CMS Critic Logo
  • Articles
  • Products
  • Critics
  • Programs
Login Person Icon

GA4 Article

Login Person Icon
Home
Articles
Products
Likes

News

Yellow brick road with Google Analytics logo in the sky in the distance.
Analytics

Who’s Behind the Curtain? GA4’s Takeover of Universal Analytics

"Toto, I've a feeling we're not in Kansas anymore..." Those words uttered in the 1939 film The Wizard of Oz have come to mean a lot of things, but chief among them is “we’ve entered unfamiliar territory.” And while we’re not in a strange new land somewhere over the rainbow, there are certainly huge changes coming to the largest data analytics pla...

cms-critic-staff Profile

There are no news to show