Articles

AIRA Agentic Marketing Suite Article

<hr /> It was just a few months ago that I did a deep dive into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/meet-the-agents-kentico-fields-an-ai-dream-team-to-win-the-new-game-of-marketing">Kentico’s bench of specialized AI agents</a> (more appropriately referred to as “teammates”) as they took to the field. It was the first big play for its ambitious <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform/agentic-marketing-suite">AIRA Agentic Marketing Suite.</a>Now, as we roll downhill towards 2027, the company just reported that it has <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/discover/newsroom/aira-adoption">nearly quadrupled adoption</a> of its new AI platform and capabilities – exploding by 292% with monthly active customers increasing by 220%. That’s not all. According to Kentico, users who actively leverage three or more AIRA features each month are also growing by fiftyfold. That’s a huge testament to the expanding reliance on the platform and its slate of specialized marketing-focused agents. These are all impressive numbers by any measure, but they also reflect the market’s enthusiasm and demand for secure, scalable, and reliable AI solutions from proven enterprise vendors.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/is-schrodingers-agent-dead-or-alive-why-the-ai-black-box-is-elevating-governance-and-observability">In my recent piece on “Schrödinger’s Agent,"</a> I explored Gartner's dire prediction that 40% of organizations will decommission their AI agents by 2027, due to a lack of observability and control. I shared some prescriptions for enhancing our view into the “AI Black Box,” but Kentico is already designing around these principles. As customers add more capabilities and transactions each month, they're measuring what not getting decommissioned looks like – and supporting customer success with agentic transformation. <figure class="image image_resized" style="width:43.35%"><img src="https://cmscritic.com/ms-content/uploads/2026/08/dominik-pinter-kentico-heashot-2026.png" /></figure>Dominik Pinter, CEO of Kentico. Source: Kentico website “Organizations are moving beyond experimenting with AI and are now looking for practical ways to apply it across the marketing lifecycle,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dominik-xperience-pinter/">Dominik Pinter,</a> CEO of Kentico. “The growth we’re seeing demonstrates that marketers want AI embedded directly into their workflows, helping them create better content, improve governance, and work more efficiently without sacrificing control.” This trend also reflects a broader growth curve for Kentico, which recently announced strong double-digit, year-over-year growth for its fiscal year, which ended on June 30th. They recorded this milestone amidst a slowing tech market and a DXP category facing a myriad of headwinds. The growth was fueled not only by the successful adoption of its AIRA Agentic Marketing Suite, but also by continued demand for its signature <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform">Xperience by Kentico</a> platform.  <figure class="image image_resized" style="width:44.74%"><img src="https://cmscritic.com/ms-content/uploads/2026/08/bill-cunningham-kentico.jpg" /></figure>Bill Cunningham, CRO of Kentico. Source: Kentico website “Our growth is a direct result of the trust our customers and partners place in Kentico,” said <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/discover/blog/bill-cunningham">Bill Cunningham</a>, Kentico’s CRO. “We're seeing strong momentum from organizations looking to simplify their technology stack, reduce operational complexity, and create more engaging digital experiences. Just as importantly, our partner ecosystem continues to play a critical role in helping customers modernize and achieve business outcomes.”<h3 id="beyond-ai-assistance-to-an-agentic-marketing-suite">Beyond AI Assistance to an Agentic Marketing Suite</h3>Marketers are in a digital vice grip. CMOs and executive leaders are shaping leaner organizations while enhancing productivity – all while maintaining governance, brand control, and consistency across channels. AI has presented solutions, but the challenge has been keeping humans in control with clear observability, so they can deliver meaningful outcomes. This is where AIRA has been a game-changer. Built directly into Xperience by Kentico, it provides marketers with an AI-powered team to support content strategy, creation, optimization, and governance.  <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=HIUKAIFv_08"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/HIUKAIFv_08" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> During the first half of 2026, Kentico expanded AIRA with a range of AI content management and marketing capabilities. This includes four new agents designed to help marketing teams execute with greater speed and confidence:<ul><li>Content Strategist: Audits structure, taxonomy, and messaging against brand standards for faster, more confident content decisions, with clear, reusable scorecards</li><li>Customer Journey Optimization Specialist: Delivers in-context recommendations within journeys to improve performance faster and increase campaign ROI with less guesswork</li><li>SEO &amp; GEO Specialist: Optimizes metadata, structure, readability, schema, and AI extractability so every page is search- and GEO-ready, without developer dependency</li><li>Campaign Manager: Powered by brand intelligence and historical performance, it applies long-term memory and past learnings to deliver tailored recommendations that continuously improve campaign performance</li></ul>When positioned as a team, these agents form the front line of Kentico’s AIRA Agentic Marketing Suite, giving marketers access to specialized AI capabilities while putting human creativity and review at the center of every decision. For a deeper dive on each agent, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/meet-the-agents-kentico-fields-an-ai-dream-team-to-win-the-new-game-of-marketing">you can read our review.