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<a href="https://www.semrush.com/blog/what-are-keywords-simple-keyword-definition/" target="_blank">Keywords</a> are the lifeblood of SEO. When used properly, they can juice the search performance of any website and drive more traffic. Of course, they've become somewhat of a precious commodity when utilized for Google Ads campaigns, fluctuating like the price of gold based on their volume metrics.
For most website builder platforms, the fundamentals of technical SEO (search engine optimization) are often engineered into the platform on an architectural level. This might be in the form of structured data on a website template that governs the use of an H1, H2, aria-label, and so on. But there hasn't been as much direct integration with rich keyword tools, leaving marketers to run separate reports and seed keywords in their CMS.
That's about to change for <a href="https://www.cmscritic.com/wix-to-host-first-ever-developers-conference-wix-devcon-2022/">Wix</a>, a leading SaaS website builder for creating, managing, and growing websites. The company just announced a partnership with <a href="https://www.cmscritic.com/semrush-and-yoast-partner-to-enhance-wordpress-seo-and-digital-marketing/">Semrush</a>, a leading online visibility management platform, that will enable Wix users to access Semrush’s SEO keyword data directly through the Wix Platform. The integration will help users identify the right keywords for their website to help improve their rankings in search results.
<h2>Semrush brings industry-leading SEO keyword optimization to Wix websites</h2>
Powered by Semrush’s global database of more than 21 billion keywords, the new integration enables users to easily find the most relevant and effective keywords for their website without leaving the Wix platform. This includes access to critical metrics like search intent and keyword difficulty generated from Semrush’s rich SEO toolkit. 
The integration is available through <a href="https://support.wix.com/en/article/wix-seo-wiz-creating-your-seo-checklist-in-the-wix-seo-wiz" target="_blank">Wix’s SEO Setup Checklist</a>, a tool that guides Wix users on how to optimize their website for SEO and get it indexed on Google – with actionable steps and educational resources.
In addition to performance, reliability, and security improvements, Wix has recently augmented its suite of SEO tools. This includes adding 25 new SEO features and products over the past year, as well as hundreds of SEO-related enhancements. As a result of this focused investment, the SEO community has begun embracing Wix. 
The Semrush integration will live inside the Wix dashboard in the SEO Tools section:
<img src="https://cmscritic.com/ms-content/uploads/2022/09/wix-semrush-seo-tools.jpg" alt="Wix SEO Tools screen" />
The keyword insights from Semrush provide useful metrics such as:
<ul>
<li>keyword volume</li>
<li>keyword trends showing how popular the keyword is and how popular the keyword has been over time</li>
<li>keyword difficulty, which shows how competitive that particular keyword is, and search intent (i.e. commercial, informational)</li>
</ul>
You can also select and add your favorite keywords and save them to your SEO setup checklist:
<img src="https://cmscritic.com/ms-content/uploads/2022/09/wix-keyword-insights-screenshot.jpg" alt="Wix EMRush SEO Tools dashboard" />
<h2>A partnership aligned around website experience and organic SEO</h2>
The new integration with Semrush is available to all Wix users in English. Users will need to have a Semrush account to leverage the integration; the usage quota available will depend on the account connected to their website, starting at a daily limit of 10 words for free Semrush accounts.
“It’s always been our mission to help businesses and search professionals have one unified platform to grow their site’s visibility in search engines,” said Nati Elimelech, Head of SEO at Wix. “With this integration, we’re taking another notable step in democratizing SEO by enabling our users to conduct better research and choose the right keywords and topics to focus on in their content strategy, right from within their dashboard. We are dedicated to making SEO more accessible to everyone and helping our users to make better decisions that will impact their organic growth.”
Both companies appear bullish about the value of the integration. For Wix, arming its users with advanced SEO marketing features may differentiate the platform in a dense market of competitors like <a href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/">Squarespace</a> – and enhancing its portfolio with foundational tools like Semrush will help amplify its perceived value, improve loyalty across its community, and attract new users.
For Semrush, Wix presents a broad channel of access to website owners who might now be thinking about the importance of keywords but now have easy access to an industry-leading toolset. 
“By leveraging Semrush’s keyword databases and metrics, Wix is giving users the necessary tools to find smart opportunities and improve their ranking on Google. As Organic Search traffic is incredibly valuable, the new integration in Wix can help to grow their businesses,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “Now is the time for business owners to take website and online marketing management into their own hands, and platforms like Wix and Semrush can help them do it.”
Want to learn how to conduct keyword research with Wix's Semrush integration? Visit <a href="https://www.wix.com/seo/learn" target="_blank">Wix's SEO Hub</a> and explore this great <a href="https://www.wix.com/seo/learn/resource/keyword-research-wix-semrush-integration" target="_blank">tutorial.</a>
<h2>About Semrush</h2>
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
<h2>About Wix</h2>
Wix is a leading platform for creating, managing and growing a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and reliable infrastructure. Offering a wide range of commerce and business solutions, and advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data, and their relationships with their customers. With a focus on continuous innovation and the delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

