Ektron, a web content management vendor, has recently announced a 31% increase in software license growth worldwide during the 3rd quarter of 2011. This is due to a number of new customer acquisitions including: Dana-Farber Cancer Institute, MIT Sloan School of Management, PayPal, Sydney Convention and Exhibition Centre andToshiba. Ektron also expanded its business with several established customers, including Kodak,PING, the State of Nevada and Thomson Reuters.
During the third quarter, Ektron announced the release of Ektron 8.5, a major upgrade to the company's flagship web content management platform. Ektron 8.5 empowers a new level of developer productivity and enterprise scalability, wrapped in a new, sleek user interface.
Key features of Ektron 8.5 include:
Ektron established and grew strategic alliances with both digital agencies and technology partners during the third quarter, including PR Newswire, the global leader of innovative marketing and communications solutions; Australia-based Boomworks, specialists in online strategy, design and development; Engage Group, the United Kingdom's leading engagement specialist; Wunderman, delivering digital, data and creative solutions in over 60 countries; and Razorfish, creating engaging experiences in the digital world.
Ektron's strategic partnership with PR Newswire integrates press release publishing and social media monitoring into the Ektron platform. PR Newswire Sync, an add-on app to the Ektron solution, allows communications professionals to simultaneously publish their PR Newswire-distributed press releases on their Ektron-powered website. The PR Newswire Listening Dashboard, a social media monitoring application, integrates seamlessly with the Ektron platform and enables users to monitor conversations about their brand or company on online and social channels.
“Our partnership with Ektron will help PR Newswire become a more strategic player in the workflow and content management spaces,” said Karen Meyer, VP of global strategic channels at PR Newswire. “With content at the core of customer engagement, we want our technology to help customers engage with content and monitor and analyze it effectively.”
To help customers, partners and developers share web innovation, success stories and best practices, Ektron announced its Global Community Practice (GCP) in September 2011. Led by social community veteran Erick Mott, Ektron's community focus will help Ektron reach, engage and empower web content management and digital marketing practitioners. More information on the GCP can be found at http://www.ektron.com/erickmottblog/