</a><h3 id="moving-from-experiments-to-everyday-use">Moving from Experiments to Everyday Use</h3>While customer adoption is just one measure of the platform’s growth, how customers are using AIRA is another strong signal of success. According to Kentico’s data, engagement metrics demonstrate that organizations are weaving more AI into their regular marketing workflows, and AIRA is reinforcing that trend. In fact, customers completing 10 or more AI transactions per month grew by a whopping 693%. Among AIRA’s most widely adopted capabilities is its AI-Powered Translation, which helps global organizations localize website content and marketing assets across multiple languages. It significantly cuts the time and effort required to create multilingual experiences, allowing teams to accelerate market reach while maintaining consistent brand messaging across different geographies and cultures. There are still aspects of modern AI that are nascent, but the trend line is clear: marketers are moving beyond the experimental confines of the sandbox and incorporating AI as an everyday tool for content operations, campaign execution, and digital experience management. This is where reliable, accountable partners with enterprise-grade solutions are delivering confidence to both marketers and the C-Suite.<h3 id="why-it-matters">Why it matters</h3>There’s a lot of noise in the AI echo chamber, and even more fragmentation as tools flood the marketplace. Enterprises are facing an uphill battle to place the right bets in their stack – where governance, accountability, compliance, and human control are critical considerations.Kentico’s growth indicates a clear preference among customers and evaluators that market-proven solutions provide an outsized advantage. Velocity is key, but so too are reliability and compliance. This is where Kentico’s reputation and the hardened performance of Xperience by Kentico provide a solid foundation for a performant agentic strategy. It's worth noting that Kentico is giving us a real picture of what adoption looks like across its AI capabilities. All of the leading platforms in the DXP category offer agentic systems and continue to ship AI features. But according to Kentico's research, none have disclosed any visibility around usage. This transparency helps fill a critical gap in trust. There’s also the growing Kentico footprint to consider. With over 500 partner agencies globally, the company has a strong channel for further cultivating adoption – all reinforced by enterprise-grade consulting, training, certification, and support to achieve customer success.Architecturally, there’s an advantage to Kentico’s approach with AIRA. Unlike third-party AI tools that operate outside established marketing processes and workflows, it’s built directly into the Kentico platform, enabling organizations to maintain governance, approvals, and brand consistency all while accelerating execution.Innovation always steals the spotlight, but growth metrics are where the rubber meets the road. With AIRA and its Agentic Marketing Suite, Kentico is activating its AI power into real results. If you’re evaluating tools, that combo is hard to beat. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a> <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/joyconf"><img style="width:34.57%" src="https://cmscritic.com/ms-content/uploads/2026/07/joyconf-2026-logo.png" /></a><h4 id="storyblok-joyconf-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/joyconf">Storyblok JoyConf 2026</a></h4>October 28 - 29, Rheingoldhalle, Mainz (Frankfurt)JoyConf 2026 is where developers, marketers, and digital innovators come together from all around the world, united by one powerful idea: great content isn’t built by tools alone – it’s built by people who rely on systems to deliver their best work to the world. In an era where technology is increasingly shaped by AI, Content Confidence becomes your competitive advantage. When you can create, manage, and scale content that performs seamlessly across channels, platforms, and AI, you don’t just keep up – you win. <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/joyconf">Book your seats today.</a> <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/"><img style="width:36.36%" src="https://cmscritic.com/ms-content/uploads/2026/07/sitecore-symposium-2026.png" /></a><h4 id="sitecore-symposium-2026"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2026</a></h4>November 10 - 12, Orlando, FloridaWelcome to “Marketing Rewired” at Sitecore Symposium 2026! Sitecore's annual flagship global conference brings together customers, partners, developers, marketers, and digital experience leaders to explore the latest innovations in digital experience, content management, AI, personalization, and customer engagement. This year's event features keynote presentations from Sitecore executives and industry experts, product announcements, hands-on learning, technical sessions, customer success stories, and networking opportunities focused on helping organizations build more intelligent, connected, and AI-powered digital experiences. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Book your seats today.</a>

