LemonStand, the eCommerce solution for medium, large, and enterprise-grade brands, has revamped its content management system with a flurry of new features.
Now, it's more than just a sofware that can sell – it's a software that can be leveraged to design, create and publish content to grow website traffic and engage customers.
LemonStand has made this move in recognition of the power of content marketing. They cited a Demand Metric study which shows that content marketing – like blogging – is three times as powerful as traditional marketing.
With that in mind, introducing the following features were a no brainer for LemonStand.
LemonStand's new straightforward publishing tools make it easy for store operators to create and manage different types of content themselves. Here's a breakdown of the new publishing features on offer:
The new eCommerce CMS gives web designers complete flexibility over content presentation and the user experience. Here's how:
LemonStand now lets users take full control over URL structure, metadata, and all aspects of search engine optimization to grow organic traffic. There are a few ways to make that happen:
Most interestingly, LemonStand has made it simple to embed products into content like blog posts and pages using shortcodes. This naturally makes it far easier for customers to find, learn about, and buy products. Here's how it works:
Just like this move was a no brainer for LemonStand, I imagine many other eCommerce software vendors are working hard on improving their CMS capabilities.
If that is indeed the case, they would do well to mimic the features introduced by LemonStand – because they're pretty much spot on.
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