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LemonStand Article

<p><a href="https://lemonstand.com/" target="_blank">LemonStand</a>, the eCommerce solution for medium, large, and enterprise-grade brands, has revamped its content management system with a flurry of new features.</p>
<p>Now, it's more than just a sofware that can sell – it's a software that can be leveraged to design, create and publish content to grow website traffic and engage customers.</p>
<h2>Content Marketing Meets Commerce</h2>
<p>LemonStand has made this move in recognition of the power of content marketing. They cited a Demand Metric study which shows that content marketing – like blogging – is three times as powerful as traditional marketing.</p>
<p>With that in mind, introducing the following features were a no brainer for LemonStand.</p>
<h3>Content Publishing</h3>
<p></p>
<p>LemonStand's new straightforward publishing tools make it easy for store operators to create and manage different types of content themselves. Here's a breakdown of the new publishing features on offer:</p>
<ul>
<li>Publish multiple content types including web pages, blog posts, and announcements (with more content types on the way)</li>
<li>Built-in beautiful and easy to use WYSIWYG editor</li>
<li>Define categories to organize and present content in a way that makes sense to your customers</li>
<li>Clear content publishing workflow and simple bulk editing</li>
<li>Easily upload images and set your featured image</li>
</ul>
<h3>Design Flexibility</h3>
<p>The new <a href="https://lemonstand.com/features/ecommerce-cms">eCommerce CMS</a> gives web designers complete flexibility over content presentation and the user experience. Here's how:</p>
<ul>
<li>Create and customize design templates with your favorite front-end tech and the powerful Twig theming language</li>
<li>Design content archive templates and apply advanced filters by content type, category, date, page or combined filters</li>
<li>Develop any format of content feed, as well as many feed customizations by defining your feeds using Twig</li>
<li>Download the free LemonSync tool for fast local theme development and workflow</li>
</ul>
<h3>SEO Optimization &amp; Traffic Growth</h3>
<p>LemonStand now lets users take full control over URL structure, metadata, and all aspects of search engine optimization to grow organic traffic. There are a few ways to make that happen:</p>
<ul>
<li>Customize and tune URL slugs for improved search ranking</li>
<li>Create hand-crafted excerpts that summarize your content for use in archive pages</li>
<li>Increase search engine discoverability with custom title tags</li>
<li>Generate backlinks and social shares by easily publishing quality content</li>
</ul>
<h3>Integrate Products Into Content</h3>
<p></p>
<p>Most interestingly, LemonStand has made it simple to <a href="http://blog.lemonstand.com/how-to-promote-products-in-your-ecommerce-content/">embed products into content</a> like blog posts and pages using shortcodes. This naturally makes it far easier for customers to find, learn about, and buy products. Here's how it works:</p>
<ul>
<li>Include products as inline links with your text in any web page, blog post or announcement</li>
<li>Embed rich product blocks that include product details, an image and even a “Buy Now” button</li>
<li>Easily integrate reusable custom text and html widget blocks into a page or post to promote store sales, email opt-ins and more</li>
</ul>
<p>Just like this move was a no brainer for LemonStand, I imagine many other eCommerce software vendors are working hard on improving their CMS capabilities.</p>
<p>If that is indeed the case, they would do well to mimic the features introduced by <a href="https://lemonstand.com/" target="_blank">LemonStand</a> – because they're pretty much spot on.</p>
<p>Read the <a href="http://blog.lemonstand.com/new-cms-combines-content-commerce-online-retailers/" target="_blank">full story here</a>.</p>
<p></p>


LemonStand's New CMS Combines Content with Commerce

mike-johnston

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LemonStand's New CMS Combines Content with Commerce