also the architect behind the world's largest AEM implementation for automotive giant Nissan/Renault, juggling 200+ websites in many languages. With Adobe Experience Cloud, Tom navigated the complexities of cloud and on-prem services, translating intricate requirements into seamless solutions. Tom also worked at Netcentric, where he played a crucial role in Ford Europe's digital footprint, proving his blend of technical know-how and business savvy. He also spent time at MediaMonks and DigitasLBi, where he drove performance and fostered enterprise-level initiatives. Now, as a principal consultant at Digital Domain Technologies, he's the go-to for designing and delivering large-scale projects that hit the mark every time. In the world of software innovation, Tom is a trailblazer, constantly pushing the envelope. He continues to set the bar high in the CMS field, and consistently delivers excellence. His knack for distilling tech speak into winning pitches and proposals makes him a standout during pre-sales and client presentations. Tom's work ethic and innovative solutions have bagged him numerous awards for creative, cost-saving digital solutions. His leadership mantra: mentor, guide, and represent, ensuring every team member shines. Tom is also a member of the Boye & Company CMS Experts Group.
Articles by Tom
Articles by Tom
The Gathering
The Gathering is a community working to develop open standards that enable content to be understood, interpreted, and processed more consistently by both people and AI systems. Through The Gathering, we publish practical standards for Machine Experience (MX) that are drafted in public, reviewed in the open, and ratified as versioned standards through Stream. Our goal is to make content easier to publish, easier to reuse, and easier to interpret, without locking anyone into a single vendor or platform. Everything we publish is designed to stay readable for people while remaining discoverable and predictable for machines.
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