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contentsquare Article

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentsquare">Contentsquare</a> has never fit into a round hole. The leading digital experience analytics vendor has been innovating along a very clear horizon, building a robust ecosystem around meaningful insights across the customer journey. This includes the <a target="_blank" rel="noopener noreferrer" href="https://www.crunchbase.com/acquisition/content-square-acquires-hotjar--df2a8f88">acquisition of HotJar</a> in 2021, an analytics tool that gives website owners greater clarity around user behavior via heatmaps and session recordings. I’ve long been a fan of this product, and I thought this was a shrewd move at the time.<a target="_blank" rel="noopener noreferrer" href="https://www.cooley.com/news/coverage/2023/2023-09-28-contentsquare-agrees-to-acquire-heap">Heap followed two years later</a>, representing Contentsquare’s largest acquisition to date. This tool really injected the customer journey layer to the overall analytics composition, giving Contentsquare a complete vision – and stronger market position against competitors like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/replay-it-again-sam-amplitudes-session-replay-everywhere-rocks-with-analytics-visualizations">Amplitude</a>, which we’ve followed extensively over the years. Now, Contentsquare has signed a definitive agreement to acquire <a target="_blank" rel="noopener noreferrer" href="https://loris.ai/">Loris AI</a>, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared goal: to give business leaders a deeper, more accurate view of the full customer journey, from click to conversation. “Customer experience is shifting fast, and conversations are becoming an essential part of how people interact with businesses,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jonathancherki/">Jonathan Cherki</a>, CEO &amp; Founder of Contentsquare. “With Loris, we’re giving our customers the capabilities they need to lead this transformation – to understand and optimize conversations, and connect them to the broader digital journey. It’s not just about improving support: it’s about giving brands the competitive edge in a world where conversations are the next frontier of customer experience.”<h3 id="ai-powered-insight-at-the-conversational-layer">AI-powered insight at the conversational layer</h3>The Loris acquisition comes at a time when AI-powered interactions are becoming essential to the customer journey. According to <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/newsroom/press-releases/2025-02-10-traditional-customer-service-channels-are-losing-ground-to-mobile-and-ai-innovations#:~:text=As%20GenAI%20becomes%20further%20embedded,built%20into%20their%20mobile%20devices.">Gartner</a>, by 2028, 70% of customer interactions will begin and end within conversational, third-party assistants. It’s abundantly clear that conversations are fast becoming the new interface of brand engagement. That said, most companies still lack visibility into these critical exchanges. Loris fills that gap by analyzing 100% of interactions to help improve both AI and human agent performance, reduce friction, and deliver more seamless, personalized experiences at scale. “That’s the most exciting aspect about combining Loris and Contentsquare, the ability to connect digital interactions, AI responses, and customer conversations seamlessly with real business outcomes like satisfaction, retention, and lifetime value," said Etie Hertz, CEO of Loris AI. This predictive intelligence can transform how businesses understand and optimize their customer experience.” <figure class="image image_resized" style="width:27.42%"><img src="https://images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=1920&amp;q=100&amp;fit=fill&amp;fm=avif" alt="Etie Hertz - CEO - Loris.ai" srcset="//images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=828&amp;q=100&amp;fit=fill&amp;fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=1920&amp;q=100&amp;fit=fill&amp;fm=avif 2x" width="800" /></figure>Etie Hertz, CEO, Loris.ai Loris combines proprietary AI models and large language models to surface sentiment, intent, and quality signals that generic tools miss. It was designed specifically for analyzing customer engagement across conversation-based interactions, giving CX, product, tech, and support teams a deeper view into every conversation. Armed with this visibility and automation, Loris enables users to more easily spot performance patterns, catch emerging issues early, predict trends, and make smarter decisions across the customer journey. <h3 id="why-it-matters">Why it matters</h3>AI is driving almost every technology decision across the stack. While Contentsquare has been steadily investing in AI innovation to drive insights for over 1.3 million websites and 3,700 customers, the addition of Loris brings an added dimension of functionality that reflects the consumer’s behavioral shift to conversational engagements.Customer feedback and support interactions are gold. By capturing insights from these rich sources – fueled by the power and scale of AI – Loris adds a critical new intelligence layer to Contentsquare’s digital analytics suite, bridging traditional web journeys and human and AI-powered conversations.Contentsquare already enjoys a top spot in the analytics landscape, serving large-scale global customers like Toyota, Visa, and Bose. Its experience analytics, voice of the customer, and product analytics panels are all dynamite and rich with features. From a usability perspective, it sports an intuitive UX and easy-to-harness capabilities that can juice any team at almost any stage in their lifecycle. It's hard to predict how Loris' features might be integrated or if it will maintain its own sub-brand identity (like HotJar and Heap). We'll also be looking for guidance on pricing. It’s worth noting that Contentsquare offers a free starter plan, all the way up to an enterprise package for large-scale organizations, and its other products provide independent pricing. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentsquare?-talk-to-an-expert.">Looking for guidance on Contentsquare? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentsquare ‘Squares Up’ to Acquire Loris AI, Expanding AI Agent Analytics and Conversational Intelligence 

matt-garrepy

Yup. July officially marked the "dog days of summer" in the Northern Hemisphere. While many of us were melting under the malaise of record-breaking heat, the news has yet to cool off.
Seemingly, neither does <a href="https://www.theguardian.com/us-news/2021/aug/02/no-ones-invincible-fresh-mask-mandates-and-rising-delta-cases-hit-california">Covid-19 and its latest wave of hyper-contagious Delta variant</a>. The entire month was mired by headlines about hotspots and breakthrough cases that are once again challenging our world. Delta is the new version that no one wanted an upgrade to, and we're hoping for better days ahead.
But what does a prolonged Covid pandemic mean for the content and digital experience sector?
As more businesses mull the option of <a href="https://www.vox.com/recode/22583285/companies-remote-work-home-office-tsedal-neeley-harvard">never returning to a physical office</a> – and consumers keep buying their drones and toilet paper online – it's clear that digital experience technologies, from CMS to DXP to eCommerce, will continue to drive transformation across the economy.
This was evidenced by <a href="https://techcrunch.com/2021/07/28/contenful-raises-175m-from/">Contentful's announcement last week</a> that it had raised $175 million in a round led by Tiger Global – valuing the company at $3 billion. After posting a banner 2020, the headless CMS player has a mighty wind in its sails with the confidence of a major investment firm. With 600 employees and room to grown, this news also led the Berlin-based firm to <a href="https://www.denverpost.com/2021/08/03/contentful-takes-three-floors-molson-coors-former-headquarters/">secure three floors of a Denver high rise</a>, formerly occupied by Molson Coors.
If that makes you want to crack open a digital brew, you're not alone. So cheers - and enjoy the rest of our round-up.
 
<h2>Contentsquare Accelerates Machine and Deep Learning Capabilities with Acquisition of AI company Upstride</h2>
<h2><img style="max-width:768px" src="https://cmscritic.com/ms-content/uploads/2021/07/contentsquare-upstride.png" /></h2>
It's hip to be square. And with this kind of investment capital, you can take almost anything in stride.
That must have been the sentiment at <a href="https://contentsquare.com/" target="_blank">Contentsquare</a>, a digital experience analytics platform, as they announced the acquisition of <a href="https://ww2.upstride.io/" target="_blank">Upstride</a> – a Paris-based deep-tech company. Upstride's engineers will join Contentsquare's data science and Clickhouse development team in their Paris product hub to accelerate the company's ambitious AI innovation roadmap. 
As far as we know, their offices are not located in the Eiffel Tower. Or are they...
The news isn't that surprising considering that in May, Contentsquare raised <a href="https://contentsquare.com/blog/contentsquare-500m-series-e-investment/" target="_blank">$500M in Series E funding – placing them at a $2.8B valuation</a>. At this time, Contentsquare revealed its plans to further invest in AI and accelerate innovation both organically and through acquisitions. 
