Acquia's Widen Named a "Leader" in Forrester Wave Report for Digital Asset Management for Customer Experience
Acquia has every DAM reason to be running a victory lap right now – and its DAM has something to do with it.
Recently, the Drupal-powered DXP announced that its Widen Digital Asset Management (DAM) solution was named a "Leader" in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 Report. The analyst firm's research evaluated the 14 most significant DAM vendors against 27 criteria grouped into three categories: current offering, strategy, and market presence.
While this news comes fresh off the Forrester presses, it's augmented by the recent publishing of the 2022 Gartner Magic Quadrant for Digital Experience Platforms (DXP), where Acquia continues to tighten the race for leadership with Adobe and Optimizely.
Broadening DXP with DAM
Last year, Acquia acquired Widen in an effort to bring its best-of-breed DAM and PIM capabilities to its expanding ecosystem. As a platform, Widen has been focused on large organizations where marketing teams required a more comprehensive digital asset strategy for managing rich media, product information, and marketing content into a single workflow – and all accessible via an intuitive user interface.
With content being at the heart of digital experiences, acquiring Widen was a well-calculated move for Acquia. According to the Forrester report, Widen continues to lead the way with clear strengths around search and marketing features, rounding out Acquia's digital experience platform model and filling the critical gaps of workflow and asset management capabilities.
Scoring high marks across all Forrester criteria
Widen earned the highest possible scores across Forrester's nine DAM criteria, including AI metadata extraction, search, digital rights management, version control, content performance analytics, usability and user interface, creative toolset integration, planned enhancements, and commercial model.
The report also stated that Widen offers a "clear commercial model and transparent pricing," as well as "superior capabilities with its creative toolset integration" and "solid digital rights management capabilities including integrations into third-party DRM applications." It also concluded that Widen's roadmap of planned enhancements, which are influenced by customer feedback multiple times a year, is a key advantage.
"We believe that Forrester's findings prove the strength of Widen's DAM technology when combined with the Acquia Digital Experience Platform (DXP)," said Jake Athey, VP of Marketing at Widen. "The addition of Widen to Acquia DXP brings our customers enhanced capabilities around rich media and product information content, providing even more opportunities to build world-class digital experiences."
You can access a complimentary copy of the report here: The Forrester Wave™: Digital Asset Management for Customer Experience, Q1, 2022.
About Acquia
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at https://acquia.com.