Brightspot Launches Next-Generation CMS, Promises Seamless Content Creation and AI Features
In addition to generative AI to accelerate content creation, Brightspot CMS 4.7 offers a host of new features that improve the ability to build, manage, and optimize digital experiences, including upgrades to search, new dev tools, and more.
If there's a bright spot in the CMS world, we have an idea where it's coming from.
Earlier today, Brightspot, a leading provider of content management solutions, announced a new version of its flagship product.
With the launch of Brightspot CMS 4.7, businesses will be able to create, manage, and optimize content more quickly than ever using Brightspot’s “connect and create” integrations. These include a bevy of industry-leading connectors for Shopify, SharePoint, Microsoft OneDrive, and Google Drive.
The upgrade also introduces a host of new and noteworthy features, such as enhanced search and collaboration tools, a new site health framework, and generative AI capabilities powered by OpenAI.
“Brightspot aims to stand out as a content management system that empowers customers to easily shape their digital experiences and deliver great experiences to their users,” said David Gang, Co-Founder and Chief Customer Officer of Brightspot. “We are thrilled to launch version 4.7 of Brightspot, and to make Brightspot’s unparalleled CMS technology available to businesses looking to get on the fast track to effective content creation, optimization, and distribution."
Capitalizing on continued market growth and demand
Brightspot has carved a solid niche in the enterprise CMS market as a customer-focused partner. This makes sense, as the product was originally developed as part of Perfect Sense, a professional services agency founded in 2008.
In August 2020, the firm fully embraced the Brightspot mantle, rebranding around the name of its core product. Now, with over 200 employees, the legacy of customer experience continues to be a key to its success.
Brightspot's CMS offers extensive workflow, search, website development, and editing/publishing capabilities. The technology is designed to empower customers with simple or complex use cases to build amazing digital experiences with enterprise-grade capabilities. The new 4.7 release reflects a legacy of customer-focused features that are designed with users in mind.
“Our latest innovations put flexibility and ease of use at the center of our platform,” said Gang, "and are part of our goals to continue to be leaders in redefining content management for an increasing number of use cases for our product and services.”
In December 2021, Brightspot partnered with Tailwind Capital to accelerate the next phase of its growth strategy. This included the continued expansion of its developer community and partner network to expand the reach and accessibility of its CMS.
Lighting the way for content creators with a new design system
One of the key updates in the 4.7 release is Brightspot’s enhanced design system. The new experience provides an easy, flexible tableau for modifying, extending, and fully customizing a pre-built presentation layer. This allows digital experiences to perfectly fit a company's brand while making them easy to change over time.
The design system offers users multiple options for no-code, low-code, or fully custom front-end templates to make branded digital experiences possible – regardless of development resourcing or timeline requirements. It also boasts ready-to-use pages, modules and component templates, behaviors, interactions, and comprehensive styling options. For all content types in Brightspot CMS, there's also a complementary front-end version within the design system.
Leveraging AI to auto-tag and structure content
Brightspot CMS 4.7 builds on a highly extensible content management platform, enabling businesses to seamlessly integrate with their existing infrastructure based on their specific needs. The new integrations with Shopify, Microsoft OneDrive, Google Drive, and SharePoint enable customers to enrich their existing infrastructure investments with Brightspot.
Additionally, users can access externally created content while working within the platform, fostering a more streamlined and efficient content creation process. Additionally, AI-driven auto-tagging and taxonomy capabilities reduce the manual burden of content categorization, ensuring that content is appropriately tagged and organized for enhanced discoverability and user experiences.
Creating content faster with generative AI
One of the centerpieces of 4.7 is the new OpenAI-assisted content capabilities, enabling users to craft high-quality content more rapidly and efficiently than ever before. The new feature leverages artificial intelligence to assist content creators, helping them generate engaging and relevant content ideas, drafts, and even complete articles with just a few simple prompts.
With the introduction of generative AI, Brightspot is assisting content creators to overcome the challenges of writer's block and empower businesses with a new era of creative freedom and productivity. All of the new AI tools are offered as optional features in the new 4.7 release that can be enabled by customers.
Managing content with robust search and collaboration tools
Brightspot’s search functionality is a powerful way for customers to manage an abundance of content within the platform. With its enhanced search features, users can quickly identify the content they’re looking for via a preview of their asset – directly from the search panel.
With the addition of “watcher tools,” users can also set up personalized content monitoring, ensuring they stay updated on specific content components as they move through the workflow.
Easily optimize site performance with alerts and guides
Brightspot CMS 4.7’s latest features help users optimize their website’s performance with an improved alert system, which promptly notifies administrators of potential issues that might impact SEO. This includes broken links, missing metadata, or content inconsistencies – empowering them to address these concerns proactively.
Moreover, the inclusion of in-system guides offers field- and widget-level assistance for various features, allowing users to navigate the platform with ease and confidence.
When is the new version available?
Brightspot CMS 4.7 is now shipping to all current and new customers.
To learn more about the latest features, visit https://www.brightspot.com/brightspot-cms/brightspot-4-7