"AI will fundamentally reshape our digital journeys towards better and more personalized experiences," said Gary Roth, Co-Founder, and CEO of Upstride. "With trillions of user interactions analyzed daily, Contentsquare is ideally placed to lead this transformation and become one of the world's top tech companies. We are very excited about joining such an amazing company and leveraging AI to its fullest potential!" 
As Contentsquare continues to transform the way teams use behavioral data to elevate the digital experience and transform their business, the company has also been investing in digital trust – and recently cemented its leadership on digital privacy with the launch of a cookieless version of its solution.
<h2>Salesforce Completes Acquisition of Slack</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/salesforce-slack.png" />
Unicorns unite! After one of the most anticipated and gut-wrenching battles in recent M&amp;A history, Salesforce just <a href="https://www.salesforce.com/news/press-releases/2021/07/21/salesforce-slack-deal-close/" target="_blank">announced</a> that it has completed its acquisition of Slack. 
So... what happens when the world's biggest CRM and most used business messaging platform join forces? You show everyone how to navigate a pandemic. 
With the persistence of Covid languishing over the economy, businesses are still adapting to an unpredictable "normal" and continuing to rely on digital technologies to maintain continuity and drive revenue. While much has changed in the latest Delta wave, what hasn't is the need to connect people across systems, apps, and devices – from sales to collaboration. 
This acquisition crystallizes that connection and paves the wave to a more meaningful and integrated future for Salesforce. 
"We've learned over the past year that the workplace isn't snapping back to the way it was," said Bret Taylor, President and Chief Operating Officer of Salesforce. "Together, Slack and Salesforce Customer 360 will give every company in the world a single source of truth for their business and a single platform for connecting employees, customers, and partners with each other and the apps they use every day."
With the acquisition, Slack will be integrated into every Salesforce Cloud. Together with Salesforce Customer 360, Slack will provide a single source of truth for businesses – and a single platform for connecting employees, customers, and partners in one ecosystem. 
<h2>Optimizely Named a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs)</h2>
<img style="max-width:715px" src="https://cmscritic.com/ms-content/uploads/2021/07/optimizely-logo.png" />
In the DXP Game of Thrones, Optimizely <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-digital-experience-platforms-by-independent-research-firm/" target="_blank">announced</a> its crown as a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021. 
While no dragons were involved (at least to our knowledge), Optimizely – <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/" target="_blank">formerly Episerver</a> – has had a series of industry-conquering <a href="https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/episerver" target="_blank">acquisitions</a> in its rise to DXP domination. Their latest snack: Zaius, a Customer Data Platform (CDP) with key AI and ML capabilities and a decent industry footprint. Like other leading enterprise DXPs, Optimizely saw this acquisition as a necessity for addressing its critical data gap and improving its competitive posture. 
In its vendor profile, the Forrester report noted that "Optimizely has a highly acquisitive strategy as it grows beyond its content roots as Episerver. Compared with other vendors we evaluated, Optimizely shows strength in testing and optimization, digital commerce, and platform operations. It also has strength in campaign management, customer journey management, and platform certifications." 
All solid points in Optimizely's favor as the competition at the top gets heavier. 
You might recall that Optimizely was also recognized as a Leader for the second consecutive year in the <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/" target="_blank">Gartner 2021 Magic Quadrant for Digital Experience Platforms</a>, trailing right behind Adobe and <a href="https://www.acquia.com/" target="_blank">Acquia</a>. But the Forrester report reorients the players on the chessboard, with Optimizely trailing just behind Adobe but outperforming the likes of Acquia, Sitecore, and Bloomreach.
Optimizely's platform received the highest possible scores in experience management and delivery, vision, delivery model, supporting services, and average deal size criteria. According to the Forrester report, "Reference customers told us that they like Optimizely's flexibility in their licensing model when expanding the set of sites… one reference said, 'Optimizely was very simple to get up and running — more so than other DXPs I've implemented.'"
Not a bad place to be as the race heats up.
<h2>WordPress Releases "Tatum" 5.8 </h2>
<img style="max-width:632px" src="https://cmscritic.com/ms-content/uploads/2021/07/5x8-album-1.jpg" />
There's a moment in "Kind of Blue" where Mile Davis and John Coltrane start merging into one being, completing each other's scales and echoing one another's brassy calls. Like anything in jazz, it's the improvisation – and the unexpected composition – that makes your toes tap. 
And like jazz, the latest version of WordPress attempts to bring a little more poetic soul to its code. Whether it hits the right notes is entirely up to users now.
Speaking of... WordPress <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">released its new 5.8</a> record last week. They're calling it "Tatum" in honor of Art Tatum, the prolific jazz pianist. It's now available for download or update in your WordPress dashboard. 
Last month, we talked about WordPress 5.8's Beta and the features that it was expected to deliver, such as more powerful blocks, enhanced editing capabilities, and other <a href="https://make.wordpress.org/updates/2021/01/21/big-picture-goals-2021/" target="_blank">big picture goals</a> like <a href="https://www.cmscritic.com/updates-on-wordcamp-2021-wordpress-5-8-beta-details-and-gutenberg-enhancements/" target="_blank">Full Site Editing</a>. Here are just a few of the highlights:
Manage Widgets with Blocks: The power of blocks has come to both the Block Widgets Editor and the Customizer. Now you can add blocks both in widget areas across your site and with live preview through the Customizer.
Display Posts with New Blocks and Patterns: The Query Loop Block makes it possible to display posts based on specified parameters, like a PHP loop without the code. Easily display posts from a specific category to do things like creating a portfolio or a page full of your favorite recipes.
List View: As blocks increase, patterns emerge, and content creation gets easier. As a result, new solutions are needed to make complex content easy to navigate. List View is the best way to jump between layers of content and nested blocks. Since the List View gives you an overview of all the blocks in your content, you can now navigate quickly to the precise block you need.
Edit Templates Around Posts: You can also use the familiar block editor to edit templates that hold your content. Simply activate a block theme or a theme that has opted in for this feature. Switch from editing your posts to editing your pages and back again, all while using a familiar block editor.
Global Styles and Global Settings APIs: Control the editor settings, available customization tools, and style blocks using a theme.json file in the active theme. This configuration file enables or disables features and sets default styles for both a website and blocks. 
You can see the complete list of new features and updates <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">here</a>. 
<h2>Agility CMS Announces GraphQL Support</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/agility-cms-graph-q.jpg" />
Agility CMS, an API-first headless CMS, has <a href="https://agilitycms.com/resources/posts/agility-cms-graphql" target="_blank">announced</a> the general availability of its GraphQL API, which provides users with a GraphQL Playground Interface – where they can query content from their Agility CMS Instance using a GraphQL schema based on defined content models.
"GraphQL powers modern e-commerce and digital transformation," said Jon Voigt, CEO at Agility CMS. "With this launch of GraphQL support, Agility CMS can help enterprises to build superior digital solutions with ease." 
Developed by Facebook, GraphQL has been the query language of choice for many CMSs, especially headless CMSs. GraphQL is designed to make APIs flexible, fast, precise, and developer-friendly, and it's rapidly becoming the standard for API-based data access.

CMS Monthly Recap: Salesforce Completes Acquisition of Slack, Contentsquare Accelerates ML Capabilities, and More

cms-critic-staff

CMS Critic Monthly Recap image with piano background

While COVID-19 continues to impact markets globally, the CMS world has been on a binge of buying, partnering, and releasing new features.
In case you’ve been distracted over the last few weeks by a chaotic news cycle and a U.S. presidential election, here’s a quick recap of what’s been happening in the content management and digital experience world.
