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The Zero-Cost Content Paradox

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<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/geetha-rajan">Geetha Rajan</a> is a strategy executive advising Fortune 500 companies on AI adoption, AI transformation, and organizational change, and a CMS Critic contributor. <hr /> <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Vibe_coding">Vibe coding</a> has collapsed the barrier to building software. It hasn’t moved the barrier to selling it.The numbers tell the story clearly. According to the <a target="_blank" rel="noopener noreferrer" href="https://survey.stackoverflow.co/2025/">Stack Overflow 2025 Developer Survey,</a> which surveyed nearly 50,000 developers, 84% now use AI coding tools. Yet only 29% trust their accuracy, down from 40% the year prior. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/google-cloud-platform">Google Cloud’s</a> <a target="_blank" rel="noopener noreferrer" href="https://linearb.io/resources/dora-report">DORA 2025 State of DevOps Report</a> puts daily AI tool usage across software teams at 90%. The volume of output this is producing is staggering. And it is flooding enterprise procurement queues with products that weren’t built for the environment they’re trying to enter.I’ve spent the past several years evaluating early-stage AI products as a judge and mentor across startup competitions and accelerators and conducting independent research into why enterprise AI initiatives fail at scale. The pattern I see repeatedly: the tools are getting faster, more polished, and easier to spin up. But the enterprise buying process hasn’t changed at all. And in a market flooded with vibe-coded submissions, the gap between what founders ship and what enterprises actually purchase is wider than ever.<h3 id="features-were-never-the-moat">Features Were Never the Moat</h3>Here’s the uncomfortable truth for vendors watching their feature differentiation erode: in enterprise, features were rarely what closed the deal in the first place.I’ve been in the rooms where these decisions get made. The vendor who won was rarely the one with the best demo. It was the one who made the enterprise feel safest.Safe means something specific. It means the CISO’s questions were answered before they were asked. It means compliance documentation showed up in meeting one, not when procurement requested it. It means the vendor understood the buyer’s data architecture before pitching a solution that depended on it.The security data makes the CISO’s caution rational rather than obstructive. <a target="_blank" rel="noopener noreferrer" href="https://www.veracode.com/blog/spring-2026-genai-code-security/">Veracode’s Spring 2026 GenAI Code Security Update</a> found that 45% of AI-generated code contains security flaws – and that cross-site scripting failures appear in 85% of AI-generated code samples tested. Vibe coding has commoditized the how of software development. It has raised the price of the why. When anyone can generate a feature, the buyer’s focus shifts from the code to the standards that ensure the tool can actually function inside a composable, integrated enterprise stack. Architectural credibility isn’t something you can prompt your way into.Most founders discover the CISO has veto power in week ten, when a data residency concern surfaces that could have been addressed in the first conversation – and the deal quietly dies. I’ve watched this happen: a founder demos beautifully, earns a pilot, and learns in month three that their data handling doesn’t meet the buyer’s regulatory requirements. The product didn’t change. The environment it was entering never changed either. Nobody asked.The vendors who navigate this successfully don’t avoid the security conversation. They lead with it. Vibe coding can replicate a feature. It cannot replicate the organizational credibility that comes from having navigated these conversations before.<h3 id="you’re-not-selling-to-a-platform-decision-—-you’re-selling-to-a-population">You’re Not Selling to a Platform Decision — You’re Selling to a Population</h3>Every enterprise contains roughly the same distribution of people, each requiring a completely different approach. <figure class="image image_resized" style="width:44.67%"><img src="https://cmscritic.com/ms-content/uploads/2026/04/pilot-to-scale-diagram.jpg" /></figure>The Four Segments Model – Pilots to Scale™ Framework From my research across hundreds of enterprise engagements, four segments appear reliably. Champions – roughly 20% of any organization – are already experimenting and will advocate internally. The mistake is finding one and treating it as the whole story. Explorers, the largest group at around 40%, want to adopt but don’t know where to start. They need structure, not a blank canvas. Skeptics have watched technology initiatives fail before; they move on evidence, not enthusiasm. Experts have deep technical fluency but limited organizational reach – waste them on easy problems and you lose their endorsement entirely.One playbook fails across all four. The vendors who succeed map their approach to the segment in front of them, not the one they wish they were talking to. Vibe coding can ship a feature overnight. It cannot segment an organization’s adoption posture for you.<h3 id="the-three-things-that-actually-close-enterprise-deals">The Three Things That Actually Close Enterprise Deals</h3>What remains from every enterprise evaluation I’ve been part of or studied are three things: trust, predictability, and demonstrated value.Trust is built before the first slide. It comes from signals about organizational seriousness, security readiness, and long-term viability. In a market suddenly flooded with vibe-coded tools, the question enterprise buyers are quietly asking is: will this vendor exist in three years? Will they support the integration we build around them? Can I defend this decision internally when something breaks?Predictability stems from the pilot’s structure. A pilot run on clean, sanitized data in a controlled environment is not a pilot – it’s a controlled experiment. Real enterprise environments have missing fields, inconsistent formats, legacy systems feeding into one another, and edge cases that nobody documented. The product that performed beautifully in the demo encounters production and produces something entirely different. Founders who scope pilots like a product trial – 30 days, friendly users, no real production complexity – win the pilot and lose the deal.Value is earned through a business case the buyer helped build. An ROI model you construct alone will be challenged on every assumption when it reaches a procurement committee. A business case built with the buyer’s own numbers and validated by their own team becomes their internal mandate. They will defend it. You are not selling them a product – you are giving them the ammunition to buy it.<h2 id="the-adoption-gap-vibe-coding-ignores">The Adoption Gap Vibe Coding Ignores</h2>While vibe coding has produced an explosion in code volume, the reality of production is stark. According to <a target="_blank" rel="noopener noreferrer" href="https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/">MIT’s NANDA research, 95% of generative AI pilots fail to deliver measurable ROI </a>despite tens of billions in cumulative spend. McKinsey’s 2025 State of AI report found that only 5.5% of organizations are seeing real financial returns. And a March 2026 survey of technology leaders by Digital Applied found that just 14% of enterprises have reached production scale for AI agents.