AIRA Arising: Kentico’s AI-Powered Platform Nearly Quadruples Adoption in First Half of 2026

matt-garrepy

Meet the Agents: Kentico Fields an ‘AI Dream Team’ to Win the New Game of Marketing

<hr /> When I first saw <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dominik-xperience-pinter/">Dominik Pinter</a> at the <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff 26</a> in St. Petersburg two weeks ago, he was running on the pier under cool but balmy skies.This wasn't at all out of character. We've covered some miles together at previous conferences. He’s a man on the move, constantly looking ahead and chasing what’s on the horizon. Endurance is an asset in tech. Just try keeping up with him.That said, you can’t get very far as a distance runner if you’re not grounded in the present. And in many ways, that’s what defines his leadership at <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/">Kentico</a>: a clear focus on the future grounded in world-class support for customers and partners in the here and now.That’s a good formula for winning a race – even if you’re facing serious headwinds. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/kentico-achieves-big-milestones-in-2025-citing-ai-innovation-and-xperience-by-kentico-as-key-drivers">In a recent article,</a> the Kentico CEO echoed the challenges that many CMS and DXP vendors faced in 2025, but quickly noted that it was a “transformative year” that saw over <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/CMSModules/Newsletters/CMSPages/Redirect.ashx?linkguid=0192112e-93c7-4bd7-b015-f29c33f4fadd&amp;email=matt%40cmscritic.com&amp;hash=be0d1d8f19e0858f5111492f222eca952b1f9d98aaaeebe1c4c04b9dec830ced">100 new digital projects</a> launched on its stellar <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform">Xperience by Kentico</a> platform. The evolution to its new multichannel content management, marketing, and digital commerce solution has been a long one, but it’s paying off in new opportunities and growth. <figure class="image image-style-align-center image_resized" style="width:36.54%"><img src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765977570953.png" /></figure>Kentico CEO Dominik Pinter. Source: Kentico website Along with its investment in the AI horizon – crystallized by <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform/aira">AIRA</a>, Kentico’s native AI agent that streamlines the creation, optimization, and time to deploy for digital experiences – Dominik and his company are embarking on the next chapter in its 20-plus-year history. One that focuses on empowering brands, builders, and marketers in entirely new ways.That excitement level was amplified today as the company announced a major leap forward in its AI ambitions: the launch of its <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform/agentic-marketing-suite">AIRA Agentic Marketing Suite.</a> As the name implies, it’s powered by specialized agents built to execute defined marketing and content tasks, reinforcing Kentico’s vision that AI should be operational, transparent, and embedded directly into how teams work. “Marketers have no shortage of ideas,” Dominik said. “What they need is the bandwidth to bring them to life. With the Agentic Marketing Suite, we’re giving teams a way to scale their expertise, cut through complexity, and deliver results faster.”Kentico’s AIRA Agentic Marketing Suite is a reflection of the evolution that marketers are experiencing: higher velocity. More noise. Too many tools. It gives marketing teams more space, allowing them to move from planning to live experiences without the very real drag of delays or cumbersome tools. And because it’s built directly into Xperience by Kentico, it has the essential AI-powered workflows to support a full lifecycle of activities – from planning, content creation, testing, and optimization – all in one place.The goal: turn marketing ideas into measurable results faster. <h3 id="leveraging-aira-as-the-foundation-of-an-ai-powered-marketing-suite">Leveraging AIRA as the foundation of an AI-powered marketing suite</h3>As mentioned, AIRA (Artificial Intelligence Recommendations &amp; Assistance) is at the heart of Kentico’s AI strategy, providing marketers with easily accessible tools that cut down on repetitive work and simplify daily tasks. At its core, Kentico’s Agentic Marketing Suite is an evolution of AIRA, transforming it from the role of a digital assistant and into an orchestrated system of specialized AI agents that support the full marketing lifecycle, from strategy and content creation to optimization and campaign execution. What really shines with AIRA is that it’s easy to use and always within arm’s reach. As a digital companion, it works across your Kentico DXP, automating content on the go and providing task-specific guidance through an in-product conversational chat interface and intuitive in-context icons.  <figure class="media"><div data-oembed-url="https://youtu.be/qxKEIGpJh2c"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/qxKEIGpJh2c" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> ARIA offers <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/discover/blog/new-in-aira">a wide range of features,</a> from automatic translation and content tagging to campaign ideation, customer journey insights, instant product guidance, and more. It’s everything you expect from an AI copilot in your platform, and it’s secure and scalable on <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/microsoft-azure">Microsoft Azure.