Optimizely, one of the world's leading platforms for website optimization and customer experience refining, has just announced “Optimizely Personalization”.
Launched five years ago by two former Google product managers, Optimizely's goal has always been to make A/B testing and actionable data accessible to everyone in the business world.
Optimizely offers a totally free to use avenue into optimization, yet also caters for some of the world's biggest brands, including Sony and Microsoft.
With over 7,000 businesses already aided in that regard, Optimizely are now turning their focus towards the latest marketing trend; Personalization.
Built on Optimizely's Experience Optimization Platform, this new product is designed to help businesses deliver personalized experiences across their web and mobile presence.
In a nutshell, Optimizely Personalization lets marketers:
Optimizely Personalization is now in private beta, and has been given a general release date for Fall 2015.
To learn more about Optimizely Personalization, check out their official blog announcement.
You can also get started on your own Optimizely experiments for free, via their website.