<ul><li>We aren’t suffering from a lack of code. We’re suffering from a lack of certainty.</li><li>78% of enterprises have deployed AI. Only 4% are scaling it.</li><li>That gap is not a technology problem.</li></ul>It is an execution environment failure – one I’ve tracked directly through my own interviews with over 200 operational leaders, and the basis for the <a target="_blank" rel="noopener noreferrer" href="https://www.operablestrategy.com/research">Pilots to Scale™ framework.</a> The middle layer of the enterprise, the managers responsible for translating platform decisions into operational reality, is consistently where adoption stalls. Not because of executive resistance. The organizational infrastructure required to operationalize what was purchased hasn’t been built yet.Vibe coding accelerates the supply side of this equation. It does nothing for the demand side. If anything, it widens the gap – more products entering an environment no more ready to absorb them than it was before.<h3 id="what-the-moat-actually-is">What the Moat Actually Is</h3>The vendors who will survive this moment are not the ones who out-feature the vibe coders. They’re the ones who have built something vibe coding genuinely cannot replicate: a track record of navigating enterprise complexity, a community of practitioners who can vouch for them, and an organizational understanding of what it takes to get a platform adopted – not just purchased.What enterprise is buying has always had the same answer. Confidence that this will still be working and still be supported in three years. Assurance that the vendor understands their environment well enough to be a real partner in it. A reduction of organizational risk, not an addition of organizational capability.Vibe coding didn’t break the enterprise software model. It exposed what the model was. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise-amsterdam/?utm_campaign=awareness-fy26&amp;utm_source=cms-critic&amp;utm_medium=referral&amp;pi_campaign_id=117478"><img style="width:23.45%" src="https://cmscritic.com/ms-content/uploads/2026/04/raise-logo-kontent.jpg" alt="" /></a><h4 id="raise-amsterdam"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise-amsterdam/?utm_campaign=awareness-fy26&amp;utm_source=cms-critic&amp;utm_medium=referral&amp;pi_campaign_id=117478">RAISE Amsterdam</a></h4>May 20, 2026 – Amsterdam, NetherlandsSponsored by Kontent.ai, RAISE Amsterdam brings together bold marketing and technology leaders to explore how agentic AI is reshaping the way ambitious brands create and deliver content and what it takes to use it safely, responsibly, and with proper governance. Experience the ideas that are shaping the future and dive into big thinking, innovative strategies, and expert insights. Held at the Klein Canvas, Volkshotel, you'll hear from world-class speakers in dynamic sessions that will reveal how AI-powered content operations are accelerating production, improving governance, and driving creative impact. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise-amsterdam/?utm_campaign=awareness-fy26&amp;utm_source=cms-critic&amp;utm_medium=referral&amp;pi_campaign_id=117478">Limited spots are available, so book yours today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

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Forrester DXP Wave 2025: Welcome to 'The Agent Hunger Games.’ Are the odds in your favor?

<hr /> AI is forcing everything to move at MACH speed. That includes the evolution of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agency-powered-ai-wpp-and-mach-alliance-partner-to-help-brands-win-in-the-age-of-ai">MACH Alliance’s</a> political fabric. In early August, we <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/mach-alliance-aims-to-evolve-enterprise-ai-architecture-with-new-end-user-leadership-model">published a story</a> about the not-for-profit industry group’s efforts to shape the future of enterprise AI architecture by adopting an end-user leadership model – putting more practitioners in the driver’s seat.  I reflected on how the pressure of agentic AI was exerting market demand for guidance, and how this was abundantly clear in the noise level surrounding MCP (and more) at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">“The Composable Conference”</a> earlier this year.With this strategic shift in leadership, the organization is hoping to accelerate AI-powered transformation across commerce enterprises by fostering a more collaborative environment – bolstered by leaders with experience and proven success from across the broader enterprise ecosystem.  At the same time, the Alliance’s president, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">Casper Rasmussen,</a> had just announced his impending departure in September. The heat was on to find his successor, but that decision would be guided by this new end-user leadership mandate. This week, the MACH Alliance published the election results of its 2025 Executive Board, which has expanded to include additional end-user ambassadors, providing even more knowledge and guidance as AI reshapes global businesses.<a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jasoncottrell/">Jason Cottrell,</a> founder and CEO of <a target="_blank" rel="noopener noreferrer" href="https://orium.com/">Orium</a>, has taken the reins as MACH Alliance president, effective September 30, 2025. Appointed by the MACH Alliance Executive Board, Cottrell will help ensure critical continuity as the Alliance undertakes an ambitious transformation from composable commerce stewardship to agentic ecosystem orchestration. <figure class="image image-style-align-center image_resized" style="width:23.62%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759347681727.png" /></figure>Jason Cottrell “I am honored to step into this role at such a pivotal moment for the MACH Alliance,” Cottrell said. “This election underscores our strength as a global community of innovators and brand leaders, co-creating the next horizon of composability. In the weeks ahead, we will share bold announcements that reinforce our MACH foundations while charting an ambitious next phase for the Alliance.”Cottrell will serve as president for a two-year term, joined by an appointed end-user co-president in September 2026. <h3 id="leading-with-end-user-experience">Leading with End-User Experience</h3>Cottrell’s proven experience in creating market-leading solutions – and his deep understanding of both the technical foundations of MACH and the emerging agentic landscape – make him uniquely qualified to lead the Alliance through this period of transformation. Cottrell’s track record at Orium speaks for itself. A pioneering founder and driven visionary, he has been at the forefront of building composable, interoperable commerce solutions that help enterprise brands move faster, respond quickly, and stay ahead of market competition.Orium claims to have launched more composable solutions than any digital firm in North America, leaning on its cumulative expertise in commerce architecture. The agency has worked closely with leading technology providers to deliver scalable solutions that accelerate time to value. This includes the application of AI-powered and agentic technologies. “The next wave of digital experiences won’t just serve users, they’ll work alongside them,” he said. “We’re building systems that enable our clients to lead that shift toward more intelligent, collaborative interactions.”