<h3>Hyland Completes Acquisition of Alfresco</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/hyland-alfresco-acquisition.jpeg" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/hyland-alfresco-acquisition.jpeg 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/hyland-alfresco-acquisition.jpeg 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/hyland-alfresco-acquisition.jpeg 1200w" /></figure>
Recently, <a href="https://www.hyland.com/">Hyland</a> the enterprise content management (ECM) provider <a href="/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">announced</a> that it had signed a definitive agreement to acquire <a href="https://www.alfresco.com/">Alfresco Software</a> – an open-source content services platform.
Last week, Hyland <a href="https://news.hyland.com/hyland-completes-acquisition-of-alfresco/">completed</a> the transaction, bringing the entire Alfresco business, including all technology and products, under the Hyland umbrella.
“At Hyland, the Alfresco platform will continue to grow and to serve customers’ evolving business needs,” said Bill Priemer, Hyland’s President and Chief Executive Office. “Alfresco customers can confidently continue to use and expand their Alfresco solutions, whether deployed on-premises or in the cloud.”
Future Alfresco versions will enable customers to seamlessly leverage other areas of the Hyland portfolio. These include the Hyland Experience Platform (HxP) — the recently launched, next-generation, cloud-based platform — and newly developed HxP components, such as <a href="https://www.hyland.com/en/platform/product-suite/HxC">Hyland Experience Capture</a>.
<h3>Episerver Completes Acquisition of Optimizely</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/episerver-optimizely.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/episerver-optimizely.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/episerver-optimizely.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/episerver-optimizely.png 1280w" /></figure>
In a big move to evolve their personalization strategy, <a href="https://www.episerver.com/">Episerver</a>, the customer-centric digital experience platform, recently <a href="/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">announced</a> its plans to buy <a href="https://www.optimizely.com/">Optimizely</a> – a leading A/B and multivariate testing platform. A few weeks ago, Episerver <a href="https://www.episerver.com/company/press-room/episerver-completes-acquisition-of-optimizely">completed</a> the acquisition.
“With its acquisition of Optimizely, as with its acquisitions of Idio and Insite in 2019, Episerver substantially increases the value proposition that the company offers to enterprise brands,” said Jacob Groshek, research manager, Digital Experience Management, at IDC. “The Optimizely acquisition adds AI-based experimentation and optimization to the Episerver portfolio. The purchase of Optimizely not only augments Episerver's capacity to automatically deliver personalized content as a central component of users' digital experiences, it also adds another layer of behavioral intelligence for organizations.”
Following the close, Episerver now serves approximately 9,000 customers and more than 900 partners globally in segments including retail, manufacturing &amp; distribution, financial services, insurance, healthcare, media, and technology, among others.
As part of Episerver, the Optimizely progressive delivery and experimentation platform will continue to support customers as a standalone solution, but will also be available as part of Episerver’s offerings immediately.
<h3>Acquia Announces Major Updates to Open Digital Experience Platform (DXP)</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/drupal_9_dxp_0-1.jpg" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/drupal_9_dxp_0-1.jpg 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/drupal_9_dxp_0-1.jpg 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/drupal_9_dxp_0-1.jpg 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/drupal_9_dxp_0-1.jpg 1920w" /></figure>
After <a href="/acquia-launches-new-open-digital-experience-platform/">launching</a> its new Acquia Open Digital Experience Platform (DXP) this July, <a href="https://www.acquia.com/">Acquia</a> has accelerated their innovation by leaps and bounds. In fact, they recently <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-major-updates-open-digital-experience-platform">announced</a> major upgrades to their Drupal Cloud and Marketing Cloud.
So, what are these major upgrades? For starters, on the Drupal Cloud side, they <a href="https://www.acquia.com/drupal9">transitioned from Drupal 7 to Drupal 9</a>. For developers, these enhancements focus on decreasing the time to build, design, and run sites and applications.
