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Analytics

Amplitude Announces Snowflake-native Amplitude App: Q&A with Justin Bauer, Chief Product Officer

There's no doubt that data is gold to every enterprise. But analyzing mountains of it to divine actionable insight is becoming more challenging by the day. This is where innovators like Amplitude – a leading digital analytics platform – are proving essential to unlocking data-driven decisions. Now, Amplitude has announced another breakthrough with ...

cms-critic-staff ProfileJune 28, 2023

Yellow brick road with Google Analytics logo in the sky in the distance.
Analytics

Who’s Behind the Curtain? GA4’s Takeover of Universal Analytics

cms-critic-staff ProfileFeb 22, 2023
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