Home
Articles
Products
Likes

EPiServer 7 CMS allows marketers to achieve maximum impact by managing content seamlessly across screens and channels.

mike-johnston Profile

EPiServer, an innovator in multichannel digital marketing and e-commerce software, announced today the availability of EPiServer 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across channels. Businesses can ensure that their online presence is optimized for conversions and results by delivering a consistent customer experience across mobile, tablet and desktop screens from one platform. With support for driving relevant traffic from social channels and personalizing the communication based on the customer context, marketers can expect increased results and conversion rates.

EPiServer 7 CMS comes at a time when cross-channel engagement is critical for achieving maximum impact with customers, but the technology to seamlessly do so is lacking.  According to the August, 2012 Forrester Research, Inc. report: “Unify The Digital Experience Across Touchpoints” by Stephen Powers, “Pulling content from multiple sources and contextually transforming it to support unified digital experiences will be one of the biggest challenges in this space in the next several years.”

EPiServer 7 CMS allows marketers, who are strategic about their online presence, to create, manage and optimize any number of sites for global or local markets. In addition to speeding up time-to-market through efficient content management, marketers can improve quality control, efficiency and security through an intuitive interface that automatically shows only relevant information for content creators.

Travel group Fritidsresor (TUI Nordic) recently upgraded to EPiServer 7 CMS and found great support for managing their website in an enterprise environment.  “We manage a multichannel enterprise environment, where information management and structure are critical. With EPiServer 7 CMS, it is easier for us to provide a consistent customer experience which ensures impact,” said Maria Alfredéen, IT System Manager TUI Nordic.  “Additionally, EPiServer 7 CMS allows our developers to work faster and more efficiently and reduce our time to market for new innovations, which allows us to stay competitive in the increasingly competitive travel industry.”

“Our customers tell us that it is difficult and time consuming to create great sites that are relevant to the customer and ensure maximum impact across mobile, tablet and desktop as well as the social channel. With EPiServer 7 CMS, your site will look great on any size screen,” says Bob Egner, VP of Product Management at EPiServer. “By giving marketers and content creators the option to update all screens at once and reuse content across the web and social channels, we’ve streamlined the process, making it even easier for companies to create consistent, responsive sites that are customized and optimized based on the customer context.”

With EPiServer 7 CMS, marketers and content creators will also have the ability to:

  • Organize, manage and edit all multimedia files from one location.
  • Scale to enterprise needs and support large volumes of traffic and editors across many sites.
  • Manage all online activity and meet all security needs, to include protecting customers’ data or financial transactions online.
  • Easily test, measure and modify content to increase conversions, for a landing page, single campaign, multiple websites or all digital marketing assets.
  • Personalize website content for each visitor to create unique experiences and improve conversions.

EPiServer 7 CMS offers standard connections for leading systems such as Microsoft SharePoint, Microsoft Dynamics CRM and SalesForce.com.  Beyond standard connectors, the integration platform offers an open and flexible interface that can easily integrate with other systems such as SAP, Oracle, Amadeus, and a variety of other data sources.

With an add-on store that allows site owners to install, upgrade and uninstall add-ons without the need for a developer, EPiServer 7 CMS creates efficiency across the board with unprecedented innovation. More information on EPiServer 7 CMS is available here.