</a> All of these capabilities have enriched AIRA as the foundation for Kentico’s Agentic Marketing Suite, serving as an automation engine for marketers. <h3 id="what’s-in-the-agentic-marketing-suite?">What’s in the Agentic Marketing Suite?</h3>Kentico is framing its new platform as marketing’s “virtual team,” enabling users to create, test, and optimize without switching tools. It helps you turn your ideas into action, simply by telling it what you want to do with natural language.In the Agentic Marketing Suite, AI “teammates” support your strategy, content creation, and optimization tasks. These agents function as dedicated virtual collaborators, designed to assist with specific tasks. You can add teammates as your needs evolve, from content applications to <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Generative_engine_optimization">Generative Engine Optimization (GEO),</a> sidestepping the need to hire specialists for every specialized role. And you get real outputs you can take to the bank – not just partial snippets that require additional heavy lifting.  <figure class="media"><div data-oembed-url="https://youtu.be/HIUKAIFv_08"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/HIUKAIFv_08" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> Among the first available in the Suite is the Content Strategist, which helps shape and refine content strategies through intelligent analysis and recommendations. Additional agents will be introduced as part of Kentico’s ongoing release, expanding support into areas such as campaign management, market analysis, and workflow optimization. Each addition will focus on improving speed, precision, and impact for marketing teams. The central benefit is clear: marketers can now accelerate their path from idea to execution. With automation as part of the technical DNA, the Suite can help mitigate the arduous back-and-forth between various marketing functions like SEO and UX. It’s also designed to work seamlessly with your content and business context – something Kentico’s VP of Product <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/debbie-tucek/">Debbie Tucek</a> has emphasized as a key tenet for making AI work for organizations. Embedded in Xperience by Kentico, the Agentic Marketing Suite is also imbued with many of the foundational competencies you would expect from a hardened system of authority – things like clear roles and permissions, and built-in safeguards that maintain reliable and performant automations ar scale. <h3 id="why-it-matters">Why it matters</h3>More than ever, marketers are in a high-pressure vice grip to perform. Plagued by tool fatigue, cognitive overload, and a growing anxiety around the pace of change with AI, they need reliable solutions to help them feel more in control while achieving measurable outcomes. Translation: they need real solutions, not hype.Kentico continues to prove itself as a go-to technology and dedicated partner for building, supporting, and managing enterprise workloads across a bevy of use cases. The platform has endeared itself to a growing number of partners, proving to be incredibly extensible – and committed to an ambitious innovation arc with its transition to Xperience by Kentico.Now, with its AI evolution in full thrust and its AIRA assistant driving positive user feedback, the introduction of an Agentic Marketing Suite holds real promise. I like the clear focus on agents personified as “teammates” that can accomplish high-utility tasks, and having a system of authority that helps facilitate the complete marketing lifecycle is key. With brands and teams struggling to keep up with change, having a strong, natively-integrated solution is becoming a more attractive play.Kentico has also been nurturing a strong global partnership channel, so agencies could provide another dimension of community resource and validation when it comes to harnessing these capabilities as part of a more holistic implementation. We'll be connecting with some of them as well. My recommendation: This is a fresh announcement, and we'll be doing a deeper dive into the features, capabilities, and licensing options. Stay tuned. But as a marketing suite, it looks sweet – and it's certainly a promising track for Kentico as it looks to expand its value in a tight market where the ROI surrounding AI and software investments is under the microscope. With a proven track record and a vetted entity in AIRA, they have all the right pieces to make this a solid offering and provide a stronger market alternative to upstream competitors. Marketers should bring a scrutinizing eye to any demo, but concentrate on the use cases for agent tasks and how they align with your specific needs. My guess is that Kentico’s elegant approach to UX could make adoption even easier.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Introducing the Agentic Marketing Suite: Kentico Extends its AI Strategy to Power Marketing Teams

Explore a wide range of informative articles on AIRA Agentic Marketing Suite, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry