The solution promises to streamline the collaboration, review, and approval cycles for a brand's creative assets – and is integrated into Image Relay’s Marketing Delivery platform.
According to the company's press release, Digital Proofing will enable creative teams, marketing departments, and agencies of any size and creative focus to efficiently manage projects and deliver campaign results on accelerated timelines.
“We’re excited about Digital Proofing," said Jeff Olsen, Director of Product, Image Relay. "It offers our customers a visually collaborative environment with very streamlined processes for preparing and refining creative brand assets. With Digital Proofing, teams and brands’ external partners can communicate and collaborate like never before, sharing their exact thoughts and requirements alongside the assets themselves – and it’s all within the Marketing Delivery platform that will seamlessly deploy those completed assets to market.”
When it comes to communication, many teams are still relying on manual review. These processes are notoriously slow and cumbersome, often characterized by long email chains or external platforms that stifle productivity. As a result, campaigns and marketing strategies can be delayed or negatively impacted.
Because Digital Proofing is integrated directly into Image Relay's Marketing Delivery and Asset Library, creative asset management and proofing collaboration happens all in one place. Rather than trying to track versions and describe nuanced change requests across emails or written logs, Digital Proofing establishes a single source of truth, allowing teams to provide detailed and visual feedback directly to assets – whether it's an image, video, PDF, or other file type.
In addition, teams working with the same asset can easily add comments, visual cues, and timestamps. They can also tag other editors to call attention to specific feedback. Empowered by precise and contextual communication, this enhanced project visibility results in highly efficient collaboration across both internal teams and external partners.
Digital Proofing includes a powerful versioning feature that enables team members to effortlessly compare different asset versions and review rounds, and to leverage a clear audit trail of past notes and comments. Teams can easily track changes, compare alterations, and implement revisions – enhancing control over the creative process and facilitating more effective decision-making based on accurate and up-to-date information.
Digital Proofing also eliminates delays and difficulties that might arise if a decision maker misses an email or wasn’t CC'ed on a critical message chain. By providing real-time notifications, Digital Proofing helps keep stakeholders in the loop on project progress and key details.
Image Relay's Marketing Delivery has already proven its value with customers as a powerful tool for unifying and enhancing digital asset management. Digital Proofing expands on its mission by rendering workflows more efficient and streamlined – and giving creatives greater control and agility throughout the ideation process.
“Upgrading from much more manual processes to Marketing Delivery’s modernized, streamlined digital asset management and product information management capabilities is driving our company to around $1M in cost savings and increased productivity,” said Caleb Brown, the Creative Director at Kinder’s Sauces and Seasonings, which makes BBQ sauces, marinades, and grilling spices. “The addition of Digital Proofing into Marketing Delivery will further improve how our teams ideate, perfect, and access creative brand assets. We’re excited about even more digital asset communication and workflow efficiency – enabling us to tell consistent and effective brand stories to the market and our brand partners.”