Hippo today announced the launch of Hippo CMS 7.8 and its new Relevance Module. As the first open source CMS to address delivering customer engagement, Hippo puts marketers in charge of creating and maintaining contextualized experiences across the customer journey covering web, mobile and social channels.
Hippo CMS 7.8 actually makes targeting usable to the marketer by delivering a solution that is comprehensive, easy to use and easy to maintain.
Comprehensive. Hippo CMS 7.8 utilizes progressive profiling to contextualize all stages of the customer journey:
Hippo’s open platform allows marketers to tap into 3rd party data sources to create personas and targeting rules. The real-time visitor analysis gives marketers insight into actual customer journeys of real visitors and is a powerful dashboard to discover and adjust these personas.
“The targeting capabilities of our new Relevance Module give our clients the means to have continuously meaningful conversations with their customers to drive engagement, loyalty and ultimately revenues,” says Arjé Cahn, CTO and Founder.
Easy to use and maintain. Hippo CMS 7.8 gives marketers the control over targeting configuration and persona definition for web, mobile and social channels. In the intuitive Channel Manager, marketers define variants for widgets or content components depending on customer characteristics or persona in every channel. In a preview environment, marketers can then create an alter ego to experience their sites as a persona or individual customer would.
Hippo’s content centric philosophy is already a core strength behind Hippo’s advanced multichannel capabilities and now also drives the ease of maintenance for the Hippo Relevance Module: Marketers manage targeting in a few templates rather than on every single page in every single channel. This brings significant efficiency improvements and faster time to market for new initiatives.
Next to targeting capabilities, Hippo CMS 7.8 brings extended support for DTAP processes and CMS usability improvements. Customers will also benefit from performance improvements and advanced caching mechanisms that have been optimized to cater for the targeting capabilities.
Learn more: Hippo CMS