FatWire Continues to Expand Web Experience Management Capabilities with Cloud-Based Offering

FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced broad availability of its Cloud-based WEM offering, a solution that the company has been piloting with customers since the start of 2010. The company now serves numerous customers with FatWire WEM solutions in the Cloud. Through global partnerships with Capgemini, LBi and Element 115, FatWire gives customers a choice of several Cloud deployment models to best accelerate time-to-market and optimize infrastructure and resources to meet customers’ specific business goals.

Customers in the financial services, media, and healthcare industries, including University of Michigan Health Systems, University of Alabama Birmingham Health Systems, and Adventist Health, are using FatWire’s Cloud-based WEM offering, working with Amazon EC2 (Elastic Compute Cloud), Rackspace, and other Cloud and managed hosting providers.

“In this economy, businesses are looking for flexibility in how they approach their infrastructure and resource investments,” said Yogesh Gupta, president and CEO of FatWire Software. “FatWire’s Cloud-based offerings give customers total flexibility in how they manage the web and structure their organizations, so they can simultaneously maximize online engagement, decrease time-to-market for their web initiatives, and gain peace of mind that their web infrastructure will scale and evolve to meet their businesses needs as they change.”

FatWire has designed its WEM solutions to provide clients with multiple deployment options so they can select the best configuration for their business needs and internal infrastructure. Organizations can choose to deploy FatWire WEM solutions entirely on premise, with a hybrid solution of on-premise management and Cloud-based web delivery, or with an entirely Cloud-based deployment from FatWire.

“By offering a Cloud-based web experience management solution, we are working with customers to lower their hosting costs while ensuring high availability,” said Jon Ludwig, ECM practice director at Capgemini. “As a global implementer of FatWire design, deployment and outsourcing services, Capgemini is developing centers of excellence in hubs around the globe to support our customers’ multi-national web deployments.”

With the flexibility to choose the most advantageous model for their business, FatWire customers have realized immediate benefits by decreasing the time-to-deployment and capital investments required for their web presence. FatWire’s custom-configured, secure offerings enable customers to scale their web presence without incurring time delays and internal resource constraints. And outsourced web platform maintenance and support deliver peace of mind and seamless web delivery.

“The web is a primary artery in our customers’ businesses, thus they need to optimize the delivery of their web initiatives as they do every other element of their business,” said Jon Russell, global managed services partner at LBi. “With the joint FatWire/LBi solution, our customers are able to maximize the benefits of the online channel for their businesses, exploit the advantages of cloud-based hosting, and reduce their capital investments. Cloud-based hosting provides a very flexible and scalable platform for web initiatives without compromising on security or performance.”

“FatWire provides the right online engagement solution for our customers, and now we are able to deliver it as a turnkey service for efficient and cost-effective deployments,” said Venkatesh Korla, CEO of Element 115. “Our customers are looking for simplicity in acquiring powerful tools to manage rich, engaging and interactive web sites – our FatWire Cloud-based solution delivers on that.”

“Often, organizations using innovative web technologies hosted outside the server room quickly see a return on the implementation of their web engagement strategy,” said Ian Truscott, senior analyst, WCM at Gilbane Group Inc. “By introducing their Cloud-based solution, FatWire is responding strongly to this marketer need and lowering the barrier of entry to the primary channel for customer engagement.”

FatWire’s Web Experience Management suite enables enterprises to build and manage an engaging online customer experience that will drive sales, loyalty and business efficiencies. The FatWire WEM suite is an extremely scalable platform for enterprises to author and design websites, target content to specific audiences, analyze and optimize web content effectiveness, deploy multi-lingual and multi-channel web sites, offer sites with end-user personalization, enable user-generated content on sites, and more.

About FatWire Software

FatWire Software provides Web Experience Management (WEM) solutions that power the web presence for some of the world’s largest organizations and most trusted global brands. FatWire’s technologies provide the platform for organizations to optimize online customer engagement, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive revenue, customer loyalty and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries including financial services, media, technology, manufacturing, public sector, retail, healthcare, and more, from offices in 12 countries.

Website: http://www.fatwire.com