Elastic Path, the leading provider of headless commerce solutions, today announced it has acquired fellow commerce technology leader Moltin to create the industry’s only commerce platform that enables every business leader to quickly and easily leverage microservices to gain a competitive advantage in the market.
This acquisition comes as global demand grows for extensible, flexible, and scalable enterprise commerce solutions and bolsters Elastic Path’s mission to empower businesses to transform every customer interaction, across B2C, B2B, B2B2C, and B2B2B use cases, into unique and engaging digital commerce experiences. Through easy-to-use business user tools, a comprehensive library of ready-to-use commerce experiences, and the ability to extend commerce functionality with ease, Elastic Path can now help brands, manufacturers, and retailers deliver digital customer journeys that are fully tailored to their businesses.
“Our customers want secure, battle-tested solutions that provide the flexibility to cover every commerce experience possible, ranging from websites and retail stores to mobile apps, chatbots, VR and IoT,” said Harry Chemko, co-founder and CEO at Elastic Path. “We have been committed to leading the charge in commerce innovation since our founding, and with the talent and technology Moltin brings to the table, Elastic Path enables every business to deploy revolutionary commerce experiences faster, easier and at greater scale than any other solution in the market.”
Elastic Path pioneered the “headless” approach to digital commerce nearly a decade ago as a way for companies to gain more flexibility as compared to legacy commerce platforms. As businesses strive to differentiate themselves in increasingly crowded markets by delivering unique commerce experiences, a microservices-based architecture has proven to be unmatched in terms of the flexibility it offers.
In a commerce environment, a microservices-based architecture leverages decoupled services that are easy to update or replace based on the needs of a particular touchpoint, such as a complex B2B website, mobile app, or physical kiosk, allowing a business to be more agile in its approach. To date, however, microservices have been out of reach for most businesses given the technical sophistication required. By acquiring Moltin, Elastic Path has created the only solution that makes it fast and easy for every business leader to unleash the power of microservices.
Elastic Path has redefined its new and improved Elastic Path Commerce Cloud platform around five key tenets:
Elastic Path is now the only commerce platform to provide secure, enterprise-grade deployment options across multi-tenant SaaS, single-tenant SaaS, private cloud, and on premise. The advantages of the new unified platform are available to customers immediately.
All of Moltin’s global employees have joined Elastic Path, including engineering, customer support, sales, marketing, and operations. Elastic Path has also maintained Moltin’s U.S. and U.K. offices in Boston and Newcastle. With complementary development and customer support operations locations, Elastic Path has expanded its time zone coverage for current and future customers operating globally.
To learn more about how Elastic Path can empower your business to accelerate digital innovation, visit Elastic Path booth #1453 at NRF or go to ElasticPath.com.