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Bland Brands Beware: Optimizely’s New Identity Brings Human Creativity to its Agentic AI and AEO Ambitions

The DXP just rolled out a daring new brand focused on marketers and their pursuit of creative freedom and growth. But the refresh also coincides with recent enhancements to Optimizely’s Agent Platform, 1:1 personalization, and the launch of a full AEO platform designed to help teams enhance their AI visibility. It's a bold vision for an agentic world.