SDL, one of the world's leading customer experience management solution providers, has released some updates to its Customer Experience Cloud, which was initially launched at the beginning of 2014.
As always, the goal with modern customer experience management is to give a consistent, yet contextualised experience to each and every customer. SDL have recognised this need, stating that,
“[This new] unified suite of offerings centers on four key pillars: Digital Experience, Knowledge Center, Customer Analytics and Language to meet the needs of today’s global organizations.”
Here's a breakdown of what SDL's Customer Experience Cloud enhancements:
SDL's CEO, Mark Lancaster, was full of praise for his company's latest release:
“SDL is laser-focused on helping brands create better customer experiences, and we realize that doesn’t end with marketing. Our technology combines a rich expertise in language with a common data layer and the first context engine to simplify and unify the channels brands need to outperform competitors world-wide. Our Customer Experience Cloud begins delivering value within days, allowing organizations to focus on engagement and creating brand advocates, ultimately growing the bottom line.”
To find out more about the SDL Customer Experience Cloud, you can read the official press release.
Also, be sure to visit the SDL website for further information.