Following the successful launch of Drupal 9 in June, the new <a href="https://www.acquia.com/drupal9/accelerate-your-migration">Acquia Migration Accelerator</a> tool significantly reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations.
Once organizations are migrated, the new <a href="https://www.acquia.com/products/drupal-cloud/cloud-ide">Acquia Cloud IDE</a> makes it faster than ever to build Drupal sites and applications, with one-click access to a cloud-hosted development and testing environment. Acquia Cloud IDE integrates with existing Acquia command line and automated build tools for Drupal, making it faster and easier for developers to build and test their code – even in remote or hybrid work setups.
On the Marketing Cloud side, the major updates include new real-time 360-degree profiles, identity resolution, and unified segment capabilities within the Acquia Customer Data Platform (CDP). These capabilities aggregate data from various sources, eliminate redundancy, and unify data into a single source of the truth for real-time customer segmentation.
Finally, Acquia also added a COVID-19 dashboard that helps marketers understand their customers’ shifts from offline to online channels, as well as changes in channel preferences throughout the pandemic. The dashboard also helps marketers identify changes in product preferences, as well as opportunities for growth in their marketing campaigns.
<h3>Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/fabric-logo.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/fabric-logo.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/fabric-logo.png 855w" /></figure>
<a href="https://fabric.inc/">Fabric</a>, a headless commerce platform, launched its cloud-native experience and commerce product suite and <a href="https://resources.fabric.inc/blog/seed">announced</a> $9.5 million in seed funding led by Redpoint Ventures with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon and Staples, has joined the company as CEO.
Brands struggle to compete with Amazon’s continued market dominance in the e-commerce and digital retail space. While big retailers can afford to invest heavily in their own proprietary systems, widening their advantage in data, speed, pricing and convenience, many D2C and B2B brands are challenged by the cost and complexity of modernizing their outdated commerce platforms. COVID-19 has further raised the stakes: during the pandemic, e-commerce sales have grown as much as 55% year-over-year.
“Unlike Amazon, which wins on selection, price and availability, emerging and growing D2C and B2B companies need to win on brand and experience,” said Faisal Masud, CEO at Fabric.
Fabric’s headless commerce platform enables marketers and merchants to deliver world-class commerce experiences without the engineering burden. Its modular API-first platform enables brands to utilize tools that address their specific needs, rather than re-platforming. Fabric gives brands sophisticated capabilities with its Experience Platform Manager (XPM), Product Information Manager (PIM), pricing and offers and Order Management (OMS).
The Fabric platform offers a suite of commerce APIs that allow brands to orchestrate their offerings across all channels, enabling them to support the entire lifecycle of each customer. In addition, Fabric runs on a completely serverless infrastructure to effectively scale during high-traffic retail peaks.
<h3>Cloudinary and Contentful Partner to Help Brands Create “Visual-First” Experiences More Efficiently</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/apps-cloudinary-dialog.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/apps-cloudinary-dialog.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/apps-cloudinary-dialog.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/apps-cloudinary-dialog.png 1340w" /></figure>
<a href="https://cloudinary.com/">Cloudinary</a>, the media experience platform, announced a partnership with <a href="https://www.contentful.com/">Contentful</a>, a headless content management system (CMS). The new partnership offers Contentful users seamless access to Cloudinary’s award-winning media experience solutions, including its headless digital asset management (DAM) within Contentful’s CMS – allowing Contentful users to more easily upload, optimize and deliver engaging visual-first experiences at scale.
"In today's visual economy, fast and flawless rich media experiences are no longer a nice to have, they are critical components to any company’s success,” said Scott Doughman, vice president of Business Development at Cloudinary. “Equally critical is the ability to deliver the right, high-performant content as efficiently as possible to eliminate the challenges that often keep experiences from reaching their true engagement potential. The Contentful-Cloudinary integration eliminates these challenges and we’re pleased to be bringing our media management expertise to the Contentful ecosystem."
