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FatWire Delivers on Next Milestone of EMC Partnership with New Integration

mike-johnston Profile

FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced the launch of FatWire Content Integration Platform 2.0 for EMC® Documentum® enterprise content management.  The new release enables organizations to apply enterprise standards for retention and business compliance to web content, so that organizations can maximize the business value of their web initiatives.

Companies today recognize that the web is a critical business channel and must be managed to drive success in marketing, branding and customer experience initiatives. Published web content and user-generated content are extremely valuable to organizations, but often it is a challenge to manage this content to enterprise standards for tracking, retention and business processes. FatWire Content Integration Platform 2.0, generally available today, enables enterprises to automatically retain published web content and user-generated content from FatWire sites in Documentum for business policy compliance and records management purposes. This deliverable marks an important milestone in the execution of the strategic partnership between FatWire and EMC.

“Our partnership with FatWire enables us to offer comprehensive marketing solutions, using the web as a central business channel,” said Paul O'Brien, vice president and general manager of Information Access, Information Intelligence Group, a division of EMC. “FatWire’s Content Integration Platform 2.0 delivers an important integration of FatWire web content into Documentum. This is another proof point in the value the EMC / FatWire alliance can deliver to customers.”

The FatWire Content Integration Platform (CIP) enables multiple valuable integrations with Documentum.  Prior to this release, CIP enabled FatWire Content Server users to seamlessly access rich media and traditional content stored in Documentum (and other enterprise systems) for publishing on the web. FatWire Content Integration Platform 2.0 (CIP 2.0) adds new functionality enabling content movement in the other direction as well – content can be automatically copied from FatWire to Documentum for retention and retrieval purposes. With CIP 2.0, published content, user-generated content, metadata, and renditions used on FatWire websites are copied to Documentum, a workflow is triggered in Documentum to apply the appropriate transformation and retention policies to this content, and Documentum users can retrieve web content via their familiar query and search tools.

“Retention of web content has become top of mind for organizations, as the web is now a primary marketing and communications vehicle,” said Kathleen Reidy, senior analyst with the 451 Group. “Offerings in this area will enable marketing and line-of-business teams to meet business needs for web content oversight and business policy compliance.”

“Many of our customers require retention of web content, and they will want to leverage the combination of Documentum’s robust retention, auditing, and workflow features with FatWire’s leading Web Experience Management solution,” said Jon Ludwig, principal in the Business Information Management Practice, and North American ECM practice director at Capgemini.  “This new integration is an example of the important capabilities that the FatWire / EMC partnership can bring to the market, and it will enable our customers to better manage the web in accordance with their business needs and policies.”

“FatWire is committed to continuously developing innovative products that help our clients manage the online experience and use the web to drive value for their businesses,” said Yogesh Gupta, president and CEO of FatWire. “FatWire Content Integration Platform 2.0 is a strong validation of our ability to quickly execute on our partnership with EMC, and demonstrates our commitment to meeting the aggressive goals we set for our product deliverables.”

About FatWire Software
FatWire Software provides Web Experience Management (WEM) solutions that power the web presence for some of the world’s largest organizations and most trusted global brands. FatWire’s technologies provide the platform for organizations to deliver an engaging web experience, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive revenue, customer loyalty and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries including financial services, media, technology, manufacturing, public sector, retail, healthcare, and more, from offices in 11 countries.