As 2024 begins to take shape, digital optimization is becoming paramount for organizations as they focus on the ever-elusive goal of growth. With increasing competition across digital properties, brands seek new ways to understand customer behavior and create personalized experiences that allow them to attract, engage, and retain customers.
The tools are getting better – and Amplitude continues to lead with innovation. The company recently announced the expansion of its Digital Analytics Platform to include Session Replay, new experimentation capabilities, and simplified event tagging.
With Session Replay, Amplitude now combines qualitative and quantitative data to help companies understand the “why” behind user behavior. The platform will also offer new Experiment capabilities to help teams build personalized websites and campaigns. Additionally, a visual tag editor will effectively lower the barrier to entry for companies getting started with data collection and instrumentation.
“Understanding customer behavior is the key to building successful products and enabling businesses to thrive," said Francois Ajenstat, Amplitude’s Chief Product Officer. "With these new capabilities, we’re bringing the next generation of digital analytics to market, combining qualitative and quantitative insights and simplifying how companies get started with Amplitude. With a single platform that is easy to use and easy to scale, every company can deliver better customer experiences that drive growth.”
Alongside redesigned pricing options to meet the needs of organizations of all sizes, these new capabilities will help companies see everything their customers do, understand what drives growth, and build better products – all in one place.
The new features of Amplitude’s platform include:
With Session Replay, companies can visualize the user journey through the product, showing what customers like and where they get stuck. Integrated with Amplitude Analytics, organizations can access qualitative and quantitative insights to fix issues, drive greater conversion, and, ultimately, improve the customer experience. Session Replay is generally available today.
Deliver personalized experiences with Amplitude's new web experimentation capabilities. Easily test multiple landing pages to optimize web and campaign performance. Paired with Amplitude Analytics, teams can gain a holistic understanding of what impacts customer behavior and how to deliver experiences that drive growth. Experiment for web will be generally available in the first half of 2024.
Visual tag editor automates the data collection and instrumentation process to help teams intuitively track website or app activity. Visual tag editor will be generally available in the first half of 2024.
With plans for organizations of all sizes, companies can get all the tools they need at once or start small and scale as their business grows. Plans include Free, Plus, Growth, and Enterprise, and can be explored on the Amplitude website.
August 6-7, 2024 – Montreal, Canada
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