DAMs and PIMs have become essential technologies in the digital ecosystem. As brands scale in multiple directions – driven in large part by growth in e-commerce and omnichannel strategies – having a single source of truth for digital assets and product information is proving invaluable.
Image Relay, a digital asset management (DAM) and product information management (PIM) platform, is streamlining the experience for organizations by making it easier to manage assets and information while connecting with other technologies that complete the customer experience.
This week, the company announced a new product integration between its Marketing Delivery – an all-in-one DAM and PIM platform – and Shopify.
“Many of our customers use Shopify as a complete commerce platform that offers the tools they need to successfully grow their businesses,” said Jeff Olsen, Director of Product, Image Relay. “As we continued to look for ways to improve our customers’ efficiency and effectiveness in managing their product information and digital assets, developing a direct integration with Shopify became an important initiative. By seamlessly connecting Shopify’s platform to Marketing Delivery, our ecommerce-business customers have a new powerful combination to ensure their product data is up-to-date, accurate, and easily accessible across their workflows.”
Siloed data is a significant challenge for organizations with large caches of digital assets and product information. Launched in April, Image Ready's Marketing Delivery effectively brings all product information and digital assets into a single solution, enabling teams to easily create and share critical information – from product catalogs to one-off reports – with only a few clicks.
Additionally, the platform eliminates cumbersome manual formatting and unwieldy spreadsheets, allowing teams to easily set up as many product channels and export templates as they have delivery outlets. Marketing Delivery then automatically creates perfectly formatted reports that include product data mapped to the attributes required by each delivery outlet.
The Shopify integration allows brands to quickly and easily export product information and assets from Marketing Delivery directly into their Shopify storefronts. Companies can also edit and update information in Shopify, import information directly back to Marketing Delivery, ensure teams and partners utilize approved assets only, and provide easy partner access while guaranteeing the consistency of all materials.
Marketing Delivery is fully integrated with many of the most popular marketing, sales, and productivity tools that brands are already using. With a growing list of 40+ integrations, businesses can instantly connect Marketing Delivery with: