Considered to be one of the biggest names in eCommerce industry, Bigcommerce has just released an interesting new feature, named Bigcommerce Insights.
Bigcommerce already has an analytics system in place for its merchants, but the platform seeks to add a whole new layer of effectivity through the introduction of Insights.
According to Bigcommerce, “Bigcommerce Insights is a brand new premium report in Bigcommerce Analytics that automatically interprets your product and customer data, and then delivers actionable recommendations you can use to improve your business. Like your very own data analyst, Insights works for your store, helping you to identify opportunities to drive more revenue. “
Clearly, this new feature is one for the marketers among Bigcommerce's user base.
The added performance metrics will help marketers make better decisions about their campaigns, while recommended actions will only make life easier.
Here's a break down of all the new features that come with Bigcommerce Insights.
You can read more about Bigcommerce Insights via the official blog announcement.