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GX Software introduces flexible solutions for Mobile Marketing

mike-johnston Profile

GX Software offers new comprehensive, flexible opportunities for mobile marketing within its Web Content Management (WCM) System GX WebManager. The software allows marketers to provide online visitors with relevant, personal experiences via the mobile channel and is available immediately. GX WebManager reuses existing content for mobile apps and websites and supports all current mobile platforms. The new mobile solutions are fully in line with the global trend that the use of mobile devices to access the Internet is increasing enormously.

According to independent research firm Forrester Research, Inc., “Mobile channels are adding more marketing opportunities and greater reach year after year”. Companies can use the mobile marketing solutions in GX WebManager to profile visitors and deliver a personal experience with relevant, targeted content. This is very important for business goals such as cross-and upselling and increased customer loyalty.

A standard template or Responsive Design?

GX offers several options to launch and maintain mobile channels. Customers can use a standard mobile website template, a fully customized mobile website or a website based on the so-called Responsive Design. Therefore, a solution is available for nearly any mobile strategy and related budget, where GX WebManager can grow along with the strategy of the customer.

Mobile apps for all platforms

Besides the mobile web channel, customers can build hybrid apps with content from GX WebManager, based on the advanced HTML5 standard. A hybrid app can easily be released for all current mobile platforms like Android and IOS and distributed through the app stores, including Apple, Google and other platforms. This means a huge saving time and costs when launching apps for a broad audience.

Availability

The new mobile functionality within GX WebManager is immediately available for the European and North American market. For more information contact your local GX representative or download the factsheet on Mobile Marketing.

About GX Software

GX Software is a global provider of Web Content Management and Online Marketing software. The company's innovative solutions empower organizations to engage with audiences across all customer touch points, building valuable relationships. With GX Software products (WCM-solution and online-engagement software), organizations can deliver superior online customer experience and engagement across the web, social media, mobile and other channels. GX Software has regional offices across Europe and North America. For more information, visit www.gxsoftware.com.