News

‘Crunch Time’ for AI Visibility: Sitecore’s Acquisition of Scrunch Gives Brands an Edge Beyond AEO

The industry-leading DXP just added the power of an AI search and visibility platform to its ecosystem, providing brands with actionable recommendations and content optimization for AI agents – all connected to Sitecore’s workflows. Is this the answer to the answer engines? Interview with Sitecore CEO Eric Stine and Scrunch CEO/Cofounder Chris Andrew.