SEMrush and Yoast Partner to Enhance WordPress SEO and Digital Marketing

2 mins

New partnerships continue to emerge across the digital stack, and CMS platforms are reaping the benefits. Recently, SEMrush, a leading search engine optimization (SEO) and digital marketing platform announced a strategic partnership with Yoast – the most popular and widely-used SEO plugin for WordPress.

The partnership kicks off with an updated release of Yoast’s SEO plugin for WordPress, the leading open source content management system (CMS). Yoast SEO will now feature a tight integration with SEMrush’s extensive keyword database and SEO services, giving Yoast users access to smarter, SEO-focused keyword suggestions and data within the CMS post editor – and enhancing search engine indexability to drive qualified traffic.

For the WordPress community, Yoast is practically a household name. For years, this handy plugin has enabled users to control a multitude of attributes across websites, including meta descriptions, keywords, titles, and more. Yoast has proven to be a go-to solution for driving traffic from major search engines like Google and Bing to leading social media channels like Facebook.

SEMrush has long been regarded as a trusted brainstorming tool for keyword strategy. With standout features such as link building and site auditing, SEMrush provides users with a go-to checklist of features and capabilities for improving technical and on-page SEO.

“At a time when all businesses are becoming even more reliant on their digital strategy to thrive and survive, it is hard to overstate the significance of this partnership between SEMrush and Yoast, two highly regarded names in SEO,” said Eugene Levin, SEMrush’s Chief Strategy Officer. “We are thrilled to announce the seamless integration of one of the largest keyword databases on the market with Yoast’s unrivaled reach into WordPress-powered sites. As many of SEMrush clients run websites with WordPress, this partnership is an important one for our customers. We look forward to cooperating further with Yoast to help as many people as possible become the best digital marketers they can be.”

Yoast founder and Chief Product Officer Joost de Valk added, “As more and more people get online, we see that these people need help with keyword research. Previously we could not give our customers information regarding how people search, specifically which related searches there are for important search terms. Our integration with SEMrush not only makes this possible, it shows it right when and where you need it. I look forward to building out this feature to help people write better content, faster.”

In order to benefit from the new features in the Yoast SEO plugin for WordPress, users will need to have either a free or premium SEMrush account. The full set of SEMrush features available in Yoast SEO will help customers access related keywords that are similar to a user’s query, gather useful metrics for every keyword, and uncover new keyword ideas for their content.

You can download the Yoast SEO plugin here.