With the API-first approach of Cloudinary and Contentful, you can now build a seamlessly-integrated, future-proof stack with your preferred development frameworks and platforms.
<h3>Microsoft Announces Clarity, a Free Visitor Behavior Analytics Platform</h3>
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The elder statesman of the digital realm, <a href="https://www.microsoft.com/en-us/">Microsoft</a> continues to shock and awe the experience and development fiefdoms with bold moves – including their acquisitions of both <a href="https://www.linkedin.com/feed/">LinkedIn</a> and <a href="https://github.com/">GitHub</a>.
Now, Microsoft has announced a resource that will have an impact on digital experience in the usability, governance, and analytics categories. With <a href="https://clarity.microsoft.com/">Microsoft Clarity</a>, website and content owners will now have access to a GDPR compliant, free-to-use analytics tool to help improve their website experiences by better understanding their visitors' behaviors.
Microsoft Clarity has three main features: heatmaps, session playbacks, and an insights dashboard. Because of their unique delivery, Clarity’s tools won’t negatively impact a website's latency, and can handle variable traffic without incurring additional costs.
Clarity’s heatmaps come in two forms: clickmaps and scrollmaps. The combination will allow users to qualify behavior and trends, and make it easy to provide data-driven justifications for design decisions. The session playbacks allow site managers to record page visits and track where visitors clicked and scrolled, and the insights dashboard provides an overall understanding of the traffic to your site.
<h3>Contentsquare Acquires Dareboost And Launches Find &amp; Fix Product to Solve Revenue-Killing Errors</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/contentsquare-dareboost.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/contentsquare-dareboost.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/contentsquare-dareboost.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/contentsquare-dareboost.png 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/contentsquare-dareboost.png 1755w" /></figure>
<a href="https://contentsquare.com/">Contentsquare</a>, the Digital Experience Analytics (DXP Analytics) company, <a href="https://contentsquare.com/blog/contentsquare-acquires-dareboost-and-launches-find-fix-product-to-solve-revenue-killing-errors/">announced</a> its acquisition of <a href="https://www.dareboost.com/en">Dareboost</a>, an online tool to test, analyze and monitor websites. Dareboost has been a Find &amp; Fix product for Contentsquare. The integration breaks silos between marketing and IT teams, as well as the rest of a business.
The core capabilities of the new Contentsquare Find &amp; Fix product include web performance monitoring and scoring, error reporting and impact quantification, advanced retroactive search, advanced APM integrations, and comparison and benchmarking capabilities.
<h3>Mediafly Acquires Presentify to Transform Marketing and Sales Content</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sap_mediafly_cloud_diagram.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/SAP_Mediafly_Cloud_Diagram.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/SAP_Mediafly_Cloud_Diagram.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/SAP_Mediafly_Cloud_Diagram.png 1280w" /></figure>
<a href="https://www.mediafly.com/">Mediafly</a> – a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences – <a href="https://www.mediafly.com/mediafly-acquires-presentify/">announced</a> its acquisition of <a href="https://www.presentify.co.uk/">Presentify</a>, a global visual communication solution.
By adding Presentify’s capabilities, Mediafly users can now build “selling stories” using sophisticated visual communication capabilities all through the Mediafly app – which natively supports the most advanced content formats, animations and modularized assets for elevated sales storytelling.
“More companies are recognizing the need for digital sales transformation, and the importance of using a modern sales enablement platform. But all too often they don’t want to take their antiquated, boring sales content and put it into a sophisticated sales app for fear of garbage in, garbage out,” said Carson Conant, CEO and founder of Mediafly. “With Presentify, Mediafly now tears down the barrier of entry for these companies, allowing them to quickly refresh their sales stories with interactive, animated content — and learn the ‘Presentification’ techniques to create and maintain sales collateral that is a league above their competition.”
And that’s a wrap. Stay tuned for another installment next month.

CMS Monthly Recap: Acquia Gets Feature Boosts, Cloudinary and Contentful Partner, Big Acquisition Updates and More

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