Cunningham will play a critical role in shaping Kentico's commercial strategy, fostering growth, and strengthening the alignment between marketing and sales functions.
“I’m excited to welcome Bill to our leadership team," said Dominik Pinter, CEO of Kentico. “His experience will help us to execute our commercial growth strategy, bringing our unique platform to the market after successful adoption among first partners and end clients. Bill proved his ability to scale similar companies and we are looking forward to leveraging his knowledge.”
The hire of its new CRO signals a dynamic shift for Kentico. In the previous fiscal year, the company achieved an impressive 47% growth in Annual Recurring Revenue (ARR). The company is determined to build on its success, which includes the launch of its innovative new platform, Xperience by Kentico – a single-vendor composable DXP with a unique multichannel hybrid headless approach.
As a growth-focused sales leader, Cunningham brings a wealth of experience to Kentico. With a strong background in website experimentation and conversion optimization, he has built value through the identification, qualification, and implementation of large repeating sales channels – as well as through partnerships with enterprises and SMBs.
In his previous role at SiteSpect – a testing and personalization platform – Cunningham frequently engaged with Kentico's solutions in their implementations, where he recognized the platform's popularity and success.
Over the course of an extensive career in B2B software, Cunningham has witnessed a significant transformation in product capabilities and delivery. He expressed excitement about the shift to a SaaS-focused world, where users expect ease of access and rapid implementation.
“The opportunity in the marketplace for Kentico to expand was very interesting to me,” Cunningham said. “The move to a SaaS platform is something that is exciting to me. I come from a SaaS background, and having been through this type of growth before and seen these product transitions before, I was excited about the opportunity that it presented. And then meeting the people that I've met over the course of the process of coming onboard just made it a more attractive opportunity.”
Cunningham also emphasized the importance of building strong bonds with agency partners – and where he sees the potential for Kentico.
“Agency intimacy is vital for our success," he said. "Those companies in the space who are just selling the software and relying on the customer to do it themselves will be finding themselves with very high churn rates because the product itself isn't enough. You have to have the support in place, and you have to have the capabilities in place.”
In addition to his core responsibilities, Cunningham will oversee Kentico's go-to-market strategy and the execution of sales and marketing playbooks, ensuring that a consistent, unified message reaches the marketplace.
Regarding the synergy between sales and marketing teams, Cunningham stressed the importance of transparency and a strong feedback loop to ensure both teams work in harmony to generate leads and drive revenue with greater efficiency.
Cunningham's vision for Kentico aligns with its commitment to being an easy-to-use, easy-to-deploy tool that empowers marketers and developers to achieve their goals. He also emphasized the importance of digital transformation and enabling organizations to leverage opportunities in the market more effectively.