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An illustration of a strange world where a man is driving a hamster, a woman is working on a laptop on top of a cheetah, and a large hand is holding up a highway like its a drooping ribbon.
Agentic AI

Bland Brands Beware: Optimizely’s New Identity Brings Human Creativity to its Agentic AI and AEO Ambitions

The DXP just rolled out a daring new brand focused on marketers and their pursuit of creative freedom and growth. But the refresh also coincides with recent enhancements to Optimizely’s Agent Platform, 1:1 personalization, and the launch of a full AEO platform designed to help teams enhance their AI visibility. It's a bold vision for an agentic world.

matt-garrepy Profile

The letters DXP and AI in the reflection in a digital lake.
Agentic AI

Where Native DXP AI Fits Within an Agentic Enterprise Strategy

Dan Drapeau of DXP Catalyst - headshot
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Agentic AI

No More Kicking the CMS Tires: As Salesforce Acquires Contentful, Can it Keep the Wheels on the AI Road?

matt-garrepy Profile
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Agentic AI

Meet the Agents: Kentico Fields an ‘AI Dream Team’ to Win the New Game of Marketing

matt-garrepy Profile
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Agentic AI

Controlling the Agentic Climb: Contentstack is Elevating Adaptive Experiences with its AXP Vision

matt-garrepy Profile
Treasure AI logo and Rafa Flores headshot
Agentic AI

10x Marks the Spot: Treasure Data’s Shift to ‘Treasure AI’ Maps New Value in the Agentic Era

matt-garrepy Profile
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Agentic AI

Level Up Your Agent Skills: Umbraco’s Agent-Ready Architecture Promises Faster, Safer Development

matt-garrepy Profile
Martin Michalik headshot and Kontent.ai logo
Agentic AI

Agent Evolution: Kontent.ai Brings Intelligent ‘Expert Agents’ to its Agentic CMS

matt-garrepy Profile
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Agentic AI

Adobe Summit 2026, Day 1: The Rise of the 'Agentic Enterprise'

mattmcqueeny Profile
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Agentic AI

Forget the SaaS eulogy. Software isn’t dead – but hiding behind it? That's six feet under

matt-garrepy Profile
Kentico logo and headshot of Debbie Tucek
Agentic AI

The AI Sweet Spot: Debbie Tucek on Kentico’s Agentic Marketing Suite and Finding Value Beyond Hype

matt-garrepy Profile
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Agentic AI

Why AI-Powered Development Tools Fail After Launch

Geetha Rajan headshot
Paul Curtis headshot against a cartoon illustration of planes flying in an orange sky
Agentic AI

Flying the Agentic Skies: easyJet’s Paul Curtis on Taking Off with Agents and Soaring with MACH

matt-garrepy Profile
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