<h3 id="a-new-board-for-a-new-era">A New Board for a New Era</h3>While Cottrell is uniquely positioned to guide the Alliance through its transformation, he won’t be doing it alone. The MACH Alliance Executive Board now includes two new end-user ambassadors who are focused on strengthening the organization’s commitment to practitioner-led guidance and real-world deployment insights. The new appointments include:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/paulcurtis/">Paul Curtis</a> – CTO and e-commerce director, <a target="_blank" rel="noopener noreferrer" href="https://www.easyjet.com/en/">easyJet</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/danielle-diliberti-73801140/">Danielle Diliberti</a> – CEO and co-founder, <a target="_blank" rel="noopener noreferrer" href="https://www.sommsation.com/">Sommsation</a></li></ul> <figure class="image image-style-align-center image_resized" style="width:50.27%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759346538576.png" /></figure>Left to right: Paul Curtis and Danielle Diliberti I had the chance to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-sommelier-of-machtails-sommsations-danielle-diliberti-uncorks-composability">interview Diliberti</a> last year, and we spoke at length about her composable journey from CTO to digital wine retailer. She has been a fixture in the MACH community for years and an outspoken champion for the composable movement. I also spoke with Curtis at “The Composable Conference” back in April, where the intensity around agentic AI was undeniable. While many of the organizations at the event were in attendance to support their own composable transformation, it was clear that agentic AI – and more specifically, agentic commerce – was taking up all the air in the room. As the driver behind easyJet’s e-commerce machine, Curtis is working at the edge in a highly competitive digital market, one where speed, flexibility, and multi-channel capabilities are key to success. From an end-user practitioner’s perspective, his voice and experience will be instrumental in shaping the future of the Alliance’s AI roadmap.“Agentic AI is rewriting the rules of enterprise technology,” he said. “The MACH Alliance has a pivotal role in making it relevant and bringing it to life – something I’m very excited to be a part of.”Finally, six seats from the organization’s membership were elected or reelected to the Executive Board. These appointments include:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/amandajoycole/">Amanda Cole</a> – CMO, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/bloomreach">Bloomreach</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/karlrh/">Karl Hampson</a> – CTO, data and AI, <a target="_blank" rel="noopener noreferrer" href="https://www.valtech.com/en-us/">Valtech</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/travishess/">Travis Hess</a> – CEO, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/bigcommerce">Commerce</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jenerale/">Jen Jones</a> – CMO, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dglawson/">Dana Lawson</a> – CTO, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/netlify">Netlify</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/marco-kormann-rodrigues/">Marco Kormann Rodrigues</a> – EMEA partner leader, retail and consumer goods, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/aws">Amazon Web Services (AWS)</a></li></ul> <figure class="image image-style-align-center image_resized" style="width:76.76%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759346618696.png" /></figure>From top left, clockwise: Amanda Cole, Karl Hampson, Travis Hess, Marco Kormann Rodrigues, Dana Lawson, Jen Jones The remaining board members include:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/bobhowland/">Bob Howland</a> – Chairperson, Former CDO, <a target="_blank" rel="noopener noreferrer" href="https://www.dawnfoods.com/">Dawn Foods Global</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kimberlymatenchuk/">Kimberly Matenchuk</a> – Managing Director, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/cloudinary">Cloudinary</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/malteubl/">Malte Ubl</a> – Chief Technology Officer, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/vercel">Vercel</a></li></ul> <figure class="image image-style-align-center image_resized" style="width:78.22%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759347895222.png" /></figure>Left to right: Bob Howland, Malte Ubl, Kimberly Matenchuk <h3 id="why-it-matters">Why it matters</h3>Like the rest of the business world, the MACH Alliance is at the precipice of significant change in the AI era – and is aiming to lead that change in a meaningful way. It’s already taking proactive steps by investing in programs like the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/mach-alliance-launches-new-mach-ai-exchange-to-help-enterprises-streamline-ai-adoption">MACH AI Exchange.</a> But supporting the frontier of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/an-alliance-for-ai-to-unlock-trusted-agent-to-agent-ecosystems-the-mach-alliance-is-evolving">agent-to-agent ecosystem</a> requires an even stronger path forward.While the organization is repositioning its focus on agentic ecosystem orchestration, it continues to be steadfast in its architectural foundation around composability. This is critical, as enterprises that have embraced MACH are accelerating their AI transformation in profound ways. This further underscores the value and impact of the Alliance’s work, and we can expect more messaging that supports these fundamentals. With deep expertise in composable architecture, AI transformation, and enterprise modernization, the Alliance’s new Executive Board is bringing the right mix of technical leadership and innovative thinking to advance the MACH Alliance’s vision. There's still a strong contingent of composable vendors represented, but the rebalancing with seasoned end-user practitioners should bring fresh perspectives to the roadmap.Under Cottrell’s leadership, the new board has a unique opportunity to leverage the Alliance’s industry clout and recognition to shine a light on the challenges ahead, as well as the architectural principles and philosophical thinking required to navigate the ever-changing landscape of agentic AI. As with MACH, unlocking the full benefits of the agent-to-agent ecosystem will require more than technology – it will necessitate the right mindset.It's worth noting that I recently spoke to Casper Rasmussen about his departure as president, and we discussed some of his big takeaways from his MACH leadership experience. From the beginning, he's had a significant impact on the organization’s trajectory and growth – becoming an undeniable force in the modern composable ethos. Stay tuned for that interview in the coming weeks. From a timing perspective, the MACH Alliance’s inaugural MACH X event is taking place in London later this month. A smaller version of “The Composable Conference” format, the two-day event is designed to bring digital leaders together to move beyond AI hype. The format will include candid discussions, use cases, and expert perspectives to help attendees define practical next steps. This might be the perfect backdrop for connecting and unpacking the changes that have already happened – and what’s ahead. For more details on the event, check out the <a target="_blank" rel="noopener noreferrer" href="https://machalliance.org/events/mach-x-2025-london">MACH X website. </a> <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

MACH Alliance Announces 2025 Executive Board Elections, Reflecting New Leadership for the AI Era

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/nishant-patel">Nishant Patel</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is the co-founder and CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> and a CMS Critic contributor. <hr /> When the internet first went mainstream, it was innovative just to have a website. Later, it was a blog. Then a mobile version. Each step felt like a leap forward in how brands showed up online.But we’ve entered a different era. With the rise of AI, simply “having a presence” doesn’t stand out to customers anymore. What does stand out is how adaptive that presence can be.By emphasizing personalization, <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/case-study/land-olakes-boosts-conversion-rate-by-38-with-lytics-cdp-personalization?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Land O’Lakes</a>’ animal nutrition brand Purina increased conversions to an average of 30% and improved its ability to keep visitors on the website for longer. That’s the power of experiences designed for individuals, not audiences.So what does the future look like? Two words: context management.<h3 id="content-vs.-context-management">Content vs. Context Management</h3>For years, brands doubled down on producing and managing content. But with the technology available and the siloed way data was collected, they were mostly guessing what a segment of people wanted. A brand can crank out endless content, but if that content isn’t in response to an individual’s real-time signals, what good will it do?Content management won’t cut it today. Context management is the only strategy that will reach and move audiences to action. (This, coming from someone who created the first <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/report/complete-headless-cms-guide?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">headless CMS</a>.)Unlike content management, context management seeks to piece together the full story of the problem or desire that the customer wants to solve, based on signals they send. For example, a Gen Z customer might see a product they like on social media. From there, they might quickly search that product—via a search engine or LLM—and land on your website. Imagine they click “shop” and see the exact product they’ve been searching for in front of them, without any deep dives. That’s a brand experience just for that individual, adapted instantly after a quick scan of their browser history. In the <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/announcements/welcome-to-the-context-economy?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Context Economy</a>, the value of a brand no longer comes from the volume of content published, but from how intelligently a brand’s experience adapts to the customer’s signals. Is your digital experience technology equipped to handle it?<h3 id="where-context-meets-agentic-ai">Where Context Meets Agentic AI</h3>Brands have been moving towards context management for a long time. According to the <a target="_blank" rel="noopener noreferrer" href="https://content.martechday.com/state-of-martech-2025.pdf">2025 State of Martech report</a>, the center of the Martech stack has shifted over the last two years to data warehouses and customer data platforms. I like that because you can’t be smart without data. But I also think it's a curious choice, because data can never act alone. Brands need to pair data systems with a CMS to turn data into insights, activate those insights, and connect with customers. What happens if you supercharge that with automation and agentic AI? Here’s what a true <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/ai/agentic-ai-101-whats-an-ai-agent-and-when-should-they-be-used?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmswire&amp;utm_content=nishant-contentcon?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">agentic AI</a> ecosystem might function like:A flash sale is about to go live. Instead of scrambling across teams—marketing, legal, supply chain, development, brand—AI agents handle the campaigns.One agent writes the copy. Another ensures it’s on-brand. An anti-hoax agent flags suspicious assets, while a supply chain agent checks inventory. Once the plan is greenlit by humans, a promotion agent takes over to launch the campaign, update the homepage, and email the right audience. As performance data rolls in, yet another agent optimizes the campaign in real time, ensuring it reaches the right people in the right moments.Again, keep in mind this shouldn’t be a one-size-fits-all experience. Individual A receives one version, while Individual B receives a completely different version, based on the context they provide. Both move the customer to form a deeper connection with the brand in different ways.This is not a distant future. Contentstack enables that reality today.<h3 id="embrace-agentic-with-contentstack’s-agent-os">Embrace Agentic with Contentstack’s Agent OS</h3><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/academy/content/adaptive-personalization-with-agent-os">Contentstack’s Agent OS</a> is a breakthrough in agentic AI that allows AI and automation to operate with full brand and customer context to drive one-to-one interactions. Agents tap into a brand’s content, voice, audience insights, and existing Contentstack tools to handle predictable tasks and enforce on-brand outputs where it matters. Automations remove the need to switch between tools, set up manual workflows, and configure repetitive, low-value AI prompts.This is context management: combining data, content, and brand intelligence in real time to enable customer-driven experiences at scale.<h3 id="how-to-get-your-context-in-order">How to Get Your Context in Order</h3>So how do you prepare for an agentic future, today? <ol><li>Know your customer. Make sure customer data is being captured with the right systems, and that you’re pulling in real-time signals you can actually act on. That might require getting marketing and IT together in one room until that’s figured out. Even better, use data systems already <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platforms/real-time-cdp?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">embedded in your CMS</a>, so you don’t have to configure complicated integrations and fixes to connect data and content.  </li><li>Know your brand. This isn't just about logos and tone and voice. Understand how your brand is most relevant to your customer and adds value to their life. Do they want to be educated? Entertained? Make sure you’re fulfilling that need.  </li><li>Commit to the moment. Once you understand the intersection between customer and brand, use AI and LLMs to <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/tech-talk/how-ai-powered-personalization-enhances-customer-experience?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">personalize content</a> for customers in the right channel, at the right time.</li></ol>The “one-size-fits-all” web has been dying for a long time. Now, with modern digital experience platforms like <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platform?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Contentstack Edge</a> that combine content, data, and agentic AI in real-time, there’s a better customer experience waiting. We can finally move on to the era of context management.

The Death of the One-Size-Fits-All Web

nishant-patel

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a> is shaping up to be a home run – and it’s not only because <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/batter-up-sitecore-symposium-2025-brings-jesse-cole-of-savannah-bananas-to-the-plate">Jesse Cole </a>of the Savannah Bananas is taking the field as a keynote speaker.Now, the DXP is bringing another heavy hitter to bat: <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/paulroetzer/">Paul Roetzer,</a> founder of <a target="_blank" rel="noopener noreferrer" href="https://smarterx.ai/">SmarterX</a> and the <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/">Marketing AI Institute.</a> An acclaimed and respected voice in the AI landscape, Paul’s transformative thinking has helped business and marketing leaders harness the value of AI, apply it responsibly and ethically, and maintain a core focus on people and purpose. Together, the duo promises to deliver a double play of marketing and AI knowledge to Symposium attendees.“Paul is at the forefront of helping marketers understand what this means and how to respond,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-taps-veteran-eric-stine-as-ceo-to-lead-next-phase-of-growth-and-innovation">Eric Stine,</a> CEO of Sitecore. “At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”Sitecore Symposium is taking place November 3-5 at the <a target="_blank" rel="noopener noreferrer" href="https://swandolphin.com/">Walt Disney World Dolphin Resort</a> in Orlando, Florida. One of the industry’s premier annual events, this year’s Symposium promises to bring together more than 1,500 marketing and digital leaders to explore how AI is changing how we discover and connect with brands – and how marketers can stay ahead in the agentic era.“The shape of internet traffic continues to change at lightning pace, transforming discovery and challenging brand experience,” Eric continued. “Agentic intelligence allows marketers to unlock the power and the potential of precision marketing techniques – like programmatic ABM – at scale, and to ensure experiences are context-aware, personal, and relevant across every channel so you can reach every customer where they live today: in the summaries and social feeds that are rapidly replacing search and click.”<h3 id="a-“go-to”-voice-for-ai-">A “go-to” voice for AI </h3>Paul Roetzer is known across industries for his luminary thinking and real-world perspective on AI, but his entrepreneurial journey began well before the current generative and agentic boom. After graduating from Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/hubspot">HubSpot’s</a> first partner agency. After establishing it as a pioneering force in the digital marketing space, he sold it in 2021.Roetzer’s blended foundation as both an agency innovator and AI educator has given him a practical, story-driven approach. He’s put this to work helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible as AI continues to transform the market. In addition to his business developments, Roetzer is also the co-author of <a target="_blank" rel="noopener noreferrer" href="https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/1637740794">Marketing Artificial Intelligence: AI, Marketing and the Future of Business,</a> and the host of <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/podcast-showcase/">The Artificial Intelligence Show podcast</a>. He's a recent episode for your consideration: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=SUAuB5g_oCw"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/SUAuB5g_oCw" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> In addition to digital content, Roetzer is also behind the renowned <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference">Marketing AI Conference (MAICON),</a> which will be held in October of this year. His free monthly “Intro to AI” class has also drawn more than 40,000 registrants.As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He has consulted with hundreds of organizations, from startups to Fortune 500 companies, and has become one of the foremost authorities on the shape and direction of AI.<h3 id="loading-the-bases-with-top-tier-industry-speakers">Loading the bases with top-tier industry speakers</h3>As mentioned, Roetzer joins keynote speaker Jesse Cole, founder of the Savannah Bananas, whose fans-first philosophy has redefined loyalty and engagement. Together, they embody Symposium’s theme: bold voices and practical innovation to help marketers thrive in a new era of speed, scale, and human-centered experience.“Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/michellebb/">Michelle Boockoff-Bajdek,</a> Chief Marketing Officer at Sitecore. “Paul brings clarity and urgency to this shift. He’ll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era.”Symposium 2025 is the place where marketing leaders connect, learn, and prepare for the future of digital experience. Register today at <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">symposium.sitecore.com</a> and join the conversation on LinkedIn and X with #SitecoreSYM. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-sitecore?-talk-to-an-expert.">Looking for guidance on Sitecore? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Sitecore Taps AI Strategist Paul Roetzer for Keynote at Symposium 2025

cms-critic-staff

<h4 id="-"> </h4><h4 id="listen-to-the-full-episode-of-“the-critic's-corner”-podcast-&gt;"><a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/if-there-is-a-will-there-is-a-way-with-jasmin-guthmann/id1801794414?i=1000725953323">Listen to the full episode of “The Critic's Corner” Podcast &gt;</a></h4> <hr /> When <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a> joined me for a recording of <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/cms-critic-the-critics-corner-podcast/id1801794414">“The Critic’s Corner” podcast,</a> I already knew about her impressive professional credentials. We’ve known each other for a few years through our board roles at the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agency-powered-ai-wpp-and-mach-alliance-partner-to-help-brands-win-in-the-age-of-ai">MACH Alliance,</a> and we shared the stage for the opening keynote at the <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/cms-critic-the-critics-corner-podcast/id1801794414">Boye &amp; Company CMS Summit in Frankfurt</a> earlier this year.What I didn’t know was just how accomplished an athlete she is. Over the years, I've seen periodic LinkedIn posts of her posing with medals at some festive finish lines. As I learned during our call, she’s completed two of the grueling <a target="_blank" rel="noopener noreferrer" href="https://www.ironman.com/races">IRONMAN full-distance triathlons</a> and 12 shorter IRONMAN 70.3 races (the latter are half the distance, but still a massive grind). If you don’t “run” in these circles, the IRONMAN is recognized around the globe as the pinnacle of all triathlons. It’s a punishing 2.4-mile swim, 112-mile bicycle ride, and 26.2-mile marathon rolled up in one race. Only elite athletes attempt this breathtaking competition – and many struggle to even complete it.  Get this: In 2023, she was a Championship finisher, meaning she successfully completed the challenging, long-distance IRONMAN World Championship race within the event's strict time cutoffs. For her next act, she's tackling mindboggling ultramarathons. <figure class="image image-style-align-center image_resized" style="width:47.11%"><img src="https://cmscritic.com/ms-content/uploads/2025/09/image-1758140217898.png" /></figure>A medal-moment after completing a 56KM ultramarathon. Source: LinkedIn As a long-distance runner myself with multiple half and full marathons under my belt (along with a bunch of other crazy training distances), I have mad respect for the mental and physical hurdles of such an endeavor. But admittedly, I find her IRONMAN accolades impressive – and even swoon-worthy. Competing at this level was more than a goal for Jasmin. It was a passion. It sparked joy. Still, getting there required a huge commitment. As she told me, it took 15 to 20 hours of training each week, to say nothing of the persistent fatigue, aches, and pains that accompanied it. But like she says: “If there is a will, there is a way.” That’s been a guiding principle for this inspiring trailblazer. Along with her athletic achievements, Jasmin is an accomplished digital leader with deep experience in the CMS space. She spent over three years at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a>, shaping corporate communications and supporting the marketing strategy as the headless player transformed into a composable DXP – one that’s now challenging the top of the market with its agentic vision. But she also worked on the other side of the partner fence. Her agency heritage includes global heavy hitters like <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/valtech/posts/?feedView=all">Valtech,</a> and today she’s the Vice President of Composable Consulting at <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/accenture-song/">Accenture Song</a> – the technology-powered creative arm of the mammoth professional services firm.As mentioned, I know Jasmin from our intersection within the MACH Alliance. She was a fixture all the way back in 2020, working with co-founder and former Alliance president <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/sonjakeerl/">Sonja Keerl.</a> As she related to me, their conversations at the time revolved around a common phrase in Jasmin’s lexicon: We’re better together. <h3 id="navigating-change,-from-mach-to-ai">Navigating change, from MACH to AI</h3>But getting to that plateau of collaboration took more than just the planets aligning. There was serious effort involved – and the gut-feeling of knowing when to take a few risks to put things into action. “When we say, ‘Opportunity presents itself,’ it doesn’t just present itself,” she said. “Your hard work is what puts you where the good luck can find you.”During our recording, Jasmin talked about her journey to CMS, which is seldom a straight line. She got frank about the evolution of the MACH Alliance, particularly in the age of AI. We also discussed what’s at stake as vendors compete for the same RFPs and wallet share – and how the agentic race is reshaping the landscape. In the mounting chaos and complexity, the biggest challenge she sees for companies is finding uniformity.She also reflected on the pressures that agencies are under as AI casts the specter of job displacement and automation. There's a lot of uncertainty ahead, but this is a moment for change. Even revolution. “As agencies, we all need to rethink our revenue models,” she said. “Billing by the hour may not be very relevant moving forward. That’s the pink elephant in the room. Who goes first to challenge the market with new models? We're all seeing the same things, and we need to discuss them together.”Jasmin also reflected on her involvement with programs like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/mach-alliance-empowers-gender-equality-with-new-women-in-mach-deib-scoring-tool">Women in MACH,</a> where she's helping to elevate her peers in the technology industry through mentorship and community. It's just another inspiring example of how she has turned passion and resolve into real impact.Here’s a few minutes of the podcast to whet your appetite:<figure class="media"><div data-oembed-url="https://youtu.be/YFr_1UfkTFQ"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/YFr_1UfkTFQ" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="finding-your-‘true-north’">Finding your ‘True North’</h3>It’s not surprising that Jasmin has now added “author” to her illustrious resume. In fact, there might not be anything she can’t do if she's passionate enough – and that’s kind of the point of her new book. Finding your passion is the key to everything, but to take action, we might need a little help unblocking ourselves. In <a target="_blank" rel="noopener noreferrer" href="https://www.amazon.com/If-There-Will-Way/dp/1035879395">If There Is a Will, There Is a Way,</a> Jasmine draws on her professional and life experiences, sharing big-picture mindsets and practical ideas for dreaming big, taking bold action, and mastering the behaviors that can lead to success. She gets real about her early challenges, eventually finding a passion that “lit her up like a Christmas Tree.”Jasmin’s story blossoms from the early trauma of losing her father and feeling, in her own words, that “Dreams were not for me. Dreams were for the more fortunate.” And while many labeled her perseverance as brave, she never saw it that way. Instead, she used her pain to build a relatable narrative – and help others.Borrowing from her personal and professional tribulations, Jasmin’s book offers a framework for navigating authentic and illusory goals and uncovering your “True North.” She shares strategies for planning, taking action, and (she says irreverently), “getting shit done.” As she relayed in our conversation, becoming an IRONMAN triathlete required diligence, commitment, and consistency – and she translated those lessons for readers who are eyeing big goals.“We often want to rush things, and we’re setting ourselves up for failure,” she said. “Instead of trying to do it all in a day, instead of running a full marathon, look at the reality and take incremental steps.”As Jasmin explained in the pod, we’re all trapped by the limitations of time. None of us has more than 24 hours in each day, so regardless of your goal – whether it’s business or personal – the real resistance is around making space, and saying “no” is your real superpower.<h3 id="the-finish-line">The finish line</h3>Jasmin Guthmann is a champion – and she keeps breaking through with her personal and professional accomplishments. Much like her IRONMAN training, she's always preparing for the next race, and we're lucky to have smart, motivated people like her helping to shape the trajectory of our industry. Regardless of your field or background, If There Is a Will, There Is a Way is a fantastic primer for inspiring bold action toward your dreams. This book is the real deal: it's honest, authentic, and truly written from the heart. Whether you’re considering a new personal goal (like running a marathon) or a big shift in your career, this quick read will give you practical tools, a relatable foundation, and a whole lot of hope that you can get what you want from life.You can run to your local bookseller and order a copy – <a target="_blank" rel="noopener noreferrer" href="https://www.amazon.com/If-There-Will-Way/dp/1035879395">or buy it here. </a><h3 id="“the-critic’s-corner”-podcast-with-jasmin-guthmann">“The Critic’s Corner” podcast with Jasmin Guthmann</h3> <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/if-there-is-a-will-there-is-a-way-with-jasmin-guthmann/id1801794414?i=1000725953323">Listen to the full episode &gt;</a><a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/cms-critic-the-critics-corner-podcast/id1801794414">Subscribe on Apple Podcasts &gt;</a> <figure class="image image-style-align-center image_resized" style="width:50.07%"><img src="https://cmscritic.com/ms-content/uploads/2025/09/critics-corner-apple-podcast-jasmin-guthmann.jpg" alt="" /></figure> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

‘If There Is a Will, There Is a Way’: Jasmin Guthmann talks MACH, AI, triathlons, and her new book on living your best life

<hr /> Show me a billboard on any city street, and there’s a good chance that “AI” is somewhere in the headline.It’s a “sign” of our times, I suppose. Also, a reflection of the hype that’s consuming the market. Speaking of hype, a quick peek at <a target="_blank" rel="noopener noreferrer" href="https://emt.gartnerweb.com/ngw/globalassets/en/articles/images/hype-cycle-for-artificial-intelligence-2023.png">Gartner’s AI Hype Cycle</a> from way back in 2023 provides some context on where we thought things were headed – and how they’re actually playing out. Prognosticating aside, it’s clear that things have gotten more complex, more conflated, and enterprises are questioning the value of their AI investments.In fact, <a target="_blank" rel="noopener noreferrer" href="https://e.customeriomail.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">a recent report</a> suggests that some leaders are experiencing a “crisis of confidence,” with data suggesting that corporate AI adoption might be slowing down among some of the largest companies.Building large-scale AI applications isn’t for the faint of heart. Enterprises are hungry to tap the potential of these new technologies and realize greater automation with the advent of agents, but getting there has proven challenging and costly. This is where outside expertise from consulting partners could prove indispensable – and they're ready for it. I’ve spoken to numerous stakeholders at several leading agencies and system integrators, and they’re delivering the kind of guidance and successful solutions that enterprises are looking for, particularly in the explosive category of digital retail and commerce. This demand is coming at a time when agencies themselves are faced with their own crisis as AI disrupts their traditional business models. But the concentrated focus on AI could be a bright spot of opportunity – and a win-win on both sides of the relationship. I just spoke to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/an-alliance-for-ai-to-unlock-trusted-agent-to-agent-ecosystems-the-mach-alliance-is-evolving">MACH Alliance</a> president <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">Casper Rasmussen</a> (who is stepping down shortly from his role) about the complexity that AI is creating for enterprises. The not-for-profit industry body he helped create and lead – which champions composable architectures that help organizations adopt the right technologies and future-proof their businesses – has been evolving its charter. Now, the membership-driven community is focusing more succinctly on AI, particularly as agentic strategies enter warp speed and brands rush to adopt new capabilities. As he noted, the need for the MACH Alliance’s expertise and guidance has never been more essential.“You can talk about technology for technology’s sake,” Casper said. “That’s what everyone is doing right now. A thousand pitches, a thousand prototypes. A thousand opportunities. It’s what rings in our industry.” He’s right. Between the “AI washing” and the projects that aren’t paying off, enterprises are wondering where the value is. In his mind, the MACH Alliance can provide the terra firma organizations need to build solid solutions that support their long-term goals.    “Honestly, more than ever, it’s important for us to be that guiding light that helps turn the opportunity of AI into an actual new business reality for the brands and companies out there,” he affirmed.That vision is evolving into action. Last week, the MACH Alliance announced a global partnership with <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/about/our-brands">WPP</a>, a multinational collective that’s widely recognized as one of the largest advertising, marketing, and communications services platforms in the world. The partnership will harness WPP’s established world-class, MACH-certified expertise within a portfolio of specialized agencies – including powerhouse brands like <a target="_blank" rel="noopener noreferrer" href="https://www.akqa.com/">AKQA</a>, <a target="_blank" rel="noopener noreferrer" href="http://ogilvyone.com/">Ogilvy One</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.vml.com/">VML </a>– to support enterprise businesses as they implement AI at scale.“In today's market, technological agility is the core driver of competitive advantage, particularly to keep up with the demands of consumers in the age of AI,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/stephanpretorius/">Stephan Pretorius,</a> Chief Technology Officer at WPP. “The expansion of our partnership with the MACH Alliance is a direct investment in our clients' and teams' success, giving them the modern foundation they need to unlock the full potential of AI and the power to not just adapt to the future, but to build it.”<h3 id="unlocking-ai-at-scale-with-the-right-technology-and-practices-">Unlocking AI at scale with the right technology and practices </h3>According to the MACH Alliance, the expanded partnership will tackle a critical challenge for modern businesses: how to effectively integrate powerful AI tools and technologies into their marketing and commerce experiences. Of course, this makes sense. The energy around digital commerce is undeniable and has led the lion's share of digital transformation. Within this crucial segment, enterprises are seeking greater agility and flexibility to innovate faster and respond to an evolving digital shopper journey. To realize the promise of AI, MACH technologies and composable approaches are key parts of the secret sauce – enabling companies to build enterprise software from a wide range of independent services. The composable approach is ideal, allowing organizations to experiment with and adopt new AI technologies without the burden and cost of overhauling their entire stack. This is hugely advantageous when it comes to keeping pace with innovation and reaching consumers in new ways and across new channels. In terms of tangible output and guidance, WPP will partner with MACH Alliance members and communities to shape future best practices and define new industry standards for AI adoption and integration. This will help ensure that clients can get best-in-class technology solutions that meet their evolving needs."WPP's global reach and deep industry expertise in helping brands navigate technological transformation align perfectly with our mission,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/holly-hall-4b14a945/">Holly Hall,</a> Managing Director of the MACH Alliance. “Through this partnership, we can accelerate the adoption of MACH principles and enable more organizations to build composable, AI-ready architectures that deliver measurable business outcomes. Together, we're expanding the community of brands equipped to thrive in an AI-driven commerce landscape.” The partnership also represents another milestone in WPP's continued focus on AI and the company's ongoing annual $400 million investment into data and technology. This includes its AI platform for marketing, <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/open">WPP Open</a>, which is already in use by more than 69,000 people across the business. It also follows announcements with WPP’s strategic technology partners and fellow MACH Alliance members, including <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/news/2024/05/wpp-integrates-anthropics-claude-3-using-amazon-bedrock-into-wpp-open">AWS</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/news/2023/03/wpp-and-braze-partner-to-deliver-innovative-customer-experiences-at-scale">Braze</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.contentful.com/newsroom/contentful-announces-partnership-with-wpp-to-deliver-composable-content/">Contentful</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/posts/wpp_wpp-is-proud-to-be-a-launch-partner-for-google-activity-7366124275252035586-OiTS?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB3gP_cBcaRSiBI-DwkO8WCquraoN8DdqdI">Google Cloud</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/news/2023/02/wpp-partners-with-stripe-to-expand-commerce-and-payments-solutions-for-brands">Stripe</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.wpp.com/en/news/2025/06/wpp-and-vercel-expand-partnership-to-accelerate-ai-powered-digital-experience-craft">Vercel</a>.<h3 id="the-verdict">The verdict</h3>The MACH Alliance is certainly entering a new chapter in its arc while staying true to its core architectural principles of being composable, connected, incremental, open, and autonomous. Now with over 100 global member companies, it continues to provide certification, community, and guidance to help organizations adopt transformative technologies and future-proof their businesses.As a partner, WPP brings a depth and scale to the ecosystem that is simply unmatched. Each one of its specialized portfolio brands would be a welcome source of guidance to the MACH ecosystem, but creating a unified gateway to its awesome power and reach is a big plus. With 15,000 employees across its interests, it delivers a global braintrust with technology IP that is certain to unlock value. WPP is also working at the edge with AI, which is precisely with the MACH Alliance is focusing its roadmap. With its breadth of capabilities – particularly at the experience level, from technology to marketing – there could be significant gains in the form of mindshare, training, tools, and other resources that help guide more successful AI adoption. We’ll be watching to see how these tangible and actionable assets manifest in the coming months, but it could be positive all around. This news also comes as the Alliance is pivoting towards an <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/an-alliance-for-ai-to-unlock-trusted-agent-to-agent-ecosystems-the-mach-alliance-is-evolving">end-user leadership model</a> to provide faster, more salient solutions in the agentic era. Taken with the WPP announcement, it’s clear that the MACH Alliance is doubling down on its renewed charter to be an indispensable part of the AI fabric for modern enterprises.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Agency-Powered AI: WPP and MACH Alliance Partner to Help Brands Win in the Age of AI

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