Wix and Semrush Partner to Provide Users with Valuable Keyword Data to Help Grow Online Visibility

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Image of Wix and Semrush logos against a purple background

New partnerships continue to emerge across the digital stack, and CMS platforms are reaping the benefits. Recently, SEMrush, a leading search engine optimization (SEO) and digital marketing platform <a href="https://www.semrush.com/news/semrush-and-yoast-announce-integration-partnership/">announced a strategic partnership with Yoast</a> – the most popular and widely-used SEO plugin for WordPress.
The partnership kicks off with an updated release of Yoast’s SEO plugin for WordPress, the leading open source content management system (CMS). Yoast SEO will now feature a tight integration with SEMrush’s extensive keyword database and SEO services, giving Yoast users access to smarter, SEO-focused keyword suggestions and data within the CMS post editor – and enhancing search engine indexability to drive qualified traffic.
For the <a href="/gutenberg-2-years-later-is-wordpress-better-off/">WordPress</a> community, Yoast is practically a household name. For years, this handy plugin has enabled users to control a multitude of attributes across websites, including meta descriptions, keywords, titles, and more. Yoast has proven to be a go-to solution for driving traffic from major search engines like Google and Bing to leading social media channels like Facebook.
SEMrush has long been regarded as a trusted brainstorming tool for keyword strategy. With standout features such as link building and site auditing, SEMrush provides users with a go-to checklist of features and capabilities for improving technical and on-page SEO.
“At a time when all businesses are becoming even more reliant on their digital strategy to thrive and survive, it is hard to overstate the significance of this partnership between SEMrush and Yoast, two highly regarded names in SEO,” said Eugene Levin, SEMrush’s Chief Strategy Officer. “We are thrilled to announce the seamless integration of one of the largest keyword databases on the market with Yoast’s unrivaled reach into WordPress-powered sites. As many of SEMrush clients run websites with WordPress, this partnership is an important one for our customers. We look forward to cooperating further with Yoast to help as many people as possible become the best digital marketers they can be.”
Yoast founder and Chief Product Officer Joost de Valk added, “As more and more people get online, we see that these people need help with keyword research. Previously we could not give our customers information regarding how people search, specifically which related searches there are for important search terms. Our integration with SEMrush not only makes this possible, it shows it right when and where you need it. I look forward to building out this feature to help people write better content, faster.”
In order to benefit from the new features in the Yoast SEO plugin for WordPress, users will need to have either a free or premium SEMrush account. The full set of SEMrush features available in Yoast SEO will help customers access related keywords that are similar to a user’s query, gather useful metrics for every keyword, and uncover new keyword ideas for their content.
You can download the Yoast SEO plugin <a href="https://yoast.com/wordpress/plugins/seo/">here</a>.
Sign up for a free or premium SEMrush account <a href="https://www.semrush.com/signup/">here</a>.

SEMrush and Yoast Partner to Enhance WordPress SEO and Digital Marketing

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Wix and Semrush Partner to Provide Users with Valuable Keyword Data to Help Grow Online Visibility

SEMrush and Yoast Partner to Enhance WordPress SEO and Digital Marketing