Part of the Adobe Marketing Cloud, the newly enhanced Adobe Experience Manager comes in response to a recent Adobe survey entitled, “Digital Roadblock: Marketers Struggle to Reinvent Themselves“.
Adobe's survey concluded that marketers need to reinvent themselves in order to succeed, with nearly three-quarters of participants stated that the main driving force behind this need for change is the expanded number of channels and platforms to reach audiences.
With this newly announced Adobe Experience Manager, Adobe have responded to this call from marketers by offering a more flexible development process for both web and mobile app marketing, delivering new capabilities and solutions for:
Through integrations with leading commerce engines, Adobe Experience Manager now provides organizations the flexibility to build rich experiences that lead to purchases on their selected commerce platform.
Experience Manager Assets provides deeper integration with Adobe Creative Cloud, enabling Adobe’s leading digital media tools to store, sync and share assets with Adobe Marketing Cloud. Marketers can then use assets across Adobe’s digital marketing solutions, including Adobe Target, Adobe Campaign and Adobe Social, supporting the delivery of a consistent brand experience across all channels.
Marketers can then use Experience Manager’s drag-and-drop interface to edit and add to apps, as well as push content updates from the web to apps. Marketers can also analyze app performance in real time thanks to a newly built-in integration with Adobe Analytics.
New machine translation provides community members the ability to select their language of choice, and helps marketers overcome communication barriers and grow brand advocates worldwide.
Forms can also be integrated with business processes, helping government agencies, financial services organizations and others increase efficiency and improve response times.
These newly introduced capabilities of Adobe Experience Manager are built on a unified platform, offering organizations the flexibility to deploy and manage digital experiences themselves or in the cloud via Adobe’s managed services.
In the wake of this major announcement, Aseem Chandra, the Adobe Experience Manager vice president, had this to say:
“Digital experiences have extended well beyond the PC to tablets, mobile devices, social channels, digital glass, and even wearables. Whether searching a mobile site, diving into a favorite tablet app, or participating in an online community, consumers expect brands to provide a consistent, personal experience every time. Adobe Experience Manager, as part of the industry’s most complete set of marketing solutions, is uniquely positioned to continue defining the future and helping marketers succeed every step of the way.”
The new Adobe Experience Manager is expected to be available by the end of May 2014 on a worldwide basis.
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