Adobe Podcast Amplifies Wistia with AI-Powered Enhance Speech Capabilities

Digital video is at the core of modern marketing – and for good reason. 

For the first time ever in 2022, U.S. consumers spent more time watching digital video than traditional television. According to industry estimates, that trend persisted in 2023, with online video consumption reaching over three and a half hours a day.

That’s a lot of time spent in front of phones and other devices watching cat videos (among other things). And precisely why brands are keenly interested in reaching those eyeballs.

On the B2B side of the ledger, digital video plays an equally important role. People consume video far more easily than written text, and organizations are looking for ways to expand their video marketing capabilities.

Historically, sound quality has been an impediment to many video experiences. Production has certainly come a long way, and the dance between video content and sound is central to delivering great experiences. 

Speech is still a bit of an afterthought – at least until you hear how bad it can be. It’s further complicated by low-fidelity sources like phone calls or remote locations near airports (for example), where ambient background noise can degrade vocal quality.

Thankfully, audio optimization technologies are becoming more robust, and Wistia is embracing those capabilities. The video marketing platform just announced a partnership with Adobe Podcast to integrate its award-winning AI-powered Enhance Speech into the Wistia video editor. In fact, Wistia is one of the first official business-to-business SaaS partners to offer Adobe Podcast's capabilities to customers.

Enhance Speech is like a magic wand for sound. It automatically improves audio clarity and reduces background noise for remote interviews, presentations, and video podcasts where speech is a component. 

“Video is the most natural, human way to communicate online, and speech and sound are at the heart of a high-quality video,” said Chris Savage, Wistia’s CEO and co-founder. “Yet the most compelling sounds can come from the lowest-fidelity sources, like video meetings or calls. With Adobe Podcast, we've knocked down another barrier to empower creators to produce professional-quality video, which now includes studio-quality audio.”

Combining video innovation with AI-powered speech enhancement

Wistia is a complete video marketing platform that helps teams make, market, and measure their videos and webinars – all in one place. It lets users easily create professional videos, host webinars, collect and send leads to marketing automation platforms, and more. Wistia also provides great educational resources and world-class support, two key reasons why over 425,000 marketers worldwide rely on it to drive their video strategies.

With its robust video creation capabilities, Wistia can help anyone achieve professional-quality sound right from their computers. The addition of Adobe Podcast's Enhance Speech promises to deliver studio-grade audio – even from low-quality sources like a laptop microphone. 

One of the great things about Adobe Podcast is that it’s a fully web-based platform that uses artificial intelligence to help users record, edit, and share audio content. Its cutting-edge AI and machine learning algorithms automatically filter out background noise and adjust tone and volume levels, helping users create high-quality podcasts and voiceovers.

Adobe Podcast also provides speech enhancement with advanced mic settings, so users can address problems before recording. You can also record audio in 16-bit 48k WAV, and then edit or enhance with built-in AI capabilities.

From an accessibility perspective, Adobe also delivers AI-assisted transcripts on screen, making the content clearer while enabling viewers to distinguish between voices. There’s also a placeholder for adding a pre-recorded intro and outro.

Adobe Podcast offers a free plan, but there's also a paid plan for additional features. Adobe also offers its Adobe Audition, a professional audio workstation for creating, mixing, and designing sound effects. 

Why Wisita and Adobe Podcast is a great match

Video is vital to marketing programs – and in our content management world, having digital video with high-quality speech can be critical to web and digital experiences that rely on it.

Wistia’s amplification of its speech capabilities via Adobe Podcast’s Enhance Speech AI is a gamechanger. Now, users can seamlessly improve audio clarity by refining the sound characteristics of speech and reducing background noise, allowing them to produce professional-quality videos with greater ease.

The combo is also making the audio editing process less cumbersome. With the click of a button, you can effortlessly make audio that sounds like it was recorded in a professional studio. Wistia's video editor also allows users to enhance the audio of an entire project or an individual clip. 

There are also tangible business benefits. By automatically enhancing audio quality, users can reduce their post-production editing time, enabling creators to achieve professional results quickly and cost-effectively.

Enhance Speech, powered by Adobe Podcast, is now available in beta for all paid Wistia customers. Visit